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Category Archives for Marketing Strategies

Ultimate Expired Domain Guide

UPDATE – Every strategy originally listed still works but there have been a few changes. To ensure this resource continues to be THE BEST resource on finding expired domains and building private blog networks I have edited it with the latest tips and tricks.

In addition to this post I created the ultimate guide to building your own PBN

DONE FOR YOU SERVICES – Since the creation of this post I have started offering 3 highly requested services. If you are interested please check out the sales pages (often sold out but sign up to be notified when they re-open)

buy-pbn

2016 CHANGES – For people who have already read this 8,000 words here is the summary of the changes….

  1. I no longer recommend IXWebHosting, instead either HostNine or this list of inexpensive hosts I use
  2. I no longer recommend DomainSpoon, I know strongly recommend PBNLab
  3. Relevant 301 redirects does not mean the domain should not be purchased
  4. DomCop.com added as a reasonable free alternative

IMPORTANT – This post took me one month to create something special for you – the readers of authoritywebsiteincome.com. Although I do not consider myself a Guru at all I have over the last 3 years built up a pretty large amount of knowledge on how to use expired domains to boost search engine rankings! After receiving a lot of emails from people incorrectly using expired domains and my last post causing a lot of great question I decided to create this the Ultimate Expired Domain and Private Blog Network Guide!

But I wanted to provide value to you beyond just 8000 words….so I have decided to give away a custom in house tool that I had developed to make the process of finding valuable expired domains much much easier! As well as another very valuable bonus to anyone interested…

FREE GIVEAWAY…

Free-Custom-Domain-Finding-Software

Thank you, the reader, for motivating me to create this guide…I really hope you get value from it, my extra’s and I look forward to hearing from you!

Jon Gillham

jonhaver11 (at) gmail

jon-haver-52-58

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How to Promote your Service with Affiliates–The Right Way

This post is to serve a couple purposes… 

  • First: I hope to show that if you have a valuable service this is a way to get people on board to help promote it. 
  • Second: This is where I am going to send people who reach out with messages like, “Hey you don’t know me, but promote my course/app/service so I can make lots of money”. It can be mildly frustrating when we receive these messages. 

At the bottom of this post we will share some resources on how you can achieve similar results in terms of impressive traffic increase that Doug Cunnington achieved to his sites.

End Result:

The end result of this effort was…

  1. 12.83% increase in page views to the upgraded articles (in 4 weeks)
  2. Doug’s niche site’s organic traffic is now at an all time high (see image below)
  3. A great article explaining the strategy that resulted in that traffic increase
  4. $8,388.00 in sales from 7 new customers for Content Refined

Strategy Overview:

At ContentRefined Maddie and her team developed a process called the Pareto Upgrade where they identify the content to upgrade that will have the biggest impact and be able to predictably show an increase in traffic quickly.

Doug Cunnington is a contact in the space who runs a site called NicheSiteProject

During a conversation with him we were comparing notes on what was working now with his sites and what we were learning from all the data analysis ContentRefined does. From that discussion an idea was born to take one of his sites, identify and complete several upgrades and share the results.

Based on those results, we completed an interview and case study post at Doug’s site you can see here.

The results of a value first approach was a win for Doug’s site, win for his audience and a win for ContentRefined. This is an example of the type of affiliate relationship of ‘value first’ that we prefer to do.

The business benefit to ContentRefined was significant with over $8k in sales and 7 well-qualified new customers we will be able to help! 

Results:

Doug Cunnington’s Case Study

Results for Content Refined: $8,388.00 and 7 new customers

Doug Cunnington made $838.80 in Affiliate Earnings

5 Key Lessons Re-Learned:

  1. Always seek to add value first. 
  2. Give away all the information of a strategy so anyone can execute it themselves.
  3. Reaching a new audience is most efficiently done working with someone who already has an audience.
  4. The people who see the largest benefit of Content Refined’s offering are profitable niche site owners.
  5. Content Upgrades continue to blow me away with how fast they work, how well they work and how consistently they drive an increase in traffic.

