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Want to Participate? Mortgage Crushing Competition 2017

Want to build a site in 2017 that pays your mortgage/rent…

When I was starting out building my portfolio I liked to think about income from my sites in terms of the freedom it would provide… what was on the monthly budget that a sites earnings would pay for!

I would think along the lines of…

  • What would it mean to my family if the phone and internet bill were covered (and I live in Canada where the fees for these suck!)?
  • How amazing would it be if a site would cover all the costs of my sports skiing/biking in a year?
  • What if a site paid for 2 awesome vacations per year?
  • What if I could build a site that could pay for a wedding?
  • What if my mortgage/insurance/housing costs were essentially ZERO because a site had it all covered?

By attaching a concrete goal to a sites success seemed to help me stick with a site even in the slow initial growth stages.

With the above in mind me and my team have decided to compete in a friendly challenge where we each will build a site starting now with the goal that it pays for mortgage/housing costs by the end of 2017.

 

The Plan:

There are 3 of us involved myself, Kelley (who runs LightningRank.com) and Maddie (who runs ContentRefined.com). Each with varied experience, I have built many sites and ranked them over 8 years, Kelley has built and had success with a couple while Maddie is…  well other than how to do some awesome content marketing she is a pure beginner.

Every Thursday during our Throwback Thursday (where we have a beer at lunch) we will talk about what we have done for the week and I will help to provide guidance.

Each of us will have a slightly different strategy but they will all be sites focused on earning organic traffic through great content and links.

  • My Strategy – Heavily use advanced SEO and Content Marketing strategies such as my 301 building block strategy while providing consistent quality content and links. The goal is a very high traffic site focusing on evergreen useful content and not trendy/viral content. I have not tested a “general” site in a long time and I am interested to use this as a learning experience. My primary monetization method will be display advertising. I believe site relevancy is more important then ever with Google Hummingbird and so I am interested in moving against that trend as a way to learn.
  • Kelley’s Strategy – Heavily focused on keyword research and creating an Amazon Affiliate site identifying keywords that are super low competition. She will combine consistent content and links from LightningRank to achieve her target in 2017.
  • Maddie’s Strategy – Maddie will focus on building an authority site focused on a topic she has some knowledge and passion in. Plus the keyword research shows there are a lot of opportunities that great content can win at. The focus will be on great content, genuine outreach and sprinkling in some more advanced strategies when it makes sense and with some help.

We will essentially be following the same attack plan with customizations we have been using for years to help build my portfolio.

 

Our Internal Rules:

Here are the rules so far… I will make more up as we go 🙂

  • $500/month spending limit per month
  • Can’t sell a service
  • Sites are 100% owned by each person and everyone covers their own costs but use my teams help to build/host the sites
  • We don’t buy the domain until Dec 22, 2016
  • The winner is the person who hits their number in a given month the soonest
  • The goal is to build a website by the end of 2017 that covers the mortgage/rent payments with its profits

 

Want to participate?

Anyone can participate!

At a minimum I will provide a monthly update here on exactly what each person has done over the last month and the results.

Last time I did this we had a CRAZY response to the six figure challenge which ended up as a success for myself and a few people in the group but I failed to keep up with providing updates.

This time around I would like to try and be more helpful and by the end of 2017 have a group of people who all have achieved crushing their mortgage payments through the creation of a money making authority site!

My Six Figure Challenge Site from 2015 Still Going Strong!

How you can participate…

Comment below if you are interested and any ideas on how we can be as inclusive as possible and help as many people as possible!

  • IF <10 people say they are interested in the comments below – We will provide updates in my normal monthly income post on how each of the 3 of us are doing.
  • If 10-30 people say they are interested in the comments below – We will have a monthly dedicated update and webinar covering the topics for the last month and training for next months work.
  • If 30+ people say they are interested in the comments below – We will create specific training (free of course) and a dedicated Facebook group where training and support will be provided.

