Chat GPT as a Keyword Research Tool: Case Study

ChatGPT can be an invaluable tool for keyword research. Its machine learning and language models give it the power to uncover great keywords that can be used to optimize SEO. We’ve seen some creative and innovative examples of how Twitter users have been able to use ChatGPT for this purpose. 

Today we’ll dive deeper into how ChatGPT can help you with keyword research and showcase the potential of the AI-powered platform.

Different Types of Keyword Research and Analysis

There are several ways to identify which keywords best suit your website. You can use keyword research and analysis to help you determine the right terms to target. 

Keyword Discovery: This technique involves figuring out the most popular and relevant terms your target audience uses. 

Competitor Analysis: Analyzing the keywords used by your competitors can help you determine which terms they are targeting. 

Search Volume Analysis: This method estimates the number of searches for a particular keyword or phrase. Keyword Difficulty Analysis: This process helps you determine the difficulty of ranking for a particular keyword or phrase. 

Long-Tail Keyword Research: Long-tail keywords are longer, more specific, less competitive search terms. Identifying these terms can help you create more targeted content. 

Keyword Clustering: Keyword Clustering involves grouping related keywords together to create more targeted content.

Can Chat GPT Fulfill Your Keyword Research Needs?

Typical keyword tools like Keyword Planner, Ahrefs, and Semrush are powered by huge databases that can be used to help you find the best keywords for any given topic. With these tools, you can explore related keywords or even longer-tailed keywords that contain your initial keyword search.

ahref-keyword

These tools likely use a combination of algorithms that can comprehend your search query and its related concepts, as well as data that reveals what people are searching for. Combining these two elements, these tools can provide you with the most relevant results with data.

ChatGPT, unlike traditional keyword research tools, utilizes natural language processing (NLP) to comprehend the meaning behind your query and suggest related keywords. This means it can provide you with a different type of suggestion, but it also means that it’s limited in the sense that it doesn’t have access to data from actual searches. 

Despite the fact that AI is limited when it comes to providing you with Data, it still can help you with keyword research and analysis by skipping the work you need to put in to find those keywords and phrases relevant to your target search term. In addition, it’s handy to find and filter your keywords as you want just by sending a custom prompt to the AI and having your data set ready within seconds. 

Let’s take a look into how Chat GPT fits into different types of keyword analysis and research needs:

1. Discover New Keywords

ChatGPT is an incredibly versatile tool for keyword discovery. All you have to do is ask it for relevant keywords. You can then narrow your keyword search with audience specifications or add filters to your query. 

For example, you want to find out long tail keyword keywords related to copywriting. You can prompt it like “Make a list of keywords related to ‘copywriting‘ that one might search on Google.

copywriting-tips-chat-gpt

Now that you have some major keywords, you can find some long-tail keywords targeting beginner copywriters. The prompt goes, “adjust this list of keywords related to ‘copywriting’ with beginners in mind.

copywriting’ with beginners in mind

Again, suppose you want to follow the programmatic content approach by duplicating the keyword style and changing the variables according to your need. In that case, Chat GPT makes this entire process looks effortless. 

For instance, you can ask the AI to {Make a list of keywords by changing the state name for all states in United States ‘Best Copywriting Agency in California’}, and it will give you the exact list you want without you having to look for all the state names as the variables.

programmatic content

When brainstorming new keywords, Chat GPT is among the top tools even though it misses out on one key component, volume, which SEOs use to determine the keyword’s worth. 

It’s faster than most of the mainstream keyword research tools in finding out keywords and is highly flexible, and has great room for your creativity.

2. Competitor’s Content Analysis

Unfortunately, ChatGPT does not let you just input a competitor’s URL into a tool like Ahrefs to get a list of keywords they are ranking for. The only way to do a competitor analysis is to feed the text from their page into ChatGPT and ask it to identify the keywords.

This sounds like time-consuming work, and the output would still not be accurate. In addition, you will miss out on metrics like keyword competition, volume, and current trends. 

Regardless, you can still use ChatGPT to extract a list of long tail keywords from a selected text like this example; you can ask the AI to make a list of 20 long tail keywords from the following text: “{copied article}.” I know it sounds like a lot of work, and some tools can do it much better than Chat GPT, but Chat GPT is not a dedicated keyword research tool either.

We copied a full article about a streaming application called Kodi from a random webpage, and chat GPT gave us a keyword list that was not really impressive on what we wanted to find out: 

keyword-check

So we asked if Chat GPT could recheck this. The revised list is actually pretty impressive and closely related to what we gathered from Ahrefs and Semrush on this topic.

revised keyword extraction list

It would not be worth your time to use Chat GPT for competitor analysis. Instead, you should stick to the traditional keyword research tools because they offer more valuable information. In addition, this process is quite time-consuming, and keep in mind that there is a limit to the amount of text you can copy and paste at once before ChatGPT gives you an error message.

3. Search Volume Analysis

ChatGPT (March 14 version) can provide you with keyword volume estimation from Google Keyword Planner. Although Chat GPT is not designed to provide this kind of information, you can ask the AI to provide you with a set of keywords with their respective volumes and competition data. 

It looks like Chat GPT can access or read data from Google keyword Planner; although, when I asked the AI about geotargeting it indicated that the data represents Global search volume, which is what we will cross-check shortly.

If you ask, “Can you provide me keyword volume and competition data for 10 long tail keywords related to this term {Copywriting}” – here’s what Chat GPT gave us:

copywriting

When I attempted to verify the keyword volume and competition using the keyword planner, I found that the data didn’t exactly match what ChatGPT provided. 

We’re not entirely sure how ChatGPT is obtaining these keyword volumes, but it’s possible that different tools and algorithms may yield different results. Similarly, the competition data didn’t match my findings on the keyword planner, but the competition information corresponded for certain countries.

keyword verification on Google Keyword planner

4. Long Tail Keyword Research

You may have noticed that I requested the tool to generate a list of “long tail” keywords, and it delivered exactly that. However, it’s important to note that the accuracy of these keywords in terms of matching real-world search queries from people cannot be guaranteed. 

Nevertheless, the tool provides a lot of relevant output that you can actually use to guide your content creation process. You can instruct the tool to help you write and piece together information during the content creation time based on the keywords it suggests.

In that case, Chat GPT is a faster and easier solution than other keyword research tools just to find some potential long-tail keywords and blend them into the content so your output is more relevant if we consider content creation with AI support. 

