I will show you everything but my password! This site is dedicated to providing you USEFUL posts on how to build profitable authority sites. I share the systems I have setup to produce great content and properly use expired domains and private blog networks to rank quality sites.
Have you always wanted to learn more about some of the things we do here or at any of the portfolio companies? Or maybe you are looking to develop your skill set for another company while working on your own project?
Now is your opportunity with the growth of MotionInvest and BrandBuilders and a refocus on other projects we are needing to bring on additional help!
If you are interested in fulfilling one of the jobs below to join our team, we would love to hear from you.
We are currently hiring for 2 positions to help us carry some of the load as we grow.
Job Description: We are looking for someone who is good with words and can create in depth posts specifically around digital marketing.
You need to live and breath this space working on your own sites, follow the usual blogs and play with lots of the tools!
You need to love data, spreadsheets and dedicated to creating useful content.
The approximate weekly output we are looking for is around 2,000 words with times where that will go up.
Job Description: We are looking for someone who is able to make connections in the online marketing / make money online space and line up affiliates for a few different projects.
After Building a website, you need to analyse the performance and speed. The full insight of the website will give you a performance report so that you can monitor it so easily.
However, the website checker tool will make all the details of performance and page speed at the same time. Monitoring and optimization is always a key part after building a website.
Moreover, you can even check the performance score of the AMP version and desktop version. Usually, after installing any optimization or security tools, you should check the performance score.
So after checking the score, you will have the idea whether the page load time, Yslow score and other analysis options are well or not.
To give the best experience to your website visitors, you will need the best website checker tool to monitor the website.
GTmetrix is efficient website checker tool which will give you full insight report of performance.
The bottlenecks can be detected easily if you will have the detail information of performance score. The tool will also give you a recommendation on how to optimize.
The details include page speed, Yslow score, waterfall, video and history with other recommendation. You can check the individual load time of the page.
The data of recommendation consist of grade, type of data and priority of data. The summary report will indicate the total page size and total requests.
You can easily compare the performance of the website relative to the average of all website checked by this tool. The tracking of performance by interactive visual graphs showing the detail information is easy.
You can monitor the page by scheduling the time whether monthly, weekly or daily to ensure the optimal performance.
Pro users will get some advanced features such as simulate a device, change the screen resolution, add a custom DNS and create presets etc. In videos, you can slow the playbacks and view the page load in filmstrip view.
Moreover, the plus users will also get advanced features such as HTTP authentication, connection throttling, URL whitelist/backlist, and Adblock plus for security.
Related resource: how to fix image optimization issues in GTmetrix
Pingdom is also the best choice for website checker tool. Monitoring website performance is easy by this analyzer tool.
The key features consist of uptime monitoring, real user monitoring, synthetic interaction testing, page speed monitoring and many more. The tool will alert you whenever there will be real faults occurred and poor performance.
There are four different sections which include waterfall breakdown, performance grade, page analysis and history.
The page analysis will display the information such as size analysis, size per domain, the number of requests per domain and what type of content had most requests.
It will also outline the where are bottlenecks and where to make the improvements.
Google PageSpeed Insight is effective analyser and optimizer tool for website performance. It will instantly give you results of performance score.
There will be two scores for the mobile version and for the desktop version. It will display the optimization which will speed up the page load.
In the there will be other data such as speed index, time to interactive, First CPU Idle and first meaningful paint etc. It also suggests the area which is to be improved.
Lab data is used to debugging performance issues. Field data is used to capture true and real-world user experience.
However, the good score of lab data is considered as good, if it is more than 90. Diagnostics provide additional information about how page adheres to best practices for web development.
Website grader is also one of the instant website checker tools. However, the report of performance has four different sections- performance, mobile, SEO, security.
In the performance section, you will see page size, page speed, a page request, browser caching and page redirects.
In the mobile section, you will see the score out of 30. It shows how effectively your website optimized in the mobile version.
In the SEO section, it has also score out of 30. That indicates how much your website is easy to reach out to your audience. It includes the check of page meta description, headings, site map etc.
In the security section, it indicates a secured website score out of 10.
WebPageTest is easy website checker tool to monitor the performance. You can run simple tests with some advanced setting.
The test includes multi-step transaction, video capture, content blocking and many more. The advance setting provides many options such as advance, chromium, auth, script and custom while testing.
