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July Income Report

Any month we are able to hit our targets is a good month.

July was a month where it felt like a couple businesses plateaued and a couple were able to break free from previous plateaus to new heights.

Summer is in full swing and I was able to get away a couple times for 2 canoe trips in July. On a conference call while in the middle of the woods was a fun time.

It was also the first time I was able to take my 4yr old son on a Canoe Trip and he had a blast!

I am in a constant battle for balancing speed and control… for some projects, I like to step on the gas while others need a little more infrastructure built up to handle the growth.

Thoughts on Team Building:

A VERY large amount of my time in July and Aug has been on thinking about building my team and when to hire locally or remotely.

One critical thing I have decided is…

Hire in house for culture fit / ambition / work ethic / raw intelligence AND pay for skill sets on the open marketplace. What I mean is I would rather have a hard working ambitious, intelligent great cultural fit who never heard of SEO then a poor fit that has all the skills. All the “skills” in this space can be purchased on UpWork.

Below is my income and business report for July…

Hopefully, this post will shed some light on how I build/operate my online business and gives you some useful insights. There are plenty of areas for improvement in my business and I try to highlight these as well!

Hope your summer is going well and your business is growing J

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

 

Key Successes

  1. Portfolio Earnings – There were a handful of sites that really showed substantial improvement in $/visitor.
  2. BrandBuilders – Continued product/market fit is evident and we are having a lot of fun helping the team Andrew has built grow the business.
  3. Content Plan – It has been too long but I finally have a solid content plan/schedule for AuthorityWebsiteIncome.com.

Key Failures

  1. High Potential Low Probability – There were a couple projects/deals I put some effort into that had great potential but ultimately nothing came of them.
  2. Facebook Ads – Similar to last month I had another failure trying to get some paid traffic working to one of my services. My thinking has shifted that I now just need to hire an agency or specialist to handle this for me. If you know anyone that is a killer with paid traffic please have them email me.

 

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

 

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

July Update – It is tough to understand the performance of this site right now with the number of 301 building blocks I have applied to it plus some spikey articles.

  • Traffic = 15,071
  • Earnings = $97.53

  1. Buy 1 Site Per Month

July Update – One little AdSense site purchased and one small productized service business purchased. I will be talking more about the one soon enough (some people may have already received an email about that story).

  • GOAL = 1 New Website Purchased
  • ACTUAL = 2 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Desire a simple/efficient/non-invasive sales process (no option is easier to sell to)
  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

 

  1. Scalable New Site Creation Strategy adds $5k to Portfolio

July Update – Although it doesn’t really show it there has been some good progress on increasing the earnings per visitor on several properties associated with this scalable new site creation effort for the year. Traffic continues to move in the right direction and I need to still substantially improve the earnings for several more properties.

  • Traffic – 53,202
  • Earnings – $276.52

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

July Update – The portfolio performance doesn’t look way better then other months but for the first time in about 6 months we had a month I was satisfied with in terms of our efforts showing clear results. Looking forward to continuing to improve the performance here!

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

July Update – A “perfect” month… no missed posts and me and my team put a lot of effort into trying to provide as valuable posts as possible!

  • Plan = 5
  • Actual = 5

  1. Systematic Promotion of my Content and Building of my List

July Update – No Progress

  1. Increased Intelligence with Email Automation

July Update – No Progress

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

May Update – 12,456 which is lower than I would like to see! Need to continue to push

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

July Update – Seeing the team come up with procedures without me prompting them and it being fundamental in everything we do is starting to pay off. We are seeing a new problem where the rate of procedure creation and the organization of those SOPs is not where we need it to be.

 

  1. LightningRank.com – Quality and Efficiency Improvements

July Update – This is moving into becoming a new offering that will open up natural link building to even more people! We are continuing to see great results for clients on both the Done For You PBN and UseMyPBN service.

Visit LightningRank.com for Link Building Services!

 

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

June Update – A weird billing nuance where anyone who signed up on the 31st got billed on the first showing up in July vs June has this number a few thousand less. CHURN is the enemy of any growing recurring subscription business! For us we were experiencing some awesome growth numbers but with a big push last month and then some normal/happy customer churn we have seen this growth slow.

  • Planned MRR = $23,313
  • Actual MRR = $27,919

Visit ContentRefined.com for Content Marketing Services!

