For me the mortgage crushing challenge or MCC is a great opportunity to test out some very efficient hands off strategies in an attempt to build up my site.
What is the MCC? The mortgage crushing challenge is a goal we set with our internal team and invited others to join in that results
This post is going to cover…
Special Note – I am very happy to say that a few people participating in this challenge are having a LOT of success!Continue reading
I am always thrilled when I get to hear about success stories! Today’s post includes someone who also allowed me to interview him about how exactly he had so much success.
Here are the highlights:
What I was most impressed with was Mr D’s ability to test to find the best services and then combine them to create an awesome combination! Then once he had a winning combination he simply scaled content and links as much as he was able to reinvest.
Tell us about your background and how you got involved in this online business world.
I am 29 years-old and I was previously working in tech support but I wanted to start my own company. I read about websites that can make money and decided to start my own in 2014 in the home/family niche.
For a year, it was not earning anything but I did not have a lot of time to work on it because of my day job. I built some links and added some content and it finally took off in the summer of 2015. From there, I just grew it with more content and more links.
How did you first find out about this whole world of building sites that can make money?
I first found out about it on a forum where I saw that it was possible for non-native english speakers to build sites, so that encouraged me to try. So I tried and eventually it worked out.
In that year where there wasn’t a lot of success and you were working part-time, you kept persevering. What drove you to keep working through that year when you weren’t seeing the results you were hoping for?
It takes patience, I know it cannot be done in a few months and you can’t quit!
Jon Comment – This I believe is the single greatest determining factor if someone will have success building a website that will make money or not. The results will not come as quickly as you would like and if you stop you are guaranteed to fail!
What was your growth plan for this site when you first started? Did you have an idea on how you were going to build up this site and get traffic?
Well, since it started to earn for itself the plan was to grow and improve it in several areas; content, monetization, and building links. Those three areas were the main focus for me.
What was your content production schedule at the start?
In the beginning, I chose to publish 10 articles and then I waited. I didn’t publish anymore until I built enough links from PBNs, forums, blog commenting… etc., to rank and then I developed a content plan. I researched my competition with SEMrush and Ahrefs to find as many keywords that the other websites are ranking for. I made a spreadsheet of those keywords, grouped them into articles, and then just worked through that excel spreadsheet.
Jon Comment – If you are interested in learning more about this strategy I have a free tutorial here on basically this exact same process.
At what rate did you keep publishing content and how did it change over time?
Well, it was pretty consistent in the last 9 months at 4 posts per month but before that it was 2 or 3 articles per month. I never did more than 5 per month because I was going after quality not quantity.
For ContentRefined posts these graphs show the progress of a few different keywords from the time it was published until the time the site was sold.
In the beginning I used PBNs, and then I switched to outreach to other sites to write guest posts for them. I also published a few infographics and offered it to other sites to obtain links. With that method you offer infographics to other sites and also offer to write an introduction for it and you place the link into the introduction, it worked great. I bought some editorial links on Huffington Post and Buzzfeed …etc. and I also had another method that I thought was a good idea but didn’t work as well; I offered to write a review for manufacturers if they sent a product example hoping that it would get published to their sites with my link. It did work for a few links but not for most.
No, I collected emails but did nothing with them as I did not have the time. In terms of social media, I had some limited success with pinterest. I had about 30 visitors per day but nothing special.
What have been some of your biggest takeaways in terms of what you have learned from what you were originally thinking you would be doing to what you ended up having so much success with?
Honestly, it takes luck to build a successful site. Choosing a niche is a very important part, for me it was a lucky guess. The home/family niche is a somewhat competitive niche, it’s not easy and later I found out that many strong sites were ranking in the first 10 results but nonetheless I kept going and eventually succeeded.
Jon Comment – A lot of people get hung up on choosing a niche… if you are looking for help with niche selection you can checkout some ready made “Turnkey” sites for sale at BrandBuilders.io.
What are some of the basic traffic numbers, revenue numbers, and the multiple for the sale price?
Well, traffic stats were about 120,000/month. Earnings were 4k at the beginning and reached 5k when I sold it.
The multiple for sale price was about 30x the monthly earnings and I sold through Empire Flippers.
How many hours a week did you average over the years working on the site? And what would a typical week look like for you in terms of how those hours were spent?
I worked at least 10-15 hours per week. I was mostly finding link building targets, formatting articles, sending outreach emails, reading seo blogs, and doing research during those times.
Initially, I built the site after watching Spencer Haws. Your website AuthorityWebsiteIncome.com was useful and Niche Pursuits had a course/internship where Perrin built a site and had tutorials on it. After watching them, I built my site. I found that Matt Diggity has some interesting articles, I’m trying to implement his methods.
I quit my day job a month ago!! Today is my first day as a full-time online entrepreneur.
I’m planning on building out other websites and investing in real estate. I have many other areas of interest to explore and my plan is to expand and continue with SEO.
