Website Income

301 Building Block Strategy – Part 1

Update – Part 2 Here

As part of the six figure challenge I have been testing out a new strategy to use expired domains to boost my organic traffic I am calling the 301 Building Block Strategy.

This post is a quick intro…please let me know what parts you want to see more information on and what your questions are on. I will be sure to update Part 2 and specifically answer any questions you have.

Sharing on AuthorityWebsiteIncome the exact details of new strategies I am using including the specific tools, steps and procedures I use is what I enjoy most. So this and the follow up post have been great to create and I look forward to hearing the success others are having with it!

The strategy is a combination of…

  1. POWERFUL Expired Domains
  2. Epic/Niche Dominating Posts
  3. Silo Structure on Your Authority Site

301 strategy


Why the name 301 Building Block? The idea with this strategy is to use these very powerful domains, niche dominating epic posts and a silo structure on your authority site to build the site out building block by building block.

The idea of systematically building out new silo’s and using one niche dominating post to link to all the sub-posts is an idea that Dom discussed here.

Basic Strategy

(I will get into the details in next weeks post)

  1. Find extremely high quality and clean relevant expired domain and purchase it
  2. Set up a simple 5 page site and monitor how it responds in Google
    1. More details on why to do this step next week
  3. Identify a niche you can build a silo around and map out the silo structure
  4. Build silo structure including Epic Niche Dominating Post
  5. Confirm Google is viewing the expired domain positively based on traffic and ranking
  6. Move articles and 301 redirect expired domain to the Epic Niche Dominating Post

authority sites


Here are some basic results to share so far for the quick ranking and traffic several sites have had…stay tuned next week to see the exact steps!

audience overview


all session

audience overview 2

About the Author Jon

I am a 36 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

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