Website Income

Showing you how I build profitable authority sites!

I will show you everything but my password! This site is dedicated to providing you USEFUL posts on how to build profitable authority sites. I share the systems I have setup to produce great content and properly use expired domains and private blog networks to rank quality sites.

August 2019 Income Round Up

August is typically a month where lots of online entrepreneurs enjoy the summer weather. Many of the reports below mention their appreciation for a source of income that gives them the flexibility to enjoy life in the summer!

#1 takeaway – Risk Mitigation: As entrepreneurs we are constantly pushing forward and sometimes don’t do the little things to make sure our business risks are mitigated. This often takes the form of relying on 3rd party services (email, hosting, payment processing, passwords etc) to hold our critical business data. There were 2 people this month that had scares which could have been a lot worse regarding 3rd party services holding their site and websites email list. My #1 takeaway this month is to refresh my monthly task of ensuring up to date backups of business critical infrastructure is taken! 

#2 takeaway – Prolific Commitment to Content: Many of the successful businesses in this group use the word “investment” and not “expense” when discussing content. The most expensive single outlay of capital by far is content for most of these businesses. 

  • 24k word pieces of content
  • $10k worth of content in a new site before the first monetization method is tested
  • 39 blog posts in a single month
  • $5k-$20k in content investment per month 
  • 75% of monthly expenses every month is an investment in content
  • 3 podcasts, big industry reports, content updates and 5 person marketing team! 

This analysis has me doubling down on the creation of some incredibly useful pieces of content (plus more than just words) that are in the works and coming out soon! 

Quick August Update on my End:

  • I have a significant focus on and but in the rest of my business here were some of the key activities for Aug…
  • August was busy putting the final touches on the entity of and getting it ready for our soft launch in Sep and a larger push coming soon.
  • A rededicated focus the last 6 months to an ecommerce store with consistent content and executing 1 solid upgrade strategy per month has paid off with the sites best month in over 2 years!
  • ContentRefined was finalizing the plan for a couple big pushes in September during August including some team re-org.
  • My family summered hard with the kids out of school enjoying the cottage and lots of mountain biking 

My Reason for This Round Up:

When I started my online entrepreneurship journey I took a lot of inspiration from others that were sharing everything they did online. Seeing that people like me were making REAL money and that the opportunity to replace my day job was possible. 

It has been 3 years since I left my day job –

The more transparent the report the more I appreciated and was motivated by it. 

Over the years I have tried to be as transparent as possible sharing along the way my goals, business successes/failures and the ultimate results(profits). 

After years of sharing monthly income posts I decided that it made sense to stop these… a decision I actually regret as I wish I had found a way to keep sharing some of what I was doing. My reason was as my online world and “real” worlds became more tangled.  

Looking at many of the people that originally had an income round up they have also stopped. Namely the most famous in the space Pat Flynn no longer does income round ups. 

I will cover…

  1. List of inspiring income report posts and how they earned their profits
  2. Recognize motivating people showing not just telling people the results they are achieving
  3. Learn from others – What the key learning is from the people

Last Month Profit – $17,131.22

Name – Ron Stefanski

Website –

Business Model – Authority Affiliate Site

Income Report –

Key Lesson(s):

  • The overall growth rate has been incredible! (look at the graph below)
  • Technical challenge cost Ron a lot with a site being updated and having a noindex, nofollow not removed when the site was moved from staging to production
  • Content is by far the biggest expense with a $10k investment in content in a new site without turning on any source of earnings from it

Last Month Profit – $4,590

Name – Lidiya

Website –

Business Model – Blogging

Income Report –

Key Lesson(s):

  • Interesting self reflection on aiming to make six figures from blogging
  • 39 blog posts published on her site in August! Continues to publish prolifically

Last Month Profit – no update this month

Name – Spencer Haws

Website –

Business Model – Authority Affiliate Site

Income Report –

Key Lesson(s):

  • No update this month

Last Month Profit – $4,026.72

Name – Johnny FD

Website –

Business Model – Mixed – Dropshipping & Investing

Income Report –

Key Lesson(s):

  • One of the only people on here whose business model is dropshipping via a shopify store. It can be a great model with a few more moving parts/opportunities for optimization vs a typical content site
  • With a busy fall travel schedule he seems to have really prioritized the lifestyle side for the month with lots of gym time and relaxing time!