I am very impressed with the results that Mr D was able to achieve! He grew his website to life changing income numbers for him resulting in him leaving his day job. Pretty amazing!
Here are the 3 takeaways I have from his story…
It has been too long since we announced the mortgage crushing challenge (MCC) to not have an update! But today I am happy to share how each of our sites are doing.
The short story is my site is now cresting over 1k visitors per day and on a nice growth trajectory but the earnings are not as good as I would like!
It was very clear at the time that there was A LOT of interest in how we would be building out these sites.
We have been working very hard on the sites(although not putting in as much time as we would like) and not keeping people updated as much as we would have liked! So I apologize for that!
This post is to give you a glimpse into both the mindset and stats for the site so far!
If you are building out your site I hope it is going well. If you are looking for some help to get started or keep things going have a look at these options…
Adding another solid earning affiliate site to my portfolio and one that covers mortgage payments would be great!
As my other projects continue to take up more and more time it is important that I keep testing and tweaking my site creation process to keep validating what is working in this space
Initially, I put in about 10hrs to really map out my project and then since then I have been putting in about 1hr per week which usually consists of checking my stats, completing additional keyword research and coming up with new monetization strategies.
My niche is pretty general as I wanted to try my hand at building a larger content site focusing heavily on content that could truly be evergreen. So the site covers a very wide range of topics.
LOTS of content and leveraging expired domains. For me it has been about putting out a LOT of content targeting super low competition but valuable enough keywords.
There have been 2 major issues…
More of the same to keep pushing the traffic up and then I really need to start working on getting my earnings up! But right now the focus is in trying to keep pushing the traffic up on this site so that when I do focus more on monetization I have a TON of traffic to play with.
AdSense and only AdSense right now. Pretty boring and its not working well!
Target low competition keywords that are evergreen in nature (will be searched in 5 years time at the same amount they are now). Keep pushing out a lot of content for the site leveraging the process we use at ContentRefined.com to create content that ranks!
So overall with traffic going to over 1k visitors per day I am happy with the traffic growth and will keep pushing on what is working!
My husband and I have been renting for the last few years and we want to eventually buy a house. What I hope to get out of this challenge is not only to learn more about building income websites but I also want to be able to financially help us to get a home that we can buy. I hope that by the end of the year, I will be able to build my site up enough to be able to pay for my rent and eventually my monthly mortgage when we get a house.
Every week varies depending on the workload I have, however, I try to get in at least 2 hours a week on my site. Sometimes I would spend 3-4 evenings working on getting the content templates create for my for my writers, but usually I am around the 2-3 hour per week mark.
I have always wanted to do the type of site I am creating. I had a few options in mind that were very specific but I choose a niche that will take quite a bit of ‘elbow’ work to make an impact in.
Over the last 4 months my biggest focus has been on getting a good solid base of content created for the site.
A big challenge I am currently having with my site is getting visitors to it. I have quite a few good keywords that I am ranking in the high 10-20’s that I have been trying to get onto page 1. I have started to get some link building in place so I hope I am able to see some movement from that.
Over the next few months I want to be able to continue to push out some quality content, while executing quality backlinks to those articles. I also want to improve the layout of my articles in order to make it more user-friendly.
Currently I am monetizing the site via Amazon. But due to the new advertising fee structure I may look to some other affiliate options on CJ or Shareasale.
My current content creation plan has been to get a massive pillar article created and then get smaller supporting articles that can interlink the the pillar article. I also intend to do a lot more keyword research in order to find lower competition keywords in my niche regardless of search volume just so I can get more visitors to my site.
I have done a variety of backlinking strategies over the last few months to try and get the site moving. I first started off with looking at some of my competitors sites to see where they were getting some of their links from to see which ones I could replicate. I did see that some backlinks were coming just from blog posting so I did the same thing. That seemed to help get the ball rolling. After that I did some research and decided to give the scholarship route a try. I sent out about 300 emails and got backlinks from 3 different schools. Not to great on the conversion but it was better than nothing. Currently I am using our Use My PBN service to help point some links to some of my articles that just need an extra little push.
During the next few months I am going to continue with the blog commenting (around 5-10 per week), possible get a few editorial links created, continue to use the Use My PBN service and I might outreach out to a few more schools with the scholarship route again.
We have all been there… needing to get more articles created for our sites and not having a clue where to turn. It can be frustrating trying to squeeze more juice out of a keyword research method you have already used extensively. Whether you are looking to create a sitemap for a site or find another unique keyword for a huge site typical keyword research strategies can struggle to have you come up with a MASSIVE list of keywords/content ideas!Continue reading
Over the last few months we have published a LOT of GREAT content for customers in all industries at ContentRefined.com
Wouldn’t it be amazing if we could say with statistically significant confidence what metrics an article needed to hit in order to perform well on Google?
See Inside Our Content Marketing Continuous Improvement Process!Continue reading