Authority Website Income

September Income Report

Well right now I am getting the opportunity to test out just how robust my systems really are!

Between my day job (busiest time of the year for me), 1.5year old son and my 7 months pregnant wife my plate has never been this full.

So I ask you to bear with me over the next couple months…customers will come first and I will aim to continue to produce some quality posts as well (but it won’t be as regular!)

The good news is that I saw this time crunch coming and put systems in place to ensure my business can continue to hum along without me.

Although I am still needed to write the posts (sorry for the delay in posting…expect less frequent posts for 2 months).

This monthly report will share all the details about the different “divisions” of my business…

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Expired Domain Services:

Key Successes

  1. The Systems Are All Holding – Even with a tumultuous month from Google and my temporarily insane schedule my systems remained solid and continued to deliver great results to me and others. Work has progressed thanks to an amazing team I have built up over the years.

Key Failures

  1. Sustain Not Grow – I am yet to be able to systematize a way for my business to grow without me present pushing it forward! Sustain it can do incredibly well with systems but to accelerate its growth rate it seems to still need me.

UPDATE – For the next 2 months my posting frequency will be twice per month. After which I will still try and complete my 2014 goal and publish a lot of great content to catch up!


2014 Business Goals

Here is where I share my progress towards each of my key 2014 goals…

Here they are…

2014 Goal #1 – Increase the number of sites making over $100/month to 15 by building, buying or growing 8 quality sites.

2014 Goal #2 – Publish 52 Posts on Authority Website Income. For the growth of this blog there is nothing more important than consistently producing great articles every single Monday.

2014 Goal #3 – Produce 1 ULTIMATE post that will put my Ultimate Guide to Expired Domains to shame!

2014 Goal #4 – Automate the entire fulfilment process for my services side of the business while also improving quality.

2014 Goal #5 – Launch a new game changing business/service (this one I will not share until the time is right)

2014 Goal #6 – Continue ahead of the monthly net income curve targeting $15k/month in reliable online income by the age of 35.

Stretch Income Targets (BHAG)…

  • Hit my undisclosed “money in the bank” target
  • Average $10k/month net income for 2014


Part 1 – Passive Authority & Niche Website Income Profit/Loss

A big hit in Sep as expected with the peak of the student loan passing. This was fully expected and the balance of sites performing well continues to be strong.

If any readers are looking to sell their profitable site(s) quickly let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me

  • # of greater than $100/month Sites = 10 (added one and lost one)
    • Sites:
      • PMSL
      • OIC
      • ACLSR
      • RBC
      • RFNF
      • BCR
      • PPR
      • PFA (purchased)
      • IFA (purchased)
      • GFB (purchased)
    • Revenue = $3,150.89
    • Costs = -$932.80
    • Net Income = $2,218.10

Sites that fell below the $100/month line = none

Sep Comment – $2k represents a big drop but that is the nature of the seasonal websites such as student loan sites. Overall the traffic numbers are going in the right direction but I really need to solve the monetization problem on a few sites. I expect the numbers to be level again for awhile and then slowly climb to another peak in January.


Public Case Study Site Status

AuthorityWebsiteIncome started with one case study – This site was started the same day as my case study site and every month I documented in detail exactly what I did to grow the site. It turned into a great site for me earning over $3k/month in its peak months and helped launch AuthorityWebsiteIncome. The monthly case study income reports have grown beyond just one site but I want to keep tracking this site separately from all the others so everyone can keep tabs on it.

  • Net Income = $1,000
  • Traffic = 25,148
  • Citation Flow = 45
  • Trust Flow = 20


Sep Comment – An expected decline but a larger decline then I would like to have seen.

Progress on Key 2014 Goal…

2014 Goal #1 – Increase the number of sites making over $100/month to 15 by building, buying or growing 8 quality sites.



Sep Comment – An increase of 1…not huge but moving in the right direction.


Part 2 – Authority Website Income Blog Profit/Loss

My commitment on this site is to provide once per week posts from me in and one MONSTER of an ultimate guide a little later in the year.

Here are the monthly stats for my site…

  • Visitors = 20,405
  • Subscribers = 3,121
  • # of Posts = 4
  • Affiliate Income = $250


Sep Comment – My goal is getting up quality posts once per week…slipping this month but Sep I was able to do that.