About the Author Jon Haver

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Haver, Online Entrepreneur

Leave a Comment:

159 comments
anuj says December 22, 2016

Interested

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Matt says December 22, 2016

Hey Jon – I’m interested.

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Marian says December 22, 2016

I’m VERY interested!

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Aviv Palti says December 22, 2016

I am in 🙂

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Pavel Kotlykov says December 22, 2016

Hi, Jon! I’m very interested in this challenge. I have a website with a steady traffic but it’s been 200 visitors a day for a year now. I’d love to evolve the strategy and make the website profitable.

I’m grateful for the opportunity to participate and willing to be accountable for the actions and results for the good of all who will choose to be a part of this challenge.

Have an amazing day, Jon, and I look forward for the updates on this!

Pavel

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    Jon Haver says December 22, 2016

    Awesome Pavel and although our internal rule is we have to buy the domain today I really just want people involved who push their sites forward to hit their goals so sounds like we can have some fun with it.

    Reply
    Mary Williams says December 23, 2016

    Very interested in this. Looking forward to profitable lessons.

    Reply
Carlo says December 22, 2016

I’m interested. Count me in 🙂

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L4 Leeoor says December 22, 2016

Interested

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Debbi Dybevik says December 22, 2016

I’m interested, but have a couple of questions:
1) what if my budget is very low ($100 a month)
2) don’t even know what kind of authority website to have

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James says December 22, 2016

Jon, I’m interested in trying this challenge! I meant to try the Six Figure Authority Challenge but never got it off the ground, but this is a new year!

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cornell says December 22, 2016

Hey john i’d be interested as well!!

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Andrew says December 22, 2016

I’m interested

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Md Zahidul Islam Paladh says December 22, 2016

Interested and wanna join your secret FB group to get direction from you.

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Peter says December 22, 2016

I’m very interested

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Kris says December 22, 2016

Definately interested

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Dragos says December 22, 2016

I am in, but it would be good to extend the domain buying period with a couple of days. We need to do same research before buying the domain. What do you think?

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    Jon Haver says December 22, 2016

    Of course… really buy the domain anytime between now and the end of January and you can follow along!

    Reply
Tom says December 22, 2016

I’m in!

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David says December 22, 2016

Count me in.

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Azedine says December 22, 2016

Hey Jon,

Count me in! I wouldn’t say “Good Luck” to Kelley and Maddie. I say MAKE HAPPEN! ! GO GO GO!
Definitely Internet & Mobile prices SUCKS Big time in Canada lol
Cheers from Toronto

Azedine

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    Jon Haver says December 22, 2016

    Glad to have another Canadian on board.

    Reply
      Azedine says December 22, 2016

      Yeah Jon . Looking forward for the coffee lol

      Reply
David says December 22, 2016

Interested.

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Stacy Caprio says December 22, 2016

I bought a new domain 10 days ago – could I use that one to participate or would it need to be a different one? I’d love to be in! My budget will also be $0…so that could even the playing field and I doubt 10 days would be a huge advantage.

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    Jon Haver says December 22, 2016

    Hi Stacy, please do participate… 10 days is definitely not a big deal!

    Reply
Spencer says December 22, 2016

I would love to try this with you guys. I plan on using a domain and following along. I would love a guide to help, this is my first try…

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    Jon Haver says December 22, 2016

    Hi, we will definitely be trying to provide as much useful info to guide people along as possible!

    Reply
Azedine says December 22, 2016

MAKE IT HAPPEN *

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Ish says December 22, 2016

Definitely interested

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Abdul says December 22, 2016

Can I participate? I’m a total newbie.

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Deni Ivanov says December 22, 2016

Hey Jon, If there’s an internet marketing group on Facebook on this, can I join as well. I have been thinking about buying a new domain and starting a new niche site from scratch as well and the timing of this challenge couldn’t be better.

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Christine says December 22, 2016

Looks like fun.I’m interested.