Want Similar Increase in Traffic As Doug Achieved?

  1. Do it yourself – Here is a detailed step by step guide – Pareto Upgrade Strategy
  2. Have the experts at Content Refined do it for you – contact ContentRefined

Constantly Improving Our Systems – Spamzilla

With every business I operate, we are constantly looking for ways to improve our systems and either make them more efficient or to provide better results. This is no different when it comes to our LightningRank services. For each Lightningrank service, we rely on expired domain tools to help us fulfill our services, and in the past, we have used Register Compass, but more recently we have switched to Spamzilla.

RegisterCompass was great over the years but it’s more expensive and I find the usability of the program to be a bit harder. When taking a 3 hours period, with Register Compass we would find about 5-6 quality domains, however with Spamzilla since we have started using it, we have been able to find double that amount in the same time period on average.

We have been using this tool for just under a month and since then our team has loved it and has been able to be more productive with it, so we wanted to show you some of the cool features that go along with it. If you are interested in building out your own PBN or having us do it, using our improved system, you can take a look at this case study we did a few weeks ago.

Variety of filters to choose from

The filter section is great. It allows you to customize exactly what you are looking for down to the Topical Trust Flow you are looking for. Another feature I really like is that you are able to select the anchor text language, which helps to quickly eliminate thousands of spammy domains.

If you have a particular set of filters you like, you can also save the preset so it’s quickly usable the next time you go to find domains as well.

Usability of the Dashboard

Once you are searching for domains, the look and feel of the dashboard is very user friendly. You can quickly see the Topical Trust Flow categories under the Maj Topics heading which allows you to easily look for domains that are in the niche you are looking for.

You also have the ability to click on the number in the TF column and it will bring up the MajesticSEO screen where you can dig deeper and look at the backlinks. The one thing I don’t like is that you can’t move the headings and arrange them the way you want them to be arranged, but it’s pretty easy read the headings that it’s not a big deal.

If you are looking for domains for either building out private blog networks or you are looking for a money site domain, this tool is a fantastic tool to have and it comes at the fraction of some of the other tools in the space.

PBNs in 2019 – Do they still work? Rankings to Show

I always get emails from potential clients asking about PBNs and whether or not they still work in today's day and age. The last time I did one of these updates was back in 2017, which you can find here. However,  I decided to do a little test with one of my sites to see how it reacts to PBNs in 2019. During this test, I decided to try and improve 6 keywords by pointing 1 PBN link to each. Below are the results, most of the results were positive however there are a few that had little improvement. This could be due to competitiveness of the niche or that it may need a little more time to pass the link juice onto that keyword.

Keyword #1: This keyword was stuck around the  38-40 rank but within 2 months of the PBN link being live, it bumped up to #7.

Keyword #2: This keyword lost its rankings back in October, where it fluctuated between 55-60. I wanted to try and bring it back to life as it was a high volume keyword. The link went live on Feb 20th so less then a month later it popped back up in the charts at 48. I am hopeful that after a few more weeks it will move a little more.

Keyword #3: This keyword is one where it either may need a bit of time or it may need more links in order to help it move more in the rankings. The PBN link was added Jan 5th, it did drop its rankings in October and the link seemed to help it gain back its rankings. Hopefully in a few more weeks it will move a bit more.

Keyword #4: This keyword was consistently sitting at 5 in Google for a long time. After getting a PBN posted on Jan 3rd, the keyword took a bit of a ranking hit but soon increased its rankings and is now sitting at 1 for a keyword with a volume of 2K/month and is a buyer intent keyword as well.

Keyword #5: This keyword was sitting at 4 for a while. After the link was posted, the keyword lost its rankings completely, however about a week later the ranking came back and within 2 months, the keyword bumped up to #1.

Keyword #6: This PBN link was posted on Jan 10th, it initially had some good traction and climbed to 29th but then dropped to 32. It would of been nice for it to stay up but it is ranking higher than it was prior to the link, so although not a huge push, it still moved a bit.

