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2 Hacks to Improve Your Site Speed Substantially & Special (FREE) Offer to Monitor Your Websites Speed

We all know page speed is important but for the most part the best in class process for having a fast site is something like this…

  • Step 1 – Signup for a premium FAST Host (like WPEngine)
  • Step 2 – Setup your site optimizing for speed
  • Step 3 – Run a few tests and get a warm-fuzzy feeling everything is good
  • Step 4 – Never look at it again (even though you continue to make changes to your sites that could impact the sites speed)

Clearly although this is good and better then not thinking about site speed at all it leaves even your most important sites vulnerable to becoming slow.

So what is the solution?

What Gets Measured Gets Improved

Now for the first time you can measure and track your websites speed!

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

So as promised…

2 FAST Tip To Speed Up Your Website!

I’m about to show you how I found out I had a problem that brought my page speed down by 2 seconds, using a couple quick tips that you can implement yourself – in less time than it’ll take to read this post.

But first, why does site speed matter!

If I were to ask you if you’d prefer your website to be fast or slow, of course you’d choose fast. But I think many people underestimate how important speed is. Studies have shown that there is an undeniable correlation between load time and earnings on your website. Here’s why:

And that’s not even including the effect page speed has on your SEO – Google has admitted that slow sites rank lower. All of these reasons are why when Shane Labs told me he had a tracking tool that solved the problem of never going back and checking your sites speeds I cared.

I’m a firm believer in analytics (you can’t improve what you’re not measuring) so tracking page speed is important. And that’s where I had failed before. In the past I had run an ad-hoc speed test on my site using Pingdom, or Google Page Speed insights. I’d see a decent score, and call it a day.

But I’d neglect to measure again later. And after several versions of wordpress later, a few theme changes, and some third party plugins, my site was slow (I’m sorry for all of you that had to wait while AuthorityWebsiteIncome loaded – its still not amazing).

Shane set me up with a MachMetrics account to start periodically measuring site speed, just to see how bad it was. He said he’s seen worse, but I was pretty embarrassed:

(each line is a phase of the page load, the blue line is when it is completely loaded)

About an average of 5.5 seconds, yet sometimes as bad as 9 seconds! And why was it so inconsistent? I deferred to Shane’s expertise for some tips. He suggested a few best practices, I implemented, and look what happened:

See the difference? Me neither. I was frustrated, but also intrigued – had I not been measuring I would have just assumed all was fine.

Next my Superstar Server Admin / WP Developer took a stab at it. We sent him over access to our MachMetrics account and he was able to see some areas of improvement instantly. Take a look at how the results changed after our second attempt:

There we go! Averaging about 3 seconds now (for doc loaded), 2 seconds shaved off. Let’s take a look at what happened in more detail:

Can you spot the biggest change? Yup – the number of resources. Cut in half from 118 down to 55. But how did over 50 files get removed without changing the appearance of the site?

My Server Admin / WP Developer explained 2 biggest changes:

  1. He installed the Autoptimize wordpress plugin and customized it to work with CDN. This automatically combines and compresses all your CSS and JS files, along with minifying your HTML and
  2. He removed some old retargeting pixels we were no longer using. These are notorious for making tons of requests.

Take a look at a side by side comparison of how the site used to load, versus now:

And what’s even better is I know these changes are improving things for all visitors regardless of where they are located, including both desktop and mobile users:

But here’s a disclaimer – this may not work on your site. Why? Because every site is different, and with so many factors affecting page load times, speed optimization can be more of a trial and error approach than an exact science.

The ability to test and monitor is why I’m excited that I was able to work out a deal with Shane so that AuthorityWebsiteIncome readers get a special offer. Normally MachMetrics starts as a 30 day free trial before you have to upgrade, but he’s giving my readers something special: if you sign up through this link, within the next 3 days, he’ll keep your account active even after the trial ends. (FREE FOR LIFE!)

Yup – that’s special just for us. After your trial ends you’ll still be able to utilize 3 daily checks in your account. That’s your url checked every day across the US, Europe, and Japan. Or 3 different urls checked every 24 hours. Or both mobile and desktop versions of your homepage analyzed daily. Stop wondering how your site is performing and let an automated process do your homework for you.

He’s only offering this to us, for the next 3 days. Take advantage of it now: MachMetrics Special Signup

Another Example of These 2 Changes by My Server Admin / WP Developer…

I was lucky and some of the optimizations from this situation I was able to apply to another of my sites (ListingEagle – the project Shane was actually the developer for (not the WP site)). The results were even more dramatic here – check out this almost 40% improvement here:

 

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

About the Author Jon Haver

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Haver, Online Entrepreneur

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1 comment
James says April 24, 2017

Jon/Shane… thanks for the awesome offer! this seems like exactly what I need.

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