Website Income

Income Report – September

Was I going to be able to continue with my record numbers or would I end up seeing a large dip in earnings this month…

September my Wife/kids spent a couple weeks visiting family and while I missed them it would have been foolish for me not to capitalize and throw more hours at my online business.

In this report I will talk through my monthly results for…

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Expired Domain Services:
  4. New Business To Report Next Month

Key Successes

  1. New Amazon FBA Strategy – Staying consistent with using my team, skills and resources with websites I have that are ranking I will be building an Amazon FBA business on the back of a couple of my sites. I talk more about the strategy here. Although I can’t call this a success yet I am happy that I am attacking this business with an advantage (sales from a couple of my sites).
  2. Six Figure Challenge Site Starting to Make Money – Although this has been slower and less than I would like my income for the site is starting to pick up.
  3. Improved Systems for Services Business – This is a never ending battle and one I know will never be over but on all fronts September saw upgrades to my procedures…
    1. being used for improved content quality
    2. Added additional management position which increased rate of site completion
  4. Work Ethic – This was never usually a problem but I had a couple months where I was not throwing myself at the business the way I should (partly due to very demanding day job hours). But I am happy to report that for the second month in a row my total hrs of TV watched would be close to zero and the habit of working hard every night has been firmly reformed.

Key Failures

  1. Cost Control – Although I don’t reveal my revenue and costs on this post I will say that my costs in September were the highest I have ever had! This is partially expected because the majority of my costs are variable and revenue is hitting new highs. However, all the cost increase is not efficient. I need to dig in and ensure no waste is creeping into my systems.
  2. Email Opt Ins – Both on this site and others I am way under-optimized for email capture and this is hurting my business. This is not a failure just in September but worth mentioning as a key failure because it went another month un-addressed.


2015 Business Goals

2015 goals

Download This Easy to Edit and Printable Goals Template – FREE


Part 1 – Passive Authority & Niche Website Income Profit/Loss

part 1

5 Goals in 2015 for my Website Portfolio Business

  1. Build Six Figure Website

SEP UPDATE – I was expecting a dip in Sep for seasonal reasons but the traffic trend continued to rise! Right now I am keeping the content machine working with 2 great writers and so far that plus my 301 Building Block strategy seems to be enough to keep the website growing!

audience overview

Sep Stats

  • Traffic = 28,976
  • Income = $453

 2. Continue Building Smaller Profitable “Niche” Sites

SEP UPDATE – Not currently being worked

3. Systematize Top 20 Sites in Portfolio

SEP UPDATE – Progress!! Finally… I am getting both some content and link building moving again on my top sites. The systems around this activity are not enough for it to sustain without my direct involvement.

4. Buy 2 Sites Per Month

SEP UPDATE:  3 Websites purchased in September! 1 was a very weak site <$20/month with another in the $250/month range and finally one that I hope will push $750/month.

  • GOAL = 18 sites purchased by Aug 2015
  • ACTUAL = 22 sites (+3 in Sep)

#site purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • Sites are medium-questionable quality (questionable SEO, non-native English articles are OK)
  • High quality sites making over $500/month often make sense to sell via other channels (EmpireFlippers is a great marketplace)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower
  • Contact Me To Sell Your Site Fast


5. Improve Monetization of Existing Sites

SEP UPDATE – Progress (finally), for some of my older sites I took some time to make changes, get other affiliate CPA programs and looking forward to seeing the impact in October.



passive net income

Having gotten through what should be a seasonal dip I believe I am on track for some solid months moving forward. 4 factors are moving in the right direction…

  • Adding new sites to my portfolio
  • Coming into the peak Amazon season
  • Changes made to a few of my bigger earning sites I hope we will see results in October
  • My six figure challenge site continuing to grow

With these 4 factors I am optimistic the slope of the trend-line over the last 3 months can continue.


Part 2 – Authority Website Income Blog Profit/Loss


My commitment on this site is to provide once per week posts from me in and one MONSTER of an ultimate guide a little later in the year.


3 Goals in 2015 for

  1. Post 1-2 times per week

SEP UPDATE – I slipped one week in Sep…

  • Plan = 4
  • Actual = 3

# post published

2. 2 EPIC Posts Published

SEP UPDATE – One mini-epic post has been published with me revealing the 301 building block strategy (Part 1, Part 2)


I have moved several posts to which will put me a little behind on this goal…but no excuses I still want to hit this goal this year!

(spike in traffic at the end of the month is for my Amazon FBA Business Plan)

Part 3 – Services Business Profit/Loss


  1. Create Stand Alone Business

SEP UPDATE – Reviewing what the next steps need to be for phase 2 of the integration with Zaxaa.

  1. Rework and Customize Systems

SEP UPDATE – Small tweaks continue. The only way I will be able to tackle this is with a week long vacation deep diving into my teams procedures.

