Website Income

Month 11 Income Report – Record Traffic but also Failures

It was another record traffic month! But my nothing but good news story had to stop at some point and here it is a post where I don’t get to report record income numbers for my case study website.

Also in this post I go into why I am planning on killing an email list that is getting a 50% opt in rate! I am curious if you think I am making a bad decision.

Although I am still very happy with the site and progress throughout my business, July was a month of a couple failed projects. I will dig into those in a lot of detail in this month’s post and what I have learned from them.

First… I am trying to keep consistent about getting these income reports out within the first week but all my focus was on creating the monster expired domain tutorial…my apologies. In my Aug income report (hopefuly published in the first week of September) I will talk more about the impact of that 8000 word, 6 video and custom tool post.

Key Successes:

Confidence in SEO Strategy – Both my student loan site and my newer site in the insurance niche are getting solid organic traffic (more so on the student loan site). The results from promotion(yahoo answers and blog commenting), guest posting, resource building/outreach and using relevant expired domains is continuing to have me confident that my very manual high touch SEO approach is continuing to work. My mix of pure white hat techniques (resource building, guest posting) with some grey hat (expired domains) seems to be hitting it on the head right now.

Record Traffic at (My Case Study Website URL is Now Hidden)

Traffic Graph

Traffic Growth Continues

Learning – Last month I spoke with a few people making fulltime income online and enjoyed being able to learn about how they are doing it. The key take away I learned from these successful people online is their focus on a singular business model. I am not saying this is the only way to do it but it is the way the people I spoke to who are all having more success than I am are doing it!

Productivity – Mostly because I was on vacation but I was able to get some valuable “hard” work done that will continue to push my business forward. Systematizing and offloading a couple processes I have been doing and creating what I hope will be a great piece of evergreen content with the expired domain guide.

Website Speed –My VA moved hosts from a shared HostGator account to WPEngine and saw a doubling of speed for my student loan site (plus this blog). I am holding judgement on whether that resulted in an increase in traffic or not but when the data is in I will have a post on here summarizing the impact of the move and if I am able to determine if it was worth it financially.



Key Failures:

Last month saw 3 key failures…the surprising thing is I don’t feel like any are set backs in my business. All are just one less idea to test to get to the optimal model.


I will never miss an opportunity to quote Edison, Ford or Einstein

 “Real” Business Idea – Failure – Last month I pursued an idea I had to create a 24×7 On Call VA service to help people do the things I have my VA’s do. My unique selling proposition was clear…

–          24×7 On Call Support

–          Trained/Vetted VA’s from my team

–          Access to developer licenses of premium tools etc

Here is the explainer video I had created…

(video created using PowToon – If you are looking to have a similar one created contact me and I will put you in touch with the VA I used on ODesk – Here is the most helpful article on explainer videos I read – Stop Making Explainer Videos)

Ultimately after listening to The Lean Startup(recommended!) and getting a Minimum Viable Product up (premium area with a ZenDesk account) and reaching out to people to try out the Beta Version I had very very low participation and people that did use it only used it once even though the service was almost free for the beta testers.

So even though the business could be profitable with 20 users using the service 5hrs / week I have decided that it would be pushing a rope up hill and killed the project. $500 and 3 weeks with 25% of my focus on it isn’t bad for running a new business idea to ground.

For anyone that thinks this service looks interesting Dan Norris formerly of informly and who has the podcast WebDomination created a very similar service at about the same time. It was interesting emailing him back and forth after to discuss why he found initial success with his when mine failed since timing was essentially the same. His offer is more focused on premium WordPress support than general VA support and had a large list of website owners of larger sites. Not that I think it makes the difference between success and failure but have a look at his sales page, the thing is beautiful!

Curve Client

WP Curve

Income Drop – My student loan site saw a sizable decrease in income even though I had record traffic numbers. More on this below! No need to panic I just need to dig in and understand why and how to continue growing the site in a profitable way!