Last Month Profit – $38,047 

Name – Jon Dykstra

Website –

Business Model – Authority Website (display ads)

Income Report –

Key Lesson(s):

  • Jon had a scare this month where he thought his database of email subscribers may have been lost! This is not something that I have historically backed up but based on Jon’s scare I am adding it to my monthly task of backing up critical business data!
  • Optimization mindset – Jon is great at always looking at tweaks to make small incremental improvements! For one site he optimized image hosting saving him $300/month, he jokes that it will help pay for netflix but in all reality if he continues to find a $300/month savings every month in 1 year his entities value will have increased by over $100k (monthly savings 300×12)*(business valuation 3x annual earnings)

Last Month Profit – $30,814

Name – Ryan Robinson

Website –

Business Model – Authority Website (affiliate earnings)

Income Report –

Key Lesson(s):

  • This is the first month I have had Ryan on here, Maddie from ContentRefined who was on his podcast here mentioned I should include him!
  • Epic Content – Ryan has really focused on producing incredibly large posts 5000+ word minimum with some monsters at 24k words like his how to start a blog post

Honourable Mentions:

Although they don’t do exactly income reports there are a few reports that are worth mentioning and when they publish new reports I will be sure to include.

This month there is one other report I want to feature…

EmpireFlippers – Quarterly Report

$498k/month Revenue in Q2 2019 Published Aug 26, 2019

Key Lesson(s):

  • Compounding growth over 6 years “If you roll up your sleeves, commit to work every day, and have a vision of the future for your business, then the compound interest you’ll gain might just change your life.” 
  • Content consistently everywhere, their content push on giant industry report, 3 podcasts, content updates to existing content has all resulted in over 50% of their inbound traffic being organic.  

Am I missing any I should include? Please drop a message in the comment section below with anyone I should include next month!

Content Website Buying Due Diligence – FAST 5 Minute 5 Step Checklist

There are a lot of great articles going in depth about how to do due diligence when buying a website. Many of these are more in depth than you want to do for an initial pass. After doing this quick check a lot of these deep dive articles are great to checkout put out by brokers… EmpireFlippers & FEInternational.

There are even great companies like Centurica that for a fee will do a deep dive into a site. I have used them in the past to scale due diligence and they are great.  

In this post I am going to provide the quick initial check that can be done in under 5 minutes (if all the information is available) for you to see if there are any red flags. 

In addition to the checklist and screenshots I will do a review myself on a public listing at flippa so you can watch over my shoulder. 

We use a lot of tools for this process totalling over $1k/month! If you want to save the costs and pick up a content site in the $2.5-$75k range checkout the sites listed at MotionInvest.

Here are the tools we use…

This is the quick 5 minute FAST preliminary due diligence guide. 

  1. Income Verification
    1. Images can be faked – video of earnings is best
    2. Earnings per visitor is reasonable – a joke site earning $0.1 per visitor doesn’t make sense while a high ticket focused amazon associate review site earnings that same amount per visitor does make sense. 
    3. Expenses if any are reasonable
  2. Traffic Verification
    1. 6 months to 1 year of traffic – steady growth or stable is the ideal
    2. GEO Location – Making sure the traffic isn’t all from an area that can’t be monetized or faked
    3. Time on site & Device – If the traffic is faked the time on site and the device used isn’t a normal distribution 
    4. Traffic claimed and traffic shown by 3rd party service like SEMRush are reasonably aligned.
  3. Backlink Analysis and Red Flags
    1. Check all 301 redirect – make sure the site hasn’t been moved from another location and the end result would be you own a domain with no traffic
    2. Are the links “Real” and “Relevant” links? – Simple enough but you want to make sure there are “real” links put by someone to help their audience and are from “relevant” sites. 
    3. No unusual concentration of spammy links or rate of link acquisition – See video for explanation
    4. No overuse of any single strategy (blog comments, scholarships, donations, PBN, paid links, widget links etc) – If all the links are from one strategy it is not ideal (see “real” & “relevant” rule of thumb above) – here is a more in depth backlink analysis tutorial
  4. Content Check
    1. Plagiarism Check – Running a quick plagiarism check to make sure the content is unique is great. 
    2. Quality – is the content answering the searchers queries? Maintaining content has a cost… if the starting point of that content is low then you will need to factor in a lot of updates/re-writes to that content
      1. Pro Tip – You can use MarketMuse to see the quality of the content relative to the competition. 
  5. Archive & WhoIs Check
    1. Has the site had a “colourful” past or different then what the traffic/earnings would suggest? See video for more details.  – Note I find Archive doesn’t work for some sites, here is a wayback machine archive alternative.
    2. Does the history of the domain name transfer make sense

