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Showing you how I build profitable authority sites!


I will show you everything but my password! This site is dedicated to providing you USEFUL posts on how to build profitable authority sites. I share the systems I have setup to produce great content and properly use expired domains and private blog networks to rank quality sites.

1 Year Quit Anniversary – What Has Changed?

It has been one year since I left the day job and pursued my online business activities full time.

I wrote a very in depth post on how I got to the point of quitting my day job – http://authoritywebsiteincome.com/quit-my-job/

This post is going to cover…

How Have My Results Been Since I Left the Day Job?

I will break the results down into 3 parts…

  1. Have I achieved my 2 main reasons for quitting?
  2. Financial Results since I quit?
  3. Have I successfully mitigated my concerns about quitting?

My Main Reasons for Quitting:

I had 2 MAIN reasons for quitting…

  • See What I Can Do on My Own – Online entrepreneurship has a lot of opportunities I am excited to explore. I may or may not regret this decision but I am 100% certain if I never took a shot at building something on my own I would always regret it! (from my post 1 year ago)
    • Results after 1 year – I am definitely aligning the pieces of my business between projects and people on my team to be able to make a bigger impact. I would say that I haven’t achieved as much here as I would like but believe the combination of building an amazing team and getting heavily involved in some BIG projects has me moving all pieces of my business in the right way to make a big impact.
  • Ski/Bike/Hike With My Family – My oldest child will be 36years old if I were to retire at 65 (3 years older than I am now) and the number of hours I work per day between now and then were not going to go down based on the path I was on. But the main reason is I simply wanted to ski, bike and hike with my family in my hometown! (from my post 1 year ago)

Results after 1 year – I have without a doubt massively increased the amount of time I get to spend with my family since leaving the day job. Now being home routinely between 3:30 & 4:00 vs 6:30 (on good days) we are able to do an outing almost every day depending on the season (beach, hike, bike or skiing). Plus flexibility to take time off for activities whenever it makes sense for the family. I do believe I still work too much to have a proper balance on the health side and see opportunities for improvement here.

Overall both of the main reasons I wanted to leave my day job to pursue my online business full time have been moving in the right direction. I am especially proud of the amount of time I get to spend with my family.

Financial Results:

“enjoying” working online full time is certainly great but how have the businesses results been? They have been solid, hitting my stretch targets (barely) and having a lot of success with a few new projects.

Have I successfully mitigated my concerns about quitting?

I had been working insane hours (80+ combined day and online job) and pushing myself VERY hard in the couple years before I left the day job. I had some concerns that the loosening of my schedule and the loss of a single clear goal would negatively impact my business. Here are my thoughts on the results…

  • Getting Mentally Soft – For the last few years my schedule has been a little bit insane. Approx schedule… wake 6am, leave for work 6:30am, work 7am-5:30/6:00, Home at 6:00/6:30, family time until 7:30/8:00, work from 8pm-11pm(sometimes much later). Following this schedule was TOUGH and it, like training for anything, resulted in me being able to be disciplined about working. Will I now go soft since I won’t be working the same number of hours?
    • Results After Year 1 – I would say I definitely have gotten softer. My crazy dedication to working EVERY night no matter how tired/sick I was has slipped. Now I take nights (even the occasional day) off. Some would say this isn’t a bad thing but I do think I am getting softer as a result!
  • No Single Inspiring/Driving Goal – Achieving my goal of leaving the day job had become an obsession and now my current goals are less tangible… will my business not have a stimulating goal and as a result be directionless?
    • Results After Year 1 – The goals have become a little more project/business specific. There is a central overall goal for myself which I don’t discuss publicly but am working towards. Because of the new focus on building a business I am continually inspired to build something awesome.
  • Playing Not to Lose – For those that play/watch sports we all have experienced/seen a team take the lead and then play not loose vs playing to win. Will I now play not to loose vs take bigger swings?
    • Results After Year 1 – This one I am very happy to say is not a problem. I would say I am becoming less risk adverse and need to have the controls in place to make sure I don’t risk too much. Over the last 8 months I have put more money to work, hired more staff and started more projects.