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Dannielle says December 22, 2016

I’m interested.

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Ryan says December 22, 2016

Interested

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Cameron King says December 22, 2016

Very interested

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Valik says December 22, 2016

I am interested. Looking forward to this!

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Kirk says December 22, 2016

Hi Jon – I am interested, and thank you for offering your time to help others.

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Steph says December 22, 2016

I’m interested.

I bought a site last week and have a budget of 100 a month. First time building a website and excited to see how things work out with everyone!

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Luciano Colos says December 22, 2016

Hi Jon,
Luciano from Rhodium here. I’m very interested about this!

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Kris says December 22, 2016

Sounds like a great idea! I’m interested.

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Piotr says December 22, 2016

Im in!

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Andrew says December 22, 2016

Challenge accepted! Love this idea, goals are essential to success. I just got back into the internet marketing scene (burned out on the 9-5, I am currently a systems engineer). I Launched my first Amazon affiliate site at the end of January this year and it is currently bringing in ~$200 a month on autopilot.

With all that I have learned in 2016 I am confident with some dedication and hard work I can achieve a minimum of ~$1300 a month income to cover my rent costs. Now trying to earn that with a single site is a new approach and I have been looking for an excuse to start an authority site.

Looking forward to the updates/webinars to see your progress, hopefully I have something to share as well!

Cheers,
Andrew

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    Roger says December 31, 2016

    I’m in.

    Reply
Ben says December 22, 2016

Hey Jon – this sounds fun. I’m in.

I was actually planning a 3 Site Case Study for next year anyway so it will be fun to see if one of them can replace my mortgage.

ICYC – I want to test building 2 niche sites, using a small PBN to rank them. One will be on an expired, high-ranking, relevant domain and the other will be a completely new/clean domain.

The other study will be to purchase an existing, but failing, dropship site and turn it around by combining eCommerce & affiliate marketing tactics (and y2 plan would be to see if we could launch an Amazon product line of our own to sell via FBA).

I have also set a $500/mo budget for each.

I planned on finding and purchasing the domains/site next week so this fits the plan nicely! Can’t wait to follow along!

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Avi says December 22, 2016

Wow this will be amazing I am very interested.

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Rauno says December 22, 2016

Definitely interested.

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Aviv Palti says December 22, 2016

I like with my new website

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Travis says December 22, 2016

Sounds like fun. I’ll follow along. I began building a site in July and it starting gaining traction on Pinterest in October. This month should be ~$1,000 worth of ad revenue. My personal milestones are:

1. $1,500/mo. This covers all of my personal expenses (I own my house free-and-clear, so no mortgage/rent) and makes it so my full-time job and my other side business are 100% savings.

2. $2,000/mo. Adds $500/mo for spending on content, marketing, tools, etc. to help grow/manage the site.

3. $3,000/mo. Can hire out most of the day-to-day tasks and focus more on the parts I enjoy, yet still cover #1 & #2.

Of course I won’t actually use the money in that order. Like you said, “I liked to think about income from my sites in terms of the freedom it would provide…” Even though the first $1,500 would go to growing the site and outsourcing tasks, it’s nice to know I could do those things and be free from my job.

Do the three of you all have similar mortgage/housing costs?

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Rob says December 22, 2016

Hi Jon. I’d be interested in following along too. I just launched a new site and have Maddie about to start writing articles for me : )

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Henti Strydom says December 22, 2016

I am very interested. been trying and failing for a very long time.

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Tom says December 22, 2016

Sounds great – I need a good challenge to start the new year!

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Sebastian Lesec says December 22, 2016

Let’s do this! I’m in!

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Brett says December 22, 2016

It was about time to start a new website, I’m in Jon!

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Charmaine says December 22, 2016

I would love to join!

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Zunaid says December 22, 2016

I’m interested. Count me in. Thanks

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Alpha says December 22, 2016

Great idea! I’m interesed.