If the site passes this FAST preliminary check it is time to do a deeper dive! The deep dive analysis will be the subject of another article… stay tuned for that.

If you are interested in Content Sites that are earning right now and have passed this preliminary a deeper due diligence process checkout MotionInvest!

What is your favourite red flag when looking at a website to potentially buy? 

10 Best Cloud Storage For Photos To Rescue Storage Capacity

If you went on an amazing trip with your friends, probably you have captured all those memorable images on your hard drive. Is there enough space to store all those great images? Or do you have any backup of all those captures just to make sure that you won’t lose them because of hardware problem?

Well, if you have faced these kind problems previously, you should probably change your mind and start using online cloud storage. Do you have any idea what kind of cloud storage would be great for you?

10 best cloud storage for photos In 2019.

This list of top ten best cloud image storage contains the best place to keep your images with high resolution, encrypted security, including more advanced editing options. Also, you can easily access your images from anywhere and anytime you want.

#. Cloudinary: The leading image cloud storage

Cloudinary is one of the best cloud storage for photos with a large community. It works on image management as well as video management. It directly uploads your images from the browser to the cloud with secure API. You can also manually upload the images and resize them, optimize them and lot other options are there.


See how to scale your page images with the help of GTmetrix and Cloudinary.

Cloudinary manages from Organizing to monitoring all the operations and manipulation as well. Image optimization can also be done with URL based API and SDK for easy integration. It delivers all kind of image resolution and pixel density to the user.

It also efficiently maintains synchronization across different networks. There are some plugins available for WordPress. But I would like to suggest you not to use those plugins but do it manually with the help of media link.

Special Features:

  • Automatic Optimization
  • AI-based image moderation
  • Video transcription add-on
  • OCR text detection add-on

#. PCloud – Best Secure Online Cloud Storage

PCloud is another best cloud storage for photos that are available since 2013. PCloud provides high storage in low cost with highest encrypted security. Every online cloud storage provides free trial for their subscribers so that user can get an experience of utilization before buying any subscription.


PCloud is also one of those best cloud storage who provides a free trial to the user. With PCloud you will get up to 20GB free space and 1GB for every friend if you refer any. After a free trial, you can go for annual and life plans. If you go for a lifetime then it will give you the discounts for using services for a long period of time.

If you don’t like their service they also have a money back guarantee plan for 10 days. The clients are also available from Linux, MacOS, and Windows if you are setting up on a desktop. You can able to access and sync the images from any device you like to use.

For web clients, you will get to enjoy various tools of Pcloud such as image viewer, editing in just one place. If you are a WordPress user then you can use the Pcloud plugin to backup the image files as well as edit them, format them. You can also get backups from Facebook, Instagram, Dropbox, One drive and Google drive. You can also easily generate a link and share it via Email.

Special Features:

  • Accessibility and multi-device usability
  • Collaboration businesses
  • Unbreakable security
  • Backups

#. Sync – Free Image Cloud Storage

Sync is also one of the best cloud storage which provides easy access, store and shares files and images with the end to end encryption securely. You can also send files to anyone who doesn’t have even an account on Sync.


The other features are the same such as file request, password, protection, notification, and permission, etc. It is available for 30 days free trial before moving to the premium plans.

There is an app is available for Windows, Mac, iOS, Androids, and Web as well. To use your images with WordPress you can create an image link there and send/link it to the WordPress media gallery. Use this guide to know the procedure.