What have I done?

Here are the major changes I have done over the last year…

  1. Grew my in house team from 0 to 2 full time and 3 summer interns
  2. Started a couple big new projects
    1. ContentRefined.com
    2. One investment vehicle I will talk about more later
  3. Increased my rate of site building
  4. Focused more on education and extending my time horizon from only a few years to much longer

Summary

I can say with certainty that leaving my day job was a great decision for my family and so far 1 year out my pocket book as well.

However, the fears I had around getting soft and not having a crystal clear goal I don’t think I have sufficiently mitigated. But overall I am extremely grateful for the world we live in where running this type of business is possible. The ability to both throw myself at a business and not sacrfice time with my family is pretty amazing I am extremely grateful for that!

If you are working towards a similar goal please know it is possible and can be done faster then it took me 7years to reach. BUT… it is not easy… I want to stress that it took me 7+years from when I first started and ~3 years after I got serious about building my business to hit the numbers I needed to hit.  Good luck to anyone looking to do the same!

6 Figure Success Story – Non Native English Website Builder Sells Content Website for 6 Figures

I am always thrilled when I get to hear about success stories! Today’s post includes someone who also allowed me to interview him about how exactly he had so much success.

Here are the highlights:

  • Mr “D” is a non-native English speaker (who initially believed this would be a limitation)
  • Started in 2014 grew his site to 5k per month and sold for ~150k in 2017 (USD)
  • Content – Content was sourced from multiple sources and then over the last 7 months leveraged ContentRefined.com content exclusively.
  • Link Building – Used PBNs initially and then turned to Guest Posting and Editorial Links after
  • Monetization – Ads/Affiliate. He had a lot of success with AdThrive.

 

Worked On His Business Not In It! Reinvested and Managed the Process!

What I was most impressed with was Mr D’s ability to test to find the best services and then combine them to create an awesome combination! Then once he had a winning combination he simply scaled content and links as much as he was able to reinvest.

  • Website Development – Using some of his own skill as well some help he was able to get his site up. If this is your bottleneck checkout BrandBuilders.io!
  • Keyword Research & Content– He tried a lot of different content strategies but as he says below “ContentRefined was the best”. Once he started using Content Refined for keyword research, content creation and publishing the site grew by 3x in 5 months!
  • Link Building – Using PBNs initially and then moving onto GuestPosts and Editorial Links was Mr D’s link building strategy
    • PBNs
    • Editorial Links
    • Guest Posts (if interested in a good source for guest posts enter your email here and I will send you details)
  • Monetization – Leveraged the experts at AdThrive to grow his earnings.

 

Interview

 Tell us about your background and how you got involved in this online business world.

I am 29 years-old and I was previously working in tech support but I wanted to start my own company. I read about websites that can make money and decided to start my own in 2014 in the home/family niche.

For a year, it was not earning anything but I did not have a lot of time to work on it because of my day job. I built some links and added some content and it finally took off in the summer of 2015. From there, I just grew it with more content and more links.

How did you first find out about this whole world of building sites that can make money?

I first found out about it on a forum where I saw that it was possible for non-native english speakers to build sites, so that encouraged me to try. So I tried and eventually it worked out.

In that year where there wasn’t a lot of success and you were working part-time, you kept persevering. What drove you to keep working through that year when you weren’t seeing the results you were hoping for?  

It takes patience, I know it cannot be done in a few months and you can’t quit!

 

Jon Comment – This I believe is the single greatest determining factor if someone will have success building a website that will make money or not. The results will not come as quickly as you would like and if you stop you are guaranteed to fail!

 

What was your growth plan for this site when you first started? Did you have an idea on how you were going to build up this site and get traffic?

Well, since it started to earn for itself the plan was to grow and improve it in several areas; content, monetization, and building links. Those three areas were the main focus for me.

  1. Regarding monetization, I tried several options, I experimented with Minion Ad, AdSense, and I finally settled with AdThrive because they are much better than any other.
  2. For content production I continually used better quality writers, Content Refined was the best.
  3. To build links, I used PBN’s, guest posts, outreach, and buying some editorial links on Huffington Post and some other magazines. All that together paid off.

