This keyword research tactic can be used for either existing sites or when first starting out with a new site. This isn’t just a one time process, you can do this process multiple times with different competitor sites in order to get the most keywords possible. If you have an existing site, this tactic is great to see what keywords your competitors are ranking for that you aren’t and will show you which ones will be easily achievable. If you are starting off in a new niche, this process will show you if there are a lot of “low” hanging fruit or not. Usually if I am starting off a new site, I like to try and find other relatively new sites (under a year old) as I know its probably easier to rank in that niche if a site thats less than a year old can.
In this tutorial I am going to use http://flashtactical.com/ as my pretend site. So I will need to find another site that is relevant to flashlights. In Google I typed in a relevant term to the site.
I then went through the list and looked at the sites to see if any sites are similar to “my” site. In this case besttacticalflashlights.net
** An alternative way to do this is to go into SEMrush and input your site. Scroll down on the homepage and look for the Main Organic Competitors section and find one in that list that is relevant.
Now that we have the two sites, we need to go to semrush and export the keywords each site is ranking for.
Before we export the keywords, we want to set the keywords search volume we download to be greater than 500.
You want to do this for BOTH the competitors site as well as yours. WE want to do this as we will get rid of any keywords in the competitors list that you are already ranking for so that it will show you only the keywords you are not yet going after.
After you download the keywords, you want to copy and paste the keywords of the client’s site onto a new google doc. Make it one color (ie Blue).
You then want to do the same with the competitors keywords. But make them a different colour ie. Green.
For this step, you will need to install an add-on called Remove Duplicates.
After you download that you will need to highlight column A – > Add-ons – > Remove Duplicate – > find duplicates or uniques.
This will run a system that will remove any keywords “my” site is already ranking for from the relevant site. In this case 32 keywords were similar.
Take all keywords left over from the relevant site (all keywords in green) and run it through SEcockpit.
You want to upload you own keywords so you will click this button:
Once SEcockpit loads all the data, we will filter it so it shows more than 500 searches and less than 33% competition.
Now we will export the list.
Once you have downloaded the list you want to open it up.
You now want to take column D and upload it to a new Google Excel document.
You will need to do the same for column H, I and AD
There you will have all of the important information as to new keywords you can go after. I like to do further verification by plugging it into other keyword research tools as well to ensure it is a low competition keyword that I know I can rank for easily. Here is a guide with a few other keyword research tools we recommend. Although SEcockpit is not the greatest tool, it has great functions that allows us to narrow the keywords down from hundreds to just a few we can look at in other tools.
When you are looking at getting content created, here is a guide on how to write an epic product review. We suggest using MarketMuse to help with the content, the tool will allow you to see what words should be included in your article and the length your article should be.
As always, if you try out this, we would love to hear your thoughts on this process and if there is anything you think we should add!
After many years of getting content created, I have had my team work on getting a great outline on what we expect in our review articles when we send them to our writers. There are many ways that you can create the articles, however, this format is one that I use with my sites as it’s one I see that has had great results in both ranking and click through rate.
The following steps will outline a more in-depth the process of creating a stellar review and getting the results you would expect from including them on your website and other online platforms:
Clients that approach us already know their niche and what products and topics their website and business will be focused on; however, they may have not already completed the keyword research that is needed to come up with the right titles and reviews for their websites.
When choosing which product to review, it is important to fully understand the niche that you will be covering. Keyword research will help to streamline search engine optimization (SEO) and bring in more targeted results, which, in turn, generate improved profits.
Keyword research helps to build up a list of relevant and important topics for the niche. When using a keyword research tool or program, it is likely that you will be presented with an extensive selection of potential keywords that could lead to generating increased traffic and sales. However, you want to narrow down this massive list to a select few keywords that are highly targeted to the particular niche to be presented. It is these keywords that will provide more inherent value for the website and drive more traffic to your website.
When narrowing down the list of keywords, you need to determine how competitive the niche keyword phrases are and narrow down the intended audience; this can be done based on the client or audience and the location in which they feel is more relevant for their rankings.
Once the list has been narrowed down, it can then be customized to more specific metrics. Keywords we select will have over 500 monthly searches and are under 30% competition. The keywords used should be able to generate more sales and should be optimized to rank higher in searches. This is an effective way to determine which products are most the in-demand and the best to be reviewing. If you are looking for some great keyword research tools to help with this process, please read our in-depth review that we did here.
