Website Income

Income Report Dec 2016

Well I wish I could say this every month! Record numbers for the second month in a row!

Certainly the year-end push helped with my passive income portfolio but I hope you take away both the good and the bad from this post (plenty of both).

When I started my income post my numbers were TINY and as the number increases I understand they can start to break from what is achievable in front of people. However, what I hope people take away is that no one of my businesses is CRAZY numbers and picking any one of the businesses and tackling it first is very much achievable!

Never shared before – I share the simple process I credit the majority of the businesses success to. I think it is the single greatest reason that I have been able to build a team which can execute all this work so well with me only working a couple hrs a night!

In this report I will talk through my monthly results for…

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO &Expired Domain Services:
  4. Amazon FBA Business (see latest updates here)

Key Successes

  1. This Website Redesign (let me know your thoughts & opportunities to make it better!) – It has been long overdue and I finally have a site that looks ½ decent… not mind-blowing awesome but at least decent. Also I finally have some really solid opt-in bonuses and the site organized to make sense with its current topics.
    1. My New favorite page – (Thrive can do awesome stuff easily)
  2. Amazon FBA Results – Not surprising December was a great month for the FBA business. The income results are still growing in January so excited to continue to watch.
  3. PBN Procedure Improvements – Doing an analysis on all customer feedback from 2015 for my 2016 Done For You PBN Service I saw content quality to be the biggest issue. My project manager followed my very boring system for implementing a new procedure expertly and the results were dramatic… 25% of the writers were fired, new writers hired and no comments about article quality being anything but great since.

How To Get A Lot Done When You Only Have 2 Hrs a Night!

A common question on this site is how with working only a couple hrs a night is it possible to get everything done and keep so many balls in the air (portfolio of sites, this blog, lightningrank services, FBA business + others)?

The fact is it is the process described below executed repeatedly over years and years which has resulted in building up an awesome team with robust procedures and all measured/tracked weekly.

My Process for Getting Work Done:

  1. Identify need/problem (me, project manager or one of my team leads)
  2. Create a quick procedure for it (me, project manager or one of my team leads)
  3. Assign it to a team member or hire 3-5 people on (project manager or team lead)
    1. Give the 3-5 people a similar test assignment with no interview and minimal training (project manager or team lead)
    2. Review quality of work done and communication and then fire all but the best
  4. Assign the (potentially new) team member to execute the created procedure and work together to improve it (project manager or team lead)
  5. Manage the change to the new procedure (project manager or team lead)
    1. Input the new procedure into the procedure database (list in a google doc)
    2. Communicate the new procedure and the basics of the change to the affected team members
  6. Begin executing the procedure (new team member)
  7. Improve & Track Desired Results of the New Procedure
    1. New team member to send out weekly update with basic update to entire team including myself focusing on the metrics of both what has been done and how it has impacted the key end result the new procedure was put in place to improve (new team member)
    2. Key metric(quantitative or qualitative) for the new procedure added to the team lead or project managers weekly business scorecard which gets reviewed at the weekly 1 on 1 meeting I have (most important 1hr I do all week)! (project manager and myself)

I realize those were probably the most boring 255 words in this websites history but very likely this simple process deserves the majority of the credit for this businesses steady and meaningful growth.

Key Failures

  1. Planning & Priorities – A lot of irons in the fire is the normal and although I certainly didn’t feel overwhelmed I did find I was pushing the pace I was working at a little harder than normal which resulted in me cutting down my critical planning time. Giving up some planning time occasionally is ok but eventually I find myself doing stupid work that provides minimal value and neglecting what really matters. December as a consequence of actually having more time to work I became less efficient with the work I was doing (ie entering blog comments for a lower performing niche site) The business continues to run if I did nothing but the issue is I am uniquely positioned to do many of the activities that are needed to push it forward so I can’t spend my time on stupid stuff!
  2. PPC – Why I can’t crack this nut is still a mystery! I enjoy numbers, enjoy testing, enjoy procedures but for whatever reason I still struggle to get PPC working in any part of my business. Part of the problem is I set something up and then re-visit it 2 weeks later. I believe more focused and frequent testing is required.

Below is a summary of my progress towards my goals for 2015.

