You don’t need to wait 3-6 months to make money like other new builds. Since these are sites from my own portfolio, they have been making reliable money for a few months. This means that when you buy the site, you are already going to be making a return from day 1. These sites are also already ranking for hundreds of valuable keywords.
Over the last few years, I have dabbled in the e-commerce space and have owned a few different stores. Although finding things to sell takes a bit of digging into, the return can sometimes be substantial if done right.
With the eCommerce business being the fastest growing market projected to hit 4.058 trillion in sales in 2020, many have been stepping into this industry but get stuck along the way in various aspects, one being how to boost their sales. Just like Daren DeMatas rightly said, “Building an e-commerce business takes more than choosing a brand name, writing product listings, and starting to sell products online. Even the best business ideas can flop…”
This is something I have at times struggled with, and continue to work on to boost the revenues of my stores over the different quarters.
In the e-commerce industry, consumer habits change continually, and this is the reason why methods that once worked soon become obsolete. In other words, to continually gain new customers and generate sales, you just have to keep up with new trends. There’s no magic to it.
Having studied and analyzed the dynamics of the business and have used my connections to connect with some of the best in the industry, I have come up with easy and practicable tips that will help you boost your store sales.
Whether you’re entirely new to E-commerce or have been in the business for years, the tips I have shared here will hopefully work perfectly for you.
Here are 5 smart ways to boost E-commerce store sales:
Simplifying your checkout process eliminates the friction associated with the “wear and tear” of potential buyers.
This practice is arguably one of the easiest and effective ways to boost E-commerce store sales. In fact, one company recorded about $300 000 000 increase in sales right after simplifying their checkout process. What did they do? They simply provided people with the option to check out as a guest.
Popular E-commerce sites like Apple, Nixon, Amazon and a few others use this tactic to greatly increase their conversion rate. You can see how they have done that comprehensively here. I love the way Catalin Zorzini, Founder of ecommerce-platforms.com, has grouped these great sites up and explained every single step they’ve taken to set their checkout page right. He gives fantastic advice on what you should and shouldn’t do, for example he states, “one of the most common reasons for basket abandonment is forcing users to register their details before they checkout”. He then discusses how you can go about fixing it. I can hardly recall a time I’ve worked on a checkout page without making reference to his post for inspiration.
One of the most common reasons for basket abandonment is forcing users to register their details before they checkout.
Catalin Zorzini Ecommerce-Platforms
These are really important tips to keep at the back of your mind at all times. Try them out on your store, and you’ll experience a rise in sales.
Ask top level sale killers to put their arms up, and you’ll surely find resubmissions or automatic redirects sticking its arm highest. Less than a handful of customers will go ahead to restock the cart on your store once there’s a redirection and they lose their items. To avoid such situations, be sure to maintain a smart cart that will save customer items whether they navigate away from the cart or mistakenly follow a link out of the checkout page. While this may seem too ordinary a task to make any difference to your store, I consider it one of the easiest ways to boost E-commerce store sales.
Not too long ago, Frank, a friend of mine asked me to help him take a look at his Shopify store. He complained of a decline in sales he had started to notice shortly after improving the mobile experience and adding extra products to his store. Immediately, I suspected the problem was from the new product categories he had added. I did some little tweaks here and there, and sales climbed up again. He had created the problem of choice unknowingly!
“Choice,” is a straightforward expression of free will, and customers love when they can find this expression. However, making too many choices available for customers could reduce sales. In fact, according to analysis carried out by Shopify: offering more products for sale will often get more people to visit your store but will cause very few to buy.
Well, you don’t necessarily need to take down your extra products if you already have them up. Simply sorting the products well enough to reduce the complexity associated with choice over a variety will boost your e-commerce store sales. Just categorize your products “seductively”. This tip worked for Frank, it will definitely work for you too.
Email marketing is one of the most reliable and profitable ways to boost your E-commerce store sales.
It can be simple or complex (not difficult) depending on what E-commerce marketing strategies you apply. For example, you can simply get across to people who abandoned their shopping carts and get them to buy.
On the one hand, it could go as complex as preparing and putting out several campaigns that will work closely together to greatly improve sales. All the same, the aim remains to build trust with existing and all potential customers. Whatever be the case, there’re some great Email marketing apps you can use to make certain processes easier and smoother.
What we will look at here is the simple approach to growing your E-commerce store. To accomplish this, you need to have emails of people who have previously bought items from your store, or that are likely to buy.
If you already have an email list of customers (probably provided during the checkout process), that’s great! If you don’t (maybe because you’re new to the business), we’re still good but you’ll have to start by building a list. Here are 3 ways you can get people on your email list:
So, once you have got the email list, the next thing to do is sell the people on the list! Here are 2 ways you can go about that.
