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Showing you how I build profitable authority sites!


I will show you everything but my password! This site is dedicated to providing you USEFUL posts on how to build profitable authority sites. I share the systems I have setup to produce great content and properly use expired domains and private blog networks to rank quality sites.

How to Write a Blog Post that Actually Ranks (4 Steps)

Over the past couple of years, myself and my teammates at Content Refined (the content marketing business that Madeleine Taylor and I co-founded) have really nailed down how to write killer content and optimize it for ranking.  If you’ve been following this blog for a while, you’ll remember when we analyzed some of our content’s data to find the best tools and techniques.  There were a few articles about this—I’ll link at the end of the article.

Well, we actually had those results reviewed and confirmed by a real statistician with a Master of Science in Statistics from Texas A&M (so he, unlike me, actually has the piece of paper on the wall that says he knows how to analyze data).

Our experience in content creation combined with the statistician’s findings has really solidified our understanding of how to achieve awesome, rankable articles.

As always, I want to share this plethora of knowledge with you guys, so that you can implement some of this stuff into your own websites.  Also as always, I hope you guys like graphs!

content article writing

The Four Step Process

Refining systems and processes has absolutely been key to continued success with our content (hence the name, Content Refined).  If you make a good systematic cycle, and stick to it regularly and efficiently, you’ll be heading in the right direction.

So here are the four steps for creating articles that work for us:


1. Keyword Research

The foundation of our articles is a strong primary keyword that is highly probable of ranking.  We find the right keyword, and create an article title around it.

2. Writing

Once the keywords and article titles are good to go, they’re sent out to some excellent writers.

3. Editing

Our editors are the final step before publication.  A thorough quality check includes checking for plagiarism, editing the writing carefully, and running each article through a content gap analysis and keyword optimization tool.

4. Publishing

Our publishers follow a standard protocol for nicely formatting articles with stock photography and ensuring search engine optimization.

Standards for Each Step

Now, let’s break down these steps into a set of standards to abide by.

Keyword Research Standards

There are a lot of keyword research tools and methods out there.

With our data review (checking the content we’ve created against their real results), we have verified three essential components of each chosen keyword; (1) monthly search volume, (2) competition score, and (3) domain authority of competitors.  So, when performing keyword research, we target the following measurements:

  1. A monthly search volume  of over 500.
  2. A competition score under 30%.
  3. The majority of the top 10 competing websites with that keyword have a domain authority score under 30.

But remember, these measurements are flexible according to your content needs (eg. international location, site traffic, niche, etc.).

We have also verified that the most accurate keyword research tools currently available are SECockpit by SwissMadeMarketing, Ahrefs.com, and KWFinder by Mangools.  These are the three tools we use to perform our keyword research.

avg site domain authority vs google rank KWFinder vs Google Rank

Writing Standards

It’s super important to maintain a strong team of excellent writers.  We hire only native English writers (freelancers) who can pass a series of grammar and content creation tests.  Plus, our relationships with writers are dependent on great communication and clarity of requirements.

We also frequently review and renew our writing team.  Our general rule of thumb is to keep cutting out the bottom 10% (the writers who aren’t consistently awesome or are starting to slack off) and replacing them with new great writers.

Another thing to keep in mind is writing a minimum of 1000 words per article.  It’s generally recommended for search engine ranking.  Depending on your niche, you might need more than that.  The keyword research should help you figure out how long your content needs to be.

word count vs google rank

Editing Standards

An Editor really has to be a master of proofreading.

For us, we make sure that first, they run each article through a program that checks for plagiarism, ensuring that each article is truly original content.  The tool we’re currently using for this process is CopyScape.

Then, they carefully go through each article, editing for spelling, grammar, flow, and readability.

Lastly, they run each article through a keyword optimization program to naturally weave in more secondary keywords wherever they can. This greatly helps in filling ‘content gaps’ that the writer may have missed. The tools we’re currently using for this process are CognitiveSEO and MarketMuse.  Both tools have proven to increase the probability of ranking in search engines.