What was your content production schedule at the start?

In the beginning, I chose to publish 10 articles and then I waited. I didn’t publish anymore until I built enough links from PBNs, forums, blog commenting… etc., to rank and then I developed a content plan. I researched my competition with SEMrush and Ahrefs to find as many keywords that the other websites are ranking for. I made a spreadsheet of those keywords, grouped them into articles, and then just worked through that excel spreadsheet.

 

Jon Comment – If you are interested in learning more about this strategy I have a free tutorial here on basically this exact same process.

 

At what rate did you keep publishing content and how did it change over time?

Well, it was pretty consistent in the last 9 months at 4 posts per month but before that it was 2 or 3 articles per month. I never did more than 5 per month because I was going after quality not quantity.

For ContentRefined posts these graphs show the progress of a few different keywords from the time it was published until the time the site was sold.

 

From a promotion and outreach standpoint, how did you promote the site and how did that change over time?

In the beginning I used PBNs, and then I switched to outreach to other sites to write guest posts for them. I also published a few infographics and offered it to other sites to obtain links. With that method you offer infographics to other sites and also offer to write an introduction for it and you place the link into the introduction, it worked great. I bought some editorial links on Huffington Post and Buzzfeed …etc. and I also had another method that I thought was a good idea but didn’t work as well; I offered to write a review for manufacturers if they sent a product example hoping that it would get published to their sites with my link. It did work for a few links but not for most.

 

Did you do anything with an email list, or videos, social media…etc?

No, I collected emails but did nothing with them as I did not have the time. In terms of social media, I had some limited success with pinterest. I had about 30 visitors per day but nothing special.

 

What have been some of your biggest takeaways in terms of what you have learned from what you were originally thinking you would be doing to what you ended up having so much success with?

Honestly, it takes luck to build a successful site. Choosing a niche is a very important part, for me it was a lucky guess. The home/family niche is a somewhat competitive niche, it’s not easy and later I found out that many strong sites were ranking in the first 10 results but nonetheless I kept going and eventually succeeded.

 

Jon Comment – A lot of people get hung up on choosing a niche… if you are looking for help with niche selection you can checkout some ready made “Turnkey” sites for sale at BrandBuilders.io.

 

What are some of the basic traffic numbers, revenue numbers, and the multiple for the sale price?

Well, traffic stats were about 120,000/month. Earnings were 4k at the beginning and reached 5k when I sold it.

The multiple for sale price was about 30x the monthly earnings and I sold through Empire Flippers.

 

How many hours a week did you average over the years working on the site? And what would a typical week look like for you in terms of how those hours were spent?

I worked at least 10-15 hours per week. I was mostly finding link building targets, formatting articles, sending outreach emails, reading seo blogs, and doing research during those times.

 

What sources of information did you find helpful throughout this journey?

Initially, I built the site after watching Spencer Haws. Your website AuthorityWebsiteIncome.com was useful and Niche Pursuits had a course/internship where Perrin built a site and had tutorials on it. After watching them, I built my site. I found that Matt Diggity has some interesting articles, I’m trying to implement his methods.

How have these earnings and this sale impacted your life?

I quit my day job a month ago!! Today is my first day as a full-time online entrepreneur.

I’m planning on building out other websites and investing in real estate. I have many other areas  of interest to explore and my plan is to expand and continue with SEO.

 

Jon Final Comments & 3 Takeaways!

I am very impressed with the results that Mr D was able to achieve! He grew his website to life changing income numbers for him resulting in him leaving his day job. Pretty amazing!

Here are the 3 takeaways I have from his story…

  1. Work on your business and not in it (but don’t overlook the details)
  2. Reinvest in what is working
  3. Stick with it even when it isn’t delivering you the results you want!

 

Humanizing Ecommerce – Live Call and Live Chat Support for Shopify

As my business continues to morph I am enjoying tackling new and interesting projects with the right teams!

At the end of last year I added a Shopify site to one of my sites and this year have added another.