Frequently Asked Questions on PBNs

What is a PBN link?

PBN (private blog network) are sites that are built up with the intent to link to your site. We find expired domains that still have quality links pointing to them, build a similar website on the expired domain and link to your money site. The end result is you can create network of high authority and relevant sites linking back to your money site and increasing its rankings in Google.

How do you get PBN links?

There are two approaches you can take when building PBN links. One is to create your own sites, which I have created a how to guide here. The other is to use services such as LightningRank who will do everything for you.

How many PBN links do I need?

This is a very hard thing to judge as there are so many factors that are involved in the process. What we usually like to do is look at a few similar sites that are ranking higher for a particular keyword and look at how many links are pointing to that page in Majestic. If there are 10 links but 7 of them are very low quality (ie TF<10 and CF<10) we do not count them. So we would only count 3. Meaning we believe that we would roughly need about 3 links to rank that keyword similar to that site.

How risky is it to use PBNs?

Just like any links on the internet, there are risks associated with using PBN links. You must decide if the risk is worth it to see if you can improve your rankings. We do keep up with Google algorithms and make changes to our process so that we keep up with building sites that are able to mostly withstand Google.

How to Quickly Analyze Backlinks before Buying a Website or Expired Domain

Whenever purchasing a website or an expired domain there are a lot of risks that need to be considered. One of the biggest is the exposure to a Google Penalty based on the sites backlink profile (penguin or manual un-natural link penalty).

In this article I will show you the 9 common kinds of backlink SPAM and how to quickly spot them.

For an even more in depth guide on performing due diligence before you purchase a website checkout https://www.motioninvest.com/buying-websites-for-sale/

With both my expired domain finding service and my recent focus on purchasing a couple of websites I have been deep diving into analyzing backlinks.

What is the Risk?

Several months ago I purchased a website which I knew had paid for a few links. I believe as a result of those links the site went from making close to $1,000 in the first month I purchased it(after making monetization changes) down to $250/month due to a penalty!

I was aware of the links and believed I priced the risk fairly into the purchase ($4k to buy the site)…unfortunately for me the site got hit pretty quickly after purchasing.

Analyze Backlinks before Buying a Website

What Happened When I Purchased a Website With a Few BAD Backlinks

The 9 Types of Backlink Spam

I use MajesticSEO(not an affiliate link) to analyze backlinks because of the graphic representation of the link profile which makes it incredibly easy to quickly see the quality of the backlink profile.

PART 1 – ANCHOR TEXT


Anchor Text manipulation is pretty easy to spot in Majestic SEO. Using the Anchor Text section there are 2 key things to look for..

  • First unnatural anchor text density
  • Secondly obvious SPAM in anchor text keywords (porn/poker/pharmaceutical or completely un-relevant keywords)
    • Unnatural Anchor Text Density
      • bedandbreakfastparksville.ca – Not as obvious an example but with the large number of links and only 3 different anchor texts this site shows clear signs of manipulation.Un-Natural Anchor Text Density
      • naturesgoldspecialties.ca – This one is very obvious, 95% all with the same keyword – avoid!all with the same keyword
  • Obvious SPAM in Anchor Text
    • classic-purse.com – This example is subtle! Often the spam is far more obvious with Porn/Pharmaceutical/Poker or other highly SPAMMED niches like PayDay loan anchor text. Whenever there are obvious signs of anchor text manipulation avoid it! In cases like the one below we need to ask ourselves if the anchor text could naturally occur in the way that it is being shown?Obvious SPAM in Anchor Text

PART 2 – LINK METRICS

  • Large difference Trust Flow to Citation Flow – Links build naturally should be balanced between citation flow and trust flow (or for MOZ PA/DA should not show a large (~3x or more) difference between them)
    • bushybride.ca – Here there is an obvious mis-match with Trust Flow = 2 and Citation Flow = 15. Ideally we want that ratio to be close to 1:1 but anywhere up to 1:3 can naturally occur but be cautious whenever you get below 1:2 Trust:Citation.

mis-match with Trust Flow to citation Flow

  • Root to URL completely different – This one is often miss-understood. When there are good metrics for one domain and then none for another it often means that links were intentionally built to one URL and then none to another. This represents link manipulation!