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Ryan says December 22, 2016

Interested! Will you be covering how you came up with the website topics in your updates? Looking forward to learning more!

Ryan

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Alexandra says December 22, 2016

I’m interested!

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CH says December 22, 2016

Sounds like a fun project. I’ve been meaning to go ahead and get a general blog written up – just not setting aside the time for that after a day of in-house project management!

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Miles Beckler says December 22, 2016

This sounds great! I’m interested…

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Azedine says December 22, 2016

That’s it Jon “, it’s more than 30 lol If 30+ people say they are interested in the comments below – We will create specific training (free of course) and a dedicated Facebook group where training and support will be provided.” Group Facebook : -)

P.s : what about if one of them gets an old domain ? It may make it more interesting

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Bryan says December 22, 2016

Hey Jon
Sounds awesome!!!
I’m in

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Matt says December 22, 2016

Interested!

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Yarik Baibok says December 22, 2016

I am in aswell.

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Sergio says December 22, 2016

I’m interested.

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James C says December 22, 2016

I’m in. Perfect timing as I’m already aiming to launch my first website in early 2017. Would love a group to keep me accountable and provide feedback.

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Danny Rampelli says December 22, 2016

I HAD VERY SIMILAR GOALS THAT GOT ME TO THAT POINT JON…. VERY COOL IDEA!

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Electric says December 22, 2016

Interested.

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Baris says December 22, 2016

So nice timing for me also. I would be involved and follow closely.

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Mark Woods says December 22, 2016

I’m very interested in building an authority site from the ground up, no matter how long it takes!

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jdcharnell says December 22, 2016

I’m starting my second niche site, so I’m interested.

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Martha Kalli says December 22, 2016

I AM IN !!! 🙂

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Vaughn Scriven says December 22, 2016

I am getting ready to purchase a done for you website from Human Proof Designs so I am definitely interested in project. However, earnings will supplement travel expenses in Cuba and Mexico in the latter part of 2017.

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Chase says December 22, 2016

This is a fantastic idea.. I’m interested as well. This will be a great learning experience and very valuable to all who participate!

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Christian says December 22, 2016

I’m interested.

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Brian says December 22, 2016

I am definitely interested – in particular seeing the stages in the journey

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ken says December 22, 2016

Interested

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Eleazar says December 22, 2016

Hello John,

I am interested in this challenge and want to join this journey to financial freedom.

Thank you for the time.

Kind regards,

Eleazar

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Don says December 22, 2016

Sounds interesting. I’m in.

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Sameh says December 22, 2016

I’m interested in such crazy ideas!

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Malcolm says December 22, 2016

I just bought my domain a couple days ago and was planning on starting in the new year. Count me in!

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Josh says December 22, 2016

Hey Jon, I’m interested as well.

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Ed says December 22, 2016

Interested!

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Art G. says December 22, 2016

Very much interested in following the training but do not wish to be part of the competition

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Tom says December 22, 2016

Im in.

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Karl says December 22, 2016

I’m very much interested.
However, I already registered the domain I intend to use less than a week ago. Am I still eligible?

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    Jon Haver says December 22, 2016

    Defintitely, happy to have you joining us!

    Reply
Gary says December 22, 2016

What a great idea! And a tough challenge for me. I’m in.

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fernando says December 22, 2016

yes interested

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Rajshekhar says December 22, 2016

Of course I am INTERESTED

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jags says December 22, 2016

Very excited and Following

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Joe Watson says December 22, 2016

Count me in please Jon

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neil nitin says December 22, 2016

Interested buddy

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Sophie says December 23, 2016

Interested. How soon is it possible to start making money with it if we make serious effort to build this? I have an old affiliate site and have not touched it for years and I want to revive it since it has potential. I don’t have a job and would love to be able to do this full time to pay off my mortgage.

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Michelle says December 23, 2016

Sounds good 🙂

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Ryan says December 23, 2016

Love this idea Jon. I’m in!

