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Podcast PR Specialist – Marketing Hack of the Year for Young Businesses

Whenever I’m trying to gain some recognition for a young business, I put someone on my marketing team in charge of finding some low cost opportunities to promote the business online.  That person performs a deep dive into our content niche and sources opportunities to find backlinks, get mentions on other pages, build connections with others in the industry, etc.  It’s a time consuming effort, but in the long run it’s so worthwhile.

Take a simple backlink for example.  In this graph, check out those two spikes.  That’s from when we had new backlinks live from good authority sites.  Even though our traffic dropped back down, consistent links and mentions over a long period of time will build up our own recognition in the industry, reputation in the niche, and our website’s authority.

backlink organic traffic

A lot of the time, backlinks and mentions aren’t free.  Leaders in the industry and high authority website owners are savvy to their power, so they’ll often charge a fee for that outbound link.  This can range anywhere from $50 to $1000+ depending on the site.  It depends on things like their traffic, the page that the link is going on, if you’re asking for an image or other content to accompany that link, etc.  Sometimes you can get lucky, or you have a buddy with a high authority site that owes you a favor, but, more often than not, this is one more thing that you’ve gotta work into your marketing budget.  (P.S. Don’t spend $1000 on a backlink.)

And then we tried something new.

Podcasts.

Nowadays, it seems like every guy and his cousin run a podcast out of their garage. (“Hey, we are geniuses about Bill Murray movies and classic rock history—let’s start an Americana Movie & Music podcast!”)  An April 2018 news article from Fast Company states that there are currently “over 525,000 active shows, with more than 18.5 million episodes available, including content in over 100 languages.”  In the world of business, digital media, and marketing, there are literally thousands upon thousands of podcasts available.  Plus, most of those include interviews with leaders in the field.  So, with this in mind, my brain started spinning some ideas:

  1. Those podcast episodes are always published to an associated website, with a backlink to the guest’s website.
  2. Podcast appearances look great in a media kit.
  3. There have got to be people out there, already in some podcasting networks, who can help us get connected to podcasters.

I had to test it.  So I took to UpWork (my favorite place to find freelancers) and posted a couple of jobs.  This was an initial trial, so we wanted to cover all the bases; we needed someone with some podcasting experience, maybe some PR experience, and digital media connections.  Here’s the strategy: Offer this ideal person $50 for whatever podcast they can get us booked on.  For someone who’s in a network of podcasters, it’s easy money.

podcast specialist job description

After a couple of hours, there was radio silence (pun intended).  24 hours went by–still crickets.  So I started actively searching on UpWork for freelancers who fit the description.  I just searched for terms like “podcasting”, “podcaster”, “PR”, etc.  A ton of people with good looking experience showed up right away.  I invited them all to the job, and within about a day I had a few people working away!  I asked them to look for podcasts that were specific to our field (in this case, ‘digital marketing’, ‘entrepreneurs’, and ‘start ups’, etc.).

The person doing this outreach usually has a tracking system, like this spreadsheet, where they can keep a record of everything.  It’s a good way to make sure they’re following up with opportunities, getting things booked on schedule, and take notes of any new ideas.

Podcast Outreach Trials spreadsheet

Two months later, we’ve recorded FOUR podcasts!  There are a few of these ‘podcast specialists’ working for us, actively seeking new shows for us to record on, and they’re happy to get $50 per booking.  It’s perfect for us, because they do all the time consuming work, then we get our company name out there at a low cost, with in depth interviews about our company’s origin story.  We also get to add a new podcast appearance to our media kit, which looks great.  Plus, we get a backlink from the podcaster’s website.  All this for $50 each.

This podcast hack has gotta be one of my favorites.  If you give it a shot, leave me a comment about your experience!

How to Research, Create and Publish Compelling Infographics

Infographic. Business infographics. Infographics success. Business infographic template. Business concept. Modern infographic for business concept. Can be used for workflow layout, information, banner, diagram, web design. Vector illustration Eps10 file

Are you trying to find ways to increase your organic traffic and Google Rankings? Have you ever tried to do this with Infographics? If not- you should definitely give it a try! We use this strategy a lot on our own websites and it works!

What are Infographics and Why do We Use them?