Root to URL completely different

    • goteamintraining.com – Here the metrics on the Root Domain are ok but then the metrics at URL are non-existent!

metrics on the Root DomainVS…

metrics at URL

  • Concentration of Links on the TF vs CF Map – This is one of the reasons why Majestic is so great. A quick look at the TF vs CF graph can tell a lot about the backlink profile. The ideal graph is a series of domains spread along the line moving 1:1 from the origin. Two indications of a SPAMMY backlink profile is when there is an unreasonable concentration of links all in one location or when all the links are low trust. On the graph each dot represents a single link and the Trust and Citation score of that link.
    • whoswhere.ca – In this example shown below there are 2 concentration and another grouping along the bottom representing Trust Flow on each of those links of ZERO. Typically what occurs is when a link building service is purchased a lot of the links will come from similar sites with the same CF/TF which results in concentrations on the TF vs CF graph.Concentration of Links on the TF
    • bedandbreakfastparksville.ca – Here there is one single high density concentration of links, there is a chance with this link profile that it could occur naturally but this is a warning flag. Whenever there is a single concentration of links on the TF vs CF graph there is a reasonable expectation that the links are artificially created. Large consentration

PART 3 – TYPE OF LINKS

  • Non-Relevant Link Pages/Directories/Blog Network Pages
    • legal-professionals.net (non-relevant links) – Non-relevant backlinks like the ones to this site provide no value.
    • trendier-diaper-bags.com (directory) – Here is an example of a site that only uses directory links. Relevant human-reviewed directories are good but having only non-relevant free  directories are bad!
    • nadafhospitality.com (directory) – Here is another example of too many low value link/directory pages.
    • howtotreatkidneystones.net (PBN & Hacked Sites) – Sometimes most metrics can look good but when you visit the pages linking to it it becomes obvious the links are all blog network links or sites that have been hacked.
    • kitchenexhaust.info (SPAM sites) – When the sites linking to the URL are only SPAM sites then it is obvious the site provides no value and should be avoided.
    • theweddingdiamonds.info (non-relevant directories) – Again relevant directories and link pages can be natural however, low value directories as shown by these links are bad.
    • whoswhere.ca (Blog Network) – There is the famous quote from Judge Potter Stewart stating in regards to Porn vs art “I know it when I see it” and this applies to most of us who look at websites and can quickly determine if the site is built only for links or not. When the majority of the links pointing to a domain was clearly built for the purposes of providing a link, like in this example, we should avoid it.
  • Blog Comment or Forum SPAM
    • allhandbags.info (Forum) – Blog comments and forum SPAM are old low value black-hat tactics that still many domains have links from. In these cases it is important to look at the comment and forum post and just think if it is reasonable. Blog comments and forum links that are real are fine, blog comments and forum links that are only left for the purpose of the link are bad! Another fast way to tell is to see if there are A LOT of useless comments on the post…if that is the case then the site likely has auto-approve comments on and has been hammered by low-value black hat SEOs. 
  • Foreign Language Links
    • fantastic-bags.com – Here is an example of english links on foreign language websites. This is almost always a sign of link manipulation and if spotted should be avoided.

Summary

Most of the instructions above are pretty obvious. The intent of this post with the videos was to hopefully show a nice effective way to quickly determine the quality of the backlinks pointing to a site. Using MajesticSEO daily is a huge time saver for me and I wanted to share some of the tricks I have learned analyzing thousands of domains and dozens of sites over the last few months.

What other tools do you use to analyze a sites backlink quality? Ahrefs? OpenSiteExplorer? other?