To find long tail keywords about any topic, you have to pass the prompt as “make a list of {count} long tail keywords for this term {your term} where minimum word count per keyword is 5”, setting up word count as a filter here to avoid shorter keywords.

And here’s what we got:

5. Keyword Clustering

When grouping similar keywords or phrases into clusters based on their semantic relevance or topical similarity, Keyword clustering is the technique to go for. You can create more focused and relevant content around specific themes or topics by grouping related keywords together. 

This helps you to create organized content and a well-structured website that benefits the visitors to find what they’re looking for in the site website. In addition, focused keyword clustering can increase click-through rates across the content because of their relevancy. 

By grouping related keywords together, it becomes easier to identify gaps in your site’s content, making it easier to target new keywords.

Keyword clustering is easy with tools such as Ahrefs and Semrush, but with Chat GPT, it’s faster and has more freedom to tweak it the way you want. For example, you want to create a cluster of informative and commercial keywords and their volume for your main term, ‘Copywriting.’

We asked Chat GPT: “Make a list of long tail keywords for Copywriting and cluster them based on keyword search intent as well as include search volume.”

Make a list of long tail keywords

After we provided the AI with a list of long-tail keywords related to copywriting, we requested it to present the data in a table format. The table can be very useful in planning your website’s content without manually extracting keywords from various keyword research tools. 

However, it is important to note that the accuracy of these keywords may not be entirely reliable, so it is important to exercise caution when using them as the basis for your content planning.

keyword with table

And YES, you can easily copy and paste the table created by Chat GPT to your preferred text editor or software. This means you can quickly generate any table you need by simply providing the relevant data as a prompt and asking the AI to create the table. It’s that easy!

6. Chat GPT Prompts for Title Creation

Titles are important in case you want to guide your content production team to have a list of Titles per keyword with AI assistance; you have to ask Chat GPT to include Titles that are optimized for SEO and convey the catchiness and content intent.

We asked Chat GPT to add a catchy article title for all these keywords in the same table that matches the keyword in the title.

Ultimate guide to copywriting keyword on chatgpt

There are so many fantastic opportunities to explore with Chat GPT! You can use it to research, plan, create and verify your content production, which is incredible. Of course, if you’re looking to create content using AI, it’s essential to be careful and avoid any issues with duplication or plagiarism. 

That’s where Originality.AI comes in – it’s the perfect tool to protect your content from being detected as AI-generated and prevent accidental plagiarism with other content on the web.

We’re working on putting together a list of prompts you can use on Chat GPT to take your content production to the next level with AI support. So stay tuned to Websiteincome.com to get access to this excellent resource! And while you’re there, check out other articles and information on online business development. It has many ideas and insights to help you build your next idea.

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10 WordPress Plugins for Video Management

If you have a website and want to take it to the next level, then video content is the way to go. It’s great for increasing engagement and keeping your visitors on the page longer than text content. WordPress makes it easy to embed video content with its Youtube embedder or shortcode embed system, but if you want more control, you’ll need a video plugin.

Video plugins make it easier to add videos and offer advanced video controls such as video playback, customization options for video display, and integration with popular video-sharing platforms like YouTube and Vimeo. They can help you create product demos, showcase your portfolio, or simply share educational videos.

If you’re looking for the right video plugin for your website, there are plenty to choose from. This is a list of the best WordPress video plugins explained, along with their features, pros, cons, and pricing options.

That being said, let’s start with what you should consider when picking a video plugin for your website.

What to consider before choosing the perfect video plugin for your site?

1. Consider your goals

Before you choose a video plugin to add to your WordPress website, it’s essential to think about why you want to add videos in the first place. Understanding your goals for adding videos will help you choose a plugin that best suits your needs.

For example, to increase user engagement, you might want a plugin that includes features such as autoplay, looping, or the ability to add interactive elements like quizzes or polls. If your goal is to showcase your products or services, you may want a plugin to add product information or links to purchase pages directly in the video player.

Similarly, to create tutorials or educational content, you might want a plugin that supports closed captions or transcripts or that integrates with a learning management system. Some plugins even offer features like video analytics or split testing that help you measure the effectiveness of your videos and optimize them for better results.

2. Compatibility

Compatibility is great when combining or extending your WordPress’s ability with a plugin. Some plugins might work just perfectly, while others might trigger some issues that can later lead to a drawback in the mid-term where you may have difficulty changing into a different video management plugin. 

This compatibility may come into place with your other plugins, theme code or PHP version. So you need to make sure the plugin you will use is flexible and fits perfectly to align with your project. 

In addition, using incompatible plugins can slow down the website’s performance. To avoid such unsuitability the best way is to test your plugins before deciding to keep one on the site. The testing will immediately identify any potential issue and therefore you have the opportunity to select the best-suited plugin for your site. 

3. Ease of use

We all like easy-to-use utilities, so you must consider a video plugin that makes it effortless to run your video project. You don’t want to spend a lot of time and effort trying to figure out how to use the plugin, especially if you don’t have much technical knowledge.

An ideal plugin will let you manage the videos, such as uploading, enabling and disabling specific video options, providing a user-friendly interface, embed videos from a wide range of networks without hassle through many complicated steps or processes.

Choosing a user-friendly plugin will save you time and allow you to focus on creating great content rather than struggling with technical issues so that you can get the most out of your video content.

4. Features

Features are the tool to achieve your goals, so you must be decisive when considering your plugin’s features. For example, if you want to create a video gallery to showcase a collection of videos, you’ll need a plugin that offers gallery functionality.

Again for adding popups to your videos, you’ll need a plugin that supports this feature. Popups are a great way to encourage users to take a specific action, such as signing up for a newsletter, purchasing a product, watching a relevant video, or suggesting reading another article on your site.

Displaying videos in a slider will require the plugin to provide that functionality. Sliders are great for displaying multiple videos in a visually appealing and interactive way. There are numerous other features, such as customizing video playback settings, adding captions or subtitles, or supporting different video formats you might want to consider while choosing your plugin.

5. Support and updates

You want to use a plugin that is well taken care of and hence receives frequent updates from the developers. This ensures that the plugin remains compatible with the latest WordPress versions and that any potential problems or errors are addressed quickly.

By looking at the latest update and compatibility test with the WordPress version for the plugin you can ensure that it’s well suited for your WordPress environment and secure as well.

