I have occasionally had posts on here over the years that reflect my evolving thinking on business and business strategy.
Today’s post I want to reflect on what I have learned over the last 2 years, as I shifted much of my focus to adbank and blade – then came back to do a deep assessment on the health of the other businesses.
This was a unique opportunity for me because I got to come back to some parts of the business with what felt like cold eyes- and really review what was working and what was not working. What businesses stood the test of time, what businesses improved and which ones got their asses kicked!
The only projects that survived/thrived were ones that had a manager in place or were boring/evergreen businesses (either SAAS or content).
What does this mean for the future of my online businesses. Here is how this review impacts my plans moving forward by business type…
The key takeaway is that boring is sexy when it comes to long term stable success!
This is not a unique insight and one that is supported by the most successful conglomerates for many decades.
Berkshire Hathaway does not need a lot of introduction. Many people know the basics of how Warren Buffet and Charlie Munger applying a relatively unchanged set of investing principales from Omaha have outperformed pretty much everyone over the last 50+ years and grown it into a monster with them becoming 2 of the wealthiest people alive.
I have long been a fan of everything Berkshire Hathaway and Warren Buffet, I highly recommend reading The Snowball, Warren Buffet and the Interpretation of Financial Statements and Berkshire Beyond Buffet along with his annual shareholder letters.
The key takeaways we can apply to online businesses is a focus on
Constellation Software is a relatively unknown Canadian company that doesn’t make a lot of noise but has achieved phenomenal results (over 1 decade of stable 30% annualized return on invested capital). They focus on boring low churn B2B SAAS businesses. To get a real sense of the business I recommend the 10 years of president letters (here). The CEO and CFO did a deep dive looking at the high performing conglomerates and shared the insights in the 2016 and 2017 letters which were very telling.
The 3G Way, Dream Big and True Power (tougher to get through) all provide a great insight into the management system and culture behind 3G Capital.
Another similar company to these above many haven’t heard of is ESW Capital (great story in Forbes here) who share many of the same traits but is arguably the most centralized out of the list.
What do all these high performing companies have in common…
Hopefully this honest assessment of what businesses struggled, which were able to stay stable and which ones thrived is useful. The similarity of the traits the businesses that thrived shared with the example companies is very telling.
I look forward to continued sharing on what is working and not working across all my projects.
Summertime is around the corner. For me this usually means long weekends at the cottage, outside activities with my wife and kids- like hiking, biking and boating and also just some general vacation time. I’ve always been an outdoorsy guy so the summer is a great time to recharge and reap the benefits of our area, especially since it doesn’t last too long here in Canada!
Although the down time is really nice, it unfortunately has come at the expense of some of my businesses- especially the ones that are relatively low maintenance and are easy to fall off my radar. I’ve had a long history of taking my foot off the gas pedal during the summer when it has come to my content sites, which for some sites has lead to irreversible traffic declines and lost revenues!
Over the years I have noticed a consistent decline starting in or around June and July which coincides with the beginning of summer. If you’ve been reading my blog for a while, you’ll know I’m a guy who is pretty data oriented and systems focused- so this predictable decline is annoying to me. What’s more annoying is that it is entirely my fault. If I had just taken a little bit of time to get in front of my content strategy and systematized the content creation process then I could have saved myself (and my sites) the hit that we ended up taking.
Take a look as some of these screenshots- none of these sites have recovered fully from these declines!
So what are my takeaways for this year? I’m going to get in front of my content creation strategy and systematize the content creation and publishing on my money sites so that I don’t even have to think about it this summer while I’m taking some time off. I’ve leveraged my team at Content Refined come up with a great plan that they will execute over the next 5 months so that it’s completely hands free for me.
Take a look at my spreadsheet for all of my money sites for the summer! I’ll quickly use one of my sites as an example to show you what I’ve done. And hey don’t steal my Keywords! 🙂 I’ll give you this sheet or free at the bottom of this article so that you can create your own plan!
