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The Value of Content Upgrades

Most posts on the internet teach you how to create articles, but none really tell you how to take an existing article and turn it into a top ranking article on that topic. We have worked over the last few year to bring you this tutorial by running different tools and monitoring the success and the outcome from those tools. Today we will show you the tools that we believe are the best (and the ones our team uses) in order to get the most predictable outcome.

When we create sites and get content created we never really think too much about going back and fixing or changing the articles. We let it sit and hope it ranks well. Over the last few months, I have had my team at ContentRefined take some older sites, run it through MarketMuse, adjust the content and see how it does. The results have been great! I have found that sometimes if you have an article that’s not really moving in rankings, you add a bit more content and input some of the words Marketmuse suggests, you should be able to find your rankings improve over the next few weeks.

As always, whenever I find something really good, I love to share it with my audience so that they know how to do it too.

How Do We Do Content Upgrades?

There are several tools available that can help successfully upgrade content and provide more valuable and in-depth information. MarketMuse is one viable tool that is easy to use and provides you with a starting off point for what needs to be done.

Steps for Using MarketMuse

Step One: Sign into your MarketMuse account with your credentials and you will then be taken to the dashboard where you will see the Content Analyzer tab.

Step Two: Find the article that needs to be upgraded and copy and paste it into the box labeled Content. Type in the title of the article and then go above that and type in the focus for the content that MarketMuse will be analyzing.

When finished, click Analyze so that it can generate your results. The results will show several factors including the Content Depth Score, the Average Content Score Target, and the Best Content Score Target.

It is important that after the content upgrade, it is far beyond the Best Content Score Target. Otherwise more work will need to be done to get it to the place it needs to be for better results.

  • Remember, you are most likely going to have to increase the word count of the existing article to be sure that it is on the level it needs to be to compete with the other sites.

Step Three: Review the results and then thoroughly read the article from beginning to end. Pay attention to the quality of the writing, how valuable the information contained in the article is, and then look for basic grammar, sentence structure, and word choice.

  • The right-hand side of the report offers you related topics and keywords that you can plug into the article to improve the score. It also shows how many times that particular keyword was mentioned in the article.

Do not use keywords as fillers or try to place them where they do not belong. The keywords being used should make sense, fall into line with the article, and not clutter it up with unnecessary words and filler.

Step Four: After filling in some relevant keywords as described above, you can then begin to take a closer look at missing words and missing subjects. You will be able to see if there are any relevant topics or information that should be included that the previous writer of the article may have left out.

Step Five: Begin adding to the word count by covering the missing topics. Even adding just a small paragraph with four sentences to discuss a missing subject can help raise the content score of the article.

Step Six: Run the article through MarketMuse one more time to see what your revised score is after making all the edits, improvements, and additions, and you are ready to send it off.

MarketMuse is just one useful tool that can successfully help you upgrade the article. Another useful tool when working on content upgrades is Cognitive SEO.

REMEMBER – This isn’t about stuffing keywords but about adding valuable/useful topics to the article to help it meet the searchers intent.

What is CognitiveSEO?

CognitiveSEO is another online tool that is designed to help people manage their SEO programs and it has an easy to use and well-designed interface.

Much like MarketMuse, Cognitive SEO will also analyze the content and track the site when comparing it to competitors. It will help provide you with a better idea on why your website and content may not be ranking as high as it should be and why your competitors are rising above you in the ranks.

How to Use CognitiveSEO

CognitiveSEO will be able to provide you with the SEO tools you need to help improve and increase your traffic.

Step One: To get started, you will first need to sign in with the proper credentials on the sign in screen.

Step Two: Open the Keyword Tool and Content Assistant and then copy a keyword you have on your spreadsheet and paste it into the keyword tool and content assistant.

Step Three: You will then copy CognitiveSEO Keyword Difficulty and the Average Content Performance to a Google sheet. Then open the article URL in the first column of your Google sheet and copy the title to the title bar and then copy the article content and click Check Score.

