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3 Actionable Steps to Take Today to Improve Your Content Plan

Hey everyone.  The Content Refined team recently released an article and a few videos about how they perform content audits for their clients.

(Jump to the video here.)

Today I’ll summarize 3 of the most important takeaways from their study that you can apply today to your site!

  1. Use SEMRush (or Google Analytics) to see what existing pages on your site are bringing in the most organic traffic and focus on improving them by adding more content to them:

This feature is great because you can clearly see which pages you need to be maintaining.  So you can take the top 5, or 10, or 50 (depending on your site) and keep them updated. Change to the current year, update with new resources, add some new content, etc.

2. MarketMuse can be used to assess your content gaps and flesh out existing content.

In this example you can see how they’ve typed in one phrase, ‘content marketing service’, and all kinds of related phrases have come up.  This can act as a high-level overview to show that if you’re talking about a content marketing service, you need to be mentioning all these other things.

I’ve been really happy with MarketMuse for functionalities like that.  You can go into more detail with it to get more actionable insights, but even the high-level stuff like this is awesome.

3. Auditing your competition’s content for ideas

Even without SEMRush and MarketMuse, you can get some good insights into your content needs by looking at your competitors.  It can be as simple as some basic research:

  • Plug their site into Google (using the ‘site:domainname.com’ format) and check how many pages they’ve got indexed
  • Check how easily navigable their site is
  • See what sorts of categories and subcategories they have for their field/niche
  • Check the articles to see how in depth they are

Chances are you’ll have some work cut out for you at the beginning.  You’ll need some long-form content about the major topics in your niche just to start out.  Then you can branch off from there.

Content audit website

Final Thoughts/Resources:

The gals at Content Refined can help you out if you have questions.

Book a call with Madeleine here: https://contentrefinedmt.youcanbook.me/

Email her at maddie@contentrefined.com

Or jump ahead and purchase a content audit here: https://jonhaver.zaxaa.com/o/9664490654241/3.

Once you sign up, either Madeleine or Laura will be in touch with you within 24 hours.

Leave your comments on quick tips for website/content audits.  Always looking to hear feedback from you guys because I know you have some awesome experience.

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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