Authority Website Income

My Authority Site Now Has a Page Rank of 2 – Do I Care?

When my site was exactly 2 months old on Oct 8 a Google Page Rank(PR) update occurred and my the PR became a PR2 – Is this good, bad or does it even matter? PR used to be a key metric that websmasters talked about but most people have now come to realize that PR on its own means nothing. But what about my site, it’s 2 months old and is already a PR 2 – do I care?

The simple answer- yes I care what my Page Rank is and here is why…

To me PR for a new site is a reasonable indication that the backlinking being done to the site is being viewed positively in Google’s eyes. If I had been using a lower quality backlinking strategy like creating spun articles and sending them out to thousands of low quality blog network sites I would not have a Page Rank of 2.

Google wants to present relevant authoritative content to searchers and typically the higher the PR the more authoritative a site is in Googles eyes.

But it unfortunately is not that simple. Page Rank is correlated with website success but it does not cause website success. Difference between correlation and causation.

PR is a correlate for Website success but does not cause it!

Now there will be many people reading this and saying its BS “PR doesnt matter at all” but the truth is the average PR for the top 100,000 Alexa ranked sites is greater than the 100,000 to 200,000 ranked sites. I would take income, traffic, opt ins, quality links, comments, social shares  (in that order) over having a high page rank.

Are there other metrics that are a better measure of authority?
PR is just one metric that can be used to measure a sites authority. In addition you can consider some alternatives to get a rough idea of your sites authority…

  1. MozTrust
  2. MozRank
  3. TrustFlow
  4. Social Media Impact

How Do You Improve Authority In Search Engines Eyes?

There is very little debate about this answer. Get links from authoritative websites. There are a few ways to do this but the way I have focused my efforts on is Guest Posting.

page rank infographic

page rank infographic by ZippyCart

What About You – Do You Care About Your Google Page Rank?

About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

Leave a Comment:

Quinn @ Cubicle Free says November 26, 2012

Hi Jon, Getting PR or MozRank is good but it is a bit simplistic and many people place way too much importance on it. As an example, it does not take into account any penalties that may be applied to your site. You can have a PR6 and very little traffic for the keyword terms you are targeting. Your PR will not go down when you get the penalty. At least that is what happened with my PR5 and PR6 sites. That said, congratulations – it is a metric that you are headed in the right direction! Quinn

    Jon says November 27, 2012

    Good points Quinn! I didn’t touch on the penalties apply to your SERP not your PR so a high PR site doesn’t make you invincible from Google. PR 5 & 6 those are some pretty established sites! Its too bad they got penalized!

    Financial Samurai says November 28, 2012

    Quinn, I’ve got a couple PR5 sites and their traffic is literally 1/5th or less the traffic of my PR4 site.

    PR doesn’t seem to matter for traffic, and traffic is key!

      Jon says November 29, 2012

      “traffic is key” absolutely – traffic and income are definitely the key stats to be looking at! Interesting regarding your sites.

stalyn says November 27, 2012

Interesting. Some sites been online for years and they can’t even get a page rank of 1.

    Jon says November 27, 2012

    Stalyn, I have several sites that never got off PR0…most of those were low quality sites that didn’t deserve to. Once you move up the value chain and start getting some links from “real” sites PR seems to follow quickly. But more importantly so does the traffic.

Matthew Allen says November 29, 2012

I guess I care a little about PR, but like Sam said above, traffic is what really matters. Some advertisers will only consider a site if it is above a certain PR level.

After the last PR update, my brand new niche blog already had a PR1 with only 7 articles posted! Probably only 5 or 6 articles at the time of the update.

    Jon says November 29, 2012

    I wasn’t aware of advertisers caring about PR, I figured they just cared about traffic. I guess if I ever go down the private advertising road I will care about PR more.

David @ Website Buddha says December 6, 2012

As long as my websites are not PR 0 or 1, I don’t take too much stock in page rank. I have the same impression as you, that it’s an indication as to if you’re on the right track or not with promotion.

    Jon says December 6, 2012

    Thanks for stopping by and commenting David, it really is for the most part just a vanity number and decent indication of being on the right track with Google.

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