Traffic Diversion Technique

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Today I am going to share a foundational technique I use for all my new websites and the websites I am continuing to promote. This technique results in some highly relevant, very timely but lower quality backlinks going to my sites but more importantly FREE TRAFFIC!!

I call this my Traffic Diversion Technique and below I will share exactly how I do it and how it can be easily outsourced.

The Traffic Diversion Technique – Easily find and get involved in the conversations already happening online about your topic, ADD VALUE and a backlink diverting some traffic back to your site

The site I will use as an example is not my student loan or insurance site but a “hobby” site I created to document my recovery from my 2nd (damn knees) ACL Surgery. http://www.aclsurgeryrecovery.net

Using almost only this traffic diversion technique (+ some YouTube videos) I grew it to a 1000+ visitor/day website before getting hit by Google for some poor on page optimization (my only site to ever be badly hit and I wasn’t even doing any grey hat stuff! – but I digress)…

ACL Graph

ACL Graph

There is nothing too complicated or earth shattering with this technique but it works!

Quick Overview: Set Up (One Time Activities):

  1. Define the audience you are wanting to reach
  2. Set up your GMail you will be using (may involve creating an Alias)
  3. Set up Google Alerts
  4. Create a Yahoo Answers Account & Set Up Your Saved Searches

Daily Activities:

  1. Log Into Gmail
  2. Check Google Alerts for relevant posts and leave comments where appropriate
  3. Log into Yahoo Answers and leave helpful answers to relevant questions

 

Step by Step Example – Part 1 Set Up:

Person Pre ACL Surgery  (looking for information about the surgery process, which graft is best and how to set themselves up for a successful surgery and recovery)

  1. Person Post ACL Surgery (looking for information/products that will help them return to the sport/life of their choice as quickly as possible and minimize the pain)
  2. Set up your GMail you will be using (may involve creating an Alias)
  3. Either use your real name or create an alias
  4. Go to gmail.com and create an account which will be dedicated to the purposes of driving traffic to your site.

Set up Google Alerts – VERY POWERFUL STEP!

  1. This is where some of the magic happens. Google is crawling and indexing the entire web every day and you can use that to your advantage. Instead of going out and randomly searching hoping to come across a relevant article/post Google will deliver timely relevant articles and discussions occurring around the web to your inbox.
  2. Here are the alerts I use…
    • My ACL (this alert gets me a lot of people talking about their ACL. If anyone writes “did I tear my acl” “I tore my ACL” etc anywhere on the web I will be sent a link to the page where it is written.
Alert

Alert

    • ACL Injury (this alert will show most news stories associated with someone injuring their knee. It won’t produce as relevant articles as the alert above but it will provide some useful articles to get involved with)
    • Torn ACL (Similar to the alert above this will capture some news stories not captured above)

Create a Yahoo Answers Account

  • Yahoo Answers is a great place where people are coming with all kinds of problems and looking for help. If you can answer peoples questions and direct them back to your website or product for more details everyone wins.
  • Go to – http://answers.yahoo.com/ & create an account
  • Make sure to set up your profile with an Avatar picture
  • Example of my Yahoo Answers Profile –http://answers.yahoo.com/activity?show=YCcZScH6aa
ACL Surgery Recovery

ACL Surgery Recovery

  • Go to My Activity then My Saved Searches
Yahoo Answer Account

Yahoo Answer Account

  • Click Go to create a new saved search

 

New Saved Search

New Saved Search

  • Create Your Saved Search

 

ACL Search

ACL Search

 

  • Create as many saved searches as you see fit
My Saved Search

My Saved Search

Bonus Tip  – Set up RoboForm for easy registration

  • Many sites that will show up in your Google Alerts will require you to register before you can submit a comment. By getting roboform you will be able to pre load your form details into roboform so that when you need to register it is as easy as a click of one button.
  • Try Roboform – Free Trial

 

Bonus Tip – Set up dedicated link for your promotion

  • If you are promoting a specific product directly you can create a dedicated link. By deciding on this up front you can measure the success of your promotion campaign.
  • If you are using WordPress then Pretty Link Lite plugin will do this job perfectly.