Figure out how many articles you want published on a monthly basis. For this particular site, I have steady traffic already and am just looking to maintain. I figure 6 articles per month at 1000 words each will be sufficient in keeping the momentum I need around this size of site.
The Team at Content Refined has engineered my site and separated it into the pillar topics. This is to make sure that every section of my site will get some content throughout the summer. They’ve picked the keywords and assigned the month of production to each
Search Volume and competition are super important when it comes to picking keywords that will predictably rank on search engines. The gold standard that Content Refined uses is searches above 500 per month with a competition of under 30% are most likely to rank top 10!
We leverage other tools such as marketmuse to pull the average content score and the average word count that we should be targeting for each article. This way the writer assigned to each article knows how long it should be and what kind of content score we expect when we run it though marketmuse. If an article exceeds the average content score it is more likely to outrank the competition !!!
I’ve opted to have the team at Content Refined deliver these on a monthly basis and update the spreadsheet accordingly. Alternatively I could have had these articles created all at once and then scheduled out on a weekly basis. The team is pretty flexible and can work with your budget and needs.
Now I’ve got my summer content plans ready to go and a system in place to make sure that my content creation strategy doesn’t fall off the priority list. I’m really stoked that I got in front of my content marketing goals for the summer and I think this will help avoid the trend. So what are you waiting for?
Download my spreadsheet for free: https://docs.google.com/spreadsheets/d/1DjC0ir8UqigcXwa-nJrPTt2Mz2UPG_Vqk_Psy0PWz64/edit#gid=0
To have your summer content strategy taken care of, visit https://www.contentrefined.com/summer-special/ and have a chat with them on how they can do this for your sites!
Hey everyone. The Content Refined team recently released an article and a few videos about how they perform content audits for their clients.
Today I’ll summarize 3 of the most important takeaways from their study that you can apply today to your site!
This feature is great because you can clearly see which pages you need to be maintaining. So you can take the top 5, or 10, or 50 (depending on your site) and keep them updated. Change to the current year, update with new resources, add some new content, etc.
2. MarketMuse can be used to assess your content gaps and flesh out existing content.
In this example you can see how they’ve typed in one phrase, ‘content marketing service’, and all kinds of related phrases have come up. This can act as a high-level overview to show that if you’re talking about a content marketing service, you need to be mentioning all these other things.
I’ve been really happy with MarketMuse for functionalities like that. You can go into more detail with it to get more actionable insights, but even the high-level stuff like this is awesome.
3. Auditing your competition’s content for ideas
Even without SEMRush and MarketMuse, you can get some good insights into your content needs by looking at your competitors. It can be as simple as some basic research:
Chances are you’ll have some work cut out for you at the beginning. You’ll need some long-form content about the major topics in your niche just to start out. Then you can branch off from there.
The gals at Content Refined can help you out if you have questions.
Book a call with Madeleine here: https://contentrefinedmt.youcanbook.me/
Email her at firstname.lastname@example.org
Or jump ahead and purchase a content audit here: https://jonhaver.zaxaa.com/o/9664490654241/3.
Once you sign up, either Madeleine or Laura will be in touch with you within 24 hours.
Leave your comments on quick tips for website/content audits. Always looking to hear feedback from you guys because I know you have some awesome experience.
With every business I operate, we are constantly looking for ways to improve our systems and either make them more efficient or to provide better results. This is no different when it comes to our LightningRank services. For each Lightningrank service, we rely on expired domain tools to help us fulfill our services, and in the past, we have used Register Compass, but more recently we have switched to Spamzilla.
RegisterCompass was great over the years but it’s more expensive and I find the usability of the program to be a bit harder. When taking a 3 hours period, with Register Compass we would find about 5-6 quality domains, however with Spamzilla since we have started using it, we have been able to find double that amount in the same time period on average.
