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March Income Report – Record Numbers and New Opportunities

March was a month where I continued to try and push myself to do better and more work. Overall it was a success both in terms of the work completed and the results achieved…

Right now my online projects are at a lot of fun stages with some promising projects at very early stages with others maturing nicely.

I continue to struggle with the question of is my divided focus right for me/my business but in terms of building a diversified “anti-fragile” online business I am happy with it.

Plus building new projects/businesses/systems with a great team is simply a lot of FUN!

My hope with these income posts is that I can show you that making money online with a busy schedule (day job + family) is not a mystery and is possible. My hope is that these posts inspire some of you and that the behind the scenes look into my business both the successes and failures will help someone with their business.

My Focuses:

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  4. Amazon FBA Business
  5. New Web App Project

Key Successes

  1. FBA Business Sale Progress– Great progress with a great partner on this front. The sale which is still being finalized will be a great fit including some weekly coaching while the business transitions to the new owner including 1/3rd ownership staying with me. It is still being closed but I am looking forward to growing this business with a great partner.
  2. New Web App Project – I am working with a great developer and have an outstanding business team lead along with the partnership of some of the biggest players in the space for the creation of a new web app. The entire team is pushing hard and will be getting ready to have this very cool service ready in under 1 month!
  3. Record Numbers! These results are encouraging to validate the work I am doing is generating the results I am after!

Key Failures

  1. Purchase Site Performing Below Expectation– One project I am working on brings some select investors money together with my own to purchase a site and convert it into an FBA business. The pace of acquiring the site along with the site having challenges with getting its affiliate links up and running has put us a little behind schedule. Not a failure and a great group of knowledgeable investors but certainly a challenge.
  2. One Small Mistake & Amazon Withholds $20k – Amazon closed down my affiliate account for sending emails with my affiliate ID in it (stupid mistake on my part that I was unaware of being in violation of their terms – made an extra $10 and lost $20k+). This has resulted in $24k being held by Amazon not to be dispersed. Frustrating! BUT this online business will throw punches and we need to as quickly as possible move past. I am spending my time as efficiently as possible to appeal but I AM NOT dwelling on it. I am back up and running and focusing most on continuing to grow and learn from my mistakes small or big.
  3. Learning New Skills – After a little self-reflection I am continuing to build upon what I am having success with and even though my businesses are diversified I have not developed and successfully applied any new skill set to any business. This is something that I need to be aware of and look to pick a topic and develop a detailed plan for me to become a world-class expert at it over time. Website monetization and paid traffic are two skill sets not developed enough in my business/toolkit that could really help my business!

 

2016 Business Goals

Below is my businesses main goals for 2016

Picture1Download This Easy to Edit and Printable Goals Template – FREE

 

Part 1 – Passive Authority & Niche Website Income Profit/Loss

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3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Mar Update – Not a lot of progress on this front. I have a solid system built for continuing to publish quality content and generate some real and some high quality PBN links but in general I am leaving a TON of money on the table when it comes to monetizing the traffic!

 

  1. Buy 1 Site Per Month

Mar Update – One site purchased at a decent multiple and another very small site purchased.

  • GOAL = 1 Website
  • ACTUAL = 1 decent website purchased and 1 very inexpensive website purchased

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If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • Sites are medium-questionable quality (questionable SEO, non-native English articles are OK)
  • High quality sites making over $500/month often make sense to sell via other channels (EmpireFlippers is a great marketplace)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower

If you have an Amazon Affiliate site you are looking to sell fast please let me know – Looking to buy fast at market value!!

  1. Sell Websites Strategically for $100k Total

Mar Update – This goal was achieved in Feb with the sale of a six figure option (see details here – creative structure here). Right now the deal continues to be going well with the site performing well under the control of the new team.

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO

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Mar Update – A $10k/month passive income portfolio is ideal! I am a little behind that and once the sales go through this number will drop. Note that I have not “corrected” my previous earnings for what is being held due to my Amazon affiliate account closure.

 

Part 2 – Authority Website Income Blog Profit/Loss

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3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Mar Update – I missed one week in March…need to catch up now!

  • Plan = 4
  • Actual = 3

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  1. 10x my Outreach

Mar Update – Several email interviews and 1 podcast but not the 10x effort I need to put in here.

 

  1. Site Redesign – Completed!

Mar Update – Continuing to tweak but I can call this one complete!

 

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Mar Update – 28% year over year increase. I believe if I can achieve my weekly posting plus my 10x outreach I can achieve this goal!

 

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Part 3 – Services Business Profit/Loss

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  1. Systems Overhaul/Refresh– This one hasn’t started yet but I have a plan for it mapped out.
  2. Improve email marking and sales automation– In January I started down this road moving all contacts over to ActiveCampaign but have not fully fleshed out the sales automation yet!
  3. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites – Great progress with some VERY VERY happy customers. Always growing pains but Andrew is doing an awesome job here! The next steps with this business are setting it up to be a long term sustainable success so it will be around in 10 years!

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

Part 4 – Amazon FBA Business

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  1. Sell FBA Business for 30x with 3+ Solid Months – Great progress on this front in March with the terms of a creative deal being fleshed out and in the hands of the lawyers to finalize the paperwork. It is a great combination that again makes the pie bigger with me staying on to help train up a highly skilled/motivated individual moving from the boardroom to the online business world.
  2. Launch Brand #2 – BAD month on this front with the samples SUCKING. It is a seasonal business with the spring being the busy period and time is slipping away. A small pivot on the product we will focus on and I am hoping to still capture the season.
  3. Launch Brand #3 – There were challenges with Brand #3’s affiliate site but I hope it is resolved now and need to be hitting brand #3 hard in March.