Step Four: You are then able to copy the metrics that CognitiveSEO provides you back to your Google spreadsheet and then repeat the steps for the other keywords until you have eliminated all of your Check Score credits.

MarketMuse Versus CognitiveSEO

Each one of these useful tools provide you with what you need to upgrade an article so it rises in the ranks and does better than previously. Each program has different offerings to help with the process and it is up to the user to decide which one is more beneficial for what they are trying to accomplish.

MarketMuse and CognitiveSEO both offer insights into potential improvements that should be made. MarketMuse ranks high when it comes to ease of use, customer support, and overall cost.

MarketMuse helps the user improve search engine rankings with more on-site effort than it does with link building.

MarketMuse also utilizes an easy to read scoring system. When scoring content, it will provide a different color to share with the user regarding the score. Red is bad, yellow is okay but offers room for further improvement, and green is good and is aimed at raising the score as high as it can possibly get without using invaluable or filler content.

It also offers several related topics and keywords that you can use to add content to the article. This can be achieved by adding keywords into the current article and also by adding in an additional content section to cover a keyword or topic that had been missed previously.

CognitiveSEO is another tool that is useful in upgrading content. However, it is not strong when it comes to keyword research. Instead, they are more focused on link building that will help enhance the overall value of the site.

CognitiveSEO offers a wide range of backlink analysis tools to help with link building and the interface was designed to be easy to use. They also offer different SEO management tools to help track the current campaign and any progress that is being made.

CognitiveSEO is also helpful when it comes to tracking your competition and managing the smaller and more delicate details of SEO.

Therefore, you must decide if you want to focus more on keyword research while upgrading your content or would you find increased success if the focus shifted more toward creating stronger backlink tracking and analysis.

Case Study

As usual, we don’t suggest things without testing the results ourselves first. We had a site that was doing pretty good with traffic and was sitting on the second page/bottom of first page for a lot of quality keywords. So instead of getting a new article creating towards that keyword, we already took an article that was working and ranking well and just improved the content. We were then able to get many of those keywords into the top 3 spots of Google. Also, to be completely transparent, we pointed 10 Use My PBN posts from Lightningrank to those pages as well.

We are now currently executing this strategy amongst many of my other money sites and the return in value has been fantastic.

The Importance of SEO

Whichever program you choose, SEO will always remain an vital component when it comes to website traffic and ranking and the success of your site.

SEO is what attracts potential clients to your website and this is done through the use of important and relevant keywords and phrases that are able to rank highly in search engines. There is a lot of competition so it is important that you rise above and improve your scores.

Organic SEO is an investment that each company should make for some very specific reasons:

  1. SEO techniques are always going to work. Data will be pulled from organic traffic from Google recently and all the techniques you use will remain the same and will work to help you improve traffic and gain a better position.
  2. SEO is cost-effective and, in regard to online marketing and advertising, it is a smart step to take to provide a good ROI. SEO will always remain relevant when it comes to the online presence you have established and continue to maintain
  3. More and more people are beginning to check online reviews before making purchases and this number will only increase as the age of digital technology grows. It is important that SEO is used so your site is easier to find during a search so that your own customer base can increase
  4. Content is key when it comes to online marketing. If you are not able to offer high-quality and valuable content, then you will lose your audience. Upgrading the content is just one way you can refresh the content and be sure that it remains relevant and reliable. You want them to find your site for the answers, rather than your competitor’s sites.
  5. Finally, stay above your competition. Upgrading your content is a viable way to stay above the competition and rank higher. You will find greater success in the online marketing world if you have a solid SEO strategy in place. Do not find yourself stuck with little to no organic keyword data and traffic.

Final Thoughts

As you can see, the world of content marketing online is extremely competitive and upgrading your content is just the first line of defense when it comes to conquering the competition and being able to provide valuable, relevant, and fresh content for your audience.