A plugin that does not receive frequent updates may indicate the plugin developer is not actively supporting it, and no one to address any issues that may arise, leaving your website vulnerable.

Once you choose your plugin aligned with these criteria,, you can install it on the website and start your video management project from your WordPress.

Top WordPress Video Plugins You Can Try On Your WordPress Site

So now you know what you want to install as a video manager extension, here are our top picks you would love to have on your website. 

Read through the plugins and their features, advantages, and disadvantages and how much they will cost you. Hopefully, you will find the right plugin from this list for your site.

1. Envira Gallery

Envira Gallery is a highly customizable and easy-to-use plugin for WordPress that provides various features to help you create engaging and professional-looking images and video galleries. 

It was first released in 2014 and has since become popular for WordPress users who want to create visually stunning galleries.

Envira

With its drag-and-drop gallery builder, you can quickly create beautiful and responsive galleries without coding skills. Envira Gallery also offers pre-designed templates, a variety of display options, social media integration, and much more to enhance your gallery’s appearance and functionality.

Pros:

  • The plugin includes customizable lightbox popups, which can be used to showcase your images and videos in a sleek and modern way.
  • You can add custom watermarks to your images to protect them from theft or unauthorized use.
  • The plugin comes with social sharing buttons, which allow your viewers to share your galleries on various social media platforms easily.

Cons:

  • The free version of the plugin has limited features and may not meet all of your needs.
  • Some of the more advanced features are only available in the plugin’s premium version, which may require a subscription fee.
  • The plugin may not integrate seamlessly with all WordPress themes and plugins, requiring additional customization.

Pricing:

This is a freemium plugin that you can download from the WordPress plugin repository. If you want to access premium features go for the basic plan that costs about $29 per year up to $299 per year classified into 3 different premium plans. 

The pricing justifies the functionalities available on the plugin and is still an affordable deal you can get for a video management plugin.

2. Video Gallery WordPress plugin

The Video Gallery is a WordPress plugin by Total-Soft. This plugin is user-friendly and responsive. It let people search for related topics and videos on platforms like youtube, Wistia, or other search engines.

You can customize the galleries with 9 different layouts, hover effects, animations, text colors, pagination, and more. It also supports YouTube, Vimeo, Wistia, and MP4 videos, as well as allows you to add custom links for single videos.

Video-Gallary

If you’re looking for an efficient way to showcase video content on your WordPress website, a video gallery plugin is the perfect solution. 

This software tool empowers you to easily create and display video galleries, enabling you to organize your content and present it visually appealing and engagingly. 

Pros:

  • Usually comes with a range of customization options, including different layouts, colors, and styles.
  • May include features like video previews, light boxes, and autoplay options to enhance the user experience.
  • Many video gallery plugins are optimized for performance, ensuring that your website loads quickly and smoothly.

Cons:

  • Some video gallery plugins may require a paid license or subscription to access all features and support.
  • Depending on the plugin, a learning curve may be involved in setting up and customizing your video galleries.
  • If you have a lot of video content, your website may experience slower load times or performance issues.

Pricing:

This is a free plugin to use. If you want additional premium features, you can upgrade to the business plan, which ranges from $15 to $29. You can opt-in for the developer plan for more advanced features, which costs around $50.

3. All-in-One Video Gallery

This plugin allows you to quickly and easily add videos to your website as posts and create galleries optimized for search engines and easily searchable.

This custom video player can play files in MP4, WebM, and OGV formats. It also supports embedding videos from other sites like YouTube, Vimeo, Dailymotion, Rumble, and Facebook. 

This is a feature-rich plugin that comes with a play/pause, timer, progress bar, quality switcher, speed control, volume button, fullscreen button, share buttons, an embed button, download button, subtitles control, autoplay, loop, muted, and preload options, and the ability to embed videos from other sites. In addition, this plugin supports GDPR compliance.

It offers a responsive front end to ensure your video gallery looks great on all devices, to provide a seamless viewing experience to your website, and visitors.

Pros:

  • Easy to use with a drag-and-drop interface for creating and organizing video galleries.
  • Comes with pre-designed templates for quick and easy customization.
  • Includes features such as video previews, light boxes, and autoplay options to enhance the user experience.
  • Optimized for performance, ensuring that your website loads quickly and smoothly.
  • The plugin includes social sharing buttons, making it easy for viewers to share your videos on social media.
  • You can track your video’s performance with the built-in video analytics feature.

Cons:

  • Some advanced features require a paid license or subscription to access.
  • May not be as flexible or customizable as other video gallery plugins.
  • Limited support documentation was available.
  • The plugin may not integrate seamlessly with all WordPress themes and plugins, requiring additional customization.

Pricing:

All in one video gallery is another freemium plugin you can try that comes with additional features, which would cost you $39 for the basic plan, $69 for the plus plan and $149 for the advanced plan comes with unlimited site access, including all features, and premium support.

4. WP Video Gallery

WP Vido Gallery is a cool plugin you can utilize to create and showcase video content with custom layouts, styles, colors, and customization options. 

WP Video Gallery

This plugin makes it easy to stream videos on your WordPress website and customize them to your liking. You can connect your catalog, use your API key or URLs, and pick from different options to organize and customize your video gallery. 

You can also use CSS to customize the gallery further, although you can achieve this by adding CSS on the WordPress customizer.

Pros

  • The plugin is designed to be responsive, ensuring that your videos look great on all devices, including desktop computers, tablets, and mobile phones.
  •  Supports multiple video sources, including YouTube, Vimeo, and self-hosted videos.
  • The plugin allows you to create video playlists, which enables you to group and display your videos in a more organized manner.
  •  SEO-friendly features, such as the ability to add video descriptions and tags to improve search engine optimization.

Cons 

  • Premium plugin, 
  • Not suitable for small websites.
  • It can be slow when loading multiple videos.

Pricing:

The basic version of this plugin is available for free. However, you can get the premium bundles of features within the starter, developer, and ultimate plan that starts from €59 and goes up to €199.

5. FV Player

FV Player

FV Player is a free video player for WordPress that is easy to use and has lots of features, like the ability to remember video position for both guest users and members, built-in video stats, API for custom video fields, AB looped playback for your visitors, improved playlists, and automated checking of video encoding for admins. It’s responsive on all devices.

It has many customization options such as changing the player’s colour scheme and style and adding personalized branding. With FV Player, you can create visually stunning video content that will captivate your audience.