FBA Business Results

 

2 new products with bigger promotions at the end of March resulted in about a $750 decrease in net income.

Part 4 – Web App Business – Coming May 2016

Stay tuned…the solution, team and plan is all coming together!

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Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $8,650
  • Actual net Income = $34,766.57
  • 2016 Average Monthly Net Income = $30,764.69 (stretch goal is 30k average for the year)

Gross revenue is a vanity number for my business and not shared

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(note Amazon FBA Income May Be Off By A Little Here – FBA Affiliate Site Income Counted in Passive Income Portfolio)

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Final Comments

March was by the numbers another great month. My increase in effort I believe is paying off and I will look to continue pushing hard over the coming months to see several substantial opportunities fully realized.

Why Don’t I Share Revenue Numbers? Revenue numbers are a vanity number for a business whose primary purpose is to provide income to support a lifestyle/family! I would encourage anyone who is building a business whose primary purpose is to provide profit to support their family/lifestyle to focus your attention on profit and not revenue! A great book to focus on profit is Profit First!

Why do I still have a Day Job? When I share these reports the most common question I get is why do I still have a day job or some variation of that question. The answer is that…

  1. I enjoy my day job… it is challenging and I am learning a lot at it as well as online that makes me better at both. Me increasing my abilities will have a bigger long term benefit to whatever I put my efforts towards than any immediate income.
  2. The second reason is that I have set a very strict set of guidelines for me to prove that my online business meets the “reliable” criteria I have set.

This is obviously a question that I consider with my family frequently and I am very fortunate to be in a position where we have choices.

 

Hope you had a killer month and if you are just getting started don’t let larger numbers and multiple projects scare you… start small and work everyday.

About the Author Jon Haver

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Haver, Online Entrepreneur

Leave a Comment:

14 comments
Ilya says April 11, 2016

Hey Jon,
Very impressive income records for the month!

Don’t beat yourself up about the Amazon problem as in the past couple months I’ve seen many other people with huge email lists that unknowingly sent affiliate links in their email.

You should get it reinstated as long as you didn’t consistently do it. 🙂

Other than that, very impressive income! I hope to achieve the same numbers in a couple years!

Cheers!

Reply
Quinton says April 11, 2016

Man, Amazon’s willingness to shut down accounts and claim the profits is frightening.

I think more and more affiliates will be leaving them as time goes on.

Of course the challenge is that the other big guys — like Walmart — are unreliable at paying.

I love that last graph. you are CRUSHING your goals.

Reply
Gavin Jackson says April 11, 2016

Jon,

Glad to hear everything is going well. I’m curious to see what this app is all about.

Gavin

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Tom clark says April 11, 2016

I love reading these reports and they are very inspiring. Twenty grand loss from Amazon would make me want to lawyer up bit it’d be David vs Golaiath. Also do you have a number in mind for when you can give up your job.

Reply
William Blears says April 11, 2016

Sorry to hear about the Amazon issue Jon. What’s the current status on this? Are you still able to continue getting orders and sales whilst your account is on hold or is everything frozen? If it’s frozen then what are you doing meanwhile, since a lot of your websites will be heavily reliant on Amazon…

Reply
Tyronne Ratcliff says April 12, 2016

Impressive numbers Jon. Sorry to hear about your problems with Amazon…they’re real anal when it comes to how you can promote their affiliate links.

Hope you crush it next month!

-TR

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Dev Patel says April 16, 2016

30K is a big number. I am at 3k now. I am yet to start affiliate marketing though. Your numbers are inspiring. Lets hope I should be able to touch 30k mark by the end of this year

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cutting meal plans says April 25, 2016

30k is big number. I building nite site clickbank, hope passive income 2k/month.

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Ali Raza says April 29, 2016

Hello Jon!

Got your blog from Matthew’s Income round up. Congratulations for reporting another successful monthly income report, for sure, 30k is a big number to imagine.Just subscribed to your blog. Looking forward. 🙂

Regards,
Ali Raza

Reply
Naveen says April 29, 2016

Great report Jon,

Congrats.

How do you manage taxes when you work both as employee and entrepreneur (especially when you are making your side income public).

Reply
    Jon Haver says May 1, 2016

    I rely on my accountant to make sure I am doing the correct things from an accounting standpoint. With all transactions being electronic it is a fairly clean business from an accounting standpoint.

    Reply
Rod says May 6, 2016

Hi. Great work. How much time do the passive websites take? Do you outsource management of them? (I know nothing is totally passive). Do you add content to them?
Thanks
Rod

Reply
Jan St says June 2, 2016

Hey Jon,
I am in a very similar position as you. Same age, same work load, same goals.

I am totally astonished by your mindset, and to be honest, this was one of the first passive income blogs that actually brought something new and relevant, and is not just copying and regurgitating content from the main passive income blogs.

I am just checking empire flippers now thanks to this article. I will definitely come back. Thanks for the quality info.

JS

Reply
Yaro Park says July 10, 2016

Hey Jon,
I was searching for “profit first” implementation ideas for SEO + FBA businesses.
Can you share your system of bank accounts?

I am looking into 8 accounts:
Revenue – Checking
Inventory Cost – Checking
Sales Taxes – Saving
Income – Checking
Owner’s Pay – Checking
Operation Expenses – Checking
Profit – Saving
Taxes – Saving

Also what Accounting/Bookkeeping software do you use?
I tried Godaddy Bookkeeping, but they don’t have CoGS for inventory.

Will try Xero + A2X and Inventory Labs next.

Cheers,
Yaro

Reply
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