Once the keywords are acquired, there will be a greater idea of what products will need to be reviewed. Once the title has been generated, it is then the time to conduct some thorough research online to discover some of the best coffee makers there are currently available.
Amazon, for example, has countless assorted products to choose from and they already include a lot of the relevant information that will be needed to complete the article. However, it is never recommended to write a review based solely on the information provided on the Amazon link.
Instead, do some research, check other reputable sites, including the manufacturer’s sites, to acquire additional information that may prove to be useful in the product review article.
It is best to limit your reviews to the products that have received the most reviews and most stars. It is easier to find information for these products as well as user-generated testimonials highlighting the specific pros and cons of each—remember that very few products are perfect for everyone.
All the information gathered through the research process will then help create a more convincing, compelling, and accurate review with trusted and reliable information the reader can count on when making a final purchasing decision.
Once you have determined the niche, the keywords, and the title for the review, it is time to find a writer that is up to the task of completing the article. If you missed my article on the best places to hire writers, you can find that here. Take into consideration the type of review that will be written, the purpose the review will serve, and what you want the review to ultimately accomplish.
For the example article of the Best Drip Coffeemakers for At Home Brewing, we are looking for a knowledgeable writer who understands the importance of keyword use and SEO and will be able to research a product thoroughly to dissect its value and key features. The review should be compelling and able to better position the website to be higher up on the go-to list of similar niche websites and it should also attract and entice visitors to visit the page, click on the links, and discover other products and services that the website has to offer.
Providing the writer with a template is a good starting point for the article process so they are sure to touch on each element that is needed to create a well-rounded and complete review article. You can review the template we send to our writers here. For our coffeemaker review, we want to make sure to include all relevant information including the price range, key features of the product, and any pros and cons that there may be. The content should also be in a readable format that is easy to skim.Download the Template We Send to Our Writers!
Long paragraphs will most likely be skipped over by a reader. Rather, smaller paragraphs, tables, and bullet points with appropriate headings and subheadings are an easier and more straightforward way to complete an article. It provides an easy-to-read format that can be quickly read by the potential customer and provides a clear and valuable comparison of each product that they can keep going back to without having to search within a wall of text for the information.
The following is an example of a good template to follow when completing a review article. It includes a breakdown of each section that should be included and provides an easy to read format and layout that will appeal to a reader interested in the product.
Provide a Brief Introduction
As with traditional-style newspapers, the introduction should immediately grab the reader’s attention so they continue to read—headlines sell. The tone should be more conversational, as if you were talking to a friend, and provide valuable information that answers the initial question of the article. For the coffee maker reviews, we are looking for the best coffee makers for home brewing and we are using the article to present this information in a meaningful and valuable way.
Next, you will be introducing the products. For this review article, we provided a link, image, and relevant information of the product in the beginning so the reader knows exactly what was being discussed. We then go on to discuss a few more elements including:
In the first paragraph of each reviewed product, it is recommended to describe the product in detail and describe the results you will achieve from using the product. The paragraph should be short but include all relevant information pertaining to the product that you may not be able to find just through the key features and pros and cons.
Testimonials will typically include the pros and cons of the product and why the user would or would not recommend the product. However, it is best not to be too negative and instead provide a solution to a con or a feature that may help overcome this small downfall.
A helpful review will generally include a small list of pros and cons that include three to five bullet points each.
The following is a representation of how the customer reviews are displayed on Amazon. It provides a mix of one to 5-star feedback that can be used to better determine the product’s pros and cons. It can be used in addition to other research from other reliable sources.
Buying advice can be included following the product reviews or at the beginning to accompany the introduction. If it is placed at the beginning, then the reader will have a better idea of what they should be looking for regarding the products. Likewise, if it is placed at the end, it will provide a refresher and a reminder of what they already read.
For the conclusion, you should write one to two final paragraphs that summarize the content of the product review article.
The summary should be a brief retelling of what was discussed and explain why the review article will help make buying decisions easier. Finally, the second concluding paragraph can include a recommendation section in which a product is recommended based on the reviews.
As you can see from the example article, the format includes the introduction and buying advice, the introduction of each product including relevant information, the name, and the link where it can be found along with general and useful information. We then go into the bullet points of key features and then the pros and cons that can be expected from each product.
The format is repeated for each of the products being reviewed. A good review article will provide between three and five different product reviews to provide the reader with a plethora of information to help with their purchasing decision
A call to action (CTA) is a brief statement at the end of a product review article that engages the reader and invites them to do something. Key phrases can be used for this including:
The CTA will entice the reader to engage in a specific action as directed by the writer of the content and will make a compelling and creative addition to your content. Keep in mind the placement, the design, and the copy of what the CTA says.