MarketMuse vs SERPFox

*note: In the MarketMuse vs. SERPFox graph: Negative MarketMuse Score was used instead of MarketMuse Score because of the ascending nature of MarketMuse Score (higher is better) vs. the descending mature of SERPFox Ranking (lower is better).

Publishing Standards

Publishing requirements tend to be subjective.

Everyone has their own processes for formatting and optimizing an article before publishing.  However, we’ve set out a set of standards that we follow, that have proven to increase the probability of ranking.

  1. Short URL slugs that include the keyword.
  2. H2 and H3 tags for headings and subheadings.
  3. Stock photography related to the subject matter.
  4. Meta description for the article.
  5. A few inbound and outbound links to relevant pages.
  6. Category tags.
  7. If it’s an Amazon Affiliate website, we embed the affiliate tag into all product links.

Uploading a bunch of articles at least once per month and scheduling them out is the most efficient way we’ve found to stay on schedule and make sure that good content is always there.

If you hire a freelancer to do this publishing, I definitely recommend doing a quick quality check before hitting the actual ‘publish’ button.

And Then Start Again!

Across all my sites, this is the system we use.  These are the core processes used at Content Refined, and we’ve had continued success in getting content to rank and organic traffic to grow and grow.  Check out these results from one site that Content Refined does all the content creation for (whose name we can’t share for privacy purposes).  They started with no organic traffic, and with these processes, plus a great niche, they’ve been able to scale super fast.

organic traffic content marketing

It’s been amazing to watch Content Refined grow, expand teams, and nail down these processes.  I do encourage you to check them out and jump on a call with Laura (our acting Business Manager while Madeleine is on maternity leave) to discuss content needs if that’s something you’re looking for.

Let me know what you think and if there’s anything that works really well for you!

Links to our previous data collection articles:

“Rank in Google with Certainty — 2 Metrics Reveal That You Will Definitely Rank Well in Google!” https://authoritywebsiteincome.com/rank-content-in-google-with-certainty/

“Rank in Google with Certainty? — Market Muse Review Updated Data Analysis” https://authoritywebsiteincome.com/rank-in-google-with-certainty-updated/

“Definitive — Best Keyword Research Tool to Determine Keyword Competitiveness” https://authoritywebsiteincome.com/best-kw-research-tool-keyword-competitiveness/

“New Ranking Data to Help Your Site Rank” https://authoritywebsiteincome.com/new-ranking-data-to-help-your-site-rank/

Benefits of Using a VA and Our Top 4 Uses for them!

When I first started off in the online world, I was working full-time at my day job as an Engineer. I would then come home each night to eat dinner and spend the rest of the night working away at my computer. My time was very limited to spend online so I had to make the most out of every minute. I quickly realized that the small tasks that were lower level were eating up my (very limited) time, and set out to find a solution to offloading some of those tasks away from me. I had used Upwork (Formerly ODesk) in the past with another job so I decided I wanted to find a VA on here that could help me.

If you haven’t read my post before on how I hire VA’s, you may want to take a look at that before setting out on this task.

This was a pivotal move in my online career that allowed me to free up my time to focus more on pushing businesses forward and doing the higher level tasks rather than holding the business back and pushing through the lower level activities on my own. This allowed me to work smarter, not so much harder. If anyone who is working online finds themselves doing a lot of repetitive tasks that could be offloaded with the use of a simple SOP to a VA, I highly recommend it.

I know a lot of people have had a hard time finding good VA’s and find that they are spending the same amount of time on hiring, training and handhold as they would to complete the task. But what they may not know, is once you find a good VA, the relationship gets easier, the ability to assign them more is fantastic and if you need to hire more down the road, that VA can train them. However, there are a few main points that will help you with being more successful when hiring a VA.