 

Step by Step Example – Part 2 – Daily Activities:

 

  • Log Into Gmail
  • Check Google Alerts for relevant websites/blog posts and leave comments where appropriate
Tear ACL

Tear ACL

ISports

ISports

Leave Comment

Leave Comment

 

Repeat for however many posts you choose

If you have to register at a website to leave a comment Roboform can make it very very easy!

  • Log into Yahoo Answers and leave helpful answers to relevant questions
  • Go to “My Activity” then “My Saved Searches” and go through your saved searches to answer any related questions you have not answered.

Find the questions to answer…

Yahoo Answer

Yahoo Answer

 

  • Answer the questions…
Yahoo Question

Yahoo Question

 

How to Outsource This Activity

Step 1 – Post a job on ODesk

  • Title – Excellent English Virtual Assistant Needed – $2 per hr
  • Description –
  • I require a VA to help answer questions related to (insert your topic) following the strategy outlined here – (URL for AuthorityWebsiteIncome Post).
  • The VA must have excellent English and be available to work 5-10hrs/week minimum with excellent feedback.

 

Step 2 – Hire a Virtual Assistant (VA) for $1-$3/hr @ (ODesk)

○     Pick the VA with the following…

  • Best English skills (no broken English in their profile or application)
  • Most hours of work on ODesk
  • Best feedback 4.5+ Star Feedback
  • Most related experience with previous jobs
  • Lowest Cost

○     My philosophy is hire fast, fire fast and NO INTERVIEWING! Put up the job and 24hrs later hire the best candidate with NO INTERVIEW.  Have them start working and if they don’t work out end their contract and hire the next best person. This is the fastest way to get a great candidate.

 

Step 3 – Send Them Instructions

○     Here is the ODesk Message I send once hired to get them going…

Subject – Welcome to the team!

Body –

Hi, thanks for applying to my job and welcome to my team. I am excited to work with you.  Here are the instructions for the job…

1. Reply to this message confirming you have received these instructions within 24hrs of being hired

2. Review the article here – http://authoritywebsiteincome.com/traffic-diversion-technique/

3. Follow through the set up instructions and document the username and password for the accounts according to the Google Document here (this will be the place for all tracking)

https://docs.google.com/spreadsheet/ccc?key=0ApspbjTZ_MgidEJ2MWZJXzVMcDZGRl9SYnotNlF6SGc&usp=sharing

4. Once you have created the accounts please send me a message to review them

5. Once you have sent the accounts you created for review I will give you approval to begin executing the strategy. Make sure to document all links generated on the 3rd tab of the Google Document

 

Step 4 – Spend 5-10hrs/week executing this strategy and tracking it on this Google Document Template – https://docs.google.com/spreadsheet/ccc?key=0ApspbjTZ_MgidEJ2MWZJXzVMcDZGRl9SYnotNlF6SGc#gid=0

 

Summary

This is not going to drive thousands of visitors per day but it will result in both better off page SEO and most importantly highly relevant warm traffic!

If someone were to follow this strategy for a 1/2hr per day for 2 months I am extremely confident they would be able to generate 100 visitors/day to their site using this strategy.

One thing to note is that I have completely ignored the use of social media in this post but want to say this is just the basis of how to find great relevant content to engage with and bolting on a social media campaign to this traffic diversion technique works seamlessly.

 

Read my Ultimate Guide To Expired Domains for SEO! (8000+ words and 5 step by step how to videos! all FREE) click here

Comments

  1. Jon I was expecting something earth shattering :-) After a paragraph or two I was smiling, mainly because I have used these techniques for many years, with success. I have always thought that if I were to do this logically in a methodical way “as you outline” I would have much greater success’s. Thanks for the reminder.

    I would add by doing this you find lots of stuff to write about, that you would never think of without doing this.

    • Jon Haver says:

      Hi Neale – Yes as I say in the post not earth shattering, just some foundational practices that if followed regularly can result in some nice traffic and links coming your way. I agree doing this keeps you very much in touch with the people you are servings needs.

  2. Incredible post Jon..

    One question though… I see you got thousands of visitors a day to your sample site. How much was organic and how much from referrals of the comments you made? Did you see your organic traffic go up by posting on Yahoo and making the comments?

    • Jon Haver says:

      Victor, it topped out at around 1k/day with 25% coming from referral while the other 75% came from the search engines. Even though the site has not actively been promoted in a long time it still gets around 100 visitors per day from this promotion work I did a few years ago.