Infographics are a really great way to build solid links for any of your websites. Infographics take a slightly different approach to SEO and are solely focused on amazing content and really nice graphics and design. We like to try and make infographics as useful as possible so that other websites will want to link to your site in return.

Steps You Need to Take: Research

Like most projects, the initial planning and research phase for infographics creation is going to be the most important part of the process. The first thing you’re going to want to do is get to know your website and the niche it’s in. Figure out exactly what TOPICS are related to your niche, and what kind of information is going to be VALUABLE to your audience.

Make a LIST- This is is going to include a focus topics but also topics that are loosely associated with your niche. This is going to ensure that you can come up with different infographic ideas that might draw from different/closely related audiences.  

Go through your list and do some internet research to figure out what people like, link to, and share. The best methods to do this are the following:

1- Check out Pinterest:

Pinterest is going to be an amazing resource since they are so visually inclined. Search your Topic+ infographic and see what comes up. Then check how many shares it gets and look at who is sharing and linking to them

2- Google Images search is always a good option and you’ll be able to figure out pretty easily who is linking and sharing these as well

3- Another great resource is Buzzsumo– which is an amazing online tool that will help you figure out what content is getting a lot of traction by topic or website. You can sort by all sorts of metrics including social shares which is of huge value

 

Create your Titles:

Get creative! Your titles are the biggest piece of marketing that you’re going to do so this is going to need to be eye-catching to the reader. Some examples

  • 15 Fun Facts about Canada
  • Keto diets: What Foods to Eat and what Foods to Avoid?
  • 7 Essential Oils to Help Depression
  • The world’s weirdest music festivals
  • Meditation in 12 steps
  • Wedding Budget 101

The general rule of thumb for article titles are that they shouldn’t be longer than 150 words. They should be attention grabbers and pose some sort of question o r fun fact or statement.

Create Your Content

If you don’t have a writer already, use this SOP that we use internally to hire a writer

Please see the Step by Step guide on how to hire and assess writers via Upwork

Part A: Posting your job post

Step 1. Log in to your upwork account

 

Step 2. Go to the Jobs tab and click on “post a job”

Step 3: Select “part time”  

 

Step 4: Then- describe the job with the requirements for how to write your infographic – The infographic title should suffice.

 

Step 5: Select “ Pay a fixed price” and make your budget $10. You should be able to get a really good quality infographic for $10.

 

Step 6: Generally with our screening questions, we ask them to fix a sentence that is grammatically incorrect so that you can just skip over their profile and application if they answer badly.

 

 

Step 7: Click “ post job”. Don’t worry about cover letter

 

Yay! You’ve posted your job!

Part B: Hiring your writer

 

Step 1: Wait 12 hours and check your job posting, you should have a few freelancers on the list at this point when you check your job posting

Step 2: Click “Review proposals” and you will get to a list of those who have applied

Step 3: Things we look for

  1. Budget: Does the bid fall within the budget?
  2. What have other clients said about this freelancer? We look for 80% job success minimum
  3. How much they’ve made on upwork so far? Usually those who have made more than $1000 are legitimate freelancers and will be more committed to your project.

Step 4: If you find one you like and meets the metrics, click “ hire freelancer”

You’re DONE!

Hire Your Designer

Once you get the Copy created for your infographic, you’re going to want to think about the DESIGN work for it. Now this is probably the part that is the most fun because you get to work with some pretty creative people. This is the Job posting we put on upwork for this.

Job Description:

We’re looking for an infographic designer to make great looking charts, graphs, and other infographics to go along with informative blog articles.

Ideal applicant must be:

– experienced and skilled in graphic design (please provide examples)

– experienced with Canva or another infographic creation program

– experienced with Photoshop

– available to work 15-20 hours per week

Rate:

$10-$15 per infographic.

Applicant must be willing to perform a test assignment.

Now all you have to do is provide them with the COPY and let their creative side take over. I’ve always been happy with the different iterations I’ve received and designers are usually really great and taking your feedback.