Pros

  • FV Player is a plugin that allows you to embed FLV or MP4 videos into your WordPress site easily. It works well on mobile devices too.
  • Custom start and end screens are built into FV Player, so you can design your own screens to show before and after the video.
  • FV Player doesn’t have expensive add-ons, as all advanced features are included in the standard license. This includes Google Analytics, Cue points, Native fullscreen, Keyboard shortcuts, Subtitles, Slow motion, Random seeking, and Retina ready.
  • It supports Amazon S3, Cloudfront, and other CDNs, so you can easily use it with these services.

 Cons

  • While the basic version of the plugin is free, some of the more advanced features are only available with the paid version.
  • Although the plugin is designed to be user-friendly, it may take some time to learn how to use all of the customization options.
  • Hosting self-hosted videos can require a lot of server resources, so it’s important to ensure that your hosting plan can handle the additional load.

Price

The plugin comes in a free basic version, but if you need more features, paid options are available. The paid version for one domain costs about $75 and is suitable for websites, blogs, or projects. 

The five domains paid version is for developers, groups, or organizations and costs around $195. If you need the plugin for 20 domains, which is ideal for large corporations, organizations, or web hosts, it will cost about $500.

6. YouTube Showcase

YouTube Showcase is a tool that helps you display YouTube videos on your website in a neat and organised way. It is easy to use and customisable. 

YouTube Showcase

It also has features that allow you to change the size of thumbnails and enable WordPress comments on each video. There are two different ways to display the videos – a gallery page and a grid gallery page.

Pros:

  • With its intuitive interface, you don’t need coding skills to use the plugin. You can effortlessly create video galleries and embed them onto your website quickly.
  • Offering many customization options, you can choose from various gallery styles and layouts and even personalize the colors and fonts to match your website’s aesthetic.
  • The plugin is optimized for cross-device functionality to work seamlessly on desktop computers, tablets, and mobile phones.
  • The plugin includes SEO-friendly features, such as adding video descriptions and tags to improve search engine optimization.

Cons:

  • The plugin doesn’t offer advanced video editing options, so you may need to edit your videos elsewhere before adding them to your website.
  • Adding videos to your website can slow down the loading time of your pages, especially if the videos are large or hosted on a slow server.
  • If you embed YouTube videos using this plugin, you won’t have complete control over the ads that appear in the videos.

Pricing:

The plugin has a free basic version that you can use, but there’s also a paid pro version that offers more features. For $99.99 a year, you’ll get features like Drag & Drop Ordering, custom video comments, Advanced Video Galleries, Video Statistics, and many more.

7. WP Video Lightbox

This plugin allows you to easily add videos to your WordPress site, which can be viewed in an overlay display when clicked. It supports videos from YouTube, Vimeo, iFrame, and more and is also compatible with iPhones and iPads. 

WP Video Lightbox

It has various options, such as allowing autoplay, adjusting the animation speed, and changing the opacity.

This plugin allows you to embed a YouTube video into a lightbox on your website, ensuring it is secure and private. You can use either a shortcode or HTML code to show the video, and it will automatically get the thumbnail for you. It also prevents suggested videos from being shown at the end of the video.

Pros

  • The plugin is user-friendly and doesn’t require any coding skills to use. You can quickly and easily embed videos onto your website using the plugin.
  • You can customize the look and feel of the lightbox to match your website’s design. 

This includes the option to choose different skins and styles for the lightbox.

  • Easily create and embed video galleries on your website with the plugin’s user-friendly interface.
  • Customize your gallery with multiple styles, layouts, colours, and fonts to match your website.
  •  Enjoy seamless cross-device functionality on desktops, tablets, and mobiles.

Cons

  • While the plugin offers some customization options, it doesn’t have as many features as some of its competitors.
  • WP Video Lightbox doesn’t offer a free version, so you’ll need to pay to use it.
  • Some users have reported compatibility issues with certain WordPress themes and plugins, although these are relatively rare.

Pricing: 

You can download this plugin from the WordPress repository for free.

8. Videopack

The Videopack plugin allows you to easily upload videos to your WordPress Media Library and create a player to embed, with various options to customize the appearance and functionality. 

Videopack

This one lets you create video galleries, and if you have an optional FFMPEG installed, you can generate thumbnails and automatically select video resolutions. Additionally, you can purchase an add-on to add advertisements to your videos.

Pros:

  • The plugin supports various video platforms, including YouTube, Vimeo, and Dailymotion.
  • The plugin generates custom thumbnails for your videos, allowing you to choose the best image to represent your video.
  • The plugin is designed to be user-friendly, even for those without technical knowledge.
  • The plugin generates SEO-friendly code that helps search engines to index your videos and improve your website’s search engine ranking.

Cons:

  • It doesn’t offer a lot of video editing options, so you may need to edit your videos elsewhere before adding them to your website.
  • Adding videos to your website can slow down the loading time of your pages, especially if the videos are large or hosted on a slow server.
  • The Video Embed & Thumbnail Generator plugin is designed specifically for WordPress websites, so it may not be compatible with other website platforms.

Pricing:

The plugin is free to use, but if you want to add advertisements to your videos, you can do so with the Videopack Ads premium add-on. You can purchase this add-on on the Add-ons tab of the Videopack Settings page or on the Videopack website. It costs $5.99 per year, or if you want to use it for a lifetime, you can pay $24.99.

9. Easy Video Player

This plugin allows you to easily embed MP4 videos into your website, with responsive video for a better user experience on mobile devices and HTML5 video compatibility for all major browsers. 

Easy Video Player

You can customize the video player with classes and use the MediaElement player or the default WordPress video player. It offers autoplay, loop, muted options, and poster images. It is an AMP-compatible plugin. 

The plugin is simple to set up and configure, allowing you to embed videos quickly.

Pros

  • The plugin includes a customizable video player that you can use to display your videos on your website. You can change the player’s colors, add a logo, and more.
  • The video player is designed to be responsive, automatically adjusting to fit different screen sizes and device types.
  • You can embed your videos on your website using various methods, including shortcodes, HTML, and JavaScript.
  • The plugin includes built-in analytics that allows you to track how often your videos have been played and how long people have watched them.
  • You can use the plugin to protect your videos from unauthorized access by setting up password protection or IP address restrictions.