However, on Sync you don’t have to pay for Zero knowledge encryption like Pcloud. For those who always look for high security on images, they will go for But there is a disadvantage of Sync that you cannot preview the images through browsers.

Sync Features:

  • End to end encryption
  • Data protection and versioning
  • Sync Vault cloud and Backups

#. Google Photos – Google’s Online Image Cloud Storage

Well, almost all of you have used Google photos for storing your images. It gives unlimited image cloud storage for free and you can access them from any devices. If your mobile device is correctly configured with Google photos then all the images will be stored there as well as the videos automatically.

However, if we talk about privacy then Google photos will keep your images private until you share with others. You can even see images offline when network services are not available with you.

One amazing feature of Google photos is that it can recognize the objects in your image. Whenever you type any keyword that matches your files or images, it will show those images on the top.

It automatically organizes your images according to date so that later you can search for any date you want. Well, there are no other features such as zero-knowledge encryption and client-side encryption like PCloud and have.

Like other web-based image servers, you can serve images from Google Drive to your website. If you have a WordPress site you can use the Google Photos Gallery with Shortcodes plugin to fetch and show your images on the website.

Special Features:

  • Power of search enhancement such as Google Al, ML-based, Quick Access
  • Third-party apps such as CloudLock
  • Migration tools and services

#. Egnyte Connect: Best Cloud Storage

It may be possible that individual users do not prefer this online cloud storage because they don’t give the personal plans. The main advantage is that Egnyte Connect gives higher serving speed because it uses Block-level file copying method in which only the changed/modified part of files are synced.

Their plans require a minimum of 5 users if you want to buy a Business plan or Team plans. As it has effective features for working on photos, you can easily preview and sort the photos from your gallery. It also uses machine algorithms for recognition features similar to Google photos.

From Egnyte connect you can open the photos in Photoshop, Adobe Illustrator and also in Adobe In-design. So far if you have a business website related to the image or your business faster serving of images then Egnyte Connect is one of the best options for you. Visit their website and ask for a free trial before getting into the premium plans.

Special Features:

  • Easy access and share with any business productivity app.
  • GDPR Compliances
  • Hybrid deployments
  • Partnership program (Reseller)

#. DropBox: Best Cloud Storage For Photos

We all want proper Synchronization and affordable plans with excellent features which allow us maximum operations with higher encryption security. Dropbox service is one we would like to choose which is established after the mailbox and drop Carousel.


The features are combined and implemented in service. Along with another file format you can store your images and share them anywhere you want. like Egnyte connects when users make any changes in files, it will only sync the piece of the file which is changed and update it automatically.

Deleted files can be recovered in between 30 days but if you are a Dropbox plus users, recovery time is extended. It has LAN sync features and increased Synchronization speed. The service is expensive but it provides pretty good features than other image cloud storage.

The drawback is, it only gives 2 GB free storage space for free trials which is little low if you don’t have plans to buy a premium plan. Plus plans offer 1 TB of storage for $10 per month. There are plenty of plugins to share Dropbox files with your WordPress but Dropbox Folder Share is one specific plugin that allows users to show images and thumbnails for preview images.

Special Features:

  • LAN sync features
  • Remote wipe
  • Third party integration
  • Advanced Encryption Standard
  • Increase Your Free Plan Space Up to 15 GB Using affiliate Program

#. Amazon Photos: Amazon Online Cloud Storage

Amazon Photos is free online photo storage to Amazon Prime members, who can save and share unlimited photos on the desktop, mobile, and Fire devices. The Prime members get unlimited photo storage + 5 GB of storage for videos, document, and other files.


The prime member can also invite up to five friends or family members to receive unlimited photo storage and collect photos together in the Family Vault. Amazon Photos is accessible through the following devices:

  1. Desktop web browser
  2. Windows or Mac desktop
  3. Fire devices
  4. iOS and Android mobile devices

You can create a shared album with groups, organize them by people, place, and things. Even you can share your images with bigger screen devices like Amazon Fire TV and so on. If someone wants to print any images on a gift card or personalized gifts then it can be easily done with Amazon Photos.

For WordPress users, there is another option to serve your images from Amazon S3. You can also move all the images from your WordPress account to the cloud with Amazon S3.