Utilizing the right SEO tools when upgrading your content can lead to an easier and better way to track data for you or your competitors, can help build your SEO rankings in several different ways, can help improve the traffic going to your site, and can also help to improve your website. If you are interested in having a hands off approach to this, we offer this service through Content Refined. If you are interested you can book a call with our team and we would be happy to discuss your needs!

If you test this out I would love to know how your results went!

Content Refined – One Year Anniversary – Acquisition and Raising Prices

Just about a year ago I sent you the first email about Content Refined, the content marketing company Maddie Taylor and I founded off of the back of my own content creation process for my money site portfolio. Happy Birthday Content Refined!

The company started with a tiny production team; a manager, two writers and a publisher. Our goals were to hit $10k monthly recurring revenue within 6 months. We quickly realized that this was a really cute goal. In January 2017, we started growing at a rate of 10% per week! This didn’t stop until we hit a bit of a plateau in July and August, but it has picked back up since, due to a few different marketing efforts, finding our ideal clients and word of mouth sales.

 

What makes Content Refined different from any other content marketing company is that we are very Data Driven!

 

Our mission at Content Refined is to push the science of Content Marketing forward by creating online content that is optimized to rank on search engines. We do extensive data analysis tests on the effect of different metrics on the performance of our articles in Google. This includes analyzing keyword metrics, word length and the use of various Content Marketing tools. Our tests continue to refine our Content Marketing strategies that will help you – and your business – succeed online.

 

Content Refined has grown into an agency of 4 full time Project Managers, and about 60 contractors! We’re publishing about 170 quality articles on a weekly basis!

 

With this being said, we have added a lot of value to Content Refined over the last year…. we’ve improved our systems,

  • Built a team of reliable, professional, experienced writers,
  • Manipulated and crunched data to help your content rank,
  • Hired dedicated management teams to personalize your experience,
  • Invested in a ton of content marketing tools
  • Just completed our first technology focused acquisition ferzy.com

 

We have done all this, having only raised our prices once over the last year, keeping it budget friendly for our clients.

 

In addition over the next months we will be rolling out a custom backend client dashboard that will allow allow all our customers to know exactly the status of all their orders at any point.

 

Well… we’ve made the business decision that we are at the point where we need to raise our prices in order to keep up this level of intensity across the board.

On Tuesday, we will be officially raising our prices, so if you would like to be grandfathered in to our current pricing structure, check out the prices and order before Tuesday!

How Much of Your Money Do Ad Networks Take?

If you have a content based site and are earning from ads you have likely wondered how much of the cut are the advertiser networks you are working with taking?

In that search you likely had the same problem as we had… resulting in confusion about exactly how much the middle-man (ad-tech-tax) was!

To get to an approximate answer on how much the middle man takes you need to dive deep into the industry and understand.

 

How Do Ad Tech Companies and Ad Networks Make Money:

Networks gеnеrаtе revenue frоm thе ad іnvеntоrу they buу аnd ѕеll. These percent they take and margins they make vаrу оn a mасrо lеvеl frоm nеtwоrk to nеtwоrk, аnd оn a micro lеvеl frоm impression tо іmрrеѕѕіоn.

In an efficient market if they charge tоо muсh, advertisers wоn’t buy; if thеу сhаrgе tоо lіttlе, рublіѕhеrѕ wоn’t lеvеrаgе thе ad nеtwоrk (more on if it is an efficient market later).

Fоr аdvеrtіѕеrѕ, it’s іmроrtаnt tо keep іn mіnd whеthеr thе network іѕ passing оn this “margin” to thеm in thе fоrm оf ROI оr not. Do the саmраіgnѕ they run on thе network meet thеіr gоаlѕ? Whаt kіnd of dаtа аnd tесhnоlоgу dоеѕ thе network рrоvіdе to hеlр drіvе реrfоrmаnсе? More tіmеѕ than nоt, buуіng dіrесtlу frоm аll the рublіѕhеrѕ thаt the nеtwоrk works with wоuld nоt drіvе performance on par with thе nеtwоrk buу and would сrеаtе massive ореrаtіоnаl соѕtѕ thаt аrе еntіrеlу eliminated bу wоrkіng through thе nеtwоrk. Thіѕ is the value thаt the network раѕѕеѕ оn to аn аdvеrtіѕеr.