Next months income post will have my goals for 2016 and I am very interested to hear what changes you would like to see to these income reports!

2015 Business Goals

goals 2015

Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority& Niche Website IncomeProfit/Loss (Main Goal Achieved)


5 Goals in 2015 for my Website Portfolio Business

1. Build Six Figure Website(Failed in 2015)

DEC UPDATE – NOT ACHIEVED – Built a solid website that gets a nice amount of traffic and income but it is about 10x smaller than I wanted. It makes 500-600/month (more in the busy months). Definitely very profitable after investing about $6k to get it going a year ago but not as good as I wanted.

Every month traffic increased with the exception of December (typically low month for this niche)

aud overview

Oct Stats

  • Traffic =32,588
  • Income = $612

2. Continue Building Smaller Profitable “Niche” Sites (Failed in 2015)

DECUPDATE – A few of the sites I started have built up to be valuable sites. Most of the sites I only very briefly focused on did not do well.

3. Systematize Top 20 Sites in Portfolio (Achieved in 2015)

DEC UPDATE –The content machine is humming along. 3 great writers turning out 10+ articles per week each for my money sites along with niche specific PBN and PBN links being built is continuing to improve rankings and search results. So far the simple combination of quality Content + quality Links = Success

4. Buy 2 Sites Per Month(Achieved in 2015)

DECUPDATE: For only the second month of the year I did not purchase any websites!

  • GOAL = 22 sites purchased by Nov 2015
  • ACTUAL = 26 sites (+1 in Nov)

# site purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • Sites are medium-questionable quality (questionable SEO, non-native English articles are OK)
  • High quality sites making over $500/month often make sense to sell via other channels (EmpireFlippers is a great marketplace)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower

If you have an Amazon Affiliate site you are looking to sell fast please let me know!


5. Improve Monetization of Existing Sites(Achieved in 2015)

DEC UPDATE – Success in the numbers! Beyond just the seasonal push with my Amazon sites my student loan and six figure site had a record month!RECORD month for my niche website business!



Near doubling of my affiliate sites in Dec!

Near doubling of my affiliate sites in Dec!

Part 2 – Authority Website Income Blog Profit/Loss


My commitment on this site is to provide once per week posts from me in and one MONSTER of an ultimate guide a little later in the year.

3 Goals in 2015 for

  1. Post 1-2 times per week(Achieved in 2015)

DECUPDATE – With a late push as part of the redesign and counting some additional non typical articles (such as my start here page) I was able to just hit my goal.

  • Plan = 4
  • Actual = 7

post published

2. 2 EPIC Posts Published(Achieved in 2015)




Definitely didn’t hit my goal in 2015 here… plan to certainly keep pushing in 2016!

Very interested in hearing from people in what they would like to see more of in 2016!


Part 3 – Services Business Profit/Loss


  1. Create Stand Alone Business(Success – See
  2. Rework and Customize Systems(Progress – But More Improvement in 2016)
  3. Systematic Customer Acquisition(Failed in 2015)


Although not as far along as I wanted I will still call this one a success! The good news is that the framework is now in place with ActiveCampaign and Zaxaa to continue to improve!

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $8,125
  • Actual net Income = $31,525.81
  • 2015 Average Monthly Net Income = $15,937
  • Gross revenue would be a vanity number for my business and as such is not shared
net income

(note Amazon FBA Income was wrong for NOV – not corrected here (it made more than shown)


2015 business goals

Final Comments

Average income hit my goal in 2015…just realized this! That is a very satisfying feeling knowing I have been working towards that number for many years!

That is enough celebrating… time to get back to the grind… reliability of income was poor $2.2k income in Feb! Lots of opportunities left un-explored. Lots of goals missed! Results will be better in 2016.

But overall I am thrilled with the year, the progress of the business and most importantly the people I have had the opportunity to work with has been very rewarding!

Here is to you! Thank you for reading what can often be simply an internal analysis of my own business!

Your pushing and proddding and question asking keep me motivated to show you everything except my passwords in my online businesses.

I will continue to show you both the good and as often as possible the bad as well!

Big plans for 2016 stay tuned!

2 requests…

  1. Let me know how you would like my 2016 income reports to change?
  2. Let me know what you think of the new site design

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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