Website Income

Month 3 Update – My Website Is Profitable

With my first full month of monetization under my belt I have been happy to see a full month of earnings. For my site to be only 3 months old and generating the income it is I am very thankful. There is still a lot of work to do before it really achieves what I know it can but it is off to a great start. This month had set backs as well.

In this income report I will share in a TON of detail about what I have done to my site both on page and off page that has resulted in the income it has generated to date.

3 Key Successes:

  1. Blog Commenting – I know, everyone says blog commenting is dead and there is no benefit in doing it however I received over 100 visitors from blog commenting and more importantly helped establish opportunities which resulted in guest posts and natural links.
  2. Feeder Sites / Private Blog Network – I am continuing to build a network of 5 feeder sites using a combination of expired domains and new ones, these give me the opportunity to use link building tools that I do  not want to use directly on my main site. The other benefit of having high quality relevant feeder sites (small private blog network) is when I am contacting other webmasters in this niche I have the ability add additional value to them with links from my network of valuable sites.
  3. I Am Profitable! – My website was started on Sep 8 and in the month of November it was profitable – I am very happy with this!

3 Key Mistakes/Failures:

  1. Affiliate Link Not Working – On my website there was an affiliate link which continued to not work until recently, I estimate I lost about 20% of the potential CPA clicks.
  2. Missed Opportunities – There was a 3 day period where I did no work at all on my website, this meant no replying to blog comments or emails. As a result there were a couple opportunities that I missed. I was busy at my “real” job but I could have made time.
  3. Social Media – I have been spending a 1/2hr several times per week setting up my social media presence sharing valuable related content(not my content), reaching out to similar website owners and sharing some of my best content. However, I feel like I have received no benefit from it to date and with the amount of noise out there it is difficult to cut through. I will continue to see if I can’t make it a successful tool to grow my website but as of now it seems to be a waste of time! My focus is on first listening and then trying to be heard. Hopefully this effort won’t continue to simply be a time sink.


Authority Website Stats for November


Income = $240.20 (+127.9%)

A great month for my monetization efforts! I am still working through my monetization strategy and have now gone through a couple versions of my strategy…

Overall AdSense has continued to under-perform while the tight match of my sites message to the affiliate offer of student loan consolidation has continued to be a success.


Adsense = $24.26


My CPC and CTR are both below what I would like to see but I have been split testing several ad blocks and seeing some changes. The flat section in the image you see above is when I used the default ad block as part of Monetization Test Rev1 and clearly did not perform well.

I will continue to test AdSense in the months to come.


CPA Offer = $216.00


One of my changes over the last week was to move up the value chain and closer to the actual loan consolidation offering. I have done this with a switch of my primary affiliate at the very end of November. I will continue to test both offers and see which one performs better and provides more value to my visitors.

Interesting Side Story – I was approached by a company who does a large volume of leads for debt consolidation counselling and discussed the opportunity to sell leads to them. Although they were an established business I was unable to get a clear understanding of exactly what the benefit to my visitors was and decided against going with them. But what I did realize is the fun of getting involved in talking about potential business partnerships not simply the routine of split testing AdSense. What I am realizing is there is a whole other level out there I will continue to work my way into!


Costs = $154.00

Again the majority of my costs associated with my website was content creation using my method I talk about here. In addition to that strategy I have moved someone from a batch of 10 article writing contract to a one/week article that gets uploaded directly to my site, I pay more for this article but the quality is awesome and well worth it!

The VA’s do a lot of things for me such as research post material, identify potential guest posting opportunities, publish content, modify graphics, upload and syndicate videos I make and other assignments as they come up.

  • VA’s = $50.28 @ ODesk
  • Content Creation (16 on page articles) = $44.00 @ ODesk
  • Content Creation (10 guest post articles) = $22.00 @ ODesk
  • Dedicated 1 Article/Wk Writer (4 articles) = $24.00 @ODesk
  • Content Creation Management = $6.56 @ ODesk
  • Hosting = $7.16 @ HostGator


Running Net Income/Loss

In my third month my website is now profitable! My cumulative net profit/loss is still in the red at -$100 but hopefully with another good month I will get into the black! 

Website Income

Traffic = 1,247 (+37.6%) Unique Visitors

Although the % increased month over month is great it wasn’t until the last few days of the month that a really substantial change in traffic was apparent. I would have like to see a more steady increase in traffic throughout the month.

 Authority Site Traffic


Website Traffic Stats

Interesting Learning – The plugin upPrev which shows related posts once you scroll to the bottom is supposed to increase pages read by each visitor resulted in no measurable increase once installed. I have left it installed because I believe it does provide value to the visitor.