Cons

  • The plugin doesn’t offer a lot of video editing options, so you may need to edit your videos elsewhere before adding them to your website.
  • The Easy Video Player video plugin is designed to work specifically with WordPress, so it may not be compatible with other website platforms.
  • Adding videos to your website can slow down the loading time of your pages, especially if the videos are large or hosted on a slow server.

Price

The plugin is free, but there are additional add-ons available for the Easy Video Player plugin that can make it work even better on your website. 

One of these add-ons costs $29.99, and it will create a clean player with a media element template. With this add-on, the player will load without a control bar background, giving your website a sleeker look.

10. Wonder Video Embed

WonderPlugin Video Embed is a handy and user-friendly plugin for WordPress users, allowing them to quickly add videos to their posts, pages, and sidebar widgets. 

Wonder Video Embed

It supports YouTube, Vimeo, Wistia, iFrame, and self-hosted MP4/WebM video formats. It is compatible with mobile devices, tablets, and all major web browsers such as iPhone, iPad, Android, Firefox, Safari, Chrome, Opera, Internet Explorer, and Edge. 

Additional features include a lightbox popup, auto lightbox popup on page load, and auto close video popup when the video ends, making it suitable for use with the Gutenberg editor.

Pros: 

  • WonderPlugin Video Embed is easy to use and set up, making it perfect for anyone who wants to quickly and easily embed videos into their WordPress site. 
  • You can embed videos in posts and pages, and it supports both self-hosted and externally hosted videos. 
  • It supports popular video sites like YouTube, Vimeo, and Dailymotion, so you can easily embed videos from any of them. 
  • You can customize the look and feel of your embedded videos with custom colors, sizes, and other settings. 
  • It is mobile-friendly and responsive, so it looks great on any device. 
  • The plugin is regularly updated with bug fixes and new features, so you can always stay updated with the latest version. 

Cons:

  • There is no free version of the plugin, and the cost of the plugin can be a barrier for some users. 
  • It does not support live-streaming videos. 
  • It does not have an analytics feature, so you cannot track the performance of your embedded videos.
  • It does not support video playback on mobile devices.
  • It does not offer a wide range of customization options.

Pricing:

The plugin is free, but you can upgrade to the pro version of Wonder Lightbox. This version comes in three options: Standard, Multiple, and Unlimited. The Standard version costs $49, the Multiple version costs $79, and the Unlimited version costs $149. When you upgrade to any of these versions, the watermark will be removed, and all limitations will be lifted. You’ll also receive support and updates for one year. 

The number of websites you can use the plugin on varies depending on your chosen version. The Standard version is limited to one website, the Multiple version can be used on up to five websites, and the Unlimited version can be used on as many websites as you want.

Additionally, there’s a Wonder Mega Bundle that includes all 10 premium Wonder Plugins: Wonder 3D Carousel, Wonder Audio Player, Wonder Carousel, Wonder Gallery, Wonder Grid Gallery, Wonder Lightbox, Wonder Popup, Wonder Slider, Wonder Tabs, and Wonder WooCommerce Quick View. This bundle costs $99 for the Standard version, $159 for the Multiple version, and $299 for the Unlimited version.

Conclusion

In this article, we have discussed a variety of excellent WordPress video plugins available to help you display videos on your website. Whether you’re looking for a lightweight plugin with basic functionality or a feature-rich plugin with a wide range of customization options, there’s sure to be a plugin that meets your needs. 

Before making a decision, consider the pros and cons of each plugin and evaluate which features are most important for your specific use case. With the right video plugin, you can enhance your website with engaging and informative video content that will keep your visitors returning for more.

I hope that this information has proven useful to you. Thank you for taking the time to read and consider it.

Additional posts you can read:

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  2. 5 Best WordPress Speed Optimization Services You Can Hire
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Free SEO Tools You Should Not Miss In Content Marketing

I’ve found that I work most efficiently and quickly on my websites when I have the appropriate tools at my disposal. It’s truly remarkable how much of a difference a good tool can make and how much more time it takes to complete a task without one.

Considering this, I have put together an extensive assemblage of the foremost SEO tools that are available for free and can be employed in your content marketing strategy. These tools serve diverse purposes, are incredibly swift and user-friendly, and are accessible for free. Having personally utilized each of these tools, I can assure you that they indeed streamline your work process, taking care of several facets of your content sites simultaneously.

Here are the 14 best free SEO tools I recommend to enhance your content marketing efforts. I hope you can find at least one or two (or perhaps even more) that can be of great use today.

Unlock Your Content Marketing Potential with These Free SEO Tools

1. Ahrefs Webmaster Tools

With Ahrefs Webmaster Tools, you can easily verify your website and conduct a comprehensive audit for over 100+ technical SEO issues. Not only does it identify problems, but it also provides useful suggestions on how to rectify them.

In addition to identifying areas for improvement, the tool also suggests ways to enhance your internal linking, which can significantly boost your search engine rankings.

Moreover, this tool enables you to monitor your website’s organic keyword rankings and track who links to your site.

In the free version, there is a limit of 5,000 crawl credits per project per month.

2. Ahrefs’ SEO toolbar

The Ahrefs SEO toolbar is a convenient and free extension available for Chrome and Firefox users. It helps to identify broken links, trace redirect chains, and highlight nofollow links on any webpage. 

Additionally, the toolbar generates an on-page SEO report that includes essential elements like the page’s title, meta description, word count, headers, hreflang tags, and canonicals. These features allow for faster and more efficient page analysis.

If you have a paid Ahrefs account, the toolbar provides access to important keyword metrics such as search volume, CPC, and keyword difficulty within the SERPs, making it even more useful for SEO analysis.

The technical and on-page SEO features on this tool are available for free, but to access SEO metrics within the SERPs, you will need an Ahrefs account.

3. Google Alerts

Google Alert is a free online tool that allows you to monitor the web for specific topics and receive email notifications when new content related to your chosen keywords is published.

By setting up a Google Alert, you can stay up-to-date with the latest news, trends, and information related to your interests, your brand, or your competitors. You can customize your alert to show specific sources (like news sites or blogs), choose the frequency of notifications, and specify the type of content you want to receive alerts for.

For example, if you want to keep track of news articles that mention your brand, you can set up a Google Alert for your brand name. Whenever a new article is published online that includes your brand name, you will receive an email notification with a link to the article.