The visual comparison also can be done via various test configurations by entering multiple URLs. It has a unique feature of the first view and repeats view.
That indicates the first time DNS lookup delay which was mentioned earlier. The grade is assigned from F to A which depends on different performance test such as compress transfer, compress images and effective use of CDN.
The report is divided into various sections such as summary detail, performance review, content breakdown, and screenshots.
Additional resources: wordpress maintenance mode plugins
Uptrends is also a monitoring tool to check the performance report. You can monitor various things by using this tool such as website monitoring, web application monitoring, server monitoring etc.
The report has two section waterfall and domain groups. The domain group is further categorized in different sources such as CDN, statistical, first party and third party overall.
The location-based report will be created by measuring minute details. The tool supports many useful protocols for your website such as HTTP/HTTPs, Ping, DNS, SQL etc.
You can easily share the report by sending it on email in PDF or excel export. The Uptrends downtime double check will ensure the bug before sending an alert message.
Semrush is the multitask tool of monitoring and performance. You can check multiple things such as analytics report, visual charts and content analyser etc.
You can easily compare your competitor’s position changes with your position. The report will be created by gathering all the data in One elegant with drag-drop.
Moreover, you can easily custom the reports by inserting a logo, branding and commenting features. You can even schedule your report time daily, weekly and monthly.
The content analyzer will access the website content and measure it externally.
The content audit feature is also provided which compare the performance of different content pieces.
Dotcom-monitor is instant website checker tool. The tool offers 23 different locations and 7 browsers to run the performance test.
The geographical tests can be run simultaneously which will consume less time. You can even check the individual report of waterfall breakdown.
The report will be separated into five sections such as summary, performance, waterfall chart and errors. It will show the performance of the fastest and slowest elements.
To diagnose the connectivity of network and error, the ping test tool is provided. The tool is a cloud-based load testing platform.
The tool will give fully managed and scaled load testing results.
Additional resource: How to configure the cookie-free domain in WordPress
Yslow is also a webpage analyzer tool which will be based on the yahoo’s rules for high performance. They offer suggestions and bottlenecks for improvement.
After gathering the information, it generates the grade for each rule and then turns into the overall grade. It has 23 different rules to check the performance such as CDN and CDN reducing DNS insight.
Bitcatcha is website performance checker tool. It checks server speed delivered by web host and website performance as well.
It checks web design, cleanliness of code, cache, plugins and visual media. The tool will give a speed rating in grades.
Though the ideal speed rating for your server should be B+. However, it gives the grade from A to E.
It will also give the recommendations for improvement of page speed score.
IONOS is the website optimizer tool. The tool will show you the overall performance of the website.
The report is divided into the four sections- Be present online, Get found, Be secure and Be fast.
In the Be present online, it presents, the site is optimized or not, favicon and touch icon is present or not.
The page title is easily found by visitors or not. The ideal domain length is also displayed with character.
In Get found section, how the website is displayed on the search engine. The page description improvements and other recommendations.
In Be secure section, which shows secure cookies, server version and apache status.
The free analyzer tool by Neil Patel will give you almost the full insight performance of the website.
The report includes website analyser, competitor analyser, keywords. You will instantly get the page speed test and recommendations which is required.
The content analysis includes load time analysis, size analysis and request analysis. Web performance can be displayed with grade and score.
However, you will find each and every element of the website with the grade. Moreover, this tool also checks the SEO analysis.
The above-mentioned website checker tool will show you detail insights of your website performance. The performance will be location based on the options of various browsers.
It will be easy for you to choose any website checker tool for monitoring your website’s performance.
There may be certain times when you need to migrate your online business in terms of hosting and domain name. There may be a couple of reasons such as:
In such situations, most people find it difficult to migrate their website to a new host or using the same host while assigning a new domain name to it. Of course, it is a little bit complex task. Moreover, migrating your domain name could wipe out all the hard work you have done for your site’s SEO.
Most of the independent webmasters or businesses use WordPress nowadays. It’s efficient, easy and powerful as well. So in this article, I will go through step by step tutorial “how you can migrate your domain name easily”.
In the meantime, we have another crucial point to remember that we do not want to lose our search engine rankings + traffic while performing a migration.
So, before proceeding to the tutorial part let me tell you a few things that you should expect and follow during this migration process.
These are some points that you should take care of while migrating your domain name.