#. OneDrive: Microsoft file hosting service

OneDrive is published by Microsoft. The application is already built in with Windows 10 and Windows 8.1. The user can store and recover deleted files or images until they are purged from OneDrive. It uses Geo locations data for photo services.


You can tag location from the map and people as well when the photo is uploaded.

However, it also uses PhotoDNA scanning tool which keeps the users in control and identifies similar images, videos etc. It has concordance with other web services such as, Windows live groups. From which you can easily store directly to OneDrive and share with your friends.

The drawback is that the folder should be located on NTFS. The service offers 5 GB of free cloud storage for new users. You can access OneDrive on Windows, Mac, Xbox, iOS, and Androids.

WP Media folders plugin allows you to access your OneDrive files directly from WordPress, and add, edit or remove media.

Special Features:

  • Advanced Sync Technology
  • API access
  • Enterprise-grade security
  • Edit & annotate files

#. 500px: Photography Community + Online Image Cloud Storage

If you are a photo enthusiast or want to make your photography best then 500px is the best option for you. As the service uses algorithm so that views, like, comments are allowed and if you get more plus then your page will get one of the popular pages.


This makes the application more engaging. 500px is one of the best cloud storage that gives direct communication between photographers and clients by putting marketplace feature.

You can also add watermark and license to your photos. You can also preview your photos in various categories such as portrait, landscape etc. The encryption password can be used for security propose also.

To use 500px with WordPress you can use these three plugins. All of them are great, so choose one of them considering your requirements. Here are the WordPress plugins Media Manager Plus500px WidgetWP 500px, jsGallery.

Special Features:

  • Marketplace
  • Various category options
  • Encryptions Password Protection for security

#. Flickr: Image Hosting Service

Flickr is another popular cloud image storage size of 1 TB which offers free plans to the user. It also offers monthly plans of $5.99 and annual will be of $49.99 with amazing features added to it.


You can easily upload the photo by clicking on upload icon and then you can also make a tag on the photo. As like 500px, Flickr is also not accepting RAW files. You can also use Flickr in Android and iOS.

You can easily share your entire photo stream folder. You can also generate a link and share them via Email. There are lots of plugins available to use flicker photos with WordPress. Install any one you like the most.

Conclusion: As we have mentioned the 10 best cloud storage for WordPress, you can easily choose which cloud storage will be best for you. We have also included the variously available plugins for each in the list of best cloud storage.

You can add any of your choices. It is difficult to find all the functionality into one such as ease of use, speed, security and best value but here I have optimized the options for you from which you can choose, what you want for storing your precious moment captured.

Do share if you have more information about any other good image cloud storage for WordPress. Also, I will definitely look for more updates and if I manage to find one I will update here on this list.

The 3 Most Common Website Purchase Mistakes I Make

Over the past 10 years I have purchased hundreds of sites. Often these are smaller sites sometimes with some problems that people are looking to sell quickly. For years I have ranked #1 for sell your website fast and have seen lots of interesting deals come across my plate. 

Some of the deals have turned out to be amazing while others have been complete failures.

When I recently did an analysis on all the purchases that failed I could group them into 3 categories. 

These are now my 3 keys when purchasing sites…

ONE – Simple + Believable Traffic and Monetization Data

This one has always been hard. Often a site that can’t be sold somewhere else will come to me and will have some odd way of monetizing. It could be a unique affiliate arrangement, hard to track earnings, traffic tracked with something other than GoogleAnalytics, weird Google Analytics setup etc. 

This rule is also a catch-all for any time that the numbers are confusing or don’t check out. 

When a site has a clean monetization method that I am familiar with (adsense & amazon are ideal) and traffic sources that can be verified (organic traffic with Google analytics) it makes the purchase much simpler/faster. 

Case Study: Custom Affiliate Arrangement Cancelled In The First Week

I purchased a site in the tech space that had tutorials that were about 2 years old. A couple of those tutorials were ranking very well and the site was generating about $25/day from one relationship for lead generation. It was also making some earnings from adsense but the revenue per user from the lead generation arrangement was 10x better than adsense. 