Insurance Site (poor monetization) – Although the traffic has been growing and the site is getting well established in Google the monetization has been TERRIBLE. The focus on the Canadian Insurance industry may have been a mistake. The CPA offers in it are a fraction of the payout in the US and so I am moving towards an AdSense model. My learning here is that I should have tested this market out with a smaller site to prove its potential profitability before diving head first into an authority site. I am confident it will become a $500 per month site but I may see about some out of the box monetization options working with insurance brokers. There may also be the chance that I pivot(Lean Startup Reference Again) this site and all its content to target the US market where monetization is way way more lucrative,10x larger payout for affliates.

In hindsight I wish I had built a smaller site to test out this market before going full blown into this niche. I would have been able to see the poor monetization and changed course earlier.


Authority Website (My Case Study Website URL is Now Hidden) Stats for June


Income = $1,540 (-1,573.91) wow big drop! But I am not worried and I will explain why…

  • CPA #1 (loan consolidation) = $438.00 (-$42)
  • CPA #2 (load consolidation) = $1,050 (-$1,579)
  • CPA #3 (credit check) = $52.99 (+$52.99)
  • CPA #4 (debt monitoring) = $0


CPA Offer #1  = $438

This is the third month of gradual decline. This is partly due to summer but I would like to see an increase next month!

Monthly State

Monthly State


CPA Offer #2  = $1,050

This is the big one! I knew I would see a slight decrease since I had seen a small drop in leads generated from June compared to May but this was bigger than I expected.

After some data analysis I believe I understand the mechanics at work with the decrease…

The biggest reason for the drop is within the sales funnel on the companies end I saw fewer conversions from leads to sales, with the payout only coming from sales and there being relatively few a slight drop results in a large income drop. By using a pay per action (loan distributed) vs a pay per action (lead sent) vs pay per click (AdSense) I need to be prepared for more volatility in earnings in exchange for hopefully higher overall earnings. I need to focus on improving the metrics I can (namely number of people sent and initial leads started)…this is the best indication of my websites effectivess. Although the story with these metrics was not all good it was much better than the final income numbers.

  • February = 54 Leads w 4,373 visitors = 1.23% Conversion
  • March = 98 Leads w 5,652 visitors = 1.73% Conversion
  • April = 151 Leads w 9,022 visitors = 1.67% Conversion
  • May = 194 Leads w 12,745 visitors = 1.52% Conversion
  • June = 178 Leads w 11,671 visitors = 1.53% Conversion
  • July = 152 Leads w 14,537 visitors = 1.05% Conversion

PMSL Conversion

Comparing the number of leads per visitor for the last 5 months vs July there is a conversion difference of 0.5% or from 1.55% to 1.05%. Using a great free tool at VisualWebsiteOptimizer I wanted to determine whether this was statistically significant or not and the answer is…

Calculate Significance

Calculate Significance

So doing some digging into the data I wanted to try and determine why…

Poorly Targeted Traffic – I was featured on NichePursuits which resulted in a number of visitors but even when subtracting every referral from NichePursuits and AuthorityWebsiteIncome I am still below my previous conversion numbers.

After doing more analysis my tentative conclusion is that even though I saw growth in my traffic it was from some keywords that do not convert well (no cosigner, bankruptcy keywords) which result in lower conversions. Since this was just one data point it is going to take another month to really confirm/refute my theory.

Sincere apologies for the last few paragraphs to all non number geeks!


CPA Offer #3 = $52.99

This item is promoted in an email I send when people opt-in. The offer converted but I am questioning whether or not it is worth it at all to have an opt in list.


Costs = 42.11 (basically on auto-pilot this month)

The VA’s typically do a lot of things for me such as research post material, identify potential guest posting opportunities, publish content, modify graphics, upload and syndicate videos I make and other assignments as they come up.