Publishing your Infographic

What I usually like to do it make sure that I have a blog post or article that can support my infographic. Here is a list of tips about publishing:

1- Posting an infographic should happen at the beginning of the week ( on a Monday or Tuesday) A typical infographic life cycle is about 1 business week

2- If you’re doing an outreach effort with a vendor, make sure that  you coordinate with them properly

3- To get more traction to your infographic, it can be worth buying paid traffic from sites like Reddit or StumbleUpon etc.. to get more social shares and links

4- Make sure that each infographic has Social Share Icons to make it easy for people to share. It will also help you measure what platforms are working best for you. For WordPress- use ShareBar which is a plugin that will give you advanced sharing options.

If you have any other tips with regards to the use of Infographics- feel free to share in the comments!

Dead Cat Strategy – Downwards Trend on Sites a Bad Thing? – Case Study

In January of 2017, I took over a site that was on a decline. Most of the time people run away from sites that have a downwards trend because they believe the site is a goner. More times than none, the site is just lacking quality, consistent links as well as good content. This article will go in detail on the “Dead Cat Strategy” and how you could turn your site around.

 

I was like most other people when it came to buying sites that looked like these. I was very hesitant and in most cases refused to buy, or put too low of a price tag for the seller to sell. This site fell into my lap and so I decided to do some digging and find a system the could help turn the site around. What usually happens when sites start to do a decline is owners build it up, set up the monetization and then leave it for a while, only to go back and look to see it plummeting in the rankings.

 

When I bought the site, I wanted to do small tests to see if there was any possibility of turning the site around before I put more of an investment into it. At the time of buying it, the site was only ranking for 461 keywords and according to SEMRush, only had 3 as its traffic. So, I went through the rankings and picked out the landing pages for some keywords that the site was already ranking well for (10-40 ranking).

FREE Upgrade Content Template

I then asked my team to go to those landing pages and check out the content and run it through MarketMuse. Through MarketMuse I ran each article to see how they compared to other articles going after the same keyword. I found a lot of the content was very thin, and needed more words added to it. Once I did this within a few weeks I was able to see a few good bumps in the rankings. If you haven’t read my guide on how to do content upgrades, you can view that tutorial here.

 

After we saw the rankings increasing, I knew this site wasn’t a goner and just needed a bit hand holding to get it back on track. My team then did a bunch of keyword research and competitor analysis to find other keywords that my team could go after. Once this was completed, we put a good solid 10 additional articles on the site and have been rolling out 4-5 articles per month since then.

 

In conjunction to the articles being published on the site, I also had my team creating Done For You PBN sites as well as getting Use My PBN links pointed to keywords that were seeing a good increase in the rankings. After a few months (June 2017), we were seeing some great increase in both rankings and traffic.

 

 

1 Year into Having the site

After seeing the great results for this site, I bumped up the article creation to twice a week so 8 articles per month. I also continued to get the PBN links pointed to the articles but on top of that, I also did some genuine outreach and got a few good backlinks from other quality sites. Over the next 6 months, we continued with the links and the articles and almost tripled in traffic.

 

Overall, the site that I thought was doomed, has turned out to be a great test. Within 1 year, the site went from having traffic of 3 to over 20,000  as well as only ranking for 461 keywords to well over 6,000 keywords, a lot, which are in the top 1-3 position.

 

Now when I come across sites that are for sale that have a downwards trend I look at it more as an opportunity as in more times than none, the sites just been left alone for too long. There are still going to be the sites that are banned, deindexed or have spammy backlinks so make sure you check all of those before you buy but if everything looks clean, it may make a great investment.

 

Note – buying a site on a decline often stays on a decline so definitely a risk that needs to be sufficiently priced in if you are looking to buy. Sometimes I call this my “dead cat” strategy… if you can buy a site for cheap enough… kick it and see if it moves and if it moves give it some TLC… if it doesn’t move you can put it in the dumpster.

4 Hacks to Scaling an Online Service Business

Over the last few weeks I have gotten quite a few emails asking me how my other businesses are going due to the fact that my attention has been focused on my adbank.network project. If you haven’t had the chance to check it out my “long overdue update”- you can that hereWell, I thought that this would be a really great opportunity to shed some light on how we’ve managed to keep some of the other businesses going strong without a whole lot of involvement on my end. This blog post is going to be about the success of Content Refined which has scaled consistently over the last year and a half and is a solid business on its own.