      This strategy alone is not a good SEO strategy but it is great at building out some highly relevant (although nofollow) links.

  3. A very awesome and achievable steps as always Jon,
    You’re always the man when it comes to writing case studies like this which is the main reason why i love you and what you’re doing :).

    I’ve heard about Google alert and Yahoo answers many times but never knew they can be used like this. There are many things we still don’t know i guess :) and, I’m happy whenever someone reveals to others what is working for them which is one thing you’re so good at.

    My questions are, assuming you have like 10 sites, will you create different Google account and different Yahoo answers profile for all of them? And, can you also cancel or deactivate the Google alert if you feel that they are spamming your inbox and how can you do that if yes?

    Jon, I’ve really learnt a lot from you and i appreciate all you’re doing here.

    Thanks and have a great weekend.

    BTW: How is your family? Hope everyone is doing great. Extend my warm regards to them all :).

    • Jon Haver says:

      Thanks Theodore – I will create a unique GMail and Yahoo account for each website I am promoting and typically assign 1 VA to only 1-2 sites. Google Alerts can be easily adjusted so you only receive 1 email/week or none if you choose.

      Family is great, thanks for asking – how is everything going with you?

      • Everything is going well man,
        Thank God. I finally found someone that is creating articles for me at $2/500 words article. I will star creating the gmail and yahoo accounts man, let me see how it goes.

        Thanks a lot :).

  4. Great tip Jon. I’ve used this technique but never outsourced it. I may just have to give this strategy a try with a new site i’m building out!

    • Jon Haver says:

      Thanks Nick, let me know how the outsourcing goes. Like most outsourcing there is a learning curve and managing the quality can be a challenge at the start.

  5. I am using this technique for quite some time now. However, it was nice to see it being packaged and properly presented.

    The VA can also do the link dropping at Twitter (replying to relevant tweets) and Facebook.

    • Jon Haver says:

      Kashif, I like your plan adding social media onto this plan makes a lot of sense. I have done it in the past with the person sharing on twitter the best articles from the day and following all authors that had written the article. However, I never saw the same return from it as I did from sticking with answers and comments on popular sites.

  6. Hey,

    Great one this Jon.

    Just one concern – Creating bulk backlinks through blog comments (I know that’s not out goal, but that what happening) will have negative effects on our rankings.

    Or have I missed something?

    Thanks.

    • Jon Haver says:

      Hi Priyank, I haven’t had experience with “bulk backlinks” when I think of bulk backlinks I am thinking of automated spam. This is definitely not that. Typically I will end up with around 2-10 with an average of 3-4 comments per day. This is a long way from the numbers I would be concerned about. But you bring up a good point that this should not be the only promotion strategy you use. If 100% of your backlinks comes from Yahoo Answers and Blog Comments then clearly that wont look very natural…you should have a diverse promotion strategy to include guest posting etc.

      • Exactly Jon,

        Diversifying a link profile alongside this one is a good strategy.

        Thanks for sharing such a valuable things here on your blog. Learning quite a lot from you.

        Wishing you and your family great future.

        Regards,
        Priyank.

  7. Steve Knapp says:

    Hey John,
    This post hit home for me. I am having eye surgery in a month and I plan to build an authority website about my experience to guide others traveling the same path. Loved your site…
    http://www.aclsurgeryrecovery.net
    Couple questions…
    – any advice on how to avoid “getting hit by Google on page optimization”?
    – what one thing would you do differently if you were creating the ACL site today?
    Any help appreciated,
    Steve

  8. Simple yet very effective! Amazing how much people dont do the simple things. I know a lot of people that want to have thousands of visitors but what the point if they are not your target audience. 50 qualified leads is better in my opinion the 200 non converting visitors. Great for qualified traffic even if the links dont count worth much.

  9. Hi Jon,
    Love the guide, I do exactly that with all my sites. Very time consuming but it works well.

    Though I hate how you said it is “free” … not really if you include the cost of your “time”. I use to think like you but traffic is never free. Whether you buy it or SEO it all cost money.

    Norm

  10. Great technique Jon! There are so many other answer sites you can do this on as well even though Yahoo is probably the most popular. The traffic is warm but also targeted.

