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The Ultimate Guide to Creating a Website for Amazon Brand Registry

The key to the VERY FAST success my Amazon FBA business has been having a powerful authority site driving sales to the product every day without the need for doing any ongoing promotions!

Quick FBA Update – Selling over 30 units per day at $10 profit per unit in my 2nd full month on FBA!

Something I haven’t revealed yet was that the site I am using to drive the majority of the sales was purchased from a Proffesional Website Builder, Andrew, for $3,500 and I grew it from there.

Although I have a massive team building great looking PBNs and very respectable money sites I wanted to build this business off of something much bigger/better and that is why I turned to Andrew.

After seeing both the results of my FBA business and the quality of the sites Andrew can build I knew we had to come up with a plan to share his skills with a wider audience.

Announcing – PREMIUM Done For You FBA Branded Websites!

In the next series of posts Andrew is going to share exactly how he goes about building perfect Amazon Branded Websites.

Everything he shares will be free but if you are interested in using his exclusive/highly skilled services have a look at the premium offering we have created with his skills and the support of my team...

Meet Andrew...

28-year-old family guy. A devoted husband and father to a 7-year-old son. I'm also a huge basketball ( go Magic 🙂 ) & soccer fan.

I'm in the game for almost a decade now and I've gone through it all. I enjoy being in the trenches and doing all the hard work.

Andrew
Co-Creator of BrandBuilders.io

Part 1 of Ultimate Guide to Building an Amazon Private Label Website

What is FBA?

This ultimate guide to creating a website for Amazon brand registry will be your guide and companion as we walk you through exactly what you need to do to get your online FBA presence up and running.

Before we get to the specific steps you should take; we want to explain a few principles that will provide a basis for everything to come. Two of the most popular methods to build your own online business are Fulfillment By Amazon (FBA) and Private Label businesses.

Here’s how they work.

Because online giant Amazon has built one of the most sophisticated logistics networks in the world (soon to include drones!), they have set expectations very high for what people expect when it comes to ordering products online. If people don’t experience the same ease of ordering, speed of delivery and low prices that Amazons provides, they are not likely to buy your product.

Thankfully for you, Amazon has decided to take advantage of their inventory and logistics system to create a service called Fulfillment by Amazon, or FBA, where you get to benefit from their experience.

You store the product you want to sell in Amazon's fulfillment centers. They do the rest – pick, pack, ship and provide customer service for these orders. They will even let you list your products on Amazon.com, which can boost your sales.

A 2014 survey reported that 71 percent of FBA businesses who responded to the survey saw their sales increase by more than 20 percent since joining FBA.

A private label business is when you sell existing products under your own private brand or label. Once you decide what product you want to sell, you can contact manufacturers directly. They will make your product with your label and ship it to Amazon ready to sell, which is where FBA takes over.

A Closer Look at Online Business Models

While FBA is a popular model for business owners right now, drop shipping and affiliate marketing are other lucrative models.

Drop shipping is a way to run an online store where you don’t have to store inventory or ship your own product. You set up your store and collect money for orders as normal, but instead of packing and shipping a product, you turn around and make the same order with a distributor at the wholesale price, which is less than the retail price you collected. Your profit is the difference in these prices.

With drop shipping, you don’t have to manage any inventory, but you do have to take care of customer service and deal with distributors who may not be reliable.

With affiliate marketing, you refer customers to another business, and then you get a commission if they make a purchase. Your website is just a referral source – you don't actually sell any products. The entire sales process is hands-off for you, but the downside is that you don't collect direct sales income (you get periodic commission checks), and you are not likely to get repeat customers because you are not actually offering any products for sale.

The Dominance of FBA

FBA is booming in popularity right now primarily because the barrier to entry is so low. You can decide to start a business today and be making a profit in just a couple of weeks if you choose your products well.

You need very little capital to start up (you can start with very small quantities), your audience is built in, you don't have to build your own website, Amazon handles almost all the customer service and logistic details, and you don't even have to manufacture your own products – you can just buy low and sell for a profit.

There has never been a better time to start your business because the speed and reach of the Internet are unparalleled.

A Word of Warning

Amazon is probably the world’s best marketplace, and it is amazing that you can gain access to it so quickly with the FBA program. You have exposure to a wider audience than you could ever dream of on your own, and you can quickly make a significant profit.

You face one major disadvantage, though: you don’t control the platform!

While business is booming and Amazon shows no signs of slowing down, they could end the entire FBA program tomorrow if they were so inclined. If you are entirely dependent on Amazon for sales from your product, your profits would immediately disappear, and you would have to start all over again.

What’s the Solution?

The answer to this dilemma is simple. Yes, take advantage of Amazon's incredible reach and resources, but don't make FBA your entire strategy. It is absolutely crucial for your long-term success to build your own brand outside of Amazon's reach and influence.