Madeleine Taylor, the Co-Founder with me at Content Refined shared some useful hacks at a conference a few weeks ago, so in this blog post I want to go over those hacks with you and share some of the valuable lessons my team and I have learned about growing service businesses online.

The 4 hacks that we’re going to talk about are the following:

1- The Importance of building your teams properly and managing them effectively

2- The Importance of recruiting the RIGHT management team to run your business

3- The importance of proceduralizing your business to optimize output

4- The importance of collecting and creating data to prove the value of your product to your audience

If you do these 4 things consistently and effectively, your business will be Solid and Scalable

Hack #1: The Importance of building your teams properly and managing them effectively

Back in November 2016, when we launched Content Refined, we started with 3 beta clients. One manager- which was Madeleine, one writer, and one VA.  Our criteria for hiring our freelancers was:

1- Are they the cheapest rate I can find?  

2- Do they have good reviews?

3- Have they done it before?

Our very first hire was a writer that we found on upwork for 10$ per article. We had our first client- they were a beta client . The very first article the writer wrote for us- she absolutely knocked it out of the park and we thought- wow this is going to be super easy! Client #2 – we used the same writer. This time it’s a train wreck. Madeleine had to rewrite the entire article herself. Actually, she had to submit 3 times before it was suitable for the client. At this point we’re wondering if this is just a one time fluke or if we had a real problem on our hands. Client # 3- This time we get the copy back and we’re a lot closer to what we had received for client #1. We were super stoked. Problem solved. UNTIL it was checked it for plagiarism and it scored almost 80% exact copy from another online article.

So what’s are our overall takeaways?

#1 Freelance contractors are all over the map. – Some are good, some are bad and some are criminal

#2 Doing this by trial and error is an error!!!

#3 We better put some systems in place or Content Refined isn’t going to last very long

 

And so that’s what we did and here’s what we came up with:

We created a system where we hired about 5 writers at a time, tested them out over several weeks and then fired the bottom of the talent pool. Now we kept doing this over and over again and put systems in place where we were culling the good from the bad at all times. So what was the result? The bottom 10% would ALWAYS get sifted out and that was our very first SOP. How to cull the talent so that we got consistency and quality from our freelancers. This is still an SOP we use with every hire! On a monthly basis, we let go of the bottom 10% of our performing freelancers. This is how you build and manage effective teams out of contractors who possess skills that are not unique to THEM. Don’t waste your time on flaky contractors- they are the worker bees of your company and they are replaceable. Building systems that will save you MANAGEMENT time is crucial to the success of your business or else you’re going to constantly get bogged down with managing people who are always going to have some sort of BS excuse as to why their stuff wasn’t submitted on time.

Takeaways from Hack #1:

  1. Create systems that are going to help guide your management decisions
  2. Build your teams according to these systems
  3. This will save you so much management time!
  4. Result= you will be able to scale your teams quickly with strong talent

Hack #2: The Importance of recruiting the RIGHT management team to run your business

So- At this point, we’ve got a nice system in place and we’re scaling up- but here comes our big problem #2- Madeleine’s time has now been extended to a point where the customer service is suffering. In other words- she’s pulling some really long hours and still not getting everything done. So what do we need to do? We need to hire our first Project Manager to help with clients. Unlike hiring a bunch of freelancers, this is the first permanent employee of Content Refined. Now you might be thinking that it was probably time to create SOP #2- but no, we didn’t.  Instead of creating an SOP, we created an interview methodology for the things that we wanted to learn about our potential candidate so that we would feel comfortable working with them. Unlike the freelancer -who essentially works for the client, this hire works for us. They’re representing our brand and making big decisions on our behalf. The idea behind the methodology is that if you don’t get to know someone on a human level, especially when you’re working with remote teams, you’re not going to be able to make informed decisions about WHO you’re hiring. So my recommendation is to take this very seriously when it comes to permanent staff and get to know your candidates really well. If you do this and empower the right people, you’re going to build impactful teams within your organization. So this is how we proceed with Management hires. These hires are treated differently than freelancers and we take a really long time getting to know the character of people since we need to place so much trust in them. The benefit of making this hire early is that you’re going to be able to increase production capacity which will allow you to scale your business.