Lots of things checked out…

  • the site had been around for a couple years
  • traffic was growing steadily
  • the quality of the content was the best for what it was ranking for

But… 1 week after I purchased it I received an email from the business contact for the lead generation company and was informed they no longer saw value in the relationship and were terminating it. I don’t believe any funny business occurred with collusion between the seller and the lead generation company but it certainly hurt! I was able to refocus the site on adsense and bring up the earnings to about 25% of what they were when I purchased the site. 

Overall it was an unfortunate event and one of a few where I purchased a site with a monetization strategy I was not very familiar with and the site struggled.   

TWO – Not Declining and with Decent History

Lots of sites that are declining have sellers that are eager to sell. In terms of the multiple paid to purchase the website they can often look like incredible deals.

So many sites come to me that are declining I have even created a strategy for trying to revive them… Dead Cat Strategy – How to turn around a declining site.

However, what I have often seen is that the inertia of a declining site takes more energy to turn around than it is worth. If the deal is too good to pass up then great but many times I have been lured in from the “cheap” multiple to buy a declining site and been overconfident in the time/energy I will dedicate to turning it around. 

Case Study: First Larger Purchase

Early on around 2010 I put in a lot of effort and the most money I had to date to purchase a site. The site was declining but I had grown a site in that niche already and had unique affiliate arrangements which gained me more per commission than the seller was receiving. I thought despite the fact it was declining I would be able to turn it around and instantly give it a lift with improved monetization. 

The result was that despite way too much effort to turn it around the site continued to slide. The lift in earnings I was able to achieve was great but all of that lift was quickly eaten up by the continued decline.

I certainly overpaid but the bigger failure in this case was sticking with the site for too long. This and others like it helped me evolve my dead cat strategy… 

  • buy cheap
  • give it a kick (quick SEO audit and add more content/links)
  • if it jumps nurse it back to health and if it stays on the decline let it go

THREE – Current Operator Not Doing Unique Activities

This one is my favourite because it often brings me in contact with some “crazy” entrepreneurs! 

I have had a couple experiences where I purchased a site where the deal came to me because they had been turned away from brokers due to being volatile/rude/crazy! Some of these purchases have been great but I often learn the same lesson over and over. 

That lesson is that if the founder is still heavily involved in the business they are often doing something that is generating value you can’t simply plug in an SOP to handle. 

Case Study: Welcome to Crazy Town!

There was an ecommerce site generating 20k/month in revenue and everything about the deal was great!

  • Great price to buy the site as she was too crazy for brokers who she previously spoke with to handle or put her on a call with a buyer
  • Lots of organic traffic verified with significant content marketing growth opportunities
  • Healthy margins for dropshipping and long history with the wholesaler (10years)
  • Sites conversion rates could do with an easy improvement with images/redesign

There was one big variable… the founder. She was working tons of hours with it as her full time job and most of the activities I thought were completely inefficient. She was spending her day doing what seemed like inefficient tasks such as directory submission, social bookmarking, misc conferences, calling every customer (valuable but inefficient), TONS and TONS of “research” and only a little content creation.

But what I didn’t fully appreciate was how much that relentless energy and obsessive focus put into the business yielded sales. 

We improved a lot of things easily… improved the rankings, improved the site and the conversion rate for organic traffic, email automation, abandoned cart and other site tweaks. All these changes improved the metric we were trying to but overall… sales dropped by 40%!! 

How…To a significant extent I didn’t realize how much she was acting as a sales person talking to everyone she could about the site/product wherever she went… grocery store, post office etc. 

For me who likes to see all activities in the business fit neatly into an SOP I need to be on the lookout for the founder doing things that don’t scale and can’t be efficiently replaced.

Overall the purchase of this business was still a great one as even though revenue declined it was operated more efficiently and profits went up but… I had hoped for much more.

What Are Your Hard Earned Website Purchase Due Diligence Rules?

If you have been busy purchasing sites have you discovered any “rules” you follow? If so please share in the comments.

Content Refined Review

This is a review of and the process Content Refined uses to create content. Content Refined delivers quality content to enhance your website and improve its rank on search engines. They utilize resources like SEMrush, MarketMuse, ahrefs, grammerly and SECockpit to facilitate and maximize search engine optimization (SEO).