  1. BrandBuilders.io Structurally Well Setup & New Offering Launched

June Update – Achieved – The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

 

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • July Update – Distribution received – always a good month when we can do that!
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • July Update – Continuing to perform well and need to setup for SOLID Q4!
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • July Update – Waiting to sell out of stock and then kill entity (first failed FBA project)
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • July Update – Performing okay… not where we want it!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • July Update – Despite pushing heavy on this business and great reviews it seems to be SLOW to move!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • July Update – One more hail-marry attempt here coming up!
  • ListingEagle.com – Hijack and Listing Suppression Monitoring Service
    • July Update – Steady/boring SAAS business

 

Part 5 – Put Outside Capital to Work Efficiently

July Update – We are working on another larger deal at a discount. The Due Diligence for this one has a little more “hair” on it then we would like!

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $11,450
  • Actual Net Income = $53,983
  • 2017 Average Net Income = $47,109

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

July was a solid month… there continues to be a LOT of opportunities on the go and I am continuing to try to best balance everything that is in front of us.

The extra help from the co-ops this summer has been great and their contributions will be missed!

Definitive – Best Keyword Research Tool to Determine Keyword Competitiveness

My last post reviewed how effective MarketMuse was at predicting a piece of contents success in Google.

This post digs deeper into MANY keyword research tools to try and show what tools can help provide us an edge!

So… What is The Best Keyword Research Tool? What tool provides a keyword competition score that gives us the best ability to predict how well an article will do in Google?

 

Analysis Summary – What Tools Competition Score Correlated With a Higher Google Rank

The list below shows the scores correlated with a higher Google Ranking.

Comment 1 – The results surprised me with both Ahrefs and SEMRush underperforming my expectations and LongTail pro overperforming my expectations. I expected SECockpit to do terrible as the competition score it provides I never find to be a reliable analysis.

Comment 2 – The accuracy of this analysis essentially means those top 3 were tied. The margin of error would be larger than the difference between the results.

Based on this analysis I recommend using one of the top 3 tools when identifying keywords to create content for (it is now what we do at ContentRefined.com)! 

This post is going to help with exactly that, giving you the ability to choose the right tool available to give you a competitive advantage in targeting keywords that you can then turn into successfully ranking articles.

There are so many different websites and companies that have or are starting to develop keyword difficulty or SEO difficulty tools. But once you input a phrase and determine the existing competition and window of opportunity what weight should the number or percentage that they provide actually hold.

Previously in “Rank in Google with Certainty” I only analyzed Ferzy, SEMRush, and SECockpit on a very basic level. For this article I expanded that research to include ahrefs, Long Tail Pro, and cognitiveSEO while also including search volume influence (based on feedback from you in my last article).

I have also analyzed competition domain authority, trust flow, headline click-through-rate, and more but look for that to be shared in another post!

 

Now for the Fun Stuff (if you are a data geek!)

Using some articles from my various money site portfolio and all of ‘Content Refined created content, I have been able to compile enough data points to provide some statistical insight into predicting the performance of ranking an article around a certain keyword.

I have broken the 6 different tools into two tiers as the results within the tiers are statistically indifferent.

So here are the results…

Worst Performing Group (Worst Ability to Predict)

  • SECockpit

SECockpit keyword difficulty tool uses a percentage system. Scoring below 30% and as close to 10% while maintaining a reasonable search volume is a typical metric we use. However, with only a moderate correlation of 17% SECockpit has the least predictive tendency of the tested tools.

 

  • Ahrefs

Ahrefs provides an absolute number score out of 100 to determine the difficulty you would encounter to rank for a searched keyword.  While it only held a statistical correlation relevance of 23%, I do like that it provides a suggested required number of backlinks to go with the score.

NOTE – I was surprised by this result, the guys at AuthorityHacker who do great work had found AHrefs tool to be the best when it came to Keyword Difficulty but we found it to not perform very well.

 

  • SEMRush

With SEMRush you get a percentage score out of 100 with being below 70-75% as a target. Still only holding a moderate 25% correlation, SEMRush is the best of the tools found in our 2nd tier.

 

Best Performing Group (Best Ability To Predict How an Article Will Rank)

  • Ferzy

Ferzy is a newer tool on the market and will provide an absolute score out of 100 with varying levels of ratings categories. At a 35% statistical correlation, it offers to be one of the strongest predictors of keyword difficulty and ability to rank of the tools tested.

 

  • cognitiveSEO

cognitiveSEO is new to me and recently came out with a new keyword difficulty and content analyzing tool. Both seem to work great and at a 37% correlation it compares and competes well with some of the more well known tools. The content analyzing tool offers a competitor to MarketMuse at a more reasonable price, but the effectiveness difference is still to be determined…(more to come on this in the future).

 

  • Long Tail Pro

Behold the Long Tail Pro, the final tool analyzed. Coming in with a statistical correlation of just under 40%, it is the most predictive tool but not by much. I was surprised by this as LongTailPro has been around for a long time and I would have thought one of the newer tools would have come out with a better predictor.