If you plan on cross-selling, I recommend you start email marketing them a week or two after they buy a complementary product.
However, keep the words of Darren DeMatas on e-commerce marketing common pitfalls where he advised, “once you build a list of potential customers, resist the urge to blast them with generic sales promos!”, as this could turn them off. Darren offers a pretty detailed roadmap on the use of email marketing to boost sales on his website, be sure to check it out.
Once you build a list of potential customers, resist the urge to blast them with generic sales promos!
Darren DeMatas EcommerceCEO
Have it in mind that upselling takes a little more effort to close than cross-selling, as it requires some more convincing. You’ll definitely need some knowledge on building customer loyalty if you plan on upselling your customers.
In any case, these two methods will help you reduce abandoned carts, and go on to record fresh sales. However, as mentioned earlier, there’s more to Email marketing than I’ve discussed within the few lines above. If you’re looking to have all the nitty-gritty of Email marketing in your fingertips, there’s no better place to go than Ecommerceceo.
Most people have crossed out the idea of boosting sales via paid traffic from their to-do list based on negative stories they’ve heard. Stories of how people have spent loads of cash on paid traffic without getting any ROI. And frankly, paid traffic can be very expensive and yield you no result, but only if you’re going about it the wrong way.
If you heard of a machine that turns one dollar into more than $1, wouldn’t you invest in it? Paid traffic is such a machine, and you should invest in it. The reason lots of people lose their money through paid traffic is that they go all the way in without testing the waters!
What do I mean by “testing the waters”? I mean spending little amounts of money running several campaigns to see which one makes the most hit, and then spending more on it.
“Spending anything within $20 – $50 on each ad variation is considered OK”
While running the campaigns and multiple ad variations, monitor the metrics to see which of them brings in the highest numbers. Once this is found, kill the rest and invest more in the winning campaign. This way, you will find boosting your E-commerce store sales more affordable and profitable.
That said, one other thing you should pay attention to while utilizing paid traffic is proper targeting. With advanced tools on great advertising platforms like Facebook, for instance, you can target people who are more likely to buy.
For example. Let’s say you sell T-shirts with stars from the TV series, Game of Thrones printed on them, and you want to run a Facebook ad to increase sales. The best thing to do is to target people who follow and like pages related to the TV series. The chances of selling are bound to be higher since the set of people already have an interest.
If your ads get to the right audience, there’s a higher chance of getting more bang for your bucks. You can generate tons of sales on your E-commerce store from Facebook ads, but there’s a lot to learn.
I love finding and trying out new ways to boost E-commerce store sales, skyrocket returns and build quality relationships with customers. And of course, ecommerceceo and e-commerce-platforms are two sites that help me achieve these.
I’ve tried out, and continue to use every tactic mentioned in this post extensively, and they work perfectly for me. If you put them to good use, they will work for you too.
Whether you’re entirely new to e-commerce, or you’ve been in the business and your sales are stalling, the way out is to try new tactics. Good thing you’ve come across this article through which I aim to help you explore practicable and highly effective methods that will increase sales on your E-commerce store.
Hopefully, reading this has provided you with the required skillset to achieve great results, all that’s left now is for you to get started.
Surely, there are several other smart ways to boost E-commerce store sales. Are there some you’ve tried that I’ve not discussed here? Which did you find to be most effective?
Today I want to share something that’s been really useful for us, especially at Content Refined, to make proposals and contracts for clients. We had always done this in a pretty laid back way in the past – we would talk to the client over Skype or Zoom, and follow up with a recap of their needs via email. There might be some back and forth, and then we would send their payment link via email.
We still do some of that, but earlier in 2018 we started using this tool Qwilr to make things a lot more streamlined. One of our Project Managers, Mona, actually introduced us to this tool. It’s basically a drag-and-drop, intuitive document builder with awesome templates to work from. They have their own stock photography too, so you can switch up the backgrounds to make it more suited to your brand. The overall tone looks really hip, clean, and professional.
Now taking a closer look at each of those…
As to be expected, there’s a lot of subjectivity in the world of content creation. Everyone has different preferences for writing requirements, format and style of articles, publishing needs, etc. So this overview is a great way to let our clients know exactly what we do (and what we don’t do).
Full overview here:
This has been great to send out to people who have shown interest in our services, or who want to refer us to a colleague. It looks professional while detailing everything. Plus they’re directed to Laura to email any questions/hesitations or to book a call.
We do a lot of custom work for people who have particular requirements that differ slightly from our standard process. We’ve also started working on more long-term contracts for our clients, like 6 or 12 month commitments. So this sort of proposal is perfect for those as well.