  11. Ha! I was on Yahoo! Answers just-for-fun when it first started (and wasn’t as spammy) but I never thought to use it to drive traffic to my site but it makes sense to me now. Thanks for the great tip!

  12. Yisroel Reiss says:

    Great post! Thank you. This is actually a great strategy, and I haven’t seen it put together anyplace else (and I ready a LOT of blogs).

  13. Out of context — Eagerly waiting for monthly income report from your loan site!!!

  14. Jon Haver says:

    Hi Peter, you need to be a level 2 person on yahoo answers before your comments will go live. This takes a bunch of answers first before you get there. You can either outsource this phase or just answer and not leave links to get familiar with the people in the community your are working in.

    • Ahh got you Jon, thanks. I did see the points and levels yesterday and began to suspect that.

      Looks like I’ve got to get another 120 points, and at 2 points an answer I’ve got a long way to go!

  15. Jon,
    I was scouring through different blogs that came out in Google Alerts and noticed that most of them either required login or used Disqus or something like that so you can’t leave a link in the name.

    Can you go into more detail as to how you links to your site through commenting. Is it mostly via the comment content area itself (as a response), or do you leave it in the name only?

    Hope you can elaborate as to what’s the best way for this.

  16. Protip for all the non-level 2 folks who want to jump right into this: I’ve used Fiverr previously to obtain level 2 accounts, people will build these accounts and sell them for $5 which will save you a bunch of time. Be prepared to dedicate time to this activity, I’d recommend not outsourcing unless you don’t care about the quality of the answers, which for me is important. Remember, it’s all about adding value for your visitors / customers.

    Great site Jon, congrats on the success thus far!

  17. I am already doing the gmail alert thing and just this morning, I had remembered to do the yahoo thing. Since I don’t have the funds yet to hire someone else to manage multiple email accounts, I had to cut way back to just one yahoo and one gmail.

  18. What do you usually find the answer for YA?
    Do you think I just copy the content in my site and paste into Yahoo! Answer is a good idea?
    By just copy and paste, it saves me a lot of time.
    And the reason behind this, what make me think it is ok, is that I have fill in my website as resource. It makes sense that by filling my website in the resource space, the answer is no problem to be copied and pasted.
    I have tried for a few answer and give me around 33% best answer rate. It seems not bad at all.
    How do you think about this?

    • Jon Haver says:

      Hi Kevin, that is a great strategy and one I have done as well. You are exactly right by copying content from your site you should leave a link naturally.

  19. I saw you mentioned having to be level 2 in order to post links. How are you getting that quick enough to make Yahoo Answers relevant to direct folks back to your site? As well, when creating a new Yahoo account for each site, what are you doing about the required mobile number for each new account?

    Thanks,
    Jared

    • Sorry, a bit premature on the mobile number.. just realized they allow you to sign in using a google account. Creating that account and using it to create the answer account allows you to bypass the mobile number.

    • Hi Jared – you answered your own question regarding the phone number.

      Regarding the Level 2 account – there is no trick other than outsourcing either Via ODesk or via Fiverr to get a level 2 account.

      Typically I use the time in level 1 to train up a VA in the proper protocol with Yahoo Answers then once they are done level 1 they will have a good understanding of Yahoo Answers and be ready to add value and drive traffic with the added power of level 2.

  20. Hey Jon your articles have provided soo much value and I got 15 articles outsourced using your method and now I want to put this into pratice only problem is I don’t want my site to get flagged in Google for excessive links and want everything to be white hat as I am aiming for longterm income will this work for that purpose?

  21. You have all these great post detailing what to do, it would be nice if you made videos to accompany them.

    On the spreadsheet I don’t see where the VA would log in the hours that they worked. Could you point that out to me please?

    Lily

    • Lily,

      The VA would enter the amount of hours worked in ODesk since that is where/how they would be paid. It would be redundant and unnecessary for that information to be logged on the spreadsheet as well.

  22. Nice post, Jon and thanks for sharing this with us. I most liked the idea of Google Alerts. This is truly an effective way for traffic. It will help me to keep updated with the latest and newest news happened in my subjective category. I heard about yahoo answer but still didn’t use it. But now i think i should use it.

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