July Business and Income Report – $15k/month

Things are continuing to move in the right direction and I am happy to report on both some of the wins from last month and some of the challenges I have faced.

Why don’t I track Gross Income? I had a question from a few people why I don’t track Gross Income…the reason is that I believe it is a “vanity” metric for most online businesses. If we are building a business to support a lifestyle/replace a job than the reliability of the net income is what matters!

With summer in full swing and social commitments on weekends my work hours were not the same as they have been other months.

This monthly report will share all the details about the different “divisions” of my business…

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Expired Domain Services:
    1. Domain Finding Service (buy domains that meet my metrics)
    2. Done for Your Private Blog Network (let my team build you a personal PBN)
    3. LightningRank (get access to the most powerful PBN available!)

Key Successes

  1. Passive Website Portfolio Growth – Growth on this side of my business continues to be solid with both existing and new sites.
  2. Key Team Players – Several players this month really performed well including the website development team lead and the services business manager. These positions really are the foundation of the business with one taking care of the majority of the front end sales interactions and the other in charge of order fulfilment.
  3. New CPA Offer at Student Loan Site – Continuing to test affiliate offers has resulted in me adding an affiliate which created a sizable increase in earnings at a couple sites.

 

Key Failures

  1. Costs Growth & Profit Margin Erosion – My focus has been on delivering for my clients and monitoring costs. Now that most of my systems are straightened out and I am producing consistent quality (still some struggles with content!) it is time to optimize my costs. There is waste in my systems and it is time to start trimming the waste and getting my profit margin back to their target.
  2. Routine Is Key for Online Business – It has never been more clear than these last 2 months that having a routine is key for me delivering results to my online business. When I am gone for 4 days it is not just those 4 days of productivity that is lost but it takes me time to get back into a routine. When I am routinely pushing out 2-3hrs/night of productive work and then 5-10hrs on weekend the work flows easily…stopping and starting and breaking my routine really impacts my ability to get big, meaningful work done.
  3. New Sites Moving Slowly – Some great initial jumps in rankings but with clients being my number one priority I have struggled to systematize my passive income site creation. I would really like to fix this in the next month.

 

2014 Business Goals

Here is where I share my progress towards each of my key 2014 goals…

Here they are…

  • 2014 Goal #1 – Increase the number of sites making over $100/month to 15 by building, buying or growing 8 quality sites.
  • 2014 Goal #2 – Publish 52 Posts on Authority Website Income. For the growth of this blog there is nothing more important than consistently producing great articles every single Monday.
  • 2014 Goal #3 – Produce 1 ULTIMATE post that will put my Ultimate Guide to Expired Domains to shame!
  • 2014 Goal #4 – Automate the entire fulfilment process for my services side of the business while also improving quality.
  • 2014 Goal #5 – Launch a new game changing business/service (this one I will not share until the time is right)
  • 2014 Goal #6 – Continue ahead of the monthly net income curve targeting $15k/month in reliable online income by the age of 35.

Stretch Income Targets (BHAG)…

  • Hit my undisclosed “money in the bank” target
  • Average $10k/month net income for 2014

Part1

Part 1 – Passive Authority & Niche Website Income Profit/Loss

After last 2 months increase of 20% & 32% another increase of 9% was realized in July.

The combination of adding more content to existing sites and improving some recently purchased sites has pushed my niche/authority website side of my business along again this month.

If any readers are looking to sell their profitable site(s) quickly let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me

  • # of greater than $100/month Sites = 10 (added one and lost one)
    • Sites:
    • PMSL
    • OIC
    • ACLSR
    • GFD (purchased)
    • RBC
    • RFNF
    • BCR
    • PPR
    • PFA (purchased)
    • IFA (purchased) (NEW in June!)
  • Revenue = $5,005.51
  • Costs = -$952.92
  • Net Income = $4,052.59 (+9%)

Sites that fell below the $100/month line = One site in July fell below.

1-passive-income

July Comment – This is a great result for this month with a $4k addition to my business income coming from my niche/authority sites. There is still a lot of room for me to improve this side of the business with a stronger consistent growth plan. I hope to have that implemented over the next 1-2 months and will share my plan with you. But basically I will continue to leverage the strengths…ability to produce decent quality content at low costs and get incredibly powerful backlinks.

Public Case Study Site Status

AuthorityWebsiteIncome started with one case study – This site was started the same day as my case study site and every month I documented in detail exactly what I did to grow the site. It turned into a great site for me earning over $3k/month in its peak months and helped launch AuthorityWebsiteIncome. The monthly case study income reports have grown beyond just one site but I want to keep tracking this site separately from all the others so everyone can keep tabs on it.

  • Net Income = $2,064 (-10%)
  • Traffic = 31,364 (+9%)
  • Citation Flow = 29 (-1)
  • Trust Flow = 21 (+2)

2-PMSL-Authority-Site-Income

July Comment – The results this month were great…especially considering one of the affiliate links was not working for ½ the month (whole story here). August I have hope for a banner month!

 

Progress on Key 2014 Goal…

2014 Goal #1 – Increase the number of sites making over $100/month to 15 by building, buying or growing 8 quality sites.

3-Passive Income Portfolio

July Comment – One more site added in July and one removed. I am starting to think this may not have been the best metric to track considering the growth of my income in my website portfolio is not very well correlated to the number of sites I have.

part2

Part 2 – Authority Website Income Blog Profit/Loss

My commitment on this site is to provide once per week posts from me in and one MONSTER of an ultimate guide a little later in the year.