 

Is the Digital Advertising Ecosystem an Efficient Marketplace?

For a marketplace to be efficient there is a key central concept… is all information public?

Although not perfectly applicable to this marketplace knowing that an efficient marketplace requires transparency the digital advertising ecosystem definitely fails!

Have a look at the image below showing the complexity of the digital advertising system!

 

How Muсh Dо Outbrain, Tаbооlа and Adѕеnѕе Pау Publіѕhеrѕ?

Aссоrdіng tо a Fіnаnсіаl Tіmеѕ іntеrvіеw wіth Outbrain’s managing dіrесtоr іn Europe, thе nеtwоrk ѕhаrеѕ “about half” of any rеvеnuе gеnеrаtеd bу раrtnеr sites. Thе соѕt per click раіd іѕ said tо range frоm $0.15 to $0.30 whіlе click rаtеѕ аrе іn the nеіghbоrhооd of 0.50% tо 0.75%.

Uѕіng thоѕе (big) ranges, wе саn соmе up with ѕоmе revenue еѕtіmаtеѕ:

  • $0.15 CPC x 0.50% CTR x 50% rеvеnuе ѕhаrе = $0.37 реr thоuѕаnd pageviews tо publishers
  • $0.30 CPC x $0.75% CTR x 50% revenue ѕhаrе = $1.12 per thоuѕаnd раgеvіеwѕ to рublіѕhеrѕ

In оthеr wоrdѕ, mоѕt publishers will ѕее RPMѕ between $0.37 and $1.12 wіth Outbrаіn. Thаt trаnѕlаtеѕ іntо $370 tо $1,120 реr million pageviews, mеаnіng that уоu’ll need tо hаvе a рrеttу substantial audience in оrdеr to gеnеrаtе mеаnіngful revenue from these widgets.

Pеrfоrmаnсе dаtа оn Tаbооlа іѕ muсh harder to dіg uр; thе соmраnу dоеѕn’t ѕhаrе thе revenue splits іt offers, and dеtаіlѕ оn performance are sparse. But wе have a few dаtа роіntѕ:

  • Sеrvеѕ uр 1.5 bіllіоn rесоmmеndаtіоnѕ dаіlу, оr about 45 bіllіоn mоnthlу
  • Drіvеѕ 24 million unique vіѕіtѕ fоr аdvеrtіѕеrѕ
  • Rесеntlу crossed thе $100 mіllіоn revenue run rаtе

Thаt wоuld trаnѕlаtе into revenue реr сlісk (unіԛuе visits ѕеnt) оf about $0.35, which іѕ rоughlу іn lіnе with Outbrаіn (реrhарѕ a bіt hіghеr).  It also іmрlіеѕ a сlісk rate оf about 0.05% реr rесоmmеndаtіоn, which trаnѕlаtеѕ іntо 0.20% to 0.30% реr раgе (since the Tаbооlа wіdgеt оftеn іnсludеѕ multірlе rесоmmеndаtіоnѕ). Thаt gets us tо аbоut $1.00 in grоѕѕ RPM (і.е., $1.00 in tоtаl rеvеnuе gеnеrаtеd per thоuѕаnd раgеvіеwѕ) before tаkіng іntо account Tаbооlа’ѕ сut.

Hоw did Gооglе AdSense dеtеrmіnе the аmоunt уоu receive реr сlісk? Google also runѕ AdWоrdѕ, whісh is kіnd оf a mіrrоrеd ѕеrvісе tо AdSense. On AdWоrdѕ аdvеrtіѕеrѕ runnіng ѕhорѕ, ѕеrvісеѕ, or оthеr mаrkеtеrѕ сrеаtе ads аnd tell Gооglе tо рublіѕh thеm оn еіthеr the Gооglе search engine or іn the dіѕрlау nеtwоrk, ѕо аll wеbѕіtеѕ belonging tо the AdSense nеtwоrk. 68 реrсеnt оf thе amount an аdvеrtіѕеr рауѕ per сlісk on thеіr аdѕ on уоur ѕіtе is уоur іnсоmе. Thе rest іѕ Gооglе’ѕ commission fее.