Note – I am a part owner in ContentRefined so definitely biased but ContentRefined was created to service my own websites. Hopefully this post will help show the process Content Refined uses and what to expect.

Whether you have a vast understanding of how SEO works and you need some help with upgrading and optimizing your website, or you have no previous knowledge on the subject but want to bring further traffic to your brand-new company website, Content Refined has content creation packages for all. 

Checkout Content Refined and Book a call

content refined logo

Content Marketing Is Crucial for Business Growth

Improving the content marketing sector of your business is one of the best decisions you can make as a business owner. It drives in customers and viewers fast. 

Search engine optimization (SEO) is a proven method of accelerating your content marketing, and it substantially increases traffic to your brand. The simple step of integrating a blog on your company website will directly impact the sales of your product or service. However, the quality of content on that blog plays a key role in your success at achieving SEO for your website. 

Once started, stay consistent. Use an SEO content creator like Content Refined to post quality material on your site regularly – this ensures a continuous rise in website traffic and view count. 

Getting Started

Content Refined aids you, as a business, to establish SEO by providing strategic pieces of content that push search engine algorithms in your favor and appeal to your target audience. 

Initializing the process with Content Refined is straightforward. 

They offer three types of content creation packages that determine pricing and the amount of content you receive – article packages, upgrade packages, and keyword packages. There are options available for all SEO needs. 

Article Packages

Content Refined gives you a selection of various article packages based on how many posts you want each month, for one, six, or twelve months at a time. If you purchase a six or twelve-month package as a one-time payment, you will not have to remember to buy a new package every month, and the content will automatically flow in your direction. Constant updates and communication will be maintained. 

Single-month article packages are friendly to smaller monthly marketing budgets, but most of the more advanced packages require that you make a more substantial payment upfront. However, the process that goes behind that price is far beyond extensive. 

Price options under Article Packages are for a full content creation plan including direct communication with a project manager who will oversee the creation of your content and ensure that it is up to par, keyword research for SEO purposes, and publishing content to your site. 

Now, if you do not require keyword research services and would like to personally choose the keywords and titles to use for your content, you have a few alternative options for that as well. You can see them all at Content Refined

Upgrade & Update Packages

With time, site content needs to be improved and upgraded. Content Refined offers content upgrade services where they take your pre-existing articles and revamp them into quality pieces of content. 500 to 1000 words are tacked on in areas of your article to fill in any gaps there may be while providing even more valuable information for your audience.

The experienced full-time editor at Content Refined that works primarily on upgrades optimizes your upgraded content for search engines using MarketMuse before republishing it on the back end of your website. 

Upgrades are vital for success. The initial impact of fresh content is substantial and may be exciting, but it will wear off if you do not keep updating your content and adding new posts at regular intervals. 

Keyword Packages

Content Refined offers pure keyword analysis. Keyword packages are for those who want to know the best keywords for their website and a plan of how to use them. 

A Content Refined team member will run an analysis of your website’s keywords, backlinks, and content, as well as an analysis of the same factors from one of your competitors, using SEMRush. The assessed information is organized and put into a universal spreadsheet for ease of access.

Keep reading to find out more about the process Content Refined teams execute to create your professional content. 

Content Refined Process Overview

Content Refined bases its price value on the immense scale of the content creation process. Their writers and project managers have considerable expertise and talent in the creation of optimized content and understand how to utilize that content to attract viewers from your target audience. 

Content Refined writers know how to build the structure of an entire article based around keyword scores and superlative SEO while balancing a creative writing voice with essential information regarding the topic. 

Immediately succeeding your first interaction with a project manager, the development of your content moves into action. 

Simplification of the Content Refined content creation process takes part in four phases. 

Phase One

In phase one, if you communicate to the project manager a thorough explanation of your desires and provide them with detailed information about the goals of the article(s), more personalized content will come about. 

The project manager applies what you have given them to an effective plan that will establish high-quality content that meets every requirement and maximizes SEO standards. 

During this element of the process, the project manager offers useful suggestions based on what has worked well for former clients, including alternative title choices, ideal article lengths for a particular topic, and affiliation links. The project manager will stay in constant contact with you, and no major changes will take place without prior consultation.