4. Exploding Topics

Search engine optimizers (SEOs) frequently focus on topics with high search volume, but this approach typically means targeting topics that are already popular. However, what if you could discover and target topics that are about to become mainstream just before they hit the big time?

This web-based tool identifies and tracks emerging trends and topics across various industries and categories. It analyzes millions of online conversations, searches, and social media posts to identify patterns and detect new or growing trends that are gaining popularity.

The platform provides insights into various topics, from technology and business to health and lifestyle, and delivers comprehensive reports on each trend, including information on its history, current status, and future projections.

Exploding Topics is particularly useful for businesses and marketers looking to stay ahead of emerging trends and capitalize on industry opportunities. By leveraging the data the platform provides, you can stay ahead of the curve and make informed decisions about where to invest your time and resources.

5. The Hreflang Tags Generator Tool

If you have a website that caters to different countries or languages, it’s crucial to set up hreflang tags correctly. These tags help search engines understand which version of your site to show to users based on their language or location. 

With this generator, there are no limitations when it comes to generating hreflang tags for your site.

To get started, simply enter your website’s URL and select the language and country of the URL. The tool will then create the appropriate hreflang annotations for your site, saving you the trouble of doing it manually. 

This way, you can ensure that your site is easily discoverable and accessible to users from all over the world.

6. Google Mobile-Friendly Test

The Google Mobile-Friendly Test tool is a free online tool that allows you to test whether your website is optimized for mobile devices. This tool analyzes your website’s design and structure to determine if it is easy to use and navigate on mobile devices such as smartphones and tablets.

When you enter your website’s URL into the tool, it will check your website’s mobile responsiveness, load time, and overall user experience. It will then provide you with a report that tells you whether your website is mobile-friendly or not.

If your website is mobile-friendly, the report will indicate that it is optimized for mobile devices and meets Google’s mobile usability criteria. However, if your website is not mobile-friendly, the report will highlight the issues that must be fixed to improve the mobile experience.

7. Whitespark’s Google Review Link Generator

It’s a tool that’s designed for business owners to make it easy to generate a direct link that takes customers straight to their Google review page.

This tool simplifies the process of getting reviews on Google by providing a direct link that can be shared with customers via email, social media, or any other communication channel. When customers click on the link, they are taken directly to the business’s Google review page, which saves them time and effort trying to find the review section.

It also allows you to shorten the review links for them to be easier to share on social networks.

8. Originality Ai

Unlike many other text detection tools, Originality AI is a paid service, but it offers a few credits for trial use if users download its Chrome extension. It is popular now, helping people to accurately distinguish text produced by GPT 3, GPT 3.5, and ChatGPT. It provides a percentage score indicating the likelihood that humans or AI produced the text.

For those who hire content writers or plan to buy sites from Flippa, Originality.ai can be a valuable tool. As a professional blogger, you know how crucial it is to publish original content. This tool can help ensure that AI tools do not generate the content submitted by writers and that the sites you want to buy are not using AI-generated content.

Using Originality Ai, you can easily detect AI-generated content and scan your entire website for AI content and plagiarism with just one click. This tool can be a lifesaver for those who want to maintain the authenticity and originality of their content.

9. Copyscape

Using Copyscape, you can identify any duplicate content that may hurt your website’s SEO and take the necessary steps to improve it. 

It will find out if the content on your blog post or website appears anywhere else on the internet. All you have to do is enter the URL of the post or website you want to check, and Copyscape will show you a list of matching results.

However, one thing to remember is that the tool only shows you the top 10 results. So if there are more than 10 results, you might need to do some additional digging on your own to find out where else your content appears or go for the premium version.

10. SERP Robot

The SERP robot tool allows you to check where your website ranks on search engine results pages (SERPs) for specific keywords or phrases.

It simulates a search engine query and displays the results in a list, showing the ranking position of your website for each keyword or phrase that you have specified for a particular region. By using With the SERP robot tool, you can track your website’s search engine rankings over time and see its performance compared to your competitors.

In addition, you can view Google’s SERP results in real-time from different locations as well as the top 10 results.

11. Google Search Console

The Google Search Console offers valuable insights into how the world’s most popular search engine evaluates your website, and you must already be aware of this.

You can use it to identify and address technical issues, review essential SEO metrics like clicks, impressions, and average ranking position, and submit sitemaps for optimal search performance.

If you prioritize other search engines, such as Bing and Yahoo, you can also consider using their search consoles. 

Although, the tool’s scope is limited to displaying a small number of technical SEO problems, along with the top 1,000 organic keywords and top 1,000 backlinks.

12. Ahrefs’ Backlink Checker

The free version of Ahrefs’ Backlink Checker has its limitations. It only displays the top 100 backlinks to a website or URL. 

However, it also provides valuable information such as the total number of backlinks, referring domains, Domain Rating (DR), and URL Rating (UR) where applicable. 

You can leverage this tool to identify potential link-building opportunities by entering your competitor’s website without having the premium version of Ahrefs.

13. JSON-LD Schema Generator For SEO

If you want to have complete control over how your reviews, events, organizations, and people are displayed in Google’s search results, you can create a custom schema code using this Schema generator.

Once you have the code, simply copy and paste it into your website. The next step is to use a structured data viewer tool to ensure that the implementation has been done correctly.

You don’t have any limitations on using this tool.

14. Schema Markup Validator

You can use this tool to check your page schema or custom schema generated using tools like JSON-LD Schema Generator. It could be an alternative to what the Classy schema structured data viewer tool does.

It is designed to check whether the structured data on a web page adheres to the schema.org vocabulary, a collection of schemas that webmasters can use to markup their pages in ways recognized by major search providers like Google, Microsoft, and Yahoo!.

When you enter a URL into the tool, it analyzes the page’s HTML code to identify any schema markup and provides a detailed report of any errors or warnings detected. The tool also highlights the specific lines of code where issues have been found and provides suggestions for fixing the errors.

Compiling a comprehensive list of free SEO tools can be overwhelming, considering the vast number of options. To simplify this process, I’ve handpicked a selection of tools that have proven valuable to me in my portfolio and here at website income.

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Chat GPT for Content Marketing (Use Cases)

ChatGPT is an Inspiring artificial intelligence tool that can make your life much easier. According to Nerdynav, ChatGPT is being used by 100 million users every week. It can be a valuable tool when it comes to content marketing, and Chat GPT definitely can assist you in upgrading your productivity.