Takeaways from Hack #2:

  1. Empower others to make decisions that would otherwise take up your time
  2. You will build trusting relationships with your core staff
  3. This will allow you to focus on other things that will push your business forward

Hack #3: The importance of proceduralizing your business to optimize output

So,  now we had a nice operational fulfillment side of the business with a team in place and so this is when we ran into problem #3. How does Madeleine shift her responsibilities and start working ON the business rather than IN the business?  She felt like we were at a major turning point in the business and we needed to take a step back and really take a look at where this organization was going to go- so at this point, we sat down and created an org chart of the business  with the idea that many of the roles would be delegated to Madeleine, and other roles on the org chart would be filled later down the line. This gave us a solid framework and an idea of what staff we needed to hire next. The good thing is, we had a business and had real revenue but needed to see and understand where this business was going to be 6 months- 1 year – 5 years down the line. By the way at this point we were at 7 months since launch and we were at about 25k in Monthly Recurring revenue.

Now we’ve got our org chart and Madeleine’s name is splattered all over it which is normal for entrepreneurial businesses so don’t freak out if this is your reality too. But In addition to that, throughout the entire the build of the business we’d been writing SOP’s like crazy. In fact at this point in time we had created 42 SOP’s. We are of the opinion that there is absolutely no way we could have been successful if we had not done that. Every time a new situation arises in your business- you need to write an SOP about it. If you don’t do that- then every time you do something you’ll be creating a new procedure and you will stunt the scalability of your business. With that being said, these SOP’s are organic living documents and need to be reviewed and updated all the time. If your SOP’s aren’t getting better over time, then your business isn’t either and that’s a problem. So with this in mind, we plugged all of the SOP’s that we’d created into our org chart, to expose fundamental structural gaps in my company. SOP’s- just like the plans that you would use to build a home- are the glue that are going to hold your company together.

The simple task of getting to plugging in SOP’s and missing SOP’s for the business allowed us to take the business to the next Level!  

 

Takeaways from hack #3:

  1. Make sure you’re creating really great SOP’s all the time (every time you do anything for your business)
  2. This leads to consistency throughout your organization
  3. Create org charts to help you plan out the next steps of your business
  4. This will give you clarity on task delegation and future hires!

 

Hack #4: The importance of collecting and creating data to prove the value of your product to your audience

Okay so now we have the business set up- we’ve got several teams in place, our org chart, our procedures- but our business CANNOT scale unless we ’re getting new clients in the door and keeping them around! So think about it for your business. For Content Refined, the 3 most important things our clients want to see are:

#1- Quality Content

#2- Increased traffic to their website

#3 Return on Investment

So what did we do with this information? We started putting processes in place that would give our clients what they wanted so that they would have no reason to leave. We even took it one step further with this and we started collecting and creating data to prove the value of our content marketing service to our clients. We created a SCIENCE around content marketing so that we could point to some TANGIBLE data and say

  • This is quality content because of X, Y and Z
  • Because of the quality of our content- look at your increased rankings
  • And because of your increased rankings,this is your return on investment

 

Now in order to make this work we actually had to be legitimate! So we did a lot of work and used the DATA with the help of a whole bunch of different off the shelf tools to create data analytics. If your IDEAL CLIENT requires data analytics- then you need to be prepared to provide those. So if you’re wondering what I’m talking about and want the details, take a look at the posts we wrote last summer about these studies:

https://authoritywebsiteincome.com/new-ranking-data-to-help-your-site-rank/

https://authoritywebsiteincome.com/best-kw-research-tool-keyword-competitiveness/

https://authoritywebsiteincome.com/rank-content-in-google-with-certainty/

https://authoritywebsiteincome.com/rank-in-google-with-certainty-updated/

So these case studies were designed to prove that we had a formula around our content creation process that would rank your content with certainty. We compiled a year’s worth of content marketing data from our clients’ projects and analyzed it against several keyword research tools and content optimization tools. We then had that data analysis reviewed by a contractor that has a Master of Science in Statistics from Texas A&M University. The results showed which tools are most effective in determining the probability of ranking, and what measures you can take to improve the quality of your content.

1- Competitive Keywords Matter!

2- Content Quality Matters!

3- Word Count

4- Show some success stories.

It doesn’t matter what business you have- get creative and find ways to show your ideal client that you’ve SOLVED their problem!!