This ѕtіll іѕn’t аll you nееd tо knоw аbоut hоw muсh AdSеnѕе pays уоu. Thе соѕtѕ per click are саlсulаtеd іn an auction. Evеrу аd thаt іѕ somehow in thе рооl tо роtеntіаllу bе dіѕрlауеd оn your wеbѕіtе takes part in іt. In thіѕ auction, іt іѕn’t juѕt thе hіghеѕt bidder thаt wins, but thе wіnnеr is аlѕо dеtеrmіnеd by his “quality”. Wіthоut gоіng deeper at this mоmеnt juѕt rеmеmbеr thаt Gооglе wіll ultіmаtеlу run some smart аlgоrіthmѕ thаt try tо gеt thе highest іnсоmе реr thоuѕаnd іmрrеѕѕіоnѕ (rеturn реr mille = RPM) fоr уоu (and them).

 

Will the Ad Delivery Ecosystem Become More Transparent?

Blосkсhаіn technology іѕ grеаt news for рublіѕhеrѕ and аdvеrtіѕеrѕ, bаd nеwѕ fоr middlemen.

Disrupting dіѕрlау аd nеtwоrkѕ.

Thе most ѕuссеѕѕful оf these сеntrаl authorities аrе Outbrаіn, Tаbооlа, Facebook аnd Google. Google mаkеѕ wеll over four bіllіоn dоllаrѕ a year frоm it’s Gооglе Dіѕрlау Nеtwоrk. This іѕ whеrе Google асtѕ аѕ a middle man bеtwееn website оwnеrѕ whо have traffic and advertisers whо wаnt clicks to their site.

If thеу trusted еасh оthеr and had the technology/market, the аdvеrtіѕеr аnd thе publisher wоuldn’t nееd Google аѕ аn іntеrmеdіаrу taking an often unknown ѕhаrе оf the revenue.

Why are ad networks needed?

  1. Trust Agent – Ad networks act as essentialy an escrow agent ensuring that advetisers wont stiff publishers.
  2. Market Maker & Ad Tech – Ad networks provide a central location with a large number of advertisers and publishers using standardized agreements and ad delivery technology to facilitate the advertiser-publisher connection.
  3. Help Fight Fraud – Over 50% of traffic online is bot traffic and a large amount of that traffic is used by fraudulant publishers to attempt to drive up traffic/clicks/revenue for their site. So one key function of ad networks is to attempt to fight click fraud.

In a perfect world… If еvеrу uѕеr is a genuine uѕеr wіth 100% ассurасу, the website owner is only сhаrgіng thе аdvеrtіѕеr for gеnuіnе clicks, the advertiser would always pay the publisher when they are supposed to, a central marketplace existed and ad tech to deliver the ad was simple to implement then there would be no need for a сеntrаl аuthоrіtу/middle mаn, ѕаvіng thеm both mоnеу.

Sо now уоu can ѕtаrt to see thе mаѕѕіvе implications blockchain hаѕ fоr thе wоrld оf digital marketing. Blockchain based ad networks cutting out the middle man represents the ѕаmе kind of thrеаt tо bіg tесh gіаntѕ аѕ bіtсоіn/cryptocurrency dоеѕ tо bіg bаnkѕ.

Find out more about how this technology will benefit advertisers and publishers – checkout the site and deck at adbank.network

Lеt’ѕ bе сlеаr though, thіѕ is good nеwѕ fоr аdvеrtіѕеrѕ and ѕіtе оwnеrѕ. Thеу gеt tо kеер mоrе оf the rеvеnuе for thеmѕеlvеѕ!

