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How to Research, Create and Publish Compelling Infographics

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Are you trying to find ways to increase your organic traffic and Google Rankings? Have you ever tried to do this with Infographics? If not- you should definitely give it a try! We use this strategy a lot on our own websites and it works!

What are Infographics and Why do We Use them?

Infographics are a really great way to build solid links for any of your websites. Infographics take a slightly different approach to SEO and are solely focused on amazing content and really nice graphics and design. We like to try and make infographics as useful as possible so that other websites will want to link to your site in return.

Steps You Need to Take: Research

Like most projects, the initial planning and research phase for infographics creation is going to be the most important part of the process. The first thing you’re going to want to do is get to know your website and the niche it’s in. Figure out exactly what TOPICS are related to your niche, and what kind of information is going to be VALUABLE to your audience.

Make a LIST- This is is going to include a focus topics but also topics that are loosely associated with your niche. This is going to ensure that you can come up with different infographic ideas that might draw from different/closely related audiences.  

Go through your list and do some internet research to figure out what people like, link to, and share. The best methods to do this are the following:

1- Check out Pinterest:

Pinterest is going to be an amazing resource since they are so visually inclined. Search your Topic+ infographic and see what comes up. Then check how many shares it gets and look at who is sharing and linking to them

2- Google Images search is always a good option and you’ll be able to figure out pretty easily who is linking and sharing these as well

3- Another great resource is Buzzsumo– which is an amazing online tool that will help you figure out what content is getting a lot of traction by topic or website. You can sort by all sorts of metrics including social shares which is of huge value

 

Create your Titles:

Get creative! Your titles are the biggest piece of marketing that you’re going to do so this is going to need to be eye-catching to the reader. Some examples

  • 15 Fun Facts about Canada
  • Keto diets: What Foods to Eat and what Foods to Avoid?
  • 7 Essential Oils to Help Depression
  • The world’s weirdest music festivals
  • Meditation in 12 steps
  • Wedding Budget 101

The general rule of thumb for article titles are that they shouldn’t be longer than 150 words. They should be attention grabbers and pose some sort of question o r fun fact or statement.

Create Your Content

If you don’t have a writer already, use this SOP that we use internally to hire a writer

Please see the Step by Step guide on how to hire and assess writers via Upwork

Part A: Posting your job post

Step 1. Log in to your upwork account

 

Step 2. Go to the Jobs tab and click on “post a job”

Step 3: Select “part time”  

 

Step 4: Then- describe the job with the requirements for how to write your infographic – The infographic title should suffice.

 

Step 5: Select “ Pay a fixed price” and make your budget $10. You should be able to get a really good quality infographic for $10.

 

Step 6: Generally with our screening questions, we ask them to fix a sentence that is grammatically incorrect so that you can just skip over their profile and application if they answer badly.

 

 

Step 7: Click “ post job”. Don’t worry about cover letter

 

Yay! You’ve posted your job!

Part B: Hiring your writer

 

Step 1: Wait 12 hours and check your job posting, you should have a few freelancers on the list at this point when you check your job posting

Step 2: Click “Review proposals” and you will get to a list of those who have applied

Step 3: Things we look for

  1. Budget: Does the bid fall within the budget?
  2. What have other clients said about this freelancer? We look for 80% job success minimum
  3. How much they’ve made on upwork so far? Usually those who have made more than $1000 are legitimate freelancers and will be more committed to your project.

Step 4: If you find one you like and meets the metrics, click “ hire freelancer”

You’re DONE!

Hire Your Designer

Once you get the Copy created for your infographic, you’re going to want to think about the DESIGN work for it. Now this is probably the part that is the most fun because you get to work with some pretty creative people. This is the Job posting we put on upwork for this.

Job Description:

We’re looking for an infographic designer to make great looking charts, graphs, and other infographics to go along with informative blog articles.

Ideal applicant must be:

– experienced and skilled in graphic design (please provide examples)

– experienced with Canva or another infographic creation program

– experienced with Photoshop

– available to work 15-20 hours per week

Rate:

$10-$15 per infographic.

Applicant must be willing to perform a test assignment.

Now all you have to do is provide them with the COPY and let their creative side take over. I’ve always been happy with the different iterations I’ve received and designers are usually really great and taking your feedback.

Publishing your Infographic

What I usually like to do it make sure that I have a blog post or article that can support my infographic. Here is a list of tips about publishing:

1- Posting an infographic should happen at the beginning of the week ( on a Monday or Tuesday) A typical infographic life cycle is about 1 business week

2- If you’re doing an outreach effort with a vendor, make sure that  you coordinate with them properly

3- To get more traction to your infographic, it can be worth buying paid traffic from sites like Reddit or StumbleUpon etc.. to get more social shares and links

4- Make sure that each infographic has Social Share Icons to make it easy for people to share. It will also help you measure what platforms are working best for you. For WordPress- use ShareBar which is a plugin that will give you advanced sharing options.

If you have any other tips with regards to the use of Infographics- feel free to share in the comments!

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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