  1. Hire and fire fast – when hiring a VA, hire a few, give them a small task to see how quickly they do it and the quality in which they provide. Keep the top and fire the rest. Never hire just one VA and give them a big tedious task without measuring their ability on a smaller scale first. This will save you both time and costs. Here is an article I created in 2013 but has been update over the years on how to hire a VA.
  2. SOP/Training is key – Before even hiring anyone, ensure that you have an SOP or good training instructions for the VA to follow. This is like throwing them into the deep end without giving them instructions on how to swim. Most of the time a VA fails and it is preventable is due to inadequate training.

My Top 4 Uses for a VA That Saves Me Hundreds of Hours Each Year!

Data research

This is one thing I use VA’s for all the time. Wether its scoping out a niche I want to go into, gathering data off the internet and putting it into a Google sheet or any type of easy research, I highly recommend using a VA.

Publishing

While putting together content plans, I use VA’s all the time to help me with managing my blog posts across all my sites. Adding images, creating tags, dealing with formatting is all time that could easily be done by a VA and allows you to be more hands off. Yes you uploading one blog post here and there isn’t too big of an issue but if you are looking at uploading 5+ per month, save yourself some time and hire/train a VA to take this task off your hands.

Here is an SOP that we use when we hire new VA’s to upload content.

Sending Client Invoices

Another part of my business that I found I was spending time on was creating invoices for clients (my current billing system doesn’t automatically generate these). They often would take only a few minutes to do each but as more and more were needed, I desperately needed to find a way to offload them to someone else so I create a simple SOP on how to fill out the proper details. Now all I need to do is send him an email once an invoice is needed.

WordPress Support

As with many people who are in the online space, there is some aspect of web development or WordPress that you could use a little hand with. Whether it’s installing plugins and themes, site maintenance or troubleshooting, a VA that has some skills in this area is a definite bonus. With having so many sites, it’s hard to keep track of them all and ensure they are all running smoothly, so having a VA going in to check on each site is a great way to not lose out on

Conclusion

A VA can be a great fit for people who find themselves struggling for time by freeing up some of your workload to allow for some bigger important tasks to have your attention. If you use a VA I would love to hear more about what tasks you use them for. If you don’t use a VA, I would love to hear why.

If you have never used a VA I HIGHLY recommend starting the process of hiring fast and firing fast until you have only the best on your team!

Podcast PR Specialist – Marketing Hack of the Year for Young Businesses

Whenever I’m trying to gain some recognition for a young business, I put someone on my marketing team in charge of finding some low cost opportunities to promote the business online.  That person performs a deep dive into our content niche and sources opportunities to find backlinks, get mentions on other pages, build connections with others in the industry, etc.  It’s a time consuming effort, but in the long run it’s so worthwhile.

Take a simple backlink for example.  In this graph, check out those two spikes.  That’s from when we had new backlinks live from good authority sites.  Even though our traffic dropped back down, consistent links and mentions over a long period of time will build up our own recognition in the industry, reputation in the niche, and our website’s authority.

backlink organic traffic

A lot of the time, backlinks and mentions aren’t free.  Leaders in the industry and high authority website owners are savvy to their power, so they’ll often charge a fee for that outbound link.  This can range anywhere from $50 to $1000+ depending on the site.  It depends on things like their traffic, the page that the link is going on, if you’re asking for an image or other content to accompany that link, etc.  Sometimes you can get lucky, or you have a buddy with a high authority site that owes you a favor, but, more often than not, this is one more thing that you’ve gotta work into your marketing budget.  (P.S. Don’t spend $1000 on a backlink.)

And then we tried something new.

Podcasts.

Nowadays, it seems like every guy and his cousin run a podcast out of their garage. (“Hey, we are geniuses about Bill Murray movies and classic rock history—let’s start an Americana Movie & Music podcast!”)  An April 2018 news article from Fast Company states that there are currently “over 525,000 active shows, with more than 18.5 million episodes available, including content in over 100 languages.”  In the world of business, digital media, and marketing, there are literally thousands upon thousands of podcasts available.  Plus, most of those include interviews with leaders in the field.  So, with this in mind, my brain started spinning some ideas:

  1. Those podcast episodes are always published to an associated website, with a backlink to the guest’s website.
  2. Podcast appearances look great in a media kit.
  3. There have got to be people out there, already in some podcasting networks, who can help us get connected to podcasters.

