Website Income

Pick a Problem and Build a Team – Phase 1 Six Figure Website Challenge

Our challenge to build a six figure website in 2015 is off to a good start with Phase 1 complete. Phase 1 is all about picking a niche and building a team…

  • The group I selected to be in the small mastermind with are all off to a great start! Very impressive group!
  • The public group has 273 members and every question someone has posted has received multiple fantastic answers from some of the active members of the group who also happen to be experts in their fields… Gael from AuthorityHacker, John den Haan head of SEO at Switched on Media, Philip Kleudgen, Jeff Fruhwirth and Dominic Wells from Human Proof Designs plus many more I didn’t mention. A big thank you to all of you who are making that group a success!
  • My project is well underway and the attack plan document (I shared the early details of here) is getting more and more details added to it with specific procedures for the different steps.

This post will cover both an update on how the project is going so far and what you can expect from me over the duration of the project.

What I Have Done to Date on My Project:

Following my “Attack Plan” document I have completed up to Phase 4.

This post will provide an overview of the set up Phase 1

Phase 1 – Set Up & Core Problem Identification

  1. Copy Attack Plan Document – Simple enough…to get early access to my attack plan go here to be notified as soon as I release the full version
    • six figure attack plan phase 1
  2. Identify a Core Problem to Solve – One change from a traditional niche site is that I am looking to focus on a core problem not focus on a main keyword. The keys for this core problem is that it is…
    1. Highly Competitive – The more competitive the better in my opinion (insurance, health, education etc are all great options)
    2. Clear Path to Monetization – The core problem you are looking to solve should easily solved with a product or service sold online that you can sign up for an affiliate program for. In addition the larger dollar value problem the better.
    3. Successful similar sites that can be beat – This is analogous to when we used to do when picking a keyword to go after and we wanted to see a thin niche site with weak backlinks on page 1. Now, we want to see highly successful sites that can be used for inspiration on posts, promotion and monetization.
    4. Content will help solve the problem – Since the sites are going to be so heavily focused on content it is important that the sites are able to provide value with that content. The core problem should be able to be partially solved with content and then ideally to finish solving the problem the purchase of a key product/service is required.
    5. Content advantage (able to produce better, cheaper or more then competitors systematically) – Will you have a content advantage? What I mean by this is are you able to leverage your team to create better/cheaper content (VA’s researching to produce EPIC posts, graphic designer to make custom images etc)
    6. Community exists to tap into white-hat link building opportunities. Without a community outreach will be impossible. So even if you can’t identify a perfect community it may make sense to adjust your angle so that you hover between your core problem and a community you can work with to generate links from.
    7. Able to grow into a business selling a service – This to me is not a must but it is worth thinking about. What kind of business or service can you turn your website into once you are generating the traffic we all want to be.
    8. TIP – Do not get held up at this stage! Pick a general niche and then you can refine your angle later. If you pick a competitive niche the selection of the perfect niche/problem is not going to make or break you it will be the execution! Save your mental energy for coming up with a unique angle and setting up the systems to ensure relentless execution of your strategy! This is no


  1. Start Org Chart – Based on the size of this project this is actually one of the most important parts to this project. Without the systems and a quality team to execute this whole project would fall apart.

My planned org chart is shown below. One thing you will notice is that this is no small website this is looking like a small business.


Some questions that came up at this stage that could be helpful for others…

  • How do you hire writers? See this post and you can follow it but increase rate to $5 to attract better writers?
  • How many writers work out? I would aim to have a 50% success rate.
  • Do non-native English writers produce quality articles? I am sure there are some but I have not had good luck with them. Stick with native English speaking writers whenever possible.
  • Should you have 1 writer do everything if they are willing? This is everyone’s call but my take is that I choose to set up a team with interchangeable parts so that ideally no one person if they quit could bring down the whole system!
  • Do I need a project manager? For me with a day job and other projects I definitely do. Other people could pull off being the PM themselves for awhile. This is a role which is somewhat new for my business and I was blown away with the quality of applicants that applied for this job. I am very pumped about the PM I have and am sure we will. In fact one of the other applicants was so good I am working to carve out a role for him in my team. Another benefit to using a PM is that when the project is successful and you wanted to replicate you would have someone who could help replicate.


How Much is my Six Figure Website Going to Cost?

I plan to produce high quality content daily, publish it with custom graphics and formatted to provide a WOW factor every time plus do some highly intensive manual outreach.

With all of the work I am planning on this project my burn rate is expected to be between $20-$30/day or roughly $500-$1000/month and at a minimum I am planning on running with this burn rate for 6 months. I hope to see success before then but I am mentally prepared to see no benefit for at least six months.

  • 1 article per day = $10/day (some will be less)
  • 1 hr management 5 days a week = $10/day (won’t work every day but some days more than 1hr)
  • 1 hr promotion = $5/day
  • 1hr graphic = $3/day
  • 1hr research/other VA tasks = $3/day
  • TOTAL = $31/day + 10% contingency = $1,000/month

How To Participate and Succeed in Building a Six Figure Website in 2015!

  1. Read the articles so far in the Six Figure Challenge
  2. Apply to join the Free Private Google Plus Group – Six Figure Website Challenge
  3. Sign up to be notified when the full attack plan is published and each Six Figure Challenge post is published
  4. Set up your own mastermind within the Google Plus Group members

Questions for you…

  1. How is your progress going?
  2. What do you want to see more of from me regarding this project?

About the Author Jon

I am a 36 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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