The best way to establish yourself online is with a well-designed, functional website bringing in natural traffic without the benefit of Amazon. Your own website gives you a piece of online real estate entirely under your control. No matter what happens with Amazon, you will have your products for sale under your brand, and that is a valuable asset.

What’s Next?

What now? You still don’t have a website, and you don’t know how to attract traffic to a site even if you did have one. You have a long way to go before you are up and running.

That’s why we’re here. In the next three or four articles as part of this series, we will talk about the importance of keyword research and how to attract traffic using the best keywords for your niche. Then we’ll get into the nuts and bolts of how to actually build your site - we’ll walk you through every step you need to take.

This is an exciting time with lots of opportunities and we are happy to be apart of it! 

Cant Fail Amazon FBA Business Month 2 Update – 117% ROI in 2 Months

It has been 2 months since I decided I was going into the FBA Business with my “Can’t Fail FBA Business Plan” and here is my update!

Todays post is a fun one… I share a LOT of data/graphs and details about my journey over the last 2 months to get this business moving.

If you like numbers, business plans, excel, assumptions and sensitivity analysis you probably have issues (like me) but will enjoy this post…

Picture1Continue reading

19 Profitable Amazon FBA Private Label Product Ideas

Finding an Amazon FBA product can be very difficult! Here are 15 profitable products people are selling that I believe are worth exploring for additional opportunities.

private-label-product-ideas

List of Potential Amazon FBA Niches/Products:

  1. Neoprene Camera Bags
  2. Neoprene Bibs
  3. Knife Sharpener
  4. Alarm Clocks
  5. Flashlight
  6. Bike Light
  7. LED Lantern
  8. Decals for Self Balancing Scooters
  9. Bluetooth Waterproof Speakers
  10. Mosquito Repellent Bracelets
  11. Cell Phone Camera Lens Attachment
  12. Phone Screen Protector
  13. Hammocks
  14. Kinesiology Tape
  15. Picture Frames

See this list broken down in much greater detail here…

https://docs.google.com/spreadsheets/d/1Ycaz6fIkavZlYldxeYlFXrZ_mvZhgp8TMuNBbTg8LiI/edit?usp=sharing

 

BONUS – What are my 2 “secret” sources for getting product ideas?

Idea 1 – Go to review websites and look at what other people are selling and looking for reviews on and reverse engineer your own slightly unique angle!

Idea 2 – Other great resources for finding profitable products to sell is website selling marketplaces. The strategy is to find websites that are selling a lot of private lable products and use that as market validation that private label products will sell in that space! Here are 2 great sources to find websites selling Amazon Affiliate products where you can then identify if you could make a Private Label FBA entry into the space:

  1. Flippa.com
  2. EmpireFlippers.com

Tips from the Experts!

I am not yet an FBA Expert so here is some advice on this subject from people who are…

  1. 20 Point Checklist to help answer “will your product sell? http://www.webretailer.com/lean-commerce/amazon-private-label-checklist/
  2. Josh from PassiontoPaychecks.com has a great post on How to Find a Product to Sell on Amazon FBA http://www.passionintopaychecks.com/how-to-find-profitable-products-to-sell-on-amazon/
  3. Scott at TheAmazingSeller has a great podcast from just when he was getting started on selecting ta great product to sell… http://theamazingseller.com/tas-004-how-to-research-and-choose-products-that-will-sell-on-amazon-step-by-step/
  4. JungleScout (awesome tool) has an entire 10 part course on this subject here http://www.junglescout.com/10steps-to-private-label-success/

Can’t Fail FBA Business Plan for Amazon Affiliate Website Owners

One of the “hottest” topics over the last year has been Amazon FBA. Until I saw a competitive edge/unique angle I was not going to participate.

Today’s post is about the unique angle I am planning to take and how it can be replicated to unleash some pretty wild numbers! The best part is if you are reading this website than you likely possess the skills to execute this strategy.

What is Private Label FBA (Fullfillment by Amazon) – Very briefly private label FBA is purchasing products from Alibaba(or similar) putting your logo on them, shipping them to Amazon, and listing them for sale on Amazon at a healthy markup. There is a lot more to it than that but that’s the basic idea. The best source of information I have found (and by coincidence a former customer of mine) is Scott Voelker TheAmazingSeller.com and a very cool tool for calculating freight costs is at Freightos. I will refer to his great 100+ podcasts and content throughout this post.

Basic FBA Idea:

So what is my unique angle? My strategy is to build/buy Amazon affiliate sites which are selling products that could be easily Private Labelled and become the seller of these products then rinse and repeat consistently.

Basic FBA IdeaContinue reading