5 Best Places to Hire Writers

Over the last few months, I have received numerous emails asking about writers and where to find them. Writers can often be a headache for people to outsource and can sometimes eat up a lot of time. Our team likes to hire and fire fast and not spend much time on a writer if they don’t produce something great the first time.

Hiring a writer is more than just paying for a service; it’s an investment in both your company and yourself. It ensures your company is properly represented and saving yourself hours of time that can be better spent focusing on any of the countless other tasks that come with running an online business.

There are also many different writers out there, too. There are writers who specialize in different fields, such as SEO, copywriting, dissertation ghostwriters, essay writers, writers to maximize business plans, content writers, white paper writers, resume writers… the list is almost endless and all of which can be found on freelance sites.

First, if you are looking for a writer for hire, you need to think about exactly what you want.

Before you can actually go about hiring a writer, you’ll need to decide whether you want to hire one as a part of your staff, work with a freelancer or an agency. All options have their own benefits and drawbacks.

Working with a freelance writer is a more streamlined process and oftentimes more cost-effective. Interviewing can be tedious and time-consuming. Instead of meeting with multiple people, you can place an ad online and make a decision based on the submissions of writing samples you receive (risky but fast).

Whereas hired writers are either salaried or hourly, freelancers are usually paid per project. If you find a writer who you’d like to work with more consistently, you can offer to pay a retainer fee to reserve a determined amount of time for your projects.

Compared to the possibly-costly process of firing an employee, ending a relationship with a freelancer is much easier. All you have to do is send an email letting them know you’re no longer interested in working together (sometimes you can get someone who sends a million emails asking why they were fired and for another chance – as I have experienced!)

Hiring a writer as part of your staff isn’t without its perks. Even with email, Skype, and other modern technologies, nothing compares to communicating face-to-face. Sometimes, explaining exactly what you want is easier in person.

Working with a content management team such as Content Refined, offers the ability to be hands off and hire a skilled team who just produces quality content. Plus, many content management teams also offer scheduling and marketing services.

Most content management teams have a team of writers so you can rest assured knowing there will always be someone available to take on your project. If you’re dissatisfied with the quality or style of the assignment, you can simply ask for a different writer’s spin on it.

Like with freelancers, payment is usually per assignment and based on the services provided. However, you’ll likely end up paying more when working with content management teams, which makes sense since a team is bound to have more expenses than an individual. However, with additional services like promoting content across various social media platforms, your money will be put to good use.

Now that we’ve gone over why hiring a professional writer is essential, let’s take a look at the 5 best places to hire writers.

#1 Upwork

“To connect businesses with great talent to work without limits.”

This is the biggest and best platform that we hire a lot of our team from.

Upwork is a website that connects freelancers with those who are looking to hire them. This does not only have to be article writing it can be a wide range of different tasks from hiring a VA to getting someone to build you a website.

Those looking to hire freelancers submit a job post in which they describe the details of the project, as well as any required skills, certifications, or other preferences. Freelancers who are interested bid on the job, submitting their rate along with examples of previous works.
Payment is either hourly or a fixed, flat rate for the entire project. For more complex projects, the total payment can be divided into parts that are released once a pre-established amount of work is completed.
By utilizing their licensed escrow service (a financial arrangement where a third-party holds and regulates the payment of the funds required for two parties involved in a given transaction), Upwork protects both freelancers by ensuring they get paid for their work and employers by ensuring the work meets the established requirements.
Due to payment being based on individual budgets and bids, it’s hard to quantify an average rate. However, for entry-level writers, most postings look to pay about $5 for a 500-word article or $10 for 1000 words.
With the wealth of freelancers available, the best part of Upwork is you’ll always find someone willing to write for you. While this is good for would-be employers, it can make things difficult for freelancers—forcing skilled individuals to compete with those who are willing to work for less.

 

#2 Facebook

With over 1 billion users active on a daily basis, Facebook is undoubtedly one of the best ways to find a professional writer. Unlike Upwork—which only provides you with the information submitted by the freelancer—Facebook gives you far more insight into who you’re dealing with as a person.