 

Question – What if we adjust for search volume?

Monthly Searches ahrefs cognitiveSEO Ferzy Long Tail Pro SECockpit SEMRush
ALL 23.07% 37.49% 35.71% 39.37% 17.31% 24.17%
< 1,000 8.5% 27.52% 28.07% 24.30% 0.57% 19.48%
> 1,000 24.59% 30.22% 30.65% 39.28% 10.43% 19.57%
> 2,500 31.48% 31.68% 35.58% 44.29% 1.27% 29.62%

 

When the varying search volumes for a keyword were separated the results varied little. The three successful tools reviewed before held their ground in being the most successful predictors.

 

Summary

In conclusion, the results shown offer that there is a significant competitive advantage available if you are using the right tool. Ensuring that you follow a strategy of 500-1000+ monthly searches and a low recommended score from the varying scoring systems from tier 1 tools, you can start your content creation process with a stronger chance of ranking well in the end!

But remember, when looking to rank there are so many factors involved that only one step of the process can only provide so much insight and competitive advantage. 

While it is necessary to find good keywords, the rest of the process must be completed at the same level of effort and quality to maintain the opportunity to rank. So combining a keyword difficulty tool with a content analyzer tool, backlink analyzer tool, and so on, is essential to maximize opportunities.

Look forward to an upcoming post where I will wrap up this round of statistical analysis by exploring additional tools and factors that help you rank like domain authority, trust flow, and headline score. Finding out that there may be an auxiliary tool for helping rank could be a difference maker.

Hope you are enjoying these more statistically driven posts!

If you have any questions or ways we could expand on this analysis please let me know!

 

UPDATE – Based on Popular Requests Two Additional Tools Added…

Mangool’s KWFinder had not been used by me or the team until it became the most popular suggested and asked-about tool in the comments. Based on the recommendations I have gone back and completed the analysis to wrap up assessing the various keyword difficulty tools.
KWFinder’s tool assess the keyword on a scale out of 100 while providing a very user-friendly dashboard that provides additional search volume and SERP charts.

 

In my short time using KWFinder thus far I am very impressed with the value. In our statistical analysis the overall correlation was 43% with keywords that have >1000+ monthly searches having a correlation of 41%. The tool provides to have the highest correlation of any tools researched and remains true across various search volumes.
The tool instantly becomes an intriguing option for any level of operation with its variable pricing and added SERP Tracking features. More time spent using the tool will provide more insight but this tool is the absolute leader of all analyzed.

Based on recommendations here is the statistical analysis for Term Explorer keyword analyzer difficulty. Term Explorer provides a score out of 10 to its users that determine the level of competition of the keyword in terms of using the keyword to rank. From our brief analysis, it appears a score below 2.00 is a good number to reference for researching and maintaining below.

Overall the correlation was 28.16% for Term Explorer. A moderate correlation that places the tool somewhere between the 1st and 2nd tiers. It’s ranking scale makes it an attractive tool to operate and its ability to maintain projects and track given keywords regularly.

Rank in Google With Certainty? – Market Muse Review Updated Data Analysis

The “holy grail” we are chasing with our data analysis is being able to predictably rank an article in Google with certainty!

Our vision is being able to say… given a number of metrics for the keyword and article we can produce an article that ranks well in Google!

 

BEWARE!! – THIS POST HAS A LOT OF DATA!

If you don’t like data/statistics and geeking out on analysis I would recommend you skip this article!

 

I have previously talked about MarketMuse and it’s ability to suggest what keywords to focus on and which to use to add depth, all with the idea to create a better article that ranks predictably well in Google!Continue reading

Mortgage Crushing Challenge Update – Deep Dive into My Strategy

For me the mortgage crushing challenge or MCC is a great opportunity to test out some very efficient hands off strategies in an attempt to build up my site.

What is the MCC? The mortgage crushing challenge is a goal we set with our internal team and invited others to join in that results

This post is going to cover…

  • A couple successes people are having with their site!
  • My Exact 3 Part Strategy
  • Results So Far

Special Note – I am very happy to say that a few people participating in this challenge are having a LOT of success!Continue reading

June Income

June was a solid month. Although the results did not hit the target we were still able to push forward a lot of larger initiatives.

In particular, the team has a few big projects that are on the go and we are pushing hard on some larger goals.

The results from this month were a little disappointing! Having been growing nicely and having a string of very solid months back-back it felt like a step backwards when the final results of this month came in. However, when I sit back and look at the overall/absolute results I really shouldn’t be disappointed… but alas human psychology is cruel and regardless of the size of the earnings one key to satisfaction is growth.Continue reading

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