Despite having some major limitations to match its hype in the media, ChatGPT is quite impressive, at least as a product very much a work in progress. Its generation capabilities are particularly useful.

So ChatGPT by your side, you will be able to craft an e-mail copy effortlessly, dissect customer data, to prepare your marketing plan to drive conversions and boost revenue.

Let’s take a look at how you can use ChatGPT to improve your marketing strategies and upgrade your content production. 

1. Brainstorming content ideas:

Finding new ideas for content is a challenging aspect of content marketing as a whole. Generating fresh and engaging ideas that fit into your website niche will attract and retain an audience can be difficult, which makes it challenging.

So you can ask your AI assistant to find out ideas that are relevant to your site. OpenAI excels at generating numerous ideas once you give it a single concept as input. Its technology is based on predicting the next word in content, which makes it highly skilled at expanding ideas once you have given it a starting point.

For example, if you have a site that discusses mobile apps, now you can ask the AI what industries can be benefited from using mobile apps.

What are the top 10 industries that can benefit from using mobile apps”.

Now ChatGPT has covered industries that we have not touched on in our blog topics. This can be really helpful to expand your website’s content reach and fits well for programmatic SEO, which we will come into later.

Brainstorming-content-ideas

Then you can split the main ideas into sub-ideas to follow a top-down design before finding out low competitive keywords for each sub-category you can cover on your blog.

When I ask ChatGPT, “Can you provide ideas of categories related to app in Food and hospitality industry,” it gives me the type of apps we can talk about in the food and hospitality industry.

chat-GPT-test

2. Upgrade existing content:

People are hyped about using ChatGPT to generate tons of content, but we overlook that one of the most impactful ways to utilize this AI tool is to enhance the existing content and tailor it to a specific audience. 

We have previously discussed how to find content for upgrades, how it can help you stay in the competition, and how many SEO agencies leverage this strategy to boost site traffic and overall conversion without crafting content from scratch. 

ChatGPT has incredible potential to elevate what you already have because you are providing enough input for it to play with and use its intelligence to upgrade the overall output quality.

You can ask ChatGPT to upgrade certain phrases on your posts: “explain the following for better understanding: [paste the text].”

Here’s what I get.

upgrade content using Chat GPT

In this instance, the AI statement may appear disconnected from the prior discussion; however, utilizing ChatGPT as your helper, you can experiment with various approaches to arrive at a clearer and more comprehensive explanation.

3. Accelerating content creation while reducing expenses

Copywriting is the most obvious way of using Chat GPT in digital marketing. Using the typical Chat Open AI website, you can produce tons of content which should significantly reduce your content production cost.

If you can go one step ahead, you have the resources to leverage Open AI API and generate a large number of contents (on a scale of 200+) in just a couple of hours. If you cover an average of 1000 words per article, that is more than 2,00,000 words

There are several options for accomplishing this task. On WordPress, you can install a plugin to generate content and send it to post draft automatically. You can utilize the API to generate multiple pieces of content simultaneously using a spreadsheet for a more innovative approach.

Here’s a basic illustration of using OpenAI API and Google Excel to broaden your content ideas and establish the fundamental components of a comprehensive content collection.

spreadsheet-Chat-GPT-API

4. Writing cold emails enquiring about backlinks

Backlinks still play a crucial role in search engine optimization (SEO) and can significantly boost a website’s performance in search engine result pages (SERP). Backlinks from reputable and authoritative websites serve as a vote of confidence in your website. 

This can add credibility and trustworthiness to your pages in the eyes of both search engines and users.

Although you can’t generate backlinks 🙂 like you generate content using ChatGPT, there’s a way this AI tool will significantly reduce your work creating cold emails. You can use Semrush Link Building Tool to collect prospects and their email address before running your OpenAI API to generate multiple outreach templates for different purposes.

SEMrush-link-building-tool

5. Generate content FAQs

FAQs are an important aspect of SEO. FAQs often include relevant keywords that can help improve a website’s ranking for those keywords. A well-designed FAQ section is a way to provide quick answers to common questions related to your topics. 

In addition, by providing concise and clear answers to common questions, a website may be more likely to appear as a featured snippet in search results. They help expand your content cover, and that may increase the overall authority and credibility of the web pages.

Creating FAQs with chat GPT is fun. You don’t have to dig for questions as the tool gets you the question with a near-perfect answer. You can just ask ChatGPT to create FAQs about certain topics or keywords, and it will come up with a bunch of those. All you have to do is select the ones that make sense to the page contents.

FAQs-by-Open-Ai

6. Easy to Execute Programmatic SEO

Programmatic SEO involves the creation of large numbers of pages for a website using a standardized template and a data set. The pages appear to have been created individually, but they are generated using a systematic process.

The primary advantage of ranking for a large number of smaller keywords with less competition and search volume, rather than relying on a few big keywords. 

This strategy reduces the risk of significantly dropping website traffic if Google changes the ranking for your major keywords. The strategy is similar to a long-tail approach, and it’s like spreading out eggs across many baskets, making it less vulnerable to changes in ranking.

programmatic-SEO
Image credit: milesburke.co

Now, one of the main issues in Programmatic SEO is that most parts of the content remain the same because it’s a template and variable-based approach. That’s a major content duplication issue. 

So by harnessing ChatGPT’s content creation ability, you can generate unique content across the variable matrix just by following what we did to generate the email outreach template.

Once your content machine setup is ready, you have a couple of things to take care of:

  1. Make sure your website’s content is helpful and original.
  2. Check that your website is listed in Google Search Console.
  3. Ensure that each page on your site has unique content.
  4. Build a valid XML sitemap to help search engines index your site’s pages.
  5. Interlink various pages on your site to create a strong internal linking structure.

The most important part?

It is important for you to use ChatGPT ethically and responsibly, ensuring the information provided is accurate and up-to-date. 

Overall, incorporating ChatGPT into a content marketing strategy has the potential to increase your efficiency and enhance the quality of content.

Similar posts:

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How do you find out contents that need updating

Regular ideation and creation of new blog content form a strong content marketing approach. But what about poor-performing and outdated articles on your site? 

Revamping old content can boost your strategy and is a step worth taking. Not every article will drive organic traffic. For every successful post, there may be many others hidden deep in your blog in need of improvement. 

These articles deserve your attention. Revising old articles provides an opportunity to optimize and make them more appealing, which could lead to higher search engine rankings and more traffic. This also diversifies your strategy, rather than relying solely on creating new content.