All my team members are hired through ODesk

  • VA #1 – Content Publisher = $0 @  (posting/scheduling of created articles per my content calendar)
  • VA # 2 – Backlink/General = $10 (web 2.0 creation, Link Authority, blog carnival submission, Friday post creation)
  • VA #3 – Website Manager = $5 (he takes care of security/speed on all my sites – no work this month)
  • VA #4 – Social Media Manager = $0 (not going to use on this project)
  • VA #5 – Outreach – $0 (moved onto another assignment)
  • Content Creation = $0.00 (all already created and scheduled)
  • Hosting = $7.16 @ HostGator but moved to WPEngine
  • LeadPages = $0 one time fee paid last month
  • AWeber = $19.95 (for the size of list my student loan site has)


Running Net Income/Loss

Still a great looking graph and I am closing in on the $10k earned from this site over the last 11 months. It would be great to break the $10k in net income for the first year of its existence…

Monthly Traffic State


Traffic =14,537 Unique Visitors (NEW RECORD)

A great month for traffic with consistent traffic growth, after being stagnant last month it was nice to see an increase in traffic.

Traffic Graph

Traffic Graph

Looking at this traffic growth month over month it definitely shows me moving in the right direction!

Site Visited

Site Visited

Healthy metrics consistent with previous months


Email Opt Ins – Working Very Well (50% Conversion)

July saw a near doubling of my email list again from 349 to 611.

Even with the great conversions I am getting from LeadPages I am questioning whether or not I should be collecting emails.

If I do some simple math and ask myself what is more valuable a click to my affiliate offer or an email subscriber I should be able to determine which option on my site is best…

  • According to LeadPages and confirmed by Google Analytics I received 1,593 visitors to my 2 squeeze pages
  • Based on my LeadPages near 50% conversion I have given up 809 direct affiliate clicks if I linked directly to the affiliate offer and not sent traffic to the LeadPage
  • Once they others got on my list I generated an additional 409 affiliate list clicks from follow up emails within AWeber
  • 1,593 potential clicks (if linked direct) vs 1193 (784 initial plus 409 from people on my list) = Potential 30% Improvement

Now this analysis makes a few simplifications and has some counter arguments…What about the added benefit of return visitors? What about building relationships? What about the probability that a warm follow up email click is more likely to convert?

These are valid points so now it comes down to a judgement call – 30% increase in affiliate clicks from that one path now or continue to build my email list?

My plan – to keep tracking and reporting easy is on Aug 1st I will implement several changes including the removal of my email list for 2 months and measure the results of both the ongoing email list clicks and the increase in affiliate clicks.

Do you think I am making a mistake shutting down my high converting emails opt in forms?


Content, Promotion and Backlinks

In this section I will show exactly what I have done over the last month to continue to grow my site…


On Page Content = 17 New Posts

All these posts were pre-scheduled a couple months ago and the site is continuing to run on autopilot.


Outreach – Blog Commenting & Social Media

None this month


Guest Posts

None this month


Backlink Stats

I use majestic SEO (free) to track my link profile and help estimate how my link building efforts are being viewed by Google.

  • Referring Domains = 402 (+72)
  • Backlinks = 26,530 (-6,777)
  • Citation Flow 36 (+1)
  • Trust Flow 21 (-)

I believe I had some site wide links which have now disappeared off some sites that had A LOT of indexed pages. This is the reason for the substantial backlink count drop. But I care more about trust flow and it stayed even.

My goal to keep this site on autopilot with minimal invested has me a little worried though. Without promotion efforts I am concerned I will slip in the quality of my link profile and rankings. This we will find out over the next couple of months.


Last Month’s Goals

  • Automate Guest Posting – 1 VA working on her own to publish 4 (FAILURE)
  • Blog Commenting – 1 VA working on her own to publish 30 (FAILURE)
  • Costs Maintain at $50 (SUCCESS)
  • Monetize –Earn over $3,000 per month (FAILURE)


Next Month’s Goals

  • Keep on Autopilot – Minimal Promotion
  • Set up for several tests to start Aug 1
  • Costs Maintain at $50
  • Monetize –Earn over $2,500 per month