There doesn’t have to be only one CTA per article. They can be strategically placed within the article to persuade the reader to continue for more information. In review articles, for example, you can include a “Click Here” CTA that will lead the reader to other information about the product or will provide them with the link they can use to purchase the product that is being discussed.
The design of the CTA should be appealing to the reader and can even be colorful to draw their attention to it. Finally, it should be noticeable on the page and stand apart from the other text.
The text of the CTA should be brief, straightforward, clearly written, and concise. Do not be afraid to be bold and compelling here; you want results and improved sales on the products you are marketing. Make the CTA stand out and serve its purpose.
Once the writer completes the article and sends it back for review, the content can be edited and then upgraded, if needed, using MarketMuse.
MarketMuse is a content planning tool that helps content marketers and content creators maximize the value of the articles they are writing. The article is pasted into the box, the keywords are typed in and the title is included. Once all this information is entered, the content is analyzed to see what changes or improvements need to be made and offers ways in which the content can be upgraded to make it a more thorough and informative piece that will do better in searches.
MarketMuse offers three scores for the content. Under Content Analyzer, you will see the Content Depth Score, Average Content Score Target, and Best Content Score Target. Next to that information, you will find the approximate word count of the content, the average word count target, and the best word count target.
The Content Score will stack the content we have provided against other content that includes related information and will then be able to identify and provide topics that will be the most relevant to the page for the site and the competitors.
It will also be able to show how similar content ranks on search engines and the average word count and content score the other sites have generated. It provides a foundation on which can be built and improved on to produce higher quality content.
For this review article, we were targeted in on coffeemakers so that is what I will put in the space provided
Best Coffee Makers for At Home Brewing
Knowing what kind of images to include and where to get them from can pose a challenge. When looking for images, make sure that they are relevant to the content you are publishing are of superior quality, original, and will appeal to your target audience.
The images for a product review will be of the actual products so the reader will have a better idea of the style and look of the product they are about to purchase. In the case of our Coffeemaker review, other relevant images could include a cup of coffee, a travel mug of coffee, or anything related to the at-home brewing process.
Avoid lower quality images that cannot be correctly sized or appear too blurry. These types of images can actually detract from the quality of the writing. High-resolution images are best and will make an impressive and professional appearance on the site.
Just as you would include a CTA at the end of the product review, the images should also invite a call to action. The image of a steaming cup of coffee may be enough to inspire the reader to crave that cup of coffee, making it more likely that they will read on to learn about the coffeemaker options they can purchase for their own home.
Writing a compelling and informative product review article, while time-consuming, can lead to greater success online in terms of attracting the target market, improving search engine results, and increasing sales generation and traffic.
Hopefully, this article helped highlight the various steps involved in the process from start to finish.
It is never advisable to underestimate the results that can be achieved by writing a detailed product review article. Even statistically speaking, a consumer is less likely to purchase a product if they are unable to read reviews on the item. Reviews are especially practical for online and other web-based sources because the consumer cannot try the product before purchasing. They are relying solely on the information being provided and the reviews.
Readers will look first at the product ratings for various items and will most likely ignore any products that are rated below three stars. They will then click on the product with the higher ratings to learn more about it and then begin to compare the available reviews.
Therefore, a product review article definitely is an essential tool to include in your arsenal when it comes to improving sales, generating traffic, and seeing continued success within your niche.
If there anything you think I missed that should be included in the review post I would love to hear about it!
Most posts on the internet teach you how to create articles, but none really tell you how to take an existing article and turn it into a top ranking article on that topic. We have worked over the last few year to bring you this tutorial by running different tools and monitoring the success and the outcome from those tools. Today we will show you the tools that we believe are the best (and the ones our team uses) in order to get the most predictable outcome.
When we create sites and get content created we never really think too much about going back and fixing or changing the articles. We let it sit and hope it ranks well. Over the last few months, I have had my team at ContentRefined take some older sites, run it through MarketMuse, adjust the content and see how it does. The results have been great! I have found that sometimes if you have an article that’s not really moving in rankings, you add a bit more content and input some of the words Marketmuse suggests, you should be able to find your rankings improve over the next few weeks.
As always, whenever I find something really good, I love to share it with my audience so that they know how to do it too.
There are several tools available that can help successfully upgrade content and provide more valuable and in-depth information. MarketMuse is one viable tool that is easy to use and provides you with a starting off point for what needs to be done.
