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December Monthly Income Report – New More Revealing Format

With 2013 coming to an end it is time for me to change the format of my monthly income reports. This monthly income post and entire site was started around my authority site case study for (My Case Study Website URL is Now Hidden). However, as my focus has moved my monthly post has not kept up with the changes in my business.

The new format is going to be a snapshot with lots and lots of data/visuals of the 3 basic focuses of my business for 2014…

1. Building, Buying and Growing Authority/Niche Website Properties
2. Growing an audience at AuthorityWebsiteIncome.com blog
3. Growing the Services I offer (expired domain finding and private blog network building)

The reason I think sharing all this information is a good idea is…

• It increases my accountability for my goals (definitely disagree with this Ted Talk)
• It ensures I take the time to do a monthly business snapshot I might not otherwise do. It is also a great way to leverage the time I take to do the snapshot to create a useful/entertaining post.
• Shows with data that I am no internet marketing/SEO genius but I am having some success and people can decide if they would like to follow my other posts/tutorials based on their own ambitions.

So here is my first updated monthly income report. I would be very happy to hear how you think it can be changed/improved?

Key Successes

  1. Affiliate Earnings on AuthorityWebsiteIncome – This site has typically generated around $500/month in affiliate earnings but with my Black Friday then Cyber Monday promotion it hit new levels. Thank you to anyone who took advantage of the promotion.
  2. Worked minimal hours during the holiday season and nothing missed a beat.
  3. My wife helping with the business!! I am far better at setting up systems than following them where she is maniacal (I use that word lovingly) about entering correct numbers. She identified in a cheque I received that I was not credited with the full amount I should have been and after a couple emails I will now be receiving the balance(approx. $1k)(this is separate from webhostingpad written about below). In addition to tracking down unpaid commissions her entering the vital numbers for my business allowed me to create my business dashboard which will be showcased in the monthly income posts moving forward. I now have a very clear snapshot of my months performance, progress against key goals and save A LOT of time creating my monthly post (THANKS!)…

Online Business Dashboard

Key Failures

  1. Inability to get $2k owed to me – WebHostingPad has dodged my calls, emails and network compliance escalation at CJ.com…after sending them 20 sign ups that I can confirm with the customers email I have been credited with 0 commissions. This battle is not over and it will be a “key success” in the near future!

2014 Business Goals

One of the most commonly quoted acronyms at the start of a new year is to make new years resolutions SMART (Specific, Measurable, Assignable, Realistic and Time Based). However I suggest we all make our goals SMARTR (rate-able) (this is just cheesy enough I should write a book on it 😉 ). Looking at a goal when the time frame is done gives you no ability to course correct. So if I REALLY care about a goal I need to be able to track against how I am doing throughout the given time frame.

Instead of doing a separate post on goals for 2014 I am going to share the progress towards each every month!

Here they are…

  • 2014 Goal #1 – Increase the number of sites making over $100/month to 15 by building, buying or growing 8 quality sites.
  • 2014 Goal #2 – Publish 52 Posts on Authority Website Income. For the growth of this blog there is nothing more important than consistently producing great articles every single Monday.
  • 2014 Goal #3 – Produce 1 ULTIMATE post that will put my Ultimate Guide to Expired Domains to shame!
  • 2014 Goal #4 – Automate the entire fulfilment process for my services side of the business while also improving quality.
  • 2014 Goal #5 – Launch a new game changing business/service (this one I will not share until the time is right)
  • 2014 Goal #6 – Continue ahead of the monthly net income curve targeting $15k/month in reliable online income by the age of 35.

Stretch Income Targets (BHAG)…

  • Hit my undisclosed “money in the bank” target
  • Average $10k/month net income for 2014

Part-1-Passive-Income-Website-Business

Part 1 – Passive Authority & Niche Website Income Profit/Loss

I have built lots and lots of sites. Some really high quality helpful sites and some crappy sites that shouldn’t and don’t make any money. The mission of my website income side of my business is to build, buy and grow websites that earn over $100/month.

The $100 floor means that it keeps me focused on the site I am building until it reaches a healthy, self-sustaining level. This does not mean the sites only earn $100, many are well above this target.
With my shifting focus the number of sites I built was too slow in 2013, I have made some changes to my team structure to assign a dedicated team member to helping me grow this side of my business.

  • # of greater than $100/month Sites = 7 (+/- 0% )
    • Sites:
      • PMSL
      • OIC
      • ACLSR
      • GFD
      • RBC
      • RFNF
      • BCR
  • Revenue = $2,269.36 (-11%)
  • Costs = 731.27 (+23%)
  • Net Income = 1538.088 (-21%)

Dec Comment – Other than Amazon sites December is always a low traffic, low income month. The good news is that January gets a nice uptick!