2013 Website Goal Progress: (33% of the way there!)

My website case study (My Case Study Website URL is Now Hidden) will earn more per month than Pat Flynn’s case study site for at least 3 months of the year

  • Before June I was 0 for 5
  • January (-$2,796.18)
    • $452.13 for (My Case Study Website URL is Now Hidden)
    • $3248.31 for – Report
  • February (-$1,675.35)
    • $1126.55 for (My Case Study Website URL is Now Hidden)
    • $2,801.90 for – Report
  • March (-$2,076.94)
    • 759.63 for (My Case Study Website URL is Now Hidden)
    • $2,836.57 for – Report
  • April (-$1,581.86)
    • $1,127.1 for (My Case Study Website URL is Now Hidden)
    • $2,708.96 for – Report
  • May (-$367.55)
    • $2,341.41 for (My Case Study Website URL is Now Hidden)
    • $2,610.62 for – Report
  • June (+1,622.01)
    • $3,114.90 for (My Case Study Website URL is Now Hidden)
    • $1,492.89 for – Report
  • July (-1,013.61)
    • $1,540 for (My Case Study Website URL is Now Hidden)
    • $2,553.61 for – Report
Traffic Report

Monthly Profit – My Site vs Pat’s Site

A little back and forth here, one month we are close, next month I beat him and then last month he retakes the lead. But I don’t think he is too worried, partly because he doesn’t know this competition exists and second the other $100k he made last month is probably keeping him busy!


My Overall Online Income Goal Progress

As discussed in my long post about my online income history and my overall business strategy post here my goal is to be making $15k/month securely by my 35th birthday and move my family back to our hometown to raise our kids there.

I am going to add a section to my monthly reports showing my overall online income and progress towards $15k/month.

This Month:

  • Actual = $2,495 net income
  • Planned = $3,050 net income

With the drop in the student loan site and the one time WPEngine expense my Actual Net Income dropped below my planned.

The overall trend is continuing in the right direction and I am still very confident my current plan will get me there.

Monthly Income

About the Author Authority

Leave a Comment:

Ryan Cote says August 26, 2013

Thanks for giving us such a detailed analysis of your July income. As far as your email list, they say the “money is in the list”…but I’m not a big email marketer so I can’t give any advice. I would consult with someone who really knows their stuff about email before you toss that possible revenue channel aside. Maybe Spencer Haws knows someone?

    Jon says August 26, 2013

    Thanks Ryan, good advice…maybe I am thinking of killing the email list route too early.

Miki Vicioso says August 26, 2013

Hi Jon! As usual great detailed posted. No worries there you will be back to the 3k mark anytime son. This sudden drops are normal in the internet world. Keep it up.

    Jon says August 26, 2013

    Hey Miki, yah the drop doesn’t have me too worried because of the nature of this longer/larger affiliate commission. Thanks for the comment!

Chetan says August 26, 2013

Hi Jon- Great post once again. It’s inspiring to see you turn failures into a positive learning experience. I think you should keep building the email list… may be not now but the list will come in handy when you launch a new site in a similar niche or topic. One more thing, it’s possible that your leads are being shaved by the advertiser or network (slowly but surely). There is no way to confirm for sure but I had a similar experience in the past. The first two or three months got me good leads but afterwards the leads started to dry up. I was sending the same organic traffic, eventually the advertiser left the network without paying.

Best of wishes

    Jon says August 26, 2013

    Chetan great point about leveraging the list for a new site! Regarding the sales being shaved…I am fairly confident that is not happening but an interesting thing to watch out for. What did you end up doing in your situation?

Garrick Dee says August 26, 2013

Those aren’t failures, it’s just part of the process. To quote John Wooden, “If you aren’t failing you’re not doing anything…”.
why not try a tool like crazy egg and see potential weak spots in your landing pages, and how you can improve it by moving elements around to increase conversions, this will take some of the guess work out as you’ll have raw data in your hands. It comes with a free 30 day trial.
Keep up the good work

    Jon says August 27, 2013

    I like that quote and agree – Failure is part of the process! Haven’t tried Crazy Egg but I know Neil Patel is behind if its 1/2 as valuable as his content I am sure it would be great.