Now I am assuming that you have already bought a new domain name and assigned it with hosting nameserver.
From here you will start the process of migration so keep tracking your progress step by step.
Backing up your site contents is very necessary. It will be beneficial for you because while migrating the domain name of your site if anything goes wrong you can immediately fix it by replacing with the backup files.
There are several ways to backup. You can use the hosting default quick site backup option or you can use a WordPress plugin like “all in one migration” or “updraft”.
I prefer to back up the “public_html” folder directly from the host and the database of the website as well. You can apply any method whichever option looks sweet to you. All it matters to have a backup of the site to prevent any data loss during the domain migration process.
* * Depending on the hosting these options may appear different but the work is the same.
Once you have completed the downloading of the backup file, now install WordPress in the new hosting. After installing WordPress open the file manager of new hosting. You can use the default file manager or any FTP client.
Now find the “wp-content” folder from the backup file > extract it and make a separate ZIP file.
Go ahead and upload that zip file into your new site. During the uploading process you will get a notification for replacing the existing contents. Click “replace” and your site content will be uploaded into the new site in a couple of minutes.
In the next step, you will need to upload your previous database into the new one simply by following the “import” technique. Read this guide to know how to do it.
Once your database is updated you can access your WordPress dashboard on the new address once you perform the later part of this tutorial.
Now it’s time to update your website address. First, go to Settings >> General.
Place your new domain URL in both the “WordPress address” and “Site Address”.
** To connect your host with the domain name you should make sure that you have updated the name servers.
Once you have changed the URL in general settings click on “save”, you may be required to wait ⅔ hours so for domain name connection. After ⅔ hours your domain nameserver change will propagate worldwide.
Once you have updated the new domain name in your WordPress, the next step is to update all kinds of internal links that are pointing to the older domain name.
One such plugin is Better Search and Replace. To use this plugin first install it from the WordPress repository.
After updating the internal links of your site, the next step is the most important step in migrating your WordPress website’s domain name. Adding the 301 redirect means directing the traffic from your previous domain name to your new domain name.
** And this is the reason why you should not delete the old website while setting up the new website.
If you skip this step, you will ultimately lose all the backlinks linked with your website. This will obviously put a negative impact on the SEO of your website. Furthermore, if the visitors will click on the previous links on that website, it will drive them to nothing hence eventually generating broken links, generating 404 pages.
You should know that Google takes 404 Errors very seriously. If they encounter too many 404 errors – Google will penalize your rankings.
There are multiple ways to redirect your site links, you can use plugins or do it manually but doing so will be very painful. You can add 301 redirect links by adding them at the server level via htaccess too.
Another great and easy way to add 301 redirect links is with the help of Cloudflare. Follow the step in the image.
Inside Cloudflare, create a “Page Rule” where each URL that matches “yourolddomain.com” is 301-redirected to “yournewdomain.com”.
Once you are done with the redirection it’s time to inform Google that you are migrating to a new website. You can do this using the webmaster tool or currently known as the search console. You will need to send a request to Google regarding the change in the address of your previous domain. This way, Google will recognize that you have migrated to a new domain and will give you some SEO benefits.
** I am assuming your previous site as a verified property of the search console. If you have not verified yet make sure you do it.
First of all, you will need to verify your new website as a property. Once your site is verified go to change of address tool and select your previous website.
Once you have selected, in the next step you will need to pick your new site from the drop-down menu and then scan whether all the 301 redirections are working properly or not.
After that, the tool will confirm both the sites as verified and allow you to submit your new domain as a replacement to the old domain.
While doing so, if you use Google Analytics for tracking your site traffic then you should also create a new property in the analytics tool and connect the new domain with analytics.
After submitting your domain change request, you will need to submit your new domain’s sitemap. Once the domain is verified in the webmaster tool you can easily submit your sitemap.
Having a sitemap will provide you additional SEO benefits. You want to keep updating the sitemap of your site too. A sitemap will support your website to get crawled quicker.
After the change of your domain name, it’s time to pay attention to minor details. Update the primary information present in all the plugins associated with your site. And, make sure to track the number of pages with 404 errors and fix them as soon as possible.
Following the above-mentioned steps, you can effortlessly migrate the domain name of your website without hurting the SEO of your site. Although we would recommend not changing the domain name unless it’s utterly essential.