Experienced freelancers may even have reviews on their wall and clients on their friend’s list. We have only recently started to use Facebook for hiring, but the outcome has been fantastic so far. They are a bit more pricy then the other places listed here but can sometimes be worth it.

By utilizing its search function, you can easily connect with thousands of people—both individually and in groups. For example, this group https://www.facebook.com/groups/copyjobs/ features over 13,000 members who are all skilled copywriters.

Because business dealings managed via Facebook are usually done in private, it’s hard to discern how payments are usually handled, we usually use Paypal for our transactions with them.

The greatest pro of finding writers on Facebook is its massive user base. The biggest downside is its publicity and the risk of scorned clients or freelancers posting negativity on your wall.

#3 Fiverr

Fiverr (Not recommended) is almost the antithesis of Upwork. Instead of posting jobs, those looking to hire a freelancer, select a category, then a sub-category of work and choose the freelancer they feel best fits their needs from the listings. We find that the pool isn’t as large as Upwork but there are still some good quality writers if you give it enough time.

Rather than applying to different jobs, freelancers on Fiverr post a listing that specifies what type of work they’re willing to do, their skills, and their rate. Each listing comes with three options: basic, standard, and premium—each with its own rate and services offered.

The going rate for 1000 words seems to be anywhere between $10 and $25, depending on the seller.

The biggest advantage of using Fiverr is being able to compare and contrasts the many different sellers to be able to find the one that’s ideal for you.

The biggest downside to using Fiverr is the inability to post jobs with specific requirements and I find the pool isn’t as big as other platforms.

#4 Onlinejobs.ph

Onlinejobs.ph is a website that allows you to outsource work that you have to skilled individuals in the Philippines. I haven’t used this one but I have heard some great things about it.

When looking for someone to hire, you can either post a job and wait until someone applies or search through the site’s resume database using keywords.

Once you’ve found someone you’re interested in working with, you’re ready for the next step: Ironing out the details like payment (which is handled via PayPal) and expectations.

The greatest part of using onlinejobs.ph is its TimeProof tool: Software that records any activity, takes screenshots of the freelancer’s screen, and then sends them off to the employer automatically.

As with all outsourcing, you run the risk of working with someone who isn’t too familiar with your language, which may end up leading to issues. In my opinion, this is the biggest disadvantage.

Before working on onlinejobs.ph, it’s important to remember to read up on the conversion between your nation’s currency and the Filipino peso.

#5 Guru

Guru.com seems similar to Fiverr in how employers sift through freelancer listings and profiles in order to find someone that can provide what they need. Like Upwork, the website manages payment by serving as a middleman. Unlike Upwork, where the website’s team ultimately decides if the work has been fulfilled satisfactorily, Guru claims that the employer ultimately decides whether the provided work is worthy of payment.

Leaving the terms of payment up to the employer is simultaneously Guru’s biggest pro (for the employer) and con (for the freelancer).

Out of the 5 websites listed above, I’d have to say Upwork is the best for finding writers. Even though Facebook has a massive user base, the straightforward and streamlined bidding process for Upwork makes it easy to find someone to work with.

If you have any questions or know of any other places, I would love to hear about it! Please mention any other writing resources below and what it’s advantages/disadvantages are (self promotional posts are allowed within reason 🙂 )

New Ranking Data to Help Your Site Rank

As always, I wanted to show you what we have been working on and what it means to you ranking websites.

So hope you enjoy data… lots of scatter plots below. To all the true data/stats experts I definitely accept that I am not a statistician and these result may not pass the statistically significant test but some of the results have very clear/actionable learnings if you want to rank your site higher!

After reviewing Content Analyzers and Keyword Difficulty tools in two previous posts I wanted to open the door to other variables that could have a positive or negative effect on ranking for a given keyword.

We have collected a bunch of data again on the posts we analyzed before based on suggestions from you… so thanks!