We have been using this tool for just under a month and since then our team has loved it and has been able to be more productive with it, so we wanted to show you some of the cool features that go along with it. If you are interested in building out your own PBN or having us do it, using our improved system, you can take a look at this case study we did a few weeks ago.
The filter section is great. It allows you to customize exactly what you are looking for down to the Topical Trust Flow you are looking for. Another feature I really like is that you are able to select the anchor text language, which helps to quickly eliminate thousands of spammy domains.
If you have a particular set of filters you like, you can also save the preset so it’s quickly usable the next time you go to find domains as well.
Once you are searching for domains, the look and feel of the dashboard is very user friendly. You can quickly see the Topical Trust Flow categories under the Maj Topics heading which allows you to easily look for domains that are in the niche you are looking for.
You also have the ability to click on the number in the TF column and it will bring up the MajesticSEO screen where you can dig deeper and look at the backlinks. The one thing I don’t like is that you can’t move the headings and arrange them the way you want them to be arranged, but it’s pretty easy read the headings that it’s not a big deal.
If you are looking for domains for either building out private blog networks or you are looking for a money site domain, this tool is a fantastic tool to have and it comes at the fraction of some of the other tools in the space.
Today Content Refined turns 2.5 years old and Maddie has recently shared a BIG post about the journey!
Read about the entire journey here – Content Marketing Company
Plus they just had a video produced to help people learn more about Content Refined…
In this post I want to share 3 lessons I have learned from my position (idea identification, initial system architecture and assembling/stewarding the team).
In the summer of 2016 Maddie joined my team with the mandate of systematizing the content creation process for my portfolio of sites. She killed it!
From that effort we decided to launch Content Refined as a content marketing company.
I documented that launch when I announced it in this post – https://authoritywebsiteincome.com/content-marketing-strategy-launch-business/
It grew incredibly well, achieving 10% week over week growth for the first few months.
There have certainly been a fair number of challenges/opportunities and in this post I hope to share from my perspective what the 3 most significant lessons were.
For everyone that reads this site they know I LOVE systems. Systematized business processes and systematic solutions to problems are core values for the business.
However, despite the engineers desire in me to build a system that doesn’t require great people to run it never happens. Great systems allow great people to execute better.
As I significantly shifted my focus in 2017 to adbank my core businesses needed to be managed and any business where there was a manager responsible for running the business did well. However any business that was solely dependent on a system went off the rails.
Maddie grew the business, Laura managed it while Maddie was on mat leave and I have had limited ongoing involvement. No system could have been built to adapt to the changed and achieved what the team has achieved!
Content Refined has been a great business with significant initial success and very solid longer term performance. But as with any recurring revenue business that is non-essential, churn is the enemy!
Trying to keep growth moving while fighting churn is a never ending battle and can be very unmotivating.
Sometimes even solid months feel like this…
For anyone who ever wants to dig more into recurring revenue business models this is the best article on any subject ever and it focuses on metrics – https://www.forentrepreneurs.com/saas-metrics-2/
Congruent has been my favourite business word for awhile. Ensuring the people, value proposition and systems are all aligned congruently is critically important.
Building that congruence around the set of strengths that makes you unique and focusing on it has been where our biggest successes have come from and also, when we drifted, where our biggest failures occurred.
For Content Refined, the effort around data analysis (to determine what tools/metrics give our content the best predictive ability to perform well in Google) has been very rewarding. Trying to broaden and sell other services where our set of strengths didn’t align didn’t get off the ground in a significant way (for example, an email marketing service to existing clients).
Being accountable for results and not just words, as a content marketing company that uses data (and the thousands of articles we’ve already published) to continually refine what is working now, is what has Content Refined clients loving the service.
I hope my view on the 3 key lessons while stewarding the growth of Content Refined has been useful.
If you have any content marketing needs be sure to book a free call with Maddie or Laura… they often share some pretty incredible and specific to your site insights on those calls! You can book here if there is availability.