Youssef says August 26, 2013

Very analytic explanation, Jon 🙂

Could you expand little bit on the failure section of this post and why you think you weren’t able to get your VAs going?
You mentioned that to be successful you need to focus on a singular business model, are you referring to niche verticals or type of business .i.e. niche sites, auth sites, ecommerce sites etc…?

    Jon says August 27, 2013

    Hi Youssef, it wasn’t my VA’s (they are all doing awesome work!) It was the business model (my part) and sales job (my part) that was the failure.

    Type of business is what I am referring to. I don’t always follow it but the most successful people I see have one model and then they work the crap out of it and optimize like mad. The multi-talented entrepreneurs are celebrated (Mark Cuban, Richard Branson, Elon Musk) but I think until you have 1 model proven out and running on autopilot its less efficient to try and built up several business streams.

      James says September 11, 2013

      you may covered it elsewhere but I have not seen it since I only started following your blog recently.

      How did you find your VAs? I use oDesk but man oh man.. well, let’s just say I have not found a diamond in a rough yet.

      Did you use oDesk as well?

Fred Owusu says August 26, 2013

Great details Jon. I am in the same boat as you Jon but I am not aiming for a $15k per month but trying to figure out my conversion. Created a successful niche site but no money. Success meaning I made it to the top 10 of Google. I found your site through Using long tail pro for now so hopefully I can successfully create an income. On my way to my second niche site now and hopefully that will be success. I will, just like you report it on my authority site. Wish me lock and by the way, congrats for hitting $3k

    Jon says August 27, 2013

    Hi Fred, best of luck for your site!

    Looking forward to seeing it grow.

Dan Norris says August 26, 2013

Hey John, interesting stuff mate. Stay in touch I’d love to hear how you end up and I’ll do the same with WP Curve. We have been growing very quickly and I’m feeling quite good about the business. Funnily enough I know people who are working on very similar apps to the original version of Informly (which failed for me). I think there are a lot of components of getting something right, the idea is only a very small factor.

    Jon says August 26, 2013

    Hey Dan, Glad to hear you have hit the sweet spot with the execution of a similar idea…I knew there was something there as far as the need/problem goes. You are absolutely right the idea is only a very very small part of it – execution is where the rubber meats the road. Talk to you later.

Chetan says August 27, 2013

Hi Jon- I simply switched to a new network with a similar offer. The conversion rate climbed back up! Unfortunately in our industry, advertisers get greedy after sometime and they get into a habit of not approving all the leads even if they truly converted. I am not saying that’s the case for your site but it’s good to keep an eye.

Best Wishes

    Jon says August 27, 2013

    Thanks for the insight!

Winston says August 27, 2013

Jon, you’re a traffic monster! I know you’ll be able to make the income back. Love the way you breakdown the ‘things do do’ including showing the A/B testing and how to do them.

My questions are, when writing articles for your site, which has a lot,
1. how do you come up with the topics for the articles?
2. And do you always check them for monthly searches?

    Jon says August 27, 2013

    Hi Winston, there isn’t one easy answer. I try and split up my approach based on my editorial calander…

    Mon – Affiliate post – review of some related financial offering – I find as many relevant offers as I can and create an honest review about them (not pushy sales copy) – I do keyword research
    Tue – Bloggy Post (top 7 ___) I try and find inspiration for these from finance magazine covers – I sometimes do keyword research
    Thurs – SEO Post – Post targeting a specific keyword – I do keyword research

    I don’t always stick to that schedule but for the most part I try to.


Matthew Allen says August 28, 2013

Jon, here’s a thought/strategy you could try…

I noticed one of the newer features in Leadpages gives you the ability to easily add a pop-up that only shows if the visitor tries to close your lead page window without opting in. You could implement that and link it directly to the affiliate offer. This way you don’t have to down your list and all potential “buyers” will still have easy access to the offer even if they don’t want to give up their email address.

