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Two Best Google Image optimization tools in 2019

Slow website loading due to images? It’s a fact that we all like high definition images. But for the webmasters, it’s not an easy task to balance both the image quality and size. Which sometimes lead to a major problem of slow loading webpage. Nobody likes slow pages. Not even Google.

There are various reasons for a slow webpage. The most responsible one is unoptimized images. According to the previous record, an average of 90% webmaster find the image issue during GTmetrix page performance test.


Due to unoptimized images, the webpage has to carry extra bytes. These extra bytes slows down the page loading. That may results in lesser traffic on your website. However, there are various tools which can optimize the images and save extra data load. You should choose the effective optimization tool to optimize the images with the advanced setting. Usually, people use tools like Smush, ShortPixel, Imagify, etc.

But in this article, you will find Google image optimization tools which are, of course, created by Google. These are the two Google image optimization tools to enhance the images and load time of your webpage.

Google image optimization Tools

1. Squoosh


Squoosh is the experimental web tool by Google which can optimize high-quality images. It’s quick and easy to use. You can drag and drop the images and start optimizing the image by selecting any of the listed method or quality. You can also convert your image into any standard format such as WebP which are better than PNG or JPG.

With an advanced setting, you can detect the resulting file size. Quantization option lets you preview the effects which are to be added into the image, compressing your image in other standards such as WebP and much more. You can also detect and also control the size and format of an outcoming image. It also provides smoothing slider and allows to change the canvas colors. The tool will also provide you codes so that you can embed the image anywhere you want, without serving it from your own host.

2. Google WebP


Google WebP is the free image compressing tool which provides lossless and lossy compression for web. It creates high quality and small sized images for webmasters or web developers to make the web faster. Lossy and lossless images are 25-26% smaller than PNG and JPEG images but provide a similar experience to them. Lossy and lossless both supports transparency which is another reason for smaller sizes of images than PNG.

WebP is supported by Google Chrome, Opera and many other browsers. The WebP file consists of VP8 image data and a container based on RIFF. Image editing tool is also integrated by developers for providing an advanced setting. You can easily convert your JPEG and PNG file to WebP to get more optimized image than any formats.

This tool is available only for Linux and Microsoft system. However, if the browser is not able to render the WebP then the tool can convert WebP format into its original format.

The side-by-side comparison of WebP and JPEG

The above-mentioned shows that WebP format reduces the images by 30% than the scaled JPEG format. Moreover, it also set ad-hoc for the filtering strength of images by the Google WebP tool.

Conclusion The above-mentioned Google image optimization tools will provide the effective optimization and compression option with the advanced setting for greater quality. Moreover, the second tool can optimize the web images into smaller sized images than JPEG and PNG format, which is pretty useful to create backgroundless images as well as optimized images for your page. Some of our recently published articles are:

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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