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4 Internet Marketing Cornerstone Beliefs

With the amount of crap on the internet and my plan to build multiple websites to earn money I didn’t want to be part of the problem. So a couple years ago I started with 1 belief “Always Add Value” I believed that whatever I did online as long as I added value I would be helping to make the internet a more awesome place.

This one belief has grown into my 4 “corner stones” when it comes to how I run my website businesses.

If you have found this site than I hope you agree with these.

If you disagree with these beliefs that’s OK.

But, I doubt this website will be for you, thank you for visiting!

Internet-Marketing-Cornerstones

ONE – Always add value

For me I didn’t start out with this belief but it is one I try and stick to now. The internet is an awesome place with many great places to share our thoughts and opinions but with the ease of access also comes the ease of spammers to leave crap all over the internet.

If whatever you are doing online does not add value to a human than it is not worth doing.

Link Building Activities That Add No Value & I Don’t Believe In:

  • Unreadable Spun Content
  • Any automated linking (forum signatures, comment, directory submission, bookmarks, social media)
  • Comment Spam (I hate this one, if you are going to leave a comment add some value!)

TWO – Google wants to deliver the “best” result so be the “best”

With so much discussion around how to get to the top of Google for a given search term the one point that often does not get discussed along with the other

You don’t have to worry as much about all the SEO consideration…

  • # of backlinks
  • Do follow vs no follow
  • Likes
  • Anchor Text
  • Exact Match
  • Keyword Density
  • Header Tags
  • Latent Symatic Indexing
  • Bounce Rate
  • +1’s
  • Time on site
  • Internal vs External Link
  • …etc

Just have the best content and user experience for a given topic and in Googles own words

Now I know this is a little naïve and the search engines are not at a point where the best automatically rises to the top but we are always getting closer so in the words of Wayne Gretzky “go where the puck is going to be not where it is”.

THREE – My websites visitor is a renewable resource to be developed not mined

I believe there are 2 ways to think about the visitors to your website. The first and unfortunately more popular way is to think of the visitor to your site as not as smart as you and yours to trick into buying an item or clicking on an ad. This thinking leads to exit popups with the close button hard to find, ads covering 90% of the above the fold area of the page and $19.95 get rich quick EBooks that provide little to no value.

FOUR – Enjoy the work that I do

Some people online call this following your passion, do what you love, make money from your offline passion. My definition is to enjoy what I do and since I am a huge outsourcing and process geek setting up systems and managing them is fun. So I can enjoy going into markets I have very little interest in since I find the process of working with my talented team fun! This works for me but for many people I know online they get the most fulfillment by writing about and interacting with a market they share a common interest in.

Since I have adopted these cornerstones I have stopped doing several link building tactics which were working at the time. However, since I stopped those activities Google has rolled out updates which penalize those tactics. I believe following these beliefs will help me build a reliable income from my websites.

If you disagree with these beliefs that’s OK.

But, I doubt this website will be for you, thank you for visiting!


About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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