I just noticed this feature in Leadpages only recently when I was using the software to create a new page.

    Jon says August 28, 2013

    Hey Matt thats interesting. I would be concerned about the user experience but I think you are right that it would result in an increased number of people to the main affiliate offer.

      Chris says September 1, 2013

      Hey Jon,

      Yeah, Matthew Woodward had something like that going for awhile to build his list. That subscribe popup got so dang annoying…

      …but it didn’t cause me to click away. Matt’s content was just too good to pass up! And a popup wouldn’t keep me from reading post after post on your site, either. But that’s here, on this blog…not sure how it would affect your other site’s readers.

      And since we’re on that subject, I bet Matt wouldn’t hesitate to say, “Keep the list.” It’s a matter of short term profit over long-term growth, and it just seems to me that keeping the list (and using it effectively) will do so much more for you in the long term than killing it to grab those quick affiliate sales.

      Which path will bring you closer to your TRUE goal of $15k? Killing a successful, growing list, or holding on for bigger profits down the road?

      Aloha, Chris

        Jon says September 2, 2013

        I don’t use pop-ups, I have tested them a little and although they convert I don’t think they provide a very good user experience. I have been getting a lot of feedback that keeping and making the list work is the way to go so I plan on implementing some changes and going from there!

        Thanks for your thoughts!

Dustin Jones says August 28, 2013

One thing really stands out in your numbers, coming from an owner of many businesses. While I know your goal is to “spend virtually nothing” the numbers would say spend some of that free cash and profits to grow.

I know it seems a lot of your “expense” is your time and effort but surely you have some paid services, optimization outsourcing or labor outsourcing you could spend some on and get a “bang for your buck” return.

All businesses models I’ve ever looked (the ones that get rich) tend to spend some of their earnings in growth and not just disperse to their shareholders 🙂

Could you possibly invest a few hundred dollars in something that would add value short or long term?

    Jon says September 2, 2013

    Hi Dustin, great thought and I have actually just done just that…spun off the cash (about 1/2 of total earnings from my site) to purchase another similar site that is ready to grow.

    This business is awesome that it requires minimal capital to set up and run but the downside is that I can’t just pour cash into it to grow at the same rate. I am looking at other options to accelerate growth through investment – paying for the creation of valuable content seems to be the most correlated to dollar invested in the business results in more than a dollar created.

Jason says August 29, 2013

Grats on your success, Jon! Love your methodical analysis.

As for removing your email optin, when you’re making projections you should focus on the growth rate of your email subscribers. 75% growth rate is awesome.

The total clicks from your list is a direct function of your total subscribers, so in theory, you’ll see an increase in clicks each month that strongly correlates to the growth rate of your email list.

With that said, removing your email optins may increase your profitability in the short term. So I’d still test out at least a month without your optin and see how it affects the conversion of your CPAs.

    Jon says September 2, 2013

    Thanks Jason, good thought on the growth rate – my thought on that though is that there is attrition to the list as well. So although my open rate starts at 60% it drops off to the more usual 10%-30% over the autoresponder series. Testing is always the way to find out…it gets a little tricky/fun in cases like this where I don’t think the math can result in a clear answer because of the stuff like you mention – subscriber growth.

Hendrik says August 29, 2013

Hi Jon,
Awesome resource, you made my day!
One question:
Do you recommend registering the domains with, for example “” and then only point them to the hoster? I suppose that it is easier if one is planning to later on sell the domain/website in an auction for example.
What’s you take on that?

    Jon says September 2, 2013

    Hi Hendrik, yes I much prefer to have my domain and host seperated. This way I can have all my domains in one place with someone who focuses exclusively on domain registration and management while having my sites hosted on different places.

    If you have the domain with the host when you go to grow you will be moving the domain, for me if I had registerd my student loan domain with the host when I did the switch to WP Engine it would have been a pain to either transfer or point the domain but instead all I had to do was point the domain within Namecheap – much simpler.

