What is the “holy grail” for Content Marketing? The answer is: The ability to predictably say that if you target a keyword with a specific criteria, and produce an article that meets certain specifications, you will be “guaranteed” to rank in the top 10 of Google.
Today we look at how CognitiveSEO can help in this quest!
The “Holy Grail” of Content Marketing might be a long shot, but we are always using our unique position of publishing A LOT of quality articles on great sites with Content Refined to try and come closer to understanding the variables that will rank your content with certainty on search engines. With the sheer number of articles published, along with access to data science talent, we were able to perform a multivariable regression analysis that we think it is worth pursuing.
In this article, we are going to talk about the results from one specific tool that can provide more metrics about both the keyword and content quality compared to almost any other tool on the market.
CognitiveSEO provides an amazing array of metrics for data driven content marketers to dig into and analyze against the performance of their content. Where you would need data from several different tools such a SEMRush, MarketMuse and Ahrefs etc., CognitiveSEO consolidates a lot of that functionality into one super awesome tool. A great solution for those who have too many ongoing SAAS subscriptions already (I’ve been so guilty of this).
So by using just CognitiveSEO, what are the metrics that would “guarantee” a ranking in the top 10? Come on a stats adventure with us.
Stats Disclaimer – Before we get dig too deeply into these numbers, it’s important that we share what some of the statistical performance was for these.
The Keyword Monthly Volume, Content Performance, Article Word Count and URL Character length are the most valuable variables to analyze. Analyzing 50+ regression scenarios,12.42% r square is the best regression result available using a majority of only CognitiveSEO’s Variables. The best single regression variable, content performance, achieved an r squared value of 4.4%. In most successful multi regression analysis, a variable ” anchor” is needed to drive line of best fit. This seems to be missing as the most successful single regression variable only has 4.4% correlation to google rankings, making it hard to fit the rest of the data to variable with little fit. Actionable insights are still achieved and are explained below.
If you are trying to create content that will predictably rank on google, according to CognitiveSEO, you want to follow these guidelines.
I checked to see if one of my best ranking pages met this criteria, and check out my findings below!
My article “How to Build a PBN” is a great example of this. This article does really well–it has 10 keywords ranking in the top 3 spots on Google and it has been picked up for Google’s featured snippet for this article.
In this case all of the “Ideal” Criteria were met!
So what does this mean? Have we “cracked the code” of content marketing? According to this data analysis (which has pulled on hundreds of articles written by Content Refined) we are able to predict that if the ideal conditions of an article are met, you should be able to rank in the top 10 of Google. We’ve given you the Holy Grail–so give CognitiveSEO a try for yourself and really step up your game in the world of content marketing.
This post is to serve a couple purposes…
At the bottom of this post we will share some resources on how you can achieve similar results in terms of impressive traffic increase that Doug Cunnington achieved to his sites.
The end result of this effort was…
At ContentRefined Maddie and her team developed a process called the Pareto Upgrade where they identify the content to upgrade that will have the biggest impact and be able to predictably show an increase in traffic quickly.
Doug Cunnington is a contact in the space who runs a site called NicheSiteProject.
During a conversation with him we were comparing notes on what was working now with his sites and what we were learning from all the data analysis ContentRefined does. From that discussion an idea was born to take one of his sites, identify and complete several upgrades and share the results.
Based on those results, we completed an interview and case study post at Doug’s site you can see here.
The results of a value first approach was a win for Doug’s site, win for his audience and a win for ContentRefined. This is an example of the type of affiliate relationship of ‘value first’ that we prefer to do.
The business benefit to ContentRefined was significant with over $8k in sales and 7 well-qualified new customers we will be able to help!
Results for Content Refined: $8,388.00 and 7 new customers
Doug Cunnington made $838.80 in Affiliate Earnings
Today Content Refined turns 2.5 years old and Maddie has recently shared a BIG post about the journey!
Plus they just had a video produced to help people learn more about Content Refined…
In this post I want to share 3 lessons I have learned from my position (idea identification, initial system architecture and assembling/stewarding the team).
In the summer of 2016 Maddie joined my team with the mandate of systematizing the content creation process for my portfolio of sites. She killed it!
From that effort we decided to launch Content Refined as a content marketing company.
I documented that launch when I announced it in this post – https://authoritywebsiteincome.com/content-marketing-strategy-launch-business/
It grew incredibly well, achieving 10% week over week growth for the first few months.
There have certainly been a fair number of challenges/opportunities and in this post I hope to share from my perspective what the 3 most significant lessons were.
For everyone that reads this site they know I LOVE systems. Systematized business processes and systematic solutions to problems are core values for the business.
However, despite the engineers desire in me to build a system that doesn’t require great people to run it never happens. Great systems allow great people to execute better.
As I significantly shifted my focus in 2017 to adbank my core businesses needed to be managed and any business where there was a manager responsible for running the business did well. However any business that was solely dependent on a system went off the rails.
Maddie grew the business, Laura managed it while Maddie was on mat leave and I have had limited ongoing involvement. No system could have been built to adapt to the changed and achieved what the team has achieved!
