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How To Systematize a Successful Guest Posting Campaign

The highest quality of link that is easily obtainable is through guest posting.  By following this straightforward plan I have been able to guest post on some very popular personal finance sites and launch my authority site and earn some website income (shown below).

This post is going to be a step by step tutorial showing exactly how I use outsourced team members to help with my guest posting campaign…

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Quick Update on Monetization of Authority Website:

Websites Income for the last 7 days (week 7 since website launch)…

  • AdSense – $24.58
  • CPA – $51
  • Total – $75.58
  • Traffic – 293 Unique Visitors

What has driven this success? – Guest Posting

How did I guest post…steps 1 to step 3 below shows everything!

Step 1 Create a Google Document to Track Your Guest Posting Campaign

Since I am wanting to scale the guest posting process but don’t have time to manage it all myself I will need some help from my VA’s.

The best way to track where we are at as a team is via a Google Document.

What to Track?

Here is the critical information I will track…

  • Basic Details
    • URL
    • Website Title
    • Name of Owner
    • Twitter
    • Email
    • Potential
      • Relevance – Score 1-3 How Aligned is Their Site is With Yours
      • Quality – Score 1-3 on amount of if it’s a small, medium, large website strength
      • Prob of Success – Score 1-3 (1 no guest posts, 2 some guest posts, 3 encourage guest posting)
    • Outreach Plan (direct outreach or establish relationship)
    • Status
      • Blog Comment 1
      • Blog Comment 2
      • Blog Comment 3
      • OutReach #1
      • Response Date?
      • OutReach #2
      • Response
    • STATUS

You can see and copy the Google Document Template I use here…

 https://docs.google.com/spreadsheet/ccc?key=0AtvEfyt0__bvdHptQTZxSU1ES0NXdldHZFhfTWowRXc

Step 2 Find Potential Locations for Guest Posting Opportunities

 

1.       Blog Comments on Related Authority Sites

This is the only method I have been using to date and have barely scratched the surface of my niche.

For me I had my VA go to a list of 10 authority sites I identified to her and in the comments section follow anyone who had a URL in their comment name and record that URL if it was a related site.

By doing this at the 10 sites and then repeating it at the other sites she followed through she was able to quickly generate a list of over 100 related sites with a webmaster who is still active on the site(apparent by the fact they left a recent comment)

Example:

 

Unfortunately that website doesn’t allow guest posting but it is an interesting read and website worth reaching out to.

Summary:

  1. Find a list of 10 authroity sites in your niche
  2. Have a VA go through the site and identify every URL someone left in the comment section
  3. Have the VA visit those relevant sites and visit the URL someone left in the comment at those sites
  4. Document all relevant URLs on a google document
  5. I go in and rank the URL based on Relevance, Quality and Probability of Successfully getting a guest post published
  6. Determine if website is Blog Style or Content Style site. A Blog Style site requires a longer “sales” process while you can directly contact a content style website
  7. For blog style websites I suggest some variation of 3 blog posts before emailing them
  8. Once you think they will recognize your name from blog comments etc you can move onto the outreach step

IDEA – I haven’t tried this but if you ran Link-Sleuth on the authority website you would be able to identify all the URLs that site is linking to in the comments or other sections.  There could potentially be a way to automatically spider and identify the active websites that provide comments on each others site for a given niche.

2.       Reverse Engineer Backlinks – I Havent Used This Method – Yet

If you find a website that uses guest posts you can reverse engineer the locations that they have guest posted.

I haven’t used this yet for my Authority Website but have used it in the past and it is effective.

You don’t need a lot of instructions on how to find your competitors backlinks, these steps should be enough to get you started…

  1. Go to MajesticSEO (not an aff link)
  2. Create a free account
  3. Enter your competitors URL
  4. Check backlinks (you will only get 10)
  5. Identify if any of those backlinks are guest posts or directory submissions
  6. Get a link from those locations

SEOMoz tool OpenSiteExplorer also works and has additional functionality and information resources

Spencer Haws from Niche Pursuits has a post on how to steal your competitors backlinks – here

 3.       Known Guest Blogging Lists – I Don’t Plan on Using This Method

If you do a Google search for your “niche guest post sites” or “niche webmaster emails” you should be able to find some lists like the one shown below…

  1. http://www.buzzblogger.com/500-places-to-syndicate-your-content/

This isn’t a method I use.

4.       MyBlogGuest – I Haven’t Used This But May Outsource It To A VA

MyBlogGuest is a guest posting community where you can sign up and provide Guest Posts to other webmasters.