They have an option where you can add an ‘accept’ button and/or a signature requirement at the end of the document for contracts.
We’ve been pitching the content upgrades more over the last few months, because it’s an offering that not many other content marketing companies are doing (especially at this level) so it really sets us apart. Then we started doing personalized cold outreach, so whoever was sending out the emails (Laura, one of the other Project Managers, or a Sales Rep) would have a proposal customized to them; it would include their bio, their contact info, and their booking link. Again, this is just a nice, professional, streamlined way to keep everything looking consistent with the Content Refined branding.
I’m not an affiliate or anything for Qwilr. I just wanted to share it with all of you guys because it’s been a great solution for streamlining some of these documents and proposals for us! What do you guys use to send out proposals and contracts, etc.? Let me know in the comments!
As Henry Ford once said: “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”
In this post, I go into detail about my continuous learning (lots of room for improvement!). Over the past 4.5 years I have listened to hundreds of audible books (have 300+ books in my audible). When a student at Nebraska State asked Bill Gates and Warren Buffet the superpower question, Gates answered, “Being able to read super fast.” And Buffett echoed him, adding, “I’ve probably wasted 10 years reading slowly.” To help with this, I often listen to my audiobooks on 2x speed so that way I can use the time I have to read these books more efficiently. It takes some time to get used to that speed but once you do it really helps get through books quickly.
Each month I like to pick out 5 books to read for that month . Sometimes I don’t get to all 5 but it helps when I finish a book to have another one lined up as sometimes it can take a while to choose one to read.
I also believe books are a great way to provide training for team members. I often recommend for them to read a book and then discuss at our weekly 1:1 on the key takeaways from it.
Since I tend to listen to quite a few audible books, I have a VA create and update a spreadsheet each month of my favour books with a link to cheat sheets to go with them so I can remember what I have learned from each book.
The practice of going back and looking at the cheat sheet for a critical book has been an efficient method of increasing retention on key books.
Here are a few of the books I like along with their synopsis.
Here is the spreadsheet I use to keep track of my favourite books and a the summary of each for me to brush up on… here.
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. I think of this as the hand-hand self defense for negotiation… best to set things up so these skills are not needed
Napoleon Hill, America’s most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth. By understanding and applying the thirteen simple steps that constitute Hill’s formula, you can achieve your goals, change your life and join the ranks of the rich and successful.
My recent new favourite is Traction! It feels like a combination of EMyth Revisited plus Scaling Up. Great for smaller companies looking to achieve high performance!
Continuous learning through books is about expanding your ability to learn by regularly upgrading your skills and increasing your knowledge. I never really have time to sit down and read so I solved this problem by listening to my books when I am in the car (without the family) or on long bike rides. There have been many great lessons that I have learned from these books that I have applied to my companies from the way the organization is made up to simple strategies we use when executing projects.
If you are a big reader/consumer of knowledge do you have any hacks for increasing retention?
It’s been a while since we’ve had a post like this. Your opportunity to join the team!
Over the past couple of months we’ve been sharing some more info about Content Refined. That business is in an interesting place right now, because we’re 2 successful years in and can now really find some solid footing for the future. We’re always trying new marketing initiatives, which will continue as we keep growing and building.
What we are most excited about is scaling a unique strategy to identify our ideal audience and a new offering we have already seen substantial product/market fit with!
We are seeing a lot of success and scalable potential in these Pareto Content Upgrades, which is what I went into detail about a couple weeks ago. I won’t go fully into the details again, but it’s really beneficial for clients to have their existing content worked on and improved for consistent and higher rankings. So we’ve developed a B2B-focused service offering based on that need. This high demand, systematized through our processes (which are proven to be effective), will allow Content Refined to continue to scale in the field that we know best: content marketing.
We’re at the point now where we have the processes, we have a system worked out, but we need help to scale. We are looking for someone to fulfill an enterprise-level sales role for this offering. So, if you want to get involved, or you know someone who would be awesome for this position, please check out the job description below and send a note to our acting Business Manager, Laura Day, at firstname.lastname@example.org.
ContentRefined.com is a growing content marketing company (HQ in Collingwood, Ontario, Canada) specializing in results-focused content marketing.
We are accountable to our clients for results and not just words!
Our unique focus on using data to predictably create content that will perform well for our clients is an exciting opportunity for an enterprise/B2B focused digital marketing sales rep.
We are looking to capitalize on recent success with a new system/offering and aggressively grow the business.
The role we are looking to hire for is an outside sales rep to take a proven strategy and grow it.
We look forward to hearing from you if you think you might be a fit!
Please email your resumé and cover letter to Laura Day at email@example.com.