I had to test it.  So I took to UpWork (my favorite place to find freelancers) and posted a couple of jobs.  This was an initial trial, so we wanted to cover all the bases; we needed someone with some podcasting experience, maybe some PR experience, and digital media connections.  Here’s the strategy: Offer this ideal person $50 for whatever podcast they can get us booked on.  For someone who’s in a network of podcasters, it’s easy money.

podcast specialist job description

After a couple of hours, there was radio silence (pun intended).  24 hours went by–still crickets.  So I started actively searching on UpWork for freelancers who fit the description.  I just searched for terms like “podcasting”, “podcaster”, “PR”, etc.  A ton of people with good looking experience showed up right away.  I invited them all to the job, and within about a day I had a few people working away!  I asked them to look for podcasts that were specific to our field (in this case, ‘digital marketing’, ‘entrepreneurs’, and ‘start ups’, etc.).

The person doing this outreach usually has a tracking system, like this spreadsheet, where they can keep a record of everything.  It’s a good way to make sure they’re following up with opportunities, getting things booked on schedule, and take notes of any new ideas.

Podcast Outreach Trials spreadsheet

Two months later, we’ve recorded FOUR podcasts!  There are a few of these ‘podcast specialists’ working for us, actively seeking new shows for us to record on, and they’re happy to get $50 per booking.  It’s perfect for us, because they do all the time consuming work, then we get our company name out there at a low cost, with in depth interviews about our company’s origin story.  We also get to add a new podcast appearance to our media kit, which looks great.  Plus, we get a backlink from the podcaster’s website.  All this for $50 each.

This podcast hack has gotta be one of my favorites.  If you give it a shot, leave me a comment about your experience!

How to Share Passwords with Team Members – The Safe Way

As your business grows and your team expands, there could be a lot of passwords that need to be shared across team members. But what happens if you fire one of your team members? How do you know what passwords to change and how it will possibly affect your business?

Over the last year, I have thought about this dilemma and have tightened my teams security levels across all business’ and have worked hard to put in place systems so that if one member leaves, it can easily be mitigated and the impact to myself and the businesses are minimal. There are a lot of moving points in my businesses but password protection is something that can be fixed with the proper hand holding the start. The solution; password management system.

Don’t get me wrong, this process took a bit to get into place and took a while to get all team members on board and using it correctly. But at the end of it all, our security when it comes to passwords is stronger than it ever has been and the ability to deal with people leaving has become a lot easier and less worrisome.

Before when someone left, we would have to change all passwords ever shared with them, then we would have to send the new passwords out to team members. Now with a password management system, we just upload the new password in one spot and those that we have allowed to use that tool will have the updated password there for them the next time they need it. No need to send passwords over emails!

Below I have listed 3 of the top password management systems you could use to implement into your systems.

Top 3 Password Management Systems

LastPass

LastPass is a great password management tool to use. It works with a variety of different browsers and is also available on iPhone, Android and Google devices, which is convenient if you are not at your computer. LastPass upon signing up makes you and your team members set up a your master password, this will be the only password anyone on the team will need to remember and this is set by the individuals so no two team members will have the same master password. Upon signing into their account with their master password, they will also need to set up two-factor authentication. This will provide even further protection because if someone can guess your password, they would need the two-factor authentication code in order to enter your account.

With LastPass, you will have a central control system where you will be able to setup, manage and edit different teams and team members. You can only share specific passwords with them members that need it.

The passwords are all encrypted with  AES-256 bit with PBKDF2 SHA-256 and salted hashes to ensure complete security in the cloud. This means even people at LastPass will never be able to access any of your passwords, keeping it safe. The two things about LastPass that are unique and very helpful is it seems to have the best activity audit and can have people use the password without actually being able to see it.