Passive income from websites

Public Case Study Site Status
AuthorityWebsiteIncome started with one case study – This site was started the same day as my case study site and every month I documented in detail exactly what I did to grow the site. It turned into a great site for me earning over $3k/month in its peak months and helped launch AuthorityWebsiteIncome. The monthly case study income reports have grown beyond just one site but I want to keep tracking this site separately from all the others so everyone can keep tabs on it.

  • Income = 919 (-31%)
  • Traffic = 8,737 (+8.75%)
  • Citation Flow = 31 (-1)
  • Trust Flow = 18 (-1)

PMSL-Authortiy-Website-Income

Dec Comment – Big drop from the high in June, however the student loan niche is very seasonal and after only one week in January I am predicting maybe not record highs but definitely a big up tick from the last couple of months!

Progress on Key 2014 Goal…

2014 Goal #1 – Increase the number of sites making over $100/month to 15 by building, buying or growing 8 quality sites.

Progress:

Number-of-Strong-Passive-Income-Websites

Dec Comment – I am back to building up several sites now and although I don’t expect to hit $100 in the first month of the site I think I will be able to achieve this goal for 2014.

Part-2-Authority-Website-Income-Blog

Part 2 – Authority Website Income Blog Profit/Loss

One of my favourite parts of my business in 2013 was running different tests and experiments then sharing the results with the audience here on AuthorityWebsiteIncome.com. Expect once per week posts from me in 2014 and one MONSTER of an ultimate guide a little later in the year.

  • Visitors = 10,961 (-11%)
  • Subscribers = 1,680 (+13%)
  • # of Posts = 5
  • Affiliate Income = $4,376.83* (+46%)

Authority-Website-Income-Stats

*Dec Comment – Both November and December were unusually high in the affiliate income department due to the Black Friday and Cyber Monday hosting promotion I ran on this site.

Progress on Key 2014 Goal…

2014 Goal #2 – Publish 52 Posts on Authority Website Income. For the growth of this blog there is nothing more important than consistently producing great articles every single Monday.

Posts-on-AWI

2014 Goal #3 – Produce 1 ULTIMATE post that will put my Ultimate Guide to Expired Domains to shame! Plan is in motion but it will take several months to assemble all the moving parts.

Part3-Services-Business

Part 3 – Services Business Profit/Loss

In 2013 I had a LOT of growth in this area and plan to keep it going for 2014.

The key metrics I am going to share on this side of the business each month include…

  • # Sites Built = 80 (+86%)
  • # of Domains Found = 99 (-4.8%)
  • Net Income = $13.27 (-$6,106.73)

Note about the Net Income – each month varies greatly since the expenses for building the sites incur the month the sites are built while the income occurs the month the sites are sold. So there are months like December where I only have a handful of new clients but I am still building sites for all the others who paid in the previous month.

Services-Business-Profit-Loss

Progress on Key 2014 Goal…

2014 Goal #4 – Automate the entire fulfillment process. I am personally still approving all domains and supporting client’s requests.

2014 Goal #5 – Launch a new game changing business/service (this one I will not share until the time is right)

Part-4-Overall-Online-Business-Income

Overall Financial Goals

Original Monthly Net Income Target (original – $15k/month reliable income by age 35)

  • Target Net Income = $3,925
  • Actual net Income = $5,928

15k-per-month-goal-december-2013

 

Net-Income-Split-By-Division

“Money in the Bank” Target

For those that have been trying to track their online income and reconcile with money in the bank it doesn’t take long to realize just because you think you made $1k in a month your business bank account doesn’t go up by $1k that month. The reason for this is that it takes some time for advertisers to pay their affiliates. Plus, some affiliate commissions you earned will be voided in the next month and you will not be paid for that commission you thought you made.

So for this reason a metric I am going to track in 2014 is my Money in the Bank target. Although I share a lot I am choosing to not actually share my bank balance…I will simply make it a % of my overall goal.

Money-in-the-bank-target

2014 Monthly Income Target

This is another big time stretch goal. In 2014 I am targeting to average $10k/month in net monthly income.

Final Comments

Although this was the December income report it really sets the stage for the direction I plan to drive my business in 2014. I share a LOT of information here and would be very interested in hearing your thoughts on what you want to see more or less of while I improve this report in the subsequent months.

Hope everyone’s 2014 is off to a great start!

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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