Here are the monthly stats for my site…

  • Visitors = 15,247 (-10%)
  • Subscribers = 2,842 (+5%)
  • # of Posts = 2
  • Affiliate Income = $690 (+146%)

4-AuthorityWebsiteIncome Stats

 

July Comment – Only 2 posts published is disappointing! I was hoping to do much better but as mentioned without having a consistent work schedule producing articles was a challenge! No excuses though…my commitment to my audience on this site is 1 post per week. I will still aim to hit the 52 posts this year!

 

Progress on Key 2014 Goal…

2014 Goal #2 – Publish 52 Posts on Authority Website Income. For the growth of this blog there is nothing more important than consistently producing great articles every single Monday.

5 Number of Posts Published

2014 Goal #3 – Produce 1 ULTIMATE post that will put my Ultimate Guide to Expired Domains to shame! Plan is in motion but it will take several months to assemble all the moving parts! Finding the time is going to be a challenge…it is going to come down to the wire at the end of the year.

Part 3

Part 3 – Services Business Profit/Loss

This is definitely where my biggest opportunity lies and although I want to keep a balanced portfolio of income producing assets.

The key metrics I am going to share on this side of the business each month include the following for my Done For You PBN Service (here)…

  • # Sites Built = 118 (doesn’t cover all sites)
  • # of Domains Found = 205 (doesn’t cover all sites)
  • Net Income = $11,465.06*

*Note about the Net Income – each month varies greatly since the expenses for building the sites incur the month the sites are built while the income occurs the month the sites are sold. So there are months like December(and June) where I only have a handful of new clients but I am still building sites for all the others who paid in the previous month. For the accounting purists, yes, I am aware I am violating a GAAP accounting principle (revenue is to be counted in the months the expenses to earn the revenue are realized – but that creates more accounting headaches for me).

6 Services Business

July Comment: July was a solid month for my services business with a good balance of new customers and existing customers increasing their PBNs. I also faced a couple quality challenges both with a few domain orders and some PBN content issues. For both I have beefed up my systems to try and improve these 2 critical areas.

 

Progress on Key 2014 Goal…

2014 Goal #4 – Automate the entire fulfilment process. I am personally still approving all domains and supporting client’s requests.

No progress this month but my part time sales manager is doing a great job and all customers are getting personal support during the process.

2014 Goal #5 – Launch a new game changing business/service (this one I will not share until the time is right)

I am unsure if this service will still be offered…I have some ideas but unsure if it still makes sense.

 

Overall Financial Goals

 

Original Monthly Net Income Target (original – $15k/month reliable income by age 35)

  • Target Net Income = $4,975
  • Actual net Income = $16,207.65

7 Goal 15k 8 Overall Income

“Money in the Bank” Target

For those that have been trying to track their online income and reconcile with money in the bank it doesn’t take long to realize just because you think you made $1k in a month your business bank account doesn’t go up by $1k that month. The reason for this is that it takes some time for advertisers to pay their affiliates. Plus, some affiliate commissions you earned will be voided in the next month and you will not be paid for that commission you thought you made.

So for this reason a metric I am going to track in 2014 is my Money in the Bank target. Although I share a lot I am choosing to not actually share my bank balance…I will simply make it a % of my overall goal.

9 Money in the Bank

 

July Comment: The money in the bank target is no longer going to be realistically achieved since I have made changes where I pay my wife a salary for the work she does. Forward progress each month is still going to be key though!

2014 Monthly Income Target

This is another big time stretch goal. In 2014 I am targeting to average $10k/month in net monthly income.

RUNNING AVERAGE = $12,736

  • January = $11,141
  • February = $12,193
  • March = $6,719
  • April = $14,484
  • May = $21,135
  • June = $7,275
  • July = $16,208

Final Comments

A solid month that resulted in overall net income breaking through the $15k goal again!

Here is the summary of this months results…

  1. Niche Websites – Great month led by my student loan websites performance. But, I need to get more structured at building out my new sites into larger sites to replicate success I have had with other sites.
  2. AuthorityWebsiteIncome.com – Published only 2 posts! This is a problem and I need to make sure to come back from it!
  3. Services Business – A great month in terms of domains found and sites completed. Costs are starting to not trend linearly with work output so I need to work on cutting costs/becoming more efficient while at the same time improving quality.

How was your month?

About the Author Jon Haver

I am a 31 year old husband, father of 2, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours. I am not a GURU but just a regular guy who is grinding out 12+hr days to build a life for my family on terms.
Jon Haver, Online Entrepreneur

Leave a Comment:

23 comments
Tim says August 11, 2014

Just want to congratulate you Jon with one more successful month! I am following your blog from your epic post about building PBN, and it looks like you found best way to monetize your blog! 🙂 Good luck reaching your goals!

Reply
    Jon Haver says August 11, 2014

    Hi Tim, thanks…I am working hard to reach them. Best of luck with yours.

    Reply
Financial Samurai says August 11, 2014

Nice job Jon!

Several questions for you:

* you mention you will be focusing on service business. Is that your favorite income stream? I have focused least on service, and most on affiliate income, so I’m wondering what I’m missing. I only want to take on 3 clients maximum a month. Do you see any risks with PBNs?

* what is your money in the bank number and what are you planning to do with it?