Website Income

July 2019 Income Report Roundup

When I started my online entrepreneurship journey I took a lot of inspiration from others that were sharing everything they did online. Seeing that people like me were making REAL money and that the opportunity to replace my day job was possible. 

It has been 3 years since I left my day job and without me creating my own income reports I am not sure if this would have been possible –

The more transparent and useful the income report the more I appreciated and was motivated by it. 

Over the years I have tried to be as transparent as possible sharing along the way my goals, business successes/failures and the ultimate results(profits). 

After years of sharing monthly income posts I decided that it made sense to stop these… a decision I actually regret as I wish I had found a way to keep sharing some of what I was doing. My reason was as my online world and “real” worlds became more tangled.  

Looking at many of the people that originally had an income round up they have also stopped. Namely the most famous in the space Pat Flynn no longer does income round ups at SmartPassiveIncome. 

Today I am going to start a monthly series looking at some of the most inspiring active income reports and what you can learn from them. 

I have tried to add ones here that do a great job of providing inspiration to you no matter what stage of the business you are at. 

I will cover…

  1. List of inspiring income report posts and how they earned their profits
  2. Recognize motivating people showing not just telling people the results they are achieving
  3. Learn from others – What the key learning is from the people

Income Report Roundup

Last Month Profit – $16,736.00

Name – Ron Stefanski

Website –

Business Model – Authority Affiliate Site   

Income Report –

Key Lesson(s):

  • It is important to track the leading indicators. Ron made over $16k but was most excited about $2.10 from a new website. It is important to not lose track of the little things/leading indicators as a business grows
  • July 4th and a surgery didn’t impact the business too much

Last Month Profit – $6,652

Name – Lidiya

Website –

Business Model – Blogging

Income Report –

Key Lesson(s):

  • Prolific Content Creation! Upgraded 2 blogs posts and published 34 new blog posts published including interviews and only 4 guest posts. 
  • Sponsorships account for 80% of revenue. This is a revenue source that many people have not fully explored but can account for a significant revenue source for a site. 

Last Month Profit – $1,392.11 (Niche Site Project 4 Only)

Name – Spencer Haws

Website –

Business Model – Authority Affiliate Site

Income Report –

Key Lesson(s):

  • Conflicting Revenue Sources – EZoic ads is performing very well but potentially hurting Amazon earnings and potentially causing larger issues with user experience (site speed, number of ads etc). Running a site can still require both management by the numbers and looking at the site thinking about your users experience.
  • Think about the long term – Spencer has invested $18k up to this point to build the site mostly with content and after 11 months has had his first profitable month. Despite being in the “hole” $15k the value creation in terms of the ability to sell the site has clearly increased his businesses value. 

Last Month Profit – $10,145.10

Name – Johnny FD

Website –

Business Model – Mixed – Dropshipping & Investing

Income Report –

Key Lesson(s):

  • Optimizing PnL for Life – More than anyone I have come across Johnny really focuses on both the revenue and expenses for not just his business but life in general. Financial freedom is clearly a goal of his and wants to demonstrate how he can live a very exciting life with a remarkably low monthly expense. If your priority is financial freedom and optimizing life he is great to follow!

Last Month Profit – $37,450 

Name – Jon Dykstra

Website –

Business Model – Authority Website (display ads)

Income Report –

Key Lesson(s):

  • Invest in Content – Jon spent over $20k on Content in July which is consistent with some of his other months. 
  • Multiple Monetization – More than anyone I know Jon is a wizard at testing and managing/tweaking multiple display ad options. He does not just throw up adsense and accept the earnings he gets. Very impressive 

Honourable Mentions:

Although they don’t do exactly income reports there are a few reports that are worth mentioning and when they publish new reports I will be sure to include.

A couple examples of ones I will be sure to cover are…

EmpireFlippers – Quarterly Report

AuthorityHacker – Case Study w Real Numbers

  • Sold 18 month old Authority Site for mid 6 figures
  • Key Lesson – Setup for success from the start. They didn’t dabble in seeing if it would work but full committed from the start to invest in the team/content and link building process that resulted in the growth they experienced.  

Am I missing any I should include? Please contact me I am missing anything.

About the Author Jon

I am a 36 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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