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irfan says December 23, 2016

interested as well looking forward to see the valuable information that’ll be shared

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Pierre Goldman says December 23, 2016

Greetings from south Africa. Looks like I’m a day late .like always takes time stuff to arive in Africa. But nine the less starting with you guys today.
Regards
Pierre

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Dan says December 23, 2016

Interested

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Arthur says December 23, 2016

Definitely interested!

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Kwame Owusu says December 23, 2016

I have a portfolio of websites that I would like to try each strategy with. I am more than interested. I have extremely interested.

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Ted says December 23, 2016

Jon, definitely looking forward to this, thanks for being so transparent!

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Matthew Allen says December 23, 2016

I’m in! The timing on this is awesome too – as my wife and I are in the process of building a brand new home and our full mortgage payments are due to kick in starting in December of 2017.

I’ve been meaning to start a new site anyway. I have the idea and I bought the domain a couple of months ago – but I literally haven’t done a single thing with it yet. Haven’t done the keyword research and haven’t even loaded WordPress on the domain yet. Would love to help contribute to this project in any way I can.

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Matthew Allen says December 23, 2016

Q: So, you guys are limiting yourselves to $500/month – does that mean when you use your services like Lightning Rank or Content Refined, the amount that those services are worth are counted towards your total?

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fahmidul says December 23, 2016

Hey Jon – I’m VERY interested! Thank YOU so much for this AWESOME initiative! 🙂

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Richard says December 23, 2016

What a great idea! Thanks Jon. I may add all of your advice is very good but I haven’t understood all of it nor acted on it. I shall try better to understand and act on this! Thanks and best wishes and happy Christmas 🙂

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Sandy says December 23, 2016

I’m in! I probably have less to invest initially (say, $100), but also my mortgage is probably lower than most of you (around $600/month)

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Jeremy says December 23, 2016

I have a website and I am interested!

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Timm says December 23, 2016

Would love to take part in this competition if the opportunity still exists.

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Nathan says December 23, 2016

Lets do it

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Steve Blundon says December 23, 2016

Yessir! I’m in.

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mouad says December 23, 2016

Hi john Am In

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Karun says December 23, 2016

2017! Yup… I m in..

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Pall says December 23, 2016

Interested!

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Rene says December 23, 2016

Very interested

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John says December 23, 2016

Interested

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Jon says December 23, 2016

This is a great idea! I’d love to see a running diary of efforts made by each person so that we could compare and contrast approaches and strategies.

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Tom der Bartpfleger says December 23, 2016

Hi Jon,
good challenge again – would love to see the monthly (detailed) updates on your (this!) site and NOT on FB.
Good luck to the three of you.
T – think I have to move my a.. a little and take on this challenge as well

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Mark says December 23, 2016

Hey Jon,

Fellow Canadian here – count me in. I would like to give this a shot. I have several domains registered, but have not really done much with them, so maybe this is the catalyst to take one of them and focus on building a profitable commodity. Looking forward to getting started.

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Ayman says December 23, 2016

Count me in.

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Ron says December 23, 2016

I’m in. Would lead gen sites utilizing AdWords qualify?

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Vagarro says December 23, 2016

Jon, you always put out great test cases. So I would be interested in following a fellow Canuck 🙂

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DENNIS DUNBAR says December 23, 2016

Jon,
I’m very interested in participating.

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Andy Wu says December 24, 2016

definitely interested

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chris says December 24, 2016

You already hit 30+ but it thought I’d add my vote also, interested! 🙂

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Kirk says December 24, 2016

I am interested

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Sonal says December 25, 2016

Interested & excited!

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Earl says December 25, 2016

I’m in!
The timing for this is awesome… I just purchased a website from Human Proof Designs and a domain a couple of weeks ago.

My goal is to have this earning good money by the end of the year

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Kris says December 25, 2016

Very interesting, look forward to following!