Content Refined has been a great business with significant initial success and very solid longer term performance. But as with any recurring revenue business that is non-essential, churn is the enemy!
Trying to keep growth moving while fighting churn is a never ending battle and can be very unmotivating.
Sometimes even solid months feel like this…
For anyone who ever wants to dig more into recurring revenue business models this is the best article on any subject ever and it focuses on metrics – https://www.forentrepreneurs.com/saas-metrics-2/
Congruent has been my favourite business word for awhile. Ensuring the people, value proposition and systems are all aligned congruently is critically important.
Building that congruence around the set of strengths that makes you unique and focusing on it has been where our biggest successes have come from and also, when we drifted, where our biggest failures occurred.
For Content Refined, the effort around data analysis (to determine what tools/metrics give our content the best predictive ability to perform well in Google) has been very rewarding. Trying to broaden and sell other services where our set of strengths didn’t align didn’t get off the ground in a significant way (for example, an email marketing service to existing clients).
Being accountable for results and not just words, as a content marketing company that uses data (and the thousands of articles we’ve already published) to continually refine what is working now, is what has Content Refined clients loving the service.
I hope my view on the 3 key lessons while stewarding the growth of Content Refined has been useful.
If you have any content marketing needs be sure to book a free call with Maddie or Laura… they often share some pretty incredible and specific to your site insights on those calls! You can book here if there is availability.
Today I want to share something that’s been really useful for us, especially at Content Refined, to make proposals and contracts for clients. We had always done this in a pretty laid back way in the past – we would talk to the client over Skype or Zoom, and follow up with a recap of their needs via email. There might be some back and forth, and then we would send their payment link via email.
We still do some of that, but earlier in 2018 we started using this tool Qwilr to make things a lot more streamlined. One of our Project Managers, Mona, actually introduced us to this tool. It’s basically a drag-and-drop, intuitive document builder with awesome templates to work from. They have their own stock photography too, so you can switch up the backgrounds to make it more suited to your brand. The overall tone looks really hip, clean, and professional.
Now taking a closer look at each of those…
As to be expected, there’s a lot of subjectivity in the world of content creation. Everyone has different preferences for writing requirements, format and style of articles, publishing needs, etc. So this overview is a great way to let our clients know exactly what we do (and what we don’t do).
Full overview here:
This has been great to send out to people who have shown interest in our services, or who want to refer us to a colleague. It looks professional while detailing everything. Plus they’re directed to Laura to email any questions/hesitations or to book a call.
We do a lot of custom work for people who have particular requirements that differ slightly from our standard process. We’ve also started working on more long-term contracts for our clients, like 6 or 12 month commitments. So this sort of proposal is perfect for those as well.
They have an option where you can add an ‘accept’ button and/or a signature requirement at the end of the document for contracts.
We’ve been pitching the content upgrades more over the last few months, because it’s an offering that not many other content marketing companies are doing (especially at this level) so it really sets us apart. Then we started doing personalized cold outreach, so whoever was sending out the emails (Laura, one of the other Project Managers, or a Sales Rep) would have a proposal customized to them; it would include their bio, their contact info, and their booking link. Again, this is just a nice, professional, streamlined way to keep everything looking consistent with the Content Refined branding.
I’m not an affiliate or anything for Qwilr. I just wanted to share it with all of you guys because it’s been a great solution for streamlining some of these documents and proposals for us! What do you guys use to send out proposals and contracts, etc.? Let me know in the comments!
It’s been a while since we’ve had a post like this. Your opportunity to join the team!
Over the past couple of months we’ve been sharing some more info about Content Refined. That business is in an interesting place right now, because we’re 2 successful years in and can now really find some solid footing for the future. We’re always trying new marketing initiatives, which will continue as we keep growing and building.
What we are most excited about is scaling a unique strategy to identify our ideal audience and a new offering we have already seen substantial product/market fit with!
We are seeing a lot of success and scalable potential in these Pareto Content Upgrades, which is what I went into detail about a couple weeks ago. I won’t go fully into the details again, but it’s really beneficial for clients to have their existing content worked on and improved for consistent and higher rankings. So we’ve developed a B2B-focused service offering based on that need. This high demand, systematized through our processes (which are proven to be effective), will allow Content Refined to continue to scale in the field that we know best: content marketing.
We’re at the point now where we have the processes, we have a system worked out, but we need help to scale. We are looking for someone to fulfill an enterprise-level sales role for this offering. So, if you want to get involved, or you know someone who would be awesome for this position, please check out the job description below and send a note to our acting Business Manager, Laura Day, at email@example.com.
ContentRefined.com is a growing content marketing company (HQ in Collingwood, Ontario, Canada) specializing in results-focused content marketing.
We are accountable to our clients for results and not just words!
Our unique focus on using data to predictably create content that will perform well for our clients is an exciting opportunity for an enterprise/B2B focused digital marketing sales rep.
We are looking to capitalize on recent success with a new system/offering and aggressively grow the business.
The role we are looking to hire for is an outside sales rep to take a proven strategy and grow it.
We look forward to hearing from you if you think you might be a fit!
Please email your resumé and cover letter to Laura Day at firstname.lastname@example.org.