  • Available on all browsers and mobile devices
  • Each member creates their own unique master password which grants them access to the teams passwords
  • Two Factor Authentication for added security measures
  • Central control system to easily see team members and the passwords they have access too.
  • AES-256 bit encryption for security in the cloud.

Here is the pricing for LastPass:

1Password

1Password is quite similar to LastPass in terms of features and usability. 1Password doesn’t have a Two-Factor Authentication factor available, however upon your team members setting up their account, they will be provided with a 128-bit identifier which will be their secret key. And since it never gets sent to you or your teammates, your secret key can’t be reset, intercepted, or evaded, unlike two-factor authentication. Another differences is with 1Password, it allows you to delegate responsibilities to your business leads so they can manage their own teams with custom groups and vaults. Again, just like LastPass, it works on all types of browsers through an extension or computer app, as well as it being available for most phones through the app store and is accessed by the team members independent master password. 1Password major difference is it is a more user friendly and slightly less expensive when compared to LastPass.

  • Each team member creates their own master passwords which allows them to view all passwords they have access too.
  • 128-bit secret key will be presented upon signing up, and will be used if you cannot remember your master password and you need to reset it.
  • Allows you to give business leads the ability to manage their own teams by allowing them to share passwords and well as managing members in each group.
  • AES 256 encryption technology is used when storing your passwords.

Here is their pricing:

 

TeamPassword

TeamPassword is also available on all different types of internet browsers and mobile devices just like LastPass and 1Password. Like, LastPass, Google Two-Factor Authentication is required in order to access your account after you input your master password. Get email notifications whenever someone adds or removes any team member, you can also use this to get notified whenever new passwords are added. You can also view an activity log of all passwords which, allows you to see when passwords were used and by whom. TeamPassword also uses AES-256 bit encryption which is the top of the line encryption for passwords when storing them in the cloud.

  • Works on all browsers and mobile devices. Just download the extension on your browser or the app through your mobile devices.
  • Google Two-Factor Authentication required after inputting your master password
  • Get email notifications when team members are added and removed or when new passwords are added to the system.
  • Activity and logging allows you to see which passwords are being used and which ones aren’t and when they were accessed, allow you complete knowledge of your teams usage.
  • AES-256 bit encryption for all passwords

Here is their pricing:

 

Final Comments

As with any new system, it takes some getting use to and takes a little hand holding to get setup. But once setup, sharing passwords with team members and revoking passwords has never been simpler.

If you have used any of these which ones your go to? If there is another one I should add, please let me know!

 

How to Research, Create and Publish Compelling Infographics

Infographic. Business infographics. Infographics success. Business infographic template. Business concept. Modern infographic for business concept. Can be used for workflow layout, information, banner, diagram, web design. Vector illustration Eps10 file

Are you trying to find ways to increase your organic traffic and Google Rankings? Have you ever tried to do this with Infographics? If not- you should definitely give it a try! We use this strategy a lot on our own websites and it works!

What are Infographics and Why do We Use them?

Infographics are a really great way to build solid links for any of your websites. Infographics take a slightly different approach to SEO and are solely focused on amazing content and really nice graphics and design. We like to try and make infographics as useful as possible so that other websites will want to link to your site in return.

Steps You Need to Take: Research

Like most projects, the initial planning and research phase for infographics creation is going to be the most important part of the process. The first thing you’re going to want to do is get to know your website and the niche it’s in. Figure out exactly what TOPICS are related to your niche, and what kind of information is going to be VALUABLE to your audience.

Make a LIST- This is is going to include a focus topics but also topics that are loosely associated with your niche. This is going to ensure that you can come up with different infographic ideas that might draw from different/closely related audiences.  