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Dennis Dunbar says December 26, 2016

Jon,
Definitely interested in learning how I can build a site that could ultimately pay my mortgage or maybe being able to buy a Tesla Model 3 in 2020 outright. I’ve been following you for the past 6 months and have learn so much already. Thanks

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Tim says December 26, 2016

Thank you for the opportunity Jon. I would like to participate.

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Ron says December 26, 2016

Sounds great. I’m in.

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Kurt says December 27, 2016

Sign me up

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Monique says December 27, 2016

Very interested! I’m in!

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Karman says December 27, 2016

Yes – I’m interested! Thank you!

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Sean says December 27, 2016

Jon I am interested from the emails we have already exchanged in being a part of this great idea. Goal is to have a website that pays the mortgage.

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Rakeetha says December 28, 2016

Intersted in this

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owen says December 28, 2016

Very interested. Also, would love to see how you leverage (if you decided to) outsider writers like your content refined service to help scale the site when the owner doesn’t have enough time to continue to write content.

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Adam says December 29, 2016

Hey Jon, Very much interested. Can’t wait to see what you guys produce.

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Selma dawani says December 29, 2016

Bring it on!!! I have been wanting to do this — this will be a great way to stay focused and compete with each other to see who hits their numbers first!!

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Dave says December 30, 2016

A tough challenge, but i’m very interested and will participate

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Christian Colon says December 30, 2016

Hey John,
I would definitely be interested in participating in this. Coincidentally, I am also doing a similar experiment myself with a slightly smaller budget(About $400). I will be using Kelley’s strategy for one site. My plan was to alternate between your lightning rank service and Rank Guardian. For example, I will be using rank guardian in January and then using Rank Guardian in February. I will continue to do that until I get on that first for keywords I want to rank for.

For my second site , I will be focusing on Strictly white tactics such as guest post out reaching.

As for how to communicate, the Facebook group method is definitely the way to go. Thats how most groups pull these kind of experimented with in the past. Looking forward to experimenting with you guys and learning from our experiences :).

PS Both domains were purchased this week so perfect timing!

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james says December 30, 2016

I’m in!

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Chillie says January 1, 2017

Is it too late to register my interest?

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Mark says January 1, 2017

I’m interested. Looking forward to getting started!

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Dean says January 3, 2017

Nice project, I’m in, in fact I bought a domain mid December and have just built the site out and published my first post December 31st 2016. It’s an Amazon Affiliate site so my strategy will be like Kelley’s as I feel it’s lower risk and ultimately I want to flip the site. Let the competition begin!

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Alex says January 3, 2017

Interested!

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Nouman says January 4, 2017

This came at the right time as I was going to start a site anyways haha. Let’s do this!

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Rene says January 4, 2017

I am very interested to participate

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Paul says January 4, 2017

Interested if still available

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Chuck says January 5, 2017

I’m interested!

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Kaykay says January 6, 2017

Hi Jon,
I’m in on this. I guess this will provide the boost I needed to get things off the ground…and shall be a great means of self accountability and focus for me. I’m in..!
Thanks for the opportunity.

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camio says January 8, 2017

Hi Jon, the idea is amazing. I´m in.

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John says January 9, 2017

Interested in jumping in.

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iqbal says January 12, 2017

Hi Jhon,

Can i still take a part in this challenge ?
Actually, i bought domain around August / Sept 2016. but nothing to do with my website.
I just post 1 article.

I really interested to joint with this challenge.

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Danny says January 16, 2017

I’m interested

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Don says January 22, 2017

I’ve been on the fence whether to join this challenge or not. It’s simply because I have a habit of getting distracted along the way. Hoping this challenge will make me be more accountable and stick to the project till the end of the year.

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LUSEKELO MWAKITALU HUDSON says January 24, 2017

yes Jon i am in,from now on i will read every post in this blog and every mail you send me and take action offcourse ,i really want to make difference this year.

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