Takeaways for hack #4:

  1. If you collect and create data analytics and use them to your advantage, you’re going to be able to give your clients what they want
  2. This will help you with your client retention
  3. Data-driven decisions will help you build legitimacy around your business
  4. Results= faithful clients, legitimacy, case studies and increased sales

So since we’ve built out our businesses this way, I have been able to step away and focus on other projects such as adbank.network, without it impacting our bottom line in a negative way! If you have any questions feel free to leave a comment!

 

How to Create an Epic Product Review

After many years of getting content created, I have had my team work on getting a great outline on what we expect in our review articles when we send them to our writers. There are many ways that you can create the articles, however, this format is one that I use with my sites as it’s one I see that has had great results in both ranking and click through rate.

The following steps will outline a more in-depth the process of creating a stellar review and getting the results you would expect from including them on your website and other online platforms:

Choosing a Niche and Keyword Research

Clients that approach us already know their niche and what products and topics their website and business will be focused on; however, they may have not already completed the keyword research that is needed to come up with the right titles and reviews for their websites.

When choosing which product to review, it is important to fully understand the niche that you will be covering. Keyword research will help to streamline search engine optimization (SEO) and bring in more targeted results, which, in turn, generate improved profits.

Keyword research helps to build up a list of relevant and important topics for the niche. When using a keyword research tool or program, it is likely that you will be presented with an extensive selection of potential keywords that could lead to generating increased traffic and sales. However, you want to narrow down this massive list to a select few keywords that are highly targeted to the particular niche to be presented. It is these keywords that will provide more inherent value for the website and drive more traffic to your website.

When narrowing down the list of keywords, you need to determine how competitive the niche keyword phrases are and narrow down the intended audience; this can be done based on the client or audience and the location in which they feel is more relevant for their rankings.

Once the list has been narrowed down, it can then be customized to more specific metrics. Keywords we select will have over 500 monthly searches and are under 30% competition. The keywords used should be able to generate more sales and should be optimized to rank higher in searches. This is an effective way to determine which products are most the in-demand and the best to be reviewing. If you are looking for some great keyword research tools to help with this process, please read our in-depth review that we did here.

Choosing the Products to Review

Once the keywords are acquired, there will be a greater idea of what products will need to be reviewed. Once the title has been generated, it is then the time to conduct some thorough research online to discover some of the best coffee makers there are currently available.

Amazon, for example, has countless assorted products to choose from and they already include a lot of the relevant information that will be needed to complete the article. However, it is never recommended to write a review based solely on the information provided on the Amazon link.

Instead, do some research, check other reputable sites, including the manufacturer’s sites, to acquire additional information that may prove to be useful in the product review article.

It is best to limit your reviews to the products that have received the most reviews and most stars. It is easier to find information for these products as well as user-generated testimonials highlighting the specific pros and cons of each—remember that very few products are perfect for everyone.

All the information gathered through the research process will then help create a more convincing, compelling, and accurate review with trusted and reliable information the reader can count on when making a final purchasing decision.

Hiring a Writer

Once you have determined the niche, the keywords, and the title for the review, it is time to find a writer that is up to the task of completing the article. If you missed my article on the best places to hire writers, you can find that here. Take into consideration the type of review that will be written, the purpose the review will serve, and what you want the review to ultimately accomplish.

For the example article of the Best Drip Coffeemakers for At Home Brewing, we are looking for a knowledgeable writer who understands the importance of keyword use and SEO and will be able to research a product thoroughly to dissect its value and key features. The review should be compelling and able to better position the website to be higher up on the go-to list of similar niche websites and it should also attract and entice visitors to visit the page, click on the links, and discover other products and services that the website has to offer.

Providing a Template

Providing the writer with a template is a good starting point for the article process so they are sure to touch on each element that is needed to create a well-rounded and complete review article. You can review the template we send to our writers here. For our coffeemaker review, we want to make sure to include all relevant information including the price range, key features of the product, and any pros and cons that there may be. The content should also be in a readable format that is easy to skim.

Download the Template We Send to Our Writers!

Long paragraphs will most likely be skipped over by a reader. Rather, smaller paragraphs, tables, and bullet points with appropriate headings and subheadings are an easier and more straightforward way to complete an article. It provides an easy-to-read format that can be quickly read by the potential customer and provides a clear and valuable comparison of each product that they can keep going back to without having to search within a wall of text for the information.

