Authority Website Income

2 Improvements to Increase Your Websites Performance and Income with One Hour of Effort!

As always I have been busy doing multiple things over the last few weeks. One activity that has kept me hoping lately is purchasing websites.

When I take ownership of these sites I don’t like to make too many changes right away I just change out the affiliate links/adsense, add some more content and setup analytics.

Lately I have added two additional steps to instantly improve the sites performance.

Whether you have purchased a site or have a neglected site here are a couple great activities you can execute to improve your site in 1hr!

ONE – Improve Websites Speed (20 minutes)

Improving your websites speed does not need to be difficult or expensive. There is one very easy thing you can do to get exceptional website speed even on inexpensive shared hosting accounts.

The easiest way to speed up your site without doing anything else is setting up CloudFlare.


Using CloudFlare does not take much to setup and can instantly make your site faster and more secure.

Even the Free option is enough to deliver great results.


One Tip – I would suggest making sure your hosting provider supports CloudFlare since some expensive hosts like WPEngine or similar have their own CDN.

The combination of a reliable inexpensive host with a well optimized wordpress site with CloudFlare setup competes with even the most expensive premium hosts!

Using my current favorite host SiteGround here are the speed results compared to the Premium Host (WPEngine) I use…


Others have had some similar remarkable results with CloudFlare…

after cloudfare

One of the best tutorials on this topic was created by Matthew Allen at in his Improve Website Speed article.


TWO – Pick Top 5 Most Visited Pages & Improve Monetization (40 minutes)

This is the lowest hanging fruit you can almost ever do with a website. Simply execute the following steps:

  1. Login to Google Analytics
  2. Go to Behavior
  3. Go To Site Content
  4. Go To All Pages

By selecting the top 5 posts will often result in you capturing 75% of the traffic. Creating custom monetization strategies for each of those pages can result in massive income growth.

What monetization options should you consider?

  • Test out affiliate offers with a strong call to action at the top of the page
  • Find a CPA or Lead Gen offer that is a good match to promote
  • Create your own product to sell on the site
  • Sell a service
  • Sell your own physical product (adding private label product via Amazon FBA to your site)
  • Get creative

Wrap Up

This post is short simple post just like the strategies! There is nothing complex about them and the results can be huge!


About the Author Jon

I am a 33 year old husband, father of 3, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours AND so I can spend time outside skiing and biking with my family.
Jon Gillham, Online Entrepreneur

Leave a Comment:

Nadya from says October 28, 2015

hey Jon,
thanks for your post! I have recently bought my first website and now I am thinking about various strategies to improve it. The CloudFare thing was the first thing on my mind, and optimizing the most visited pages was hanging somewhere in the bottom of my subconsciousness. Your post brought it on the top 🙂


Ruan says October 28, 2015

Very interesting, Jon. Would you use the CloudFlare strategy on niche money sites, authority sites or both? I use it to set up some PBN’s and it works great for hiding IP’s and DNS info from an otherwise “visible” network, but of course, tracking and Analytics data aren’t monitored on these to have noticed Bounce Rate and site speed improvements.

Tyler Golberg says October 28, 2015

The 2nd one could even be expanded to build off of your success. Aside from converting on my top pages, I also look at the top search keywords for my site and write other articles that can take advantage of these rankings.

Chris Backe says October 28, 2015

Cloudflare’s great. But a bounce rate that low usually indicates a doubling-up of the Google Analytics code. That dramatic a shift is unheard of without some technical reason being the issue.

Michael Bely says October 28, 2015

Thanks Jon for a short but useful post.

just to share my related experience.

Another solution for speeding up the website is to use Sucuri Firewall. It’s actually a security service that protects you from hackers, but it also offers a caching option for free.

So it basically does the work that CloudFlare, MaxDN and other CDNs do, but only caching everything on one server. For example I use a US server as my main traffic goes from US. It makes my site faster.

I’ve found out this caching option when making a review of security solutions on my blog and was glad to use it as a free add-on.

Also, for one of my clients I improved the performance of the website from 7 sec to about 3 sec (there was a heavy page with JS scripts and images). And CDN did not help much because the main traffic was from one city. So after experimenting for about a week, I ended up with the following outcomes:
– I used fast and reliable hosting
– I used caching plugin W3TotalCache
– I used Speed Booster Pack.
I tried different combinations of caching plugins and other plugins that pack and reduce the network traffic, and for the website I worked on it was the best option. Although it can be individually for each website which plugins to use.
What I liked the most is that I did not spend a cent for that (my time does not count though 🙂 )

Steve Williams says October 28, 2015

Hello Jon,

Cool advice about CDNs as a front-end to a website. From one of your old posts, I thought your favorite host provider was HostGator

But things seem to have changed for the better with SiteGround. I will keep this in mind for my next niche website.


Theodore Nwangene says October 29, 2015

Hello Jon,
I love the idea of figuring out your 5 most performing posts via Google analytics and then monetizing them specially, I’ve heard a success story of someone that did this tweak and got a very tremendous result.

Add Your Reply