Website Income

July Income – Grinding it Out

July I was able to get back to working and building my online business and it felt great!

Although I didn’t get as much done in July as I had planned (rarely do) it was great to see forward movement on several of my goals for 2015 that hadn’t made much progress through the first 1/2 of 2015.

Income was solid again but I didn’t see an immediate uptick for my increased effort but believe the changes in July will pay dividends moving forward.

Already the first week in Aug has been a record week in part due to having the Top Selling product at the Source Wave marketplace – Done for You PBN Delivered in 24hrs w free hosting for 1 year! (great reasonably relevant introductory PBN offer & very promising Marketplace!)

In this report I will talk through my monthly results for…

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Expired Domain Services:

Key Successes

  1. I Got Back to the Grind – It can be hard to get back to grinding away at my business when I come off a busy period at work but this time I had a quick canoe trip and then 2 weeks vacation and was back into the swing of things during my vacation. My workweek schedule is now back to normal… typically wake at 6:00am, leave for work 6:15am, home at 6:00pm(20 min commute) play with kids, have family dinner and put them to bed then work online from 8-11pm. After a long day it can be hard to be motivated to do the HARD work (not just floating around email & analytics) needed from 8-11. I find every time I push through the resistance and don’t sit my ass on the couch at 8:00 it makes it easier the next day to push through and get good work done.
  2. Balance – Having a 2 week vacation which included a 3 day Canoe trip and a Bachelor Party while getting to spend a ton of time with my wife/kids/other family and work on my online business was fantastic. Summer can be short and it is good to enjoy it!
  3. US – Canada Exchange Rate – This sounds like a strange one but with the decline in the price of oil, decline in the Canadian dollar every US$ I earn online is now worth 25% more. Putting national pride aside this is good for my online business.

Key Failures

  1. Website Purchase Failure  – One of my recent purchases turned into a complete flop…I thought it would make $200/month and in fact it is making $20! OUCH! Overall website buying has still had a much better return on my investment than any offline alternative but losses always hurt.

2015 Business Goals


Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority & Niche Website Income Profit/Loss


5 Goals in 2015 for my Website Portfolio Business

1. Build Six Figure Website

JULY UPDATE – Right now I am keeping the content machine working with 2 great writers and so far that plus my 301 Building Block strategy seems to be enough to keep the website growing!


June Stats

  • Traffic = 16,606
  • Income = $142

2. Continue Building Smaller Profitable “Niche” Sites

JULY UPDATE – Experiment did not work reliably enough (will share the details in a future post) and now focusing on higher return options.

3. Systematize Top 20 Sites in Portfolio

JULY UPDATE – My wife is starting to dig into this project and I am excited to see what her barely controlled competitive, detail oriented nature can do once she gets trained up. We are looking to find a place in the online business that suits her skill set and I think her tackling many of my sites which haven’t been looked at in years but still make money is a great opportunity.

If anyone works with their spouse on their online business I would be interested to hear how it works for you. is a great story about a husband/wife team building a successful online business.

Luckily for us I believe our skill sets offset each other (I am better at thinking of and building new systems) while she can be a completely obsessed task driven overly competitive maniac about following a process (if this is my last post I write you know what happened to me 😉 ).

4. Buy 2 Sites Per Month

JULY UPDATE:  One website purchase for July right at the end of the month, I hope it is a solid one earnings $400/month…but time will tell.

  • GOAL = 14 sites purchased by June 2015
  • ACTUAL = 19 sites (+1 in July)

site purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

5. Improve Monetization of Existing Sites

JULY UPDATE – Similar to the systematize goal my wife will be looking to take on the improving earnings scope for my existing sites. Definitely a job that can have an immediate impact to the bottom line and should make for some interesting posts in the future either way.



The appearance of a steep decline is misleading since last month involved a LARGE payment of $3,500 in missing commissions.

Part 2 – Authority Website Income Blog Profit/Loss


My commitment on this site is to provide once per week posts from me in and one MONSTER of an ultimate guide a little later in the year.

3 Goals in 2015 for

1. Post 1-2 times per week

JULY UPDATE – Started to get back on track at the end of the month…

  • Plan = 4
  • Actual = 2

post published

JULY UPDATE – Marginally better involvement

  • Interview = 0
  • Roundup = 2
  • Podcast = 0

2. 2 EPIC Posts Published

JULY UPDATE – One mini-epic post has been published with me revealing the 301 building block strategy (Part 1, Part 2)


I have moved several posts to which will put me a little behind on this goal…but no excuses I still want to hit this goal this year!


Part 3 – Services Business Profit/Loss


  1. Create Stand Alone Business

JULY UPDATE – Great progress on this front! FINALLY! After much analysis I decided on going with the solution Zaxaa which offers many great features including Affiliate Program, Up Sells, OTO and a basic CRM. The big kicker for me with Zaxaa was that it did not take a % of sales like most or cost $2k/month.

Ultimately I have pulled all my offerings under one roof and will be continuing to improve my systems to continue to improve the products we offer.

  1. Rework and Customize Systems

JULY UPDATE – Some solid progress and it can now continue with the step above 90% complete.

  1. Systematic Customer Acquisition

JULY UPDATE – With the Zaxaa step complete I could start 2 key programs to get this working…

  1. Affiliates – Zaxaa allows me to setup a great affiliate program – (earn 20% recurring commission!)
  2. Retargeting PPC – I am testing out my first step in PPC and using Perfect Audience to setup retargeting campaigns for people who visit Lightning Rank.


Well underway!

Overall Income Update

Original Monthly Net Income Target (original – $15k/month reliable income by age 35)

  • Target Net Income = $7,250
  • Actual net Income = $12,019
  • 2015 Average Monthly Net Income = $10,150

goal 15k

overall net income

Final Comments

Overall a great month moving some of my key goals along and as is usually the case with a lot of action comes a lot of opportunities.

My key takeaway for this month is that it will never become EASY and that the only way for me to hit my goals for my family or I would guess you to hit your online business goals is to dig in and work through the resistance…turn off the TV, sacrifice everything that isn’t critical to you and put in the work. Maybe someone smarter has a better approach but this is what seems to work for me…when I am putting in the work and fighting through the desire to sit my ass on a couch opportunties come.

Looking forward to the rest of the year and excited to hear about anyone who has worked with their spouse and how they split up duties to keep a happy home!

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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