August is typically a month where lots of online entrepreneurs enjoy the summer weather. Many of the reports below mention their appreciation for a source of income that gives them the flexibility to enjoy life in the summer!
#1 takeaway – Risk Mitigation: As entrepreneurs we are constantly pushing forward and sometimes don’t do the little things to make sure our business risks are mitigated. This often takes the form of relying on 3rd party services (email, hosting, payment processing, passwords etc) to hold our critical business data. There were 2 people this month that had scares which could have been a lot worse regarding 3rd party services holding their site and websites email list. My #1 takeaway this month is to refresh my monthly task of ensuring up to date backups of business critical infrastructure is taken!
#2 takeaway – Prolific Commitment to Content: Many of the successful businesses in this group use the word “investment” and not “expense” when discussing content. The most expensive single outlay of capital by far is content for most of these businesses.
This analysis has me doubling down on the creation of some incredibly useful pieces of content (plus more than just words) that are in the works and coming out soon!
Quick August Update on my End:
My Reason for This Round Up:
When I started my online entrepreneurship journey I took a lot of inspiration from others that were sharing everything they did online. Seeing that people like me were making REAL money and that the opportunity to replace my day job was possible.
It has been 3 years since I left my day job – https://authoritywebsiteincome.com/quit-my-job/
The more transparent the report the more I appreciated and was motivated by it.
Over the years I have tried to be as transparent as possible sharing along the way my goals, business successes/failures and the ultimate results(profits).
After years of sharing monthly income posts I decided that it made sense to stop these… a decision I actually regret as I wish I had found a way to keep sharing some of what I was doing. My reason was as my online world and “real” worlds became more tangled.
Looking at many of the people that originally had an income round up they have also stopped. Namely the most famous in the space Pat Flynn no longer does income round ups.
I will cover…
Last Month Profit – $17,131.22
Name – Ron Stefanski
Website – onehourprofessor.com
Business Model – Authority Affiliate Site
Last Month Profit – $4,590
Name – Lidiya
Website – letsreachsuccess.com
Business Model – Blogging
Last Month Profit – no update this month
Name – Spencer Haws
Website – NichePursuits.com
Business Model – Authority Affiliate Site
Income Report – https://www.nichepursuits.com/get-ready-niche-site-project-4/
Last Month Profit – $4,026.72
Name – Johnny FD
Website – johnnyfd.com
Business Model – Mixed – Dropshipping & Investing
Last Month Profit – $38,047
Name – Jon Dykstra
Website – fatstacksblog.com
Business Model – Authority Website (display ads)
Income Report – https://fatstacksblog.com/income-report-august-2019/
Last Month Profit – $30,814
Name – Ryan Robinson
Website – ryrob.com
Business Model – Authority Website (affiliate earnings)
Income Report – https://www.ryrob.com/blog-income-report-august-2019/
Although they don’t do exactly income reports there are a few reports that are worth mentioning and when they publish new reports I will be sure to include.
This month there is one other report I want to feature…
EmpireFlippers – Quarterly Report
$498k/month Revenue in Q2 2019 Published Aug 26, 2019
Am I missing any I should include? Please drop a message in the comment section below with anyone I should include next month!
There are a lot of great articles going in depth about how to do due diligence when buying a website. Many of these are more in depth than you want to do for an initial pass. After doing this quick check a lot of these deep dive articles are great to checkout put out by brokers… EmpireFlippers & FEInternational.
There are even great companies like Centurica that for a fee will do a deep dive into a site. I have used them in the past to scale due diligence and they are great.
In this post I am going to provide the quick initial check that can be done in under 5 minutes (if all the information is available) for you to see if there are any red flags.
In addition to the checklist and screenshots I will do a review myself on a public listing at flippa so you can watch over my shoulder.
We use a lot of tools for this process totalling over $1k/month! If you want to save the costs and pick up a content site in the $2.5-$75k range checkout the sites listed at MotionInvest.
Here are the tools we use…
This is the quick 5 minute FAST preliminary due diligence guide.
If the site passes this FAST preliminary check it is time to do a deeper dive! The deep dive analysis will be the subject of another article… stay tuned for that.
If you are interested in Content Sites that are earning right now and have passed this preliminary a deeper due diligence process checkout MotionInvest!
What is your favourite red flag when looking at a website to potentially buy?