The following is an example of a good template to follow when completing a review article. It includes a breakdown of each section that should be included and provides an easy to read format and layout that will appeal to a reader interested in the product.

Example Template

Provide a Brief Introduction

As with traditional-style newspapers, the introduction should immediately grab the reader’s attention so they continue to read—headlines sell. The tone should be more conversational, as if you were talking to a friend, and provide valuable information that answers the initial question of the article. For the coffee maker reviews, we are looking for the best coffee makers for home brewing and we are using the article to present this information in a meaningful and valuable way.

  • Begin by creating a connection with the readers
  • Show understanding of the problem
  • Provide a viable solution

Introduce the Product

Next, you will be introducing the products. For this review article, we provided a link, image, and relevant information of the product in the beginning so the reader knows exactly what was being discussed. We then go on to discuss a few more elements including:

  • Who makes this product
  • Use bullet points to discuss the key features
  • Explain the purpose of the product
  • Share any pros or cons associated with the product

Describe the Results

In the first paragraph of each reviewed product, it is recommended to describe the product in detail and describe the results you will achieve from using the product. The paragraph should be short but include all relevant information pertaining to the product that you may not be able to find just through the key features and pros and cons.

Testimonials

Testimonials will typically include the pros and cons of the product and why the user would or would not recommend the product. However, it is best not to be too negative and instead provide a solution to a con or a feature that may help overcome this small downfall.

A helpful review will generally include a small list of pros and cons that include three to five bullet points each.

The following is a representation of how the customer reviews are displayed on Amazon. It provides a mix of one to 5-star feedback that can be used to better determine the product’s pros and cons. It can be used in addition to other research from other reliable sources.

Buying Advice

Buying advice can be included following the product reviews or at the beginning to accompany the introduction. If it is placed at the beginning, then the reader will have a better idea of what they should be looking for regarding the products. Likewise, if it is placed at the end, it will provide a refresher and a reminder of what they already read.

Conclusion

For the conclusion, you should write one to two final paragraphs that summarize the content of the product review article.

The summary should be a brief retelling of what was discussed and explain why the review article will help make buying decisions easier. Finally, the second concluding paragraph can include a recommendation section in which a product is recommended based on the reviews.

Other Relevant Information

As you can see from the example article, the format includes the introduction and buying advice, the introduction of each product including relevant information, the name, and the link where it can be found along with general and useful information. We then go into the bullet points of key features and then the pros and cons that can be expected from each product.

The format is repeated for each of the products being reviewed. A good review article will provide between three and five different product reviews to provide the reader with a plethora of information to help with their purchasing decision

A Call to Action

A call to action (CTA) is a brief statement at the end of a product review article that engages the reader and invites them to do something. Key phrases can be used for this including:

  • Find out More
  • Visit our site today
  • Contact us for more information
  • Click here for more buying options

The CTA will entice the reader to engage in a specific action as directed by the writer of the content and will make a compelling and creative addition to your content. Keep in mind the placement, the design, and the copy of what the CTA says.

There doesn’t have to be only one CTA per article. They can be strategically placed within the article to persuade the reader to continue for more information. In review articles, for example, you can include a “Click Here” CTA that will lead the reader to other information about the product or will provide them with the link they can use to purchase the product that is being discussed.

The design of the CTA should be appealing to the reader and can even be colorful to draw their attention to it. Finally, it should be noticeable on the page and stand apart from the other text.

The text of the CTA should be brief, straightforward, clearly written, and concise. Do not be afraid to be bold and compelling here; you want results and improved sales on the products you are marketing. Make the CTA stand out and serve its purpose.

Receiving the Completed Article

Once the writer completes the article and sends it back for review, the content can be edited and then upgraded, if needed, using MarketMuse.

MarketMuse is a content planning tool that helps content marketers and content creators maximize the value of the articles they are writing. The article is pasted into the box, the keywords are typed in and the title is included. Once all this information is entered, the content is analyzed to see what changes or improvements need to be made and offers ways in which the content can be upgraded to make it a more thorough and informative piece that will do better in searches.