Dionne says September 1, 2013

Failure is good. Learn from them and move on. Usually after my big failures, I see big successes.

Chris says September 1, 2013

I just did my income report for August, and I experienced something similar (though on a much, much smaller scale). My traffic was up on several sites, but my earnings were down. That’s so frustrating, especially when you see that traffic pouring in all month long and you have such high expectations for income.

Oh well. That’s just how it goes sometimes. I’m sure it’s a common experience in all types of businesses. You just gotta ride it out and keep working at it.

Good work, Jon! And thank you for sharing to much about how you run your business. I feel a bit overwhelmed sometimes when I read your stuff (you’re WAY beyond what I’m doing), but it is inspiring!

Aloha, Chris

    Jon says September 2, 2013

    Hi Chris, thanks for the comment. Great attitude to ride it out and keep working. Thanks for the feedback on the overwhelm…I will be sure to mix up the complexity of the content I create. Best of luck with growing your business!

Kevin Choi says September 2, 2013

Hi Jon,
Good to hear you are getting record traffic. I’d like to know are you tracking of rankings any keyword?
I have just find $2 writer for my authority blog. Thanks for your guide 😀
Hope this can push my traffic towards 100/day. <-This is my first target.
I get ranking for my post at around #20-#40. One focus longtail keyword per post.
And I have one quick question. Are you using your $2 writer to write the guest post to post on other people blog? Will you write the blog first and then find the suitable location to guest post or find the guest post opportunity first then find writer to write?

    Jon says September 7, 2013

    Hi Kevin, no I don’t track my SERP. It can be a useful tool but I think it would just be more noise. The key metrics are number of visitors and affiliate link clicks. So I try and focus on them.

    My writers create almost all my content (except for this site). So yes, the best articles created by my writers are used for guest posting.

Stephen says September 4, 2013

Hi Jon,

This is a little bit off topic, but what plugin do you use for your post comments? I noticed there is a notify check box at the bottom which I don’t think is standard on WordPress.


    Jon says September 4, 2013

    No problem, the plugin is – I haven’t really broken down the stats to see the conversion of commentors to subscribers but it isn’t a major source of list growth for me.

      Stephen says September 4, 2013

      Thanks for the plugin details. Also, I’m curious about how you use blog commenting for link building. Maybe I missed a post about this reading through your blog. Do you leave a valuable comment on blogs and then follow it with a blatant link to your website? I noticed a lot of blogs now use facebook or disqus so I’m not sure how you would go about link building with blogs like these?

        Jon says September 7, 2013

        Hi Stephen, there is no blatant link. Just a legitimate comment and include the link in my signature. Exactly as your comment is…valuable with a link back to your site. Nothing crazy or tricky with it.

Alan says September 5, 2013

Hi John,

Numbers are not all that bad. Considering the ground work you have put in. Looking at your graph for where you want to be at this point( income from your site), you look to be on track. I love your hard work and enthusiasm.
Also, loved the Powtoon video. I picked up Powtoon for a full year to make videos from App Sumo for a killer price.
In the future if you need one, hit me up with an email and I crank one out for you, will trade for one on one niche advise. Also big congrats on being a Dad. Believe me it is the most fun ever!

Later John,


    Jon says September 7, 2013

    Thanks Alan. I will definitely give you a shout. Thanks for the offer. If you have any website questions let me know and I can try to help. You are right being a Dad is a lot of fun…lots to experience and learn still but it is a blast.

Dale Poyser says September 6, 2013

I haven’t followed Pat’s site for a while. I did not know his earnings had dropped that low at one point.

His main monetization strategy was Adsense so that’s still pretty good on his end.

You are really organized in your approach with goal setting and metrics tracking. I think it speaks to your skills as a project manager.

Keep up the good work Jon!

    Jon says September 7, 2013

    Thanks Dale, his results have been impressive considering how passive it has been for him. The reason for his big up-tick last month was a private advertising sale. Thanks for the compliment, I definitely try and take a goal oriented methodical approach to my online business.

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