Step One: Sign into your MarketMuse account with your credentials and you will then be taken to the dashboard where you will see the Content Analyzer tab.
Step Two: Find the article that needs to be upgraded and copy and paste it into the box labeled Content. Type in the title of the article and then go above that and type in the focus for the content that MarketMuse will be analyzing.
When finished, click Analyze so that it can generate your results. The results will show several factors including the Content Depth Score, the Average Content Score Target, and the Best Content Score Target.
It is important that after the content upgrade, it is far beyond the Best Content Score Target. Otherwise more work will need to be done to get it to the place it needs to be for better results.
Step Three: Review the results and then thoroughly read the article from beginning to end. Pay attention to the quality of the writing, how valuable the information contained in the article is, and then look for basic grammar, sentence structure, and word choice.
Do not use keywords as fillers or try to place them where they do not belong. The keywords being used should make sense, fall into line with the article, and not clutter it up with unnecessary words and filler.
Step Four: After filling in some relevant keywords as described above, you can then begin to take a closer look at missing words and missing subjects. You will be able to see if there are any relevant topics or information that should be included that the previous writer of the article may have left out.
Step Five: Begin adding to the word count by covering the missing topics. Even adding just a small paragraph with four sentences to discuss a missing subject can help raise the content score of the article.
Step Six: Run the article through MarketMuse one more time to see what your revised score is after making all the edits, improvements, and additions, and you are ready to send it off.
MarketMuse is just one useful tool that can successfully help you upgrade the article. Another useful tool when working on content upgrades is Cognitive SEO.
REMEMBER – This isn’t about stuffing keywords but about adding valuable/useful topics to the article to help it meet the searchers intent.
CognitiveSEO is another online tool that is designed to help people manage their SEO programs and it has an easy to use and well-designed interface.
Much like MarketMuse, Cognitive SEO will also analyze the content and track the site when comparing it to competitors. It will help provide you with a better idea on why your website and content may not be ranking as high as it should be and why your competitors are rising above you in the ranks.
CognitiveSEO will be able to provide you with the SEO tools you need to help improve and increase your traffic.
Step One: To get started, you will first need to sign in with the proper credentials on the sign in screen.
Step Two: Open the Keyword Tool and Content Assistant and then copy a keyword you have on your spreadsheet and paste it into the keyword tool and content assistant.
Step Three: You will then copy CognitiveSEO Keyword Difficulty and the Average Content Performance to a Google sheet. Then open the article URL in the first column of your Google sheet and copy the title to the title bar and then copy the article content and click Check Score.
Step Four: You are then able to copy the metrics that CognitiveSEO provides you back to your Google spreadsheet and then repeat the steps for the other keywords until you have eliminated all of your Check Score credits.
Each one of these useful tools provide you with what you need to upgrade an article so it rises in the ranks and does better than previously. Each program has different offerings to help with the process and it is up to the user to decide which one is more beneficial for what they are trying to accomplish.
MarketMuse and CognitiveSEO both offer insights into potential improvements that should be made. MarketMuse ranks high when it comes to ease of use, customer support, and overall cost.
MarketMuse helps the user improve search engine rankings with more on-site effort than it does with link building.
MarketMuse also utilizes an easy to read scoring system. When scoring content, it will provide a different color to share with the user regarding the score. Red is bad, yellow is okay but offers room for further improvement, and green is good and is aimed at raising the score as high as it can possibly get without using invaluable or filler content.
It also offers several related topics and keywords that you can use to add content to the article. This can be achieved by adding keywords into the current article and also by adding in an additional content section to cover a keyword or topic that had been missed previously.
CognitiveSEO is another tool that is useful in upgrading content. However, it is not strong when it comes to keyword research. Instead, they are more focused on link building that will help enhance the overall value of the site.
CognitiveSEO offers a wide range of backlink analysis tools to help with link building and the interface was designed to be easy to use. They also offer different SEO management tools to help track the current campaign and any progress that is being made.
CognitiveSEO is also helpful when it comes to tracking your competition and managing the smaller and more delicate details of SEO.
Therefore, you must decide if you want to focus more on keyword research while upgrading your content or would you find increased success if the focus shifted more toward creating stronger backlink tracking and analysis.