I had been hesitant to jump into Ecommerce because I thought it would be another set of skills I would need to master but have found it to be a great compliment to my business.

Results for My Shopify Store:

Although starting a BUNCH of projects has a BIG downside the upside is it identifies a TON of new problems I can throw myself and my team at to solve!

This post is about a couple of those problems and how a team I am involved with is working to solve them…

Problem/Opportunity:

Humanize Ecommerce by Bringing Live Chat and Live Call Support to the Shopify Masses!

If you are an Ecommerce store owner then it can be very difficult to offer the level of customer support you want to provide to your customers without spending either a TON of money or being attached to your phone!

People know Live Chat and Live Call support would be nice to have managed but unless they are a giant team there are not many cost effective options!

Live Support Is Not Just About Support – It Is About Sales and Conversions As Well!

Providing a superior customer support experience to your visitors is vital but live support is not just about customer support it is also about increasing sales!

In many studies both a phone number and live chat have been shown to improve conversions!

From MyWifeQuitHerJob “Having a phone number in plain view is VERY IMPORTANT!”

From KissMetrics Both Phone and Live Chat Results…

Solutions…

Live Chat and Live Call Support EXCLUSIVELY for Shopify Ecommerce business owners!

LiveChatNinjas.com

LiveChatNinjas was actually a business that was started by someone else and then me and a team purchased it with the plan of continuing to work on it and grow it.

LiveChatNinjas offers 24hr x 6 day per week support for your customers to answer customer support and technical questions.

Checkout LiveChatNinjas Here

 

LiveCallNinjas.com

In addition to the team running LiveChatNinjas we saw an opportunity to expand the same audience to cross promote a similar service for phone support!

So a great programmer (turned manager) has put together a very robust system that allows for metered billing and we have a scalable local (Canadian) Shopify and phone support team handling all the calls.

(example usage report for one of our clients)

Checkout LiveCallNinjas Here

 

To Answer the Inevitable Question…

Typically whenever I talk about a new project I get questions along the lines of “how do you keep everything straight” the answer is a simple structure of meetings and spreadsheets…

  • Daily Execution Standup Meeting
  • Weekly 1:1 Meeting With Each Business Manager where we review the project tracking sheet for their business
  • The manager does all the hard work!

The fun part of some of these type of projects is you never know if you are onto a winner or not… all we can do is put together the best possible offer, price it competitively and get people aware of it/drive traffic to it!

What do you think… are we onto a winner here Humanizing Ecommerce with LiveChat and LiveCall Ninjas?

If you or if you know anyone who might benefit from these services we would love to chat with them and help continue to validate the product/market fit… just reach out to me jon@authoritywebsiteincome.com

May Income Report

May was an interesting month!

It was a month that started out very poorly and with my increased staff costs it was looking like it would be a tougher month than I would like. But… a strong end of the month for a few of the businesses really turned it around.

The team stepped up nicely and really pushed the business through the middle and end of the month.

Several parts of the business are not performing where we want them to be and we are working on making adjustments so we are more reliably hitting our goals!

The traffic to our money sites is growing very very nicely but our monetization is still weak.Continue reading

5 Simple Rules To Evaluate Ideas and Control the Bright Shiny Object Syndrome

This post is about a handful of rules I have tried to adopt when evaluating new opportunities. I don’t want to “fight” the bright shiny object syndrome as many new ideas are worth pursuing but this post is about how to “control” the urge to start too many different things!

Chasing the bright shiny object is a big part of what I do but I can’t endlessly pursue every exciting opportunity.

So this post is about a handful of tricks I use to try and determine if an idea is worth pursuing or not.

First Step is Admitting We Are Not Rational! In a perfect world I would put each new project on a list and use some calculation of NPV or IRR and determine the priority of the project. However, my brain is not that rational… the emotional side will skew the assumptions to the point that these calculations will turn into highly precise but inaccurate BS so I have made a handful of rules that try to trick/use my emotional brain to come up with an efficient way to get to the right decision on pursuing an opportunity or not!Continue reading