I have created an account but never participated in the community. Based on my discussions with some people it sounds like a community of people with feeder sites that are looking for link diversity.

The appeal of MyBlogGuest for me is that I could outsource the entire process but I have not set that up yet.

5.       Ask People Who Contact You – I Have Used This

Big SEO firms companies in your niche have entire teams dedicated to the guest posting process. They have one part of the team generating lists of potential sites to contact, another team making contact and then finally a team of writers.  This is essentially what I do but on a smaller scale.

STEAL the work these larger teams do and use it to your advantage. When you get contacted by someone you suspect is working for a larger entity and they ask for a guest post opportunity ask them to list all the places they have guest posted on.  Then use that list and go guest post on them as well.

These larger companies will also likely have some “feeder sites” or a “private blog network” that you can publish some of your cheap original articles on. Depending on the quality and link profile of these sites you may not want a link from them. An easy way to check on the quality of the site is to run it through MajesticSEO.com and if the Citation Flow and Trust Flow are both above 15, the site doesn’t look like spam and the total indexed pages is under 500 than its likely a decent website to post on.

Finally plug the URL they want the link to into MajesticSEO or OpenSiteExplorer and try to identify all the websites this bigger site has convinced to allow guest posts on. Add the sites you have found to your blog commenting tracking sheet and make contact with the website owner.

 

Step 3 Outreach

When looking for guest posting opportunities its best to break them down into 2 types of sites with distinctive motives…

  1. Bloggers – Value community, engagement
  2. Content Website – Value original, quality content and “what you can do for them”

When approaching bloggers its best to think of them as a customer that you are selling on the benefit of your guest post. You have to court them, make contact via blog commenting to establish a relationship and then ask for the guest post once they have some level of trust.

When approaching a “content website” they want to know how your article is going to help them make more money from their website with increased traffic.

 

Anatomy of Guest Post Email

 

Subject Line

Basic – “Guest Post on _____”

Identify Problem for Them – “Problem on Your Page ______”

Personal – “(name) can you help me out” (this should only be used if you have established a relationship)

 

Paragraph #1 – Who are you, why are you writing

I am the person behind “url” and would be very interested in proving you with a guest post your audience would enjoy.

 

Paragraph #2 – Relate to them

Personlaize this paragraph by truthfully and tastefully complimenting something and link it back to why a guest post from you would be in their interest

Your guest post instructions are really well laid out and after reading through them I am confident my original article can be _____(use wording from guest post section)

 

Paragraph #3– Add Social Proof

I have guest posted on sites (here) and (here) and they both helped the website rank for keywords they had not before. This is partly due to me promoting the article to my (#) of followers on Twitter.

 

Paragraph #4 – Suggested Title & Call To Action

I would like to write a post for your site titled either…

________________

________________

Can you let me know which one you think would resonate with your audience more?

CRAZY PSCOLOGY INSIGHT – Give 2 title suggestions but make sure 1 is significantly better. The result is the person reading the email quickly makes a decision that title a is better than title b for their audience and subconsciously has skipped over the lar

Read More about the choice between Yes and Yes – Here

 

Credit to – http://skyrocketseo.co.uk/writing-outreach-emails/ for many of the outreach email techniques I use.

 

Full Example:

Guest Post on _____

Hi ____

I am the person behind PayMyStudentLoans.com and would be very interested in proving you with a guest post your audience would enjoy.

Your guest post instructions are really well laid out and after reading through them I am confident my original article combined with me promoting it can exceed your 500 view/article goal.

I have guest posted on sites…

Site 1

Site 2

and my articles helped both these websites rank for new keywords.


I would like to write a post for your site titled either…

  • The 2 Easiest To Receive Student Loan Forgiveness Programs

or

  • Student Loan Help


Can you let me know which one you think would resonate with your audience more?

 

Thanks

 

Jon

 

 

My Guest Posting Success To Date

In this section

Last Updated

# of sites identified to contact = Over 100

# of sites started interacting with = 25

# of sites I made contact with = 10

# of guest posts published = 5

Of the 5 websites I havent heard back from a couple more will likely come through

 

Interesting Stat – Emails from females have a 20% higher response rate as shown by SEOMoz. However I have not done this for several reasons but it wouldn’t work considering my name/face is on my authority site. My response rate is currently not hurting either.

 

Other Guest Posting Resources

About the Author Jon Haver

I am a 31 year old husband, father of 2, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours. I am not a GURU but just a regular guy who is grinding out 12+hr days to build a life for my family on terms.
Jon Haver, Online Entrepreneur

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