As usual, we don’t suggest things without testing the results ourselves first. We had a site that was doing pretty good with traffic and was sitting on the second page/bottom of first page for a lot of quality keywords. So instead of getting a new article creating towards that keyword, we already took an article that was working and ranking well and just improved the content. We were then able to get many of those keywords into the top 3 spots of Google. Also, to be completely transparent, we pointed 10 Use My PBN posts from Lightningrank to those pages as well.
We are now currently executing this strategy amongst many of my other money sites and the return in value has been fantastic.
Whichever program you choose, SEO will always remain an vital component when it comes to website traffic and ranking and the success of your site.
SEO is what attracts potential clients to your website and this is done through the use of important and relevant keywords and phrases that are able to rank highly in search engines. There is a lot of competition so it is important that you rise above and improve your scores.
Organic SEO is an investment that each company should make for some very specific reasons:
As you can see, the world of content marketing online is extremely competitive and upgrading your content is just the first line of defense when it comes to conquering the competition and being able to provide valuable, relevant, and fresh content for your audience.
Utilizing the right SEO tools when upgrading your content can lead to an easier and better way to track data for you or your competitors, can help build your SEO rankings in several different ways, can help improve the traffic going to your site, and can also help to improve your website. If you are interested in having a hands off approach to this, we offer this service through Content Refined. If you are interested you can book a call with our team and we would be happy to discuss your needs!
If you test this out I would love to know how your results went!
It has been too long!
Since 2012 I had been almost always posting once/week with the exception of a couple 1 month breaks.
It has been A LOT longer and this post is to communicate…
My focus has been and continues to be on the project adbank.network where we have a real opportunity to cause some disruption to a giant problem!
The short version of what adbank does is it is an ad network build on the Ethereum blockchain that has payments transparently flow directly between advertiser and publisher with the middle mans cut finally being fully transparent!
If you are an advertiser or publisher you can test out the beta platform here – https://beta.adbank.network/
What is exciting is that many of the skills I have developed building my online businesses have been stretched executing on this project.
They are going nowhere, I have always been focused on building the systems/procedures and teams to continue the execution of the businesses with as little involvement from myself as possible.
So for each of the business divisions here is how they have fared with me not spending much/any time thinking about them…
I have continued to let this business slide especially on the monetization side it has been the hardest hit by my lack of focus.
It is relatively easy to systematize the articles (ContentRefined) and links (LightningRank) for the sites but the hard part is monitoring the monetization. Some of the assets continue to do well and even grow despite my lack of focus while others completely fell off the map from an earnings standpoint. Sites that once made $1k-$3k/month with the same traffic now are making almost zero because of a handful of very fixable reasons… affiliate program no longer exists, links broken, advertising paused due to handful of reasons.
I don’t see a lot of focus getting out here with the exception of a couple I have handed off to managers to run including focusing on the monetization of those sites.
This is the benefit of the systematized approach where many systems held and despite me not putting any thought into my portfolio sites the content from ContentRefined and links from LightningRank kept coming.
I am very proud of the managers on these businesses!
These businesses launched with the initial push from the AuthorityWebsiteIncome audience but without any support for the last months have continued to be strong performers.
Kelley at LightningRank plus another new business she launched off of nothing more then an email idea from me had their best months ever at the end of last year.
Maddie and ContentRefined has continued to grow bringing on additional staff in house and dialing in our ideal client (portfolio managers!)
Only useful articles!
Right now there is a large team that is pushing hard every day to get sites to perform well in Google leveraging great content and links.
As we push on this basic concept there are a lot of interesting learnings.
So… we will be sharing as much useful/actionable information as we can related to
The project adbank.network did a successful token sale and is now actively pushing on 3 primary fronts.
The tech development is going very well with plenty of challenges. We have delivered a working beta platofrm on the main net 2 months after ICO.
In addition we have hired a brilliant PH.D. In computer science with a specialty in machine learning and are continuing to grow the team.
A big part of our strategy is to seed the adoption of the disruptive technology by acquiring existing ad networks and converting them to the adbank platform.
With a patent pending on the application of AI to leverage transactions that occur on a blockchain to fight digital ad fraud we hope to have a winning position in the market.
It has been the craziest project I have been a part of. Very proud of the team behind adbank as well as the team that has continued to grow the other businesses with a giant lack of support from me. They are all very inspiring people!
I was at a great conference last weekend (RhodiumWeekend) and among other things one of the common questions that came up was about how do me and my team manage multiple projects.
What systems, management structure, incentivization plan etc do we use to have a handful of businesses running/growing simultaneously.
Let me first say that although I really enjoy the process of having multiple projects it may not be the optimal strategy for everyone. Continue reading