Progress on Key 2014 Goal…

2014 Goal #2 – Publish 52 Posts on Authority Website Income. For the growth of this blog there is nothing more important than consistently producing great articles every single Monday.


2014 Goal #3 – Produce 1 ULTIMATE post that will put my Ultimate Guide to Expired Domains to shame! Plan is in motion but it will take several months to assemble all the moving parts! Finding the time is going to be a challenge…it is going to come down to the wire at the end of the year.


Part 3 – Services Business Profit/Loss

This is definitely where my biggest opportunity lies and although I want to keep a balanced portfolio of income producing assets.

The key metrics I am going to share on this side of the business each month include the following for my Done For You PBN Service (here)…

  • # Sites Built = 73 (doesn’t cover all sites)
  • # of Domains Found = 85 (doesn’t cover all sites)
  • Net Income = $11,470*

*Note about the Net Income – each month varies greatly since the expenses for building the sites incur the month the sites are built while the income occurs the month the sites are sold. So there are months like December(and June) where I only have a handful of new clients but I am still building sites for all the others who paid in the previous month. For the accounting purists, yes, I am aware I am violating a GAAP accounting principle (revenue is to be counted in the months the expenses to earn the revenue are realized – but that creates more accounting headaches for me).


Sep Comment: My focus during my busy time is on servicing existing clients and not generating as much in the way of new business. My team is doing great and the service is definitely still working to help clients rank sites!

Progress on Key 2014 Goal…

2014 Goal #4 – Automate the entire fulfilment process. I am personally still approving all domains and supporting client’s requests.

No progress this month but my part time sales manager is doing a great job and all customers are getting personal support during the process.

2014 Goal #5 – Launch a new game changing business/service (this one I will not share until the time is right)

I am unsure if this service will still be offered…I have some ideas but unsure if it still makes sense.

Overall Financial Goals

Original Monthly Net Income Target (original – $15k/month reliable income by age 35)

  • Target Net Income = $5,500
  • Actual net Income = $14,056.60



“Money in the Bank” Target

For those that have been trying to track their online income and reconcile with money in the bank it doesn’t take long to realize just because you think you made $1k in a month your business bank account doesn’t go up by $1k that month. The reason for this is that it takes some time for advertisers to pay their affiliates. Plus, some affiliate commissions you earned will be voided in the next month and you will not be paid for that commission you thought you made.

So for this reason a metric I am going to track in 2014 is my Money in the Bank target. Although I share a lot I am choosing to not actually share my bank balance…I will simply make it a % of my overall goal.


Sep Comment: The money in the bank target is no longer going to be realistically achieved since I have made changes where I pay my wife a salary for the work she does. Forward progress each month is still going to be key though! I thought about selling my student loan site to be able to reach it but didn’t think it made much sense in the end.

2014 Monthly Income Target

This is another big time stretch goal. In 2014 I am targeting to average $10k/month in net monthly income.


  • January = $11,141
  • February = $12,193
  • March = $6,719
  • April = $14,484
  • May = $21,135
  • June = $7,275
  • July = $16,208
  • August = $13,189
  • September = $14,056

Final Comments

Solid month where I was able to continue to support my existing customers while balancing other priorities in life!

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

Leave a Comment:

Jeff says October 27, 2014

congrats on a great month jon – it was crazy with all the changes that google made. Unfortunately things happened to me as well and I’m looking to expand once again, but it will take time.

Looks like some solid work, and im sure your wife is happy about getting paid.

Joseph says October 27, 2014

Another solid month! Cant imagine you can get so much done while still working for others!

Tung Tran says October 28, 2014

Congrats on another great month Jon!
It’s good to see that recent updates haven’t affected you much.

Rishit Shah says October 29, 2014

Great to see your income reports Jon.
I am surprised how you can handle so many different businesses along with a day job, a kid and a pregnant wife.

Hats off to you for that!

john says October 29, 2014

wow, $14,000 thats a lot … when will i ever reach that amount..

Saimon says November 2, 2014

Thanks for sharing the income report. Its inspirational.

MSI Sakib says December 22, 2014

Hello Jon Gillham,
After going through all your reports of 2014 it seems that this year is Rocking for you. Congrats for your big success in this year. Thanks a lot for sharing your income report. It really works as fire to inspire us.

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