Having outdated or poorly written content on your website can have a negative effect on your brand’s reputation. When you neglect the quality of your content, it sends a message that you do not value your audience. 

This lack of consideration can then lead to decreased traffic, fewer clicks, and reduced social media engagement. 

A well-crafted, up-to-date, and relevant content strategy is crucial for maintaining a positive image for your brand and connecting with your target audience.

Does updating content help SEO?

The freshness of content has been an important factor in determining the ranking of a website on Google’s search results since 2011

Does updating content help SEO

We all know Google uses various factors, including the date when a document was created, to determine the ranking of search results, which suggests that the date of creation or date of modification of a document is one of the factors considered using by Google algorithm when ranking search results.

The latest and updated information is given more weight by search engines, causing older content to decline in rank gradually. Revising and refreshing outdated pieces conveys to search engines that your content is current, accurate, and relevant. 

Moreover, search engines regularly alter their algorithms, and updating your content ensures you adapt to any on-page SEO modifications that may otherwise negatively affect your performance.

Less time investment, better result: revising an outdated article on your website much is quicker than creating a new one and would probably be able to turn it into top-quality content with an increased possibility of driving organic traffic. 

I don’t mean to say that you should stop creating new content altogether, but allocating time to both activities has the potential to achieve results with less effort.

Again, if audience engagement with your content is a metric Google uses to identify content that has a better impact or probably covers more comprehensive information about a topic, then updating your old content could be the most effective way to improve engagement other than improving site performance, designs, etc. 

Therefore, you can definitely say updating older content positively impacts SEO.

What is your ideal strategy for updating content on a website?

Revising old content can still be labor-intensive, especially for established websites. So you need the plan to identify content that is worth updating and make the best use of your time. Then you will have to figure out exactly what improvement a piece of content needs to perform better in SERP.

So here’s what we do when we are executing a plan to upgrade the content on a certain website.

1. Conduct a quick win content audit

The goal is to identify those contents that are close to being ranked high on search engines. The objective is to find and make slight improvements to the content to increase its ranking and make it more visible to users on search engines.

These are contents you have published previously and doing really great in the SERP by ranking multiple keywords but have not really ranked in the top #1 or #3 positions as you would have loved to.

So a quick win audit will help you find these moderately ranking contents. You can do such audits via Ahrefs by checking the organic keyword’s position for your website. But there’s another way I would like to include here:

For this method; you will need your site connected to the Google search console. If you have not done yet, check this guide. After a new connection, you might have to wait a couple of days for GSC to pull data from your site and populate their search performance dashboard.

For others who already have the search console collecting data for your site, open Google search console > go to search results.

Then make sure the search type is selected as web and the query tab is selected just below the performance graph.

search console filters

Now, if you enable the average position filter it gives you the most updated avg. SERP position data for the queries in all countries. You don’t have to look at the overall average position number but look at the position data for each query to get an idea of pages that are ranking for those queries.

Average position filter

Here, what we want to do is add a filter to positions where the position value is greater than 3. This will give you all the keywords with an average ranking below 3 and then you have a list of high-performing keywords to optimize for where your pages are between position 3 and 15 or you can pick 20 as the range to consider content as closely ranking.

find contents that are between 3rd  to 20th position

Now you have a set of keywords with average ranking data for a particular date range, but you don’t know if your pages are likely to rank even higher in the coming days without needing an update.

So it would be better for you to compare a particular date range, for example, the current 28 days’ data to the previous 28 days’ data, which should provide you with the direction of ranking those pages for particular keywords.

Select date range

As long as the position difference is in (-) means that your page has improved its position in SERP. Sometimes when the position in the previous day range is 0 means the page was not indexed for that particular query. 

Thus you can filter and analyze pages that are ranking between 3 to 20 positions for top query and are not improving or losing their rank; you can select those pages to your update queue. 

Check for position difference.

Again, you will have to consider the amount of traffic these keyword brings in so you can enable the click and impression stats to see if a particular page is worth updating for the given query or not. You can always play with these data to collect your most update-worthy pages for the next batch.

2 – Find out contents that used to do well

In this method, the goal is to concentrate efforts on finding out and enhancing content that previously performed well in search engine rankings. 

Content performance may stop its growth and start declining over time as search engines it’s no longer provide relevant information or competing content on the same topic has surpassed it. This is termed Content Decay, as it refers to the decline in ranking and decrease in traffic for a specific keyword.

You can find and analyze these contents by using a two-step method. First, you will have to identify such content via Google analytics >  Behavior > Site Content > All Pages report. 

Analytics comparison

Once you find the content that has dropped in terms of pageview performance from a previous period (In the example above, I’m using just the previous 30 days, but you should be covering at least a year or two based on the content’s age)

Now that you have the set of low-performing or decaying content, you can use the page URL and inspect it on Ahrefs to find out the organic keyword’s performance and consider whether to update that certain page. 

Ahrefs position check

What to focus on when you are updating content?

The process of updating content begins by identifying which content needs improvement. 

After this, a plan of action needs to be formulated to execute these updates. I would follow these 5 steps to create a better piece of content:

  1. Make sure to check that the content remains relevant to the user’s search query and meets their expectations. It’s important that the content’s purpose and focus match the user’s intent behind the original search. This ensures that the updated content continues to provide value and meet the target audience’s needs.
  2. As part of updating the content, you should include more in-depth and comprehensive information and details about the topic. The aim is to provide a complete and thorough understanding of the subject matter to the reader, making it a valuable resource for them. This will increase the relevance and usefulness of the content, potentially boosting its search engine rankings.
  3. You should be focusing on improving the content in a way that makes it unique and noticeable. The goal is to make the content stand out among similar content on the same topic, making it more appealing and attractive to the reader. This can be achieved through various techniques, such as using visuals, adding interactive elements, or providing a unique perspective on the topic.
  4. Next, you should focus on updating the content to reflect current information and removing any information that is no longer accurate. This step helps maintain the accuracy and relevance of the content, which could positively impact its search engine rankings.

Once your new content is ready, you can publish and share the document on social platforms by letting them know that you have newly updated content on a particular topic that is highly searched on search engines that might be worth looking into.

This is an overview of the strategy I personally follow to update the content from time to time, and it has been a promising tool for the overall growth of my primary website portfolio.

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