The topics I will cover is information that is provided from various sites that I thought would be interesting to see how they may have influenced the ranking process. Included will be:

  • Other Content Score – CognitiveSEO Content Score vs MarketMuse
  • Competitors Domain Authority
  • Own Domain Authority
  • Trust Flow
  • Headline Scoring Tools

All of these variables come into play after you have researched and selected a Keyword. So let’s see how much they say they really have.

Content Analyzer Score

A couple months ago I shared the data on Marketmuse (you can find that here) and how predictable it is on getting your content to rank by taking into consideration your competitors, the length of the article, and the words used in the article.  

Over the last little while, we wanted to test other tools to help us with ranking for our keywords so we have taken a look at a few other Content Analyzers, one being CognitiveSEO.

We have talked about Cognitive SEO a few weeks ago in terms of keyword difficulty and it was one of the tools that showed great predictability. If you missed that post, you can check it out here.

The result from this process was that CognitiveSEO in terms of the absolute score performed better than MarketMuse over the same data set (47% vs 38%). However, based on how much the correlation has moved based on the size of the data set I am hesitant to say option 1 is better than option 2.

BUT… the big takeaway is that with both tools there is a strong benefit to using a tool that helps you ensure you are covering the topics that their “content brains” (my name for them) suggest you use.

For a more robust tool set that allows you to more easily improve your article use MarketMuse but if you are just after a score then CognitiveSEO is a great option. The price of CognitiveSEO is also much easier to stomach for a portfolio builder vs agency.

Domain Authority – Competitors

This variable can be accessed from almost all keyword difficulty sites. For this analysis we used SECockpit and took the domain authority for the top 10 sites ranking for the keyword and the max domain authority.

Top 10 Competitors Average Domain Authority

The statistical correlation of a low average domain authority as a supplemental predictor to rank was a solid 24%. This is another big opportunity to add to your competitive advantages when it comes to ranking. Overall maintaining an average competitor domain authority under 60 out 100 seems to be the target.

Max Competitor Domain Authority

For the max competitor domain authority score most keywords have a max DA within 85 to 100 range. It seems consistent that at least one of the ranking sites has a high score and the statistical relationship represented was a weak 9%. This variable does not hold much weight  in my books as it is very inconsistent.

Website/Domain Characteristics

For these variables we took the domain’s authority and trust flow. This analysis disregards anything to do with the keyword or the article content therefore its results can be read into as much or as little as you want in terms of how it predicts ranking.

Opensite Explorer Domain Authority

Opensite Explorer by Moz provides a commonly used domain authority which is a rating on a scale of 1 out of 100 to show how authoritative your site is, and we used it to see how the authority for a website that an article is published on helps.

With a little under 10% correlation the result is not strong enough to conclude anything significant.

Majestic Trust Flow

Majestic trust flow provides a rating of legitimacy based on the quality of backlinks and we used this score to see if a higher trust flow would provide some boost in ranking ability.

With a weak statistical relevance of 15% the trust flow seems to hold some weight in the ranking process. This means that backlinks will help specific articles but they also seem to help the bottom line for all article in a tiny percentage.

Article Title Score

I recently came across the free CoSchedule headline analyzer tool early in the spring and was quite excited by its potential. However as I used it more often and conducted some research around it I became less enthused.

The tool is designed around click-through-rate and should still have an effect on ranking but with only a 10% correlation significance as a predictor of ranking this tool underwhelms currently based on its potential. I have found that using this tool has not helped my team in any way on creating more catchy titles so we have since stopped using it.

Summary

Over the last few weeks I have rolled out a lot of informative articles about the analytical space around ranking. I have learned a lot and hope you have enjoyed the same with me. While there will never be an exact answer or solution to getting to the top of Google, I hope that you can see here that it takes a lot of effort and commitment to various factors but with the right approach and strategy you can try and get a step ahead of the field and be successful.

 

I am always interested in new tools or ones I have missed that may be useful to any part of the ranking process so feel free to share your tool that you feel gives you that competitive advantage and we can introduce it to our research team for further analysis in the future!