  1. Systematic Customer Acquisition

SEP UPDATE – No new streams for customer acquisition but affiliates, and Perfect Audience PPC are still new channels for customer acquisition that are all working well.


This goal is within reach!

Overall Income Update

Original Monthly Net Income Target (original – $15k/month reliable income by age 35)

  • Target Net Income = $7,425
  • Actual net Income = $18,351
  • 2015 Average Monthly Net Income = $12,976

goal 15k

overall net income

Final Comments

After an amazing month by the metrics last month I am happy to report I was able to keep my income numbers up and record my 3rd highest income month online.

My final comment would be that there are an endless number of opportunities to build meaningful wealth online and the only thing between us and the opportunity is putting in the work.

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

Leave a Comment:

Tung Tran says October 5, 2015

This is awesome Jon!

Reading your report is so motivating for me not because of the numbers but how you could still push your business forward despite your limited hours.

I’ve been rereading your old posts about team building and system creation a lot to learn too 😛

Congrats Jon!

    Jon says October 5, 2015

    Hi Tung, glad to hear those old posts are providing value. Always happy to hear my site provides value especially to someone who is killing it online such as yourself!

Konrad Braun says October 5, 2015

Very impressive. Congrats again on your success.
Been using your 301 strategy on a couple sites and one of them picked up an extra 30 unique search visitors per day last month as a direct result. I am very impressed but also know it’s just the beginning 🙂


    Jon says October 5, 2015

    Glad to hear you had solid results… it is a great strategy that just keeps on giving since all future posts on the site will also now have a small advantage!

gordon says October 5, 2015

Great to see the progress.
As you already mentioned, this blog is not email-capture friendly 😉 Had a hard time finding the sub box.
Just put one in the sidebar, at the end of each post or use an exit popup.

By talking about “Services Business” you are referring to lightningrank, right?

    Jon says October 5, 2015

    Yes that is correct my Services Business is Changes are in the works for the site to make it more user friendly!

Quinton Hamp says October 5, 2015

What I love about your reports is that A) you don’t “pigeon-hole” yourself into any one income model (passive income, etc). Your business is, in many regards, very anti-fragile.

B) You still work a day job. You crazy cat.

I’d be interested to hear more of your plans for investing all of this coin. (Outside of Bobo the clown, of course: )

    Jon says October 5, 2015

    Hi Quinton, I am definitely putting some effort into making the business as anti-fragile as possible (I still think of it as robust…even though I read the book). Investing is very conservative with either staying in the business or going into mortgage reduction. For my other investments they are dead nuts simple… all index funds(lower MER than an ETF via work account) 25% domestic equity 25% bond 25% US equity 25% foreign equity + rental property and re-balanced twice per year. Nothing exotic but that is what my online business is for. Also I recently read The Millionaire Fastlane and was pleasantly surprised with how much I liked it “no 30 year old ever became a millionaire investing in mutual funds” this over simplifies his point but my personal finance strategy includes the standard tax free retirement savings plans with my online business bolted onto it. Hope this rambling reply makes some sense!

Taposh Kapuria says October 5, 2015

Congratulation On your success. Quite Impressive.

When I read your post, it’s always motivating me. I already take some link building strategies from your post and working according to it. Also, I just love your Six Figure Challenge. Also made some SEO strategy from your old posts.

William Blears says October 11, 2015

Good job John.

Just wondering, any chance you could share with us the Excel templates you use for keeping tracking of all your revenue from various channels e.t.c?


Theodore Nwangene says October 27, 2015

Hello Jon,
Bravo once again, you’re really hitting your target gradually and I’m happy for you. I just wish that i can give in more time and efforts to my own internet business.

I love the last comment you made on this post There are an endless number of opportunities to build meaningful wealth online and the only thing between us and the opportunity is putting in the work.

This is so true and its the only thing that usually hold most of us back.

More strength to your elbows Jon.

Sandeep Kumar says October 29, 2015

This is awesome Jon!

Reading your report is so motivating for me, not because of the numbers. But You have got good income in just few number of traffic.

danyel says October 29, 2015

Your financial results are impressive, I might interested in your PBN services.

Astra says November 6, 2015

I sometimes wonder, how can a guy having such an (no offence intended**) ugly website, not paying any attention to the UI/ UX gets lots of visitors and makes $10k+ profit a month building authority site which probably using the same layout as this site.

I understand that design is not everything, but dude reading this blog is already a pain for me. It’s very hard to navigate, the design is not coherent..

Please explain if you have any explanation.


    Jon says November 7, 2015

    haha… no offense. This site is not my primary income earner. I definitely know it is in need of an overhaul as it looks terrible!! I simply have not gotten to it yet.

Add Your Reply