Email Opt Ins

I don’t even want to talk about this anymore – mark this one down as a resounding failure!

Total sign ups = 4!

One of the 1,247 visitors signed up which means I have a conversion of 0.08% – this is what perfection looks like!

I now no longer believe email opt ins are the right way to engage with this audience, which means I know need to find another call to action on my homepage…

Improve Call To Action

Content, Promotion and Backlinks

In this section I will talk about the work I am doing to drive the results I talked about above. If you are looking to achieve the same results than there will hopefully be some actionable information shown below…


On Page Content = 16 Posts

In the month of November there were 16 posts published at (My Case Study Website URL is Now Hidden), I hope to continue this publishing schedule into the future as well.

My method of creating articles has been slightly modified when I hired a contributor to upload articles directly to the website for $5/article. She is a great writer and is happy to be writing on a topic she is passionate about.


Blog Commenting = 30 Blog Comments

“Blog commenting is dead and has no seo benefit”  – Ok, I am sure if you are outsourcing it and having someone leave comments like “great post”, leave a deep link in their signature and have a name like “Pay Day Loan” than I bet it doesn’t and shouldn’t work. However, when done right, blog commenting is a great way to reach other bloggers in your niche. The key is to follow one of my 4 cornerstone IM rules

“Always Add Value”

If you are adding value than blog comments are a great way to introduce yourself to other bloggers. I enjoy reading all posts on this site and try to visit the website of anyone that leaves one in their signature.


Guest Posts = 6 Posts on Quality Sites

Blog commenting and guest posting has been the backbone for my backlinking and website promotion efforts. In the month of November I had 6 quality posts be published on other real websites all in the finance niche.

  • Guest Post 1 – Nov 8 – PR1 – Alexa 1,449k
  • Guest Post 2 – Nov 2 – PR1 – Alexa 698k
  • Guest Post 3 – Nov 16 – PR3 – Alexa 82k
  • Guest Post 4 – Nov 10 – PR2 – Alexa 633k
  • Guest Post 5 – Nov 15 – PR3 – Alexa 490k
  • Guest Post 6 – Nov 22 – PR3 – Alexa 112k

All of these guest posts where achieved using the method I talk about here.


Feeder Sites aka Private Blog Network with Expired Domains

I will talk more about this in the future. But I don’t want to scare people now I am yet to realize a significant benefit from this strategy. So the success I have achieved to date can be achieved without any of this extra work I am doing.

However, if I am going to go up against banks, universities and governments for the extremely competitive keywords in the student loan nicheI need to lay the foundation of a strong backlink profile now.

These strategies I am using are for the long term benefit not short term!


Web 2.0 Properties

With some of my lower quality content I inevidably get from ODesk writers I have had my VA’s create some web 2.0 properties like blogs and then build links to those web 2.0 properties with Link Authority.

An example of one of these sites is

In November there were 3 of these sites built. In December I will go through and improve these sites for conversions of visitor on the web 2.0 site coming over to my money site.


Backlink Stats

I use majestic SEO to track my link profile and help estimate how my link building efforts are being viewed by Google.

  • Referring Domains = 56 (+24)
  • Backlinks = 684 (+560)
  • Citation Flow 30 (+2)
  • Trust Flow 20 (+5)

I am happy with the increase in trust flow when I am building a site I like to make sure that the trust flow does not lag more than 10-15 behind citation flow.

Backlink Profile For Authority Website

Image From –

Last Month’s Goals

  • Continue Guest  Posting – (guest post on 5 high quality sites) – Achieved
  • On Page Content – (20 posts with editorial calendar in place) – Failed – only 16
  • Monetize – (Rev 1 monetization strategy created and implemented) – Achieved
  • Income – Be profitable in month 3 – Achieved


Last Month’s 7 Favourite Articles & Podcasts

  1. Dumb Passive Income – Niche Blog Curated Content Strategy
  2. Financial Samurai – What Should I Do Before Quitting My Job?
  3. The Financial Blogger – Is my online Gig a Company or a Sideline?
  4. Spencer Haws / Niche Pursuits – 2 New Niche Sites Showing Positive Results
  5. Smart Passive Income – The Sad Truth About Your Half Finished Projects
  6. Cubicle Free – The Useful Niche Authority Website Case Study
  7. Mike From Maine – How To Make $5000 Per Month Selling Guest Posts


Next Month’s Goals

  • Continue Guest Posting – (guest post on 5 high quality sites)
  • Continue Content Creation at 15 posts/month
  • Monetize – Test higher value CPA offers and earn 2 high value affiliate commissions
  • Social – See measureable traffic/outreach with traffic efforts


About the Author Jon

I am a 36 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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