MarketMuse offers three scores for the content. Under Content Analyzer, you will see the Content Depth Score, Average Content Score Target, and Best Content Score Target. Next to that information, you will find the approximate word count of the content, the average word count target, and the best word count target.

The Content Score will stack the content we have provided against other content that includes related information and will then be able to identify and provide topics that will be the most relevant to the page for the site and the competitors.

It will also be able to show how similar content ranks on search engines and the average word count and content score the other sites have generated. It provides a foundation on which can be built and improved on to produce higher quality content.

Steps to Improve Content on MarketMuse

  1. Enter the focus topic for the content

For this review article, we were targeted in on coffeemakers so that is what I will put in the space provided

  1. Next, enter the title of the article you will be analyzing

Best Coffee Makers for At Home Brewing

  1. Paste the content of your article in its entirety in the space provided under the Content Window
  2. Click on Analyze next to the focus topic box on the top right
  3. Wait for the information to generate including all scores, related topics, mentions, target, and competitor information
  4. Finally, use this information to plug in changes to improve the article and its content score. You can simulate the change to the score under the related topics box by clicking on the blue box with the + symbol next to the related topics
  5. For even more ideas on what you can include to improve the score, click on the lightbulb image, and it will provide you with several other keywords. Keep in mind, however, that some of them may not actually be related to the content you are creating, they are just offering suggestions
  6. Complete the article and the improvements and analyze the content one last time to be sure that your score is above and beyond the Best Content Score Target

How to Publish the Article

  • After the article has been written, edited, and plugged for improvements, it is now time to begin the publishing process. To publish the content to the client’s site, you will have to have access to their login information. Once you are able to sign in, you will then see the Dashboard.

  • Once into the dashboard, hover over the Posts icon and then click Add New to input the new article that will be published.

  • After clicking Add New, you can then upload the post. The Post Title or Post Heading should also be added in the red marked area and then you can place the content.

  • The heading options will then be provided so you can select the proper heading to use for the content and then follow up by clicking on Paragraph as you can see in the example below.

  • During the publishing process, you are also able to edit the content, add all appropriate headings and subheadings, include images or media, and then input all the SEO Information as shown below:

  • Next, choose the appropriate category for the post, add any relevant tags, and the featured image
  • Finally, you can post the content as Draft by clicking on Save Draft or you can go ahead and publish the post right away after review by uploading the post as Publish by clicking on the Publish Button. You will then be able to view the post to see what the final product looks like after it is published.

Choosing Images

Knowing what kind of images to include and where to get them from can pose a challenge. When looking for images, make sure that they are relevant to the content you are publishing are of superior quality, original, and will appeal to your target audience.

The images for a product review will be of the actual products so the reader will have a better idea of the style and look of the product they are about to purchase. In the case of our Coffeemaker review, other relevant images could include a cup of coffee, a travel mug of coffee, or anything related to the at-home brewing process.

Avoid lower quality images that cannot be correctly sized or appear too blurry. These types of images can actually detract from the quality of the writing. High-resolution images are best and will make an impressive and professional appearance on the site.

Just as you would include a CTA at the end of the product review, the images should also invite a call to action. The image of a steaming cup of coffee may be enough to inspire the reader to crave that cup of coffee, making it more likely that they will read on to learn about the coffeemaker options they can purchase for their own home.

Conclusion

Writing a compelling and informative product review article, while time-consuming, can lead to greater success online in terms of attracting the target market, improving search engine results, and increasing sales generation and traffic.

Hopefully, this article helped highlight the various steps involved in the process from start to finish.

It is never advisable to underestimate the results that can be achieved by writing a detailed product review article. Even statistically speaking, a consumer is less likely to purchase a product if they are unable to read reviews on the item. Reviews are especially practical for online and other web-based sources because the consumer cannot try the product before purchasing. They are relying solely on the information being provided and the reviews.

Readers will look first at the product ratings for various items and will most likely ignore any products that are rated below three stars. They will then click on the product with the higher ratings to learn more about it and then begin to compare the available reviews.

Therefore, a product review article definitely is an essential tool to include in your arsenal when it comes to improving sales, generating traffic, and seeing continued success within your niche.

If there anything you think I missed that should be included in the review post I would love to hear about it!