Phase Two

Content Refined writers, editors, and keyword researchers each contribute a valuable aspect to your content as it comes down the line. 

Before the writers commence the development of your high-quality content, keyword research must take place. Keywords are at the heart of SEO and are the driving force behind capturing the attention of search engines. 

Keywords are short descriptive phrases or words that correlate directly to the article topic. Once the user types a search word into Google or another search engine, related keywords are found in articles online that may be useful. 

The search engine uses the keywords and metatags on your webpage to determine the relatability of your article before grabbing it. Without proper keywords, it is doubtful your site will gain rank. 

Extensive knowledge of keywords and their use is not needed from you unless you selected a Content Refined content creation package that does not provide keyword research. However, when you buy the better package, Content Refined keyword researchers utilize keyword analysis tools such as SECockpit to gauge the best keywords. 

After determining the keywords designed for an article, the writers at Content Refined build an all-encompassing draft that integrates those keywords in an SEO-oriented manner. 

Article drafts then go through an extensive editing process that confirms the reiteration of correct grammar and term usage, plus verification of keyword utilization in vital sections of the article that could determine search engine rank, such as the first paragraph, last paragraph, and subheadings. 

In addition, editors further examine the article for a call to action, the use of external and internal links, and universal SEO organization. 

Phase Three

Phase three entails final editing and revisions, total search engine optimization, and publishing. 

Content Refined facilitates content end-to-end, which means they manage operations all the way through to the finalization of publishing. But before they publish an article, a final assessment of the material determines three things: 

  • Does it meet publisher standards? 
  • Is the title effective? 
  • Are the key points of the main topic question answered?

If the solution to any of these questions is not yes, or there is a lack of fulfillment of a special client request, then revisions take place to make them so. 

In publishing, the Content Refined team formats the completed content on the back end of your site and adds high-resolution images to complete the portrayed impression to audiences. 

Keyword Analysis

Keyword research is a complex process and varies for different types of sites. The Content Refined keyword research team uses four key metrics to determine the best keywords. For these key metrics, the keyword researcher looks for a monthly search volume of over 500 searches, a keyword difficulty score under 30%, high cost-per-click values, and a low average for the competitor’s domain rating

A list is put together for you of suggested keywords and article titles that you might consider using for your content or that Content Refined envisions using in the content they provide for you. 

If you decide to use only keyword researching services through Content Refined, rather than content creation, they give you an actionable plan that lays out article topics, the titles for them, related keywords, and a complete analysis of your current site. 

The Writers Use Planned and Purposeful Writing

When you purchase an article package from Content Refined, you pay for the use of experienced writers that consider every aspect of an article on top of keyword usage. 

Along with making an article sound interesting and easy to understand by the age range of the target audience, other aspects reflect upon the writing tone that is most appropriate for the target audience, predictions on related topics or questions that the reader might have after reading about the main topic question, and what search engines seek when ranking search results. 

Anyone can write an article, but only experienced SEO content writers can combine these aspects with keywords and organize it in a way that not only makes sense but is more likely to rank higher with search engines. 

Every segment of the writing process is premeditated and planned out to be as efficient as possible. It is all about maximizing the value of your content. 

Software and Resources

One piece of software the writers and editors use is Grammarly, to confirm they are using proper grammar and sentence structure, which are just as, if not more, important than SEO factors and keywords. 

SEMrush is another resource utilized by Content Refined. In the final stages of content creation, they use SEMrush to track SEO metrics and top-ranking keywords of your website and how it is performing. 

With it, they can obtain information about traffic and analyze it to see how they can change the tone of an article to appeal towards certain areas of traffic that are common. 

For upgrades and refreshing content, MarketMuse is the primary resource, which is an AI Content Intelligence and Strategy Platform. 


Upon browsing the content creation packages and how the Content Refined process works, you may have become interested in receiving a quote for the content you need created for your website or at least having a conversation with someone that can further explain their service to you.

To email the business manager or owner of Content Refined, visit the Contact Us page on You can also schedule an appointment or get started right away by selecting one of the article, upgrade, or keyword packages on the Content Services page. 

For a package that is all-encompassing and provides you with help along every stage of content marketing, stick with the article packages.