Go through your list and do some internet research to figure out what people like, link to, and share. The best methods to do this are the following:

1- Check out Pinterest:

Pinterest is going to be an amazing resource since they are so visually inclined. Search your Topic+ infographic and see what comes up. Then check how many shares it gets and look at who is sharing and linking to them

2- Google Images search is always a good option and you’ll be able to figure out pretty easily who is linking and sharing these as well

3- Another great resource is Buzzsumo– which is an amazing online tool that will help you figure out what content is getting a lot of traction by topic or website. You can sort by all sorts of metrics including social shares which is of huge value

 

Create your Titles:

Get creative! Your titles are the biggest piece of marketing that you’re going to do so this is going to need to be eye-catching to the reader. Some examples

  • 15 Fun Facts about Canada
  • Keto diets: What Foods to Eat and what Foods to Avoid?
  • 7 Essential Oils to Help Depression
  • The world’s weirdest music festivals
  • Meditation in 12 steps
  • Wedding Budget 101

The general rule of thumb for article titles are that they shouldn’t be longer than 150 words. They should be attention grabbers and pose some sort of question o r fun fact or statement.

Create Your Content

If you don’t have a writer already, use this SOP that we use internally to hire a writer

Please see the Step by Step guide on how to hire and assess writers via Upwork

Part A: Posting your job post

Step 1. Log in to your upwork account

 

Step 2. Go to the Jobs tab and click on “post a job”

Step 3: Select “part time”  

 

Step 4: Then- describe the job with the requirements for how to write your infographic – The infographic title should suffice.

 

Step 5: Select “ Pay a fixed price” and make your budget $10. You should be able to get a really good quality infographic for $10.

 

Step 6: Generally with our screening questions, we ask them to fix a sentence that is grammatically incorrect so that you can just skip over their profile and application if they answer badly.

 

 

Step 7: Click “ post job”. Don’t worry about cover letter

 

Yay! You’ve posted your job!

Part B: Hiring your writer

 

Step 1: Wait 12 hours and check your job posting, you should have a few freelancers on the list at this point when you check your job posting

Step 2: Click “Review proposals” and you will get to a list of those who have applied

Step 3: Things we look for

  1. Budget: Does the bid fall within the budget?
  2. What have other clients said about this freelancer? We look for 80% job success minimum
  3. How much they’ve made on upwork so far? Usually those who have made more than $1000 are legitimate freelancers and will be more committed to your project.

Step 4: If you find one you like and meets the metrics, click “ hire freelancer”

You’re DONE!

Hire Your Designer

Once you get the Copy created for your infographic, you’re going to want to think about the DESIGN work for it. Now this is probably the part that is the most fun because you get to work with some pretty creative people. This is the Job posting we put on upwork for this.

Job Description:

We’re looking for an infographic designer to make great looking charts, graphs, and other infographics to go along with informative blog articles.

Ideal applicant must be:

– experienced and skilled in graphic design (please provide examples)

– experienced with Canva or another infographic creation program

– experienced with Photoshop

– available to work 15-20 hours per week

Rate:

$10-$15 per infographic.

Applicant must be willing to perform a test assignment.

Now all you have to do is provide them with the COPY and let their creative side take over. I’ve always been happy with the different iterations I’ve received and designers are usually really great and taking your feedback.

Publishing your Infographic

What I usually like to do it make sure that I have a blog post or article that can support my infographic. Here is a list of tips about publishing:

1- Posting an infographic should happen at the beginning of the week ( on a Monday or Tuesday) A typical infographic life cycle is about 1 business week

2- If you’re doing an outreach effort with a vendor, make sure that  you coordinate with them properly

3- To get more traction to your infographic, it can be worth buying paid traffic from sites like Reddit or StumbleUpon etc.. to get more social shares and links

4- Make sure that each infographic has Social Share Icons to make it easy for people to share. It will also help you measure what platforms are working best for you. For WordPress- use ShareBar which is a plugin that will give you advanced sharing options.

If you have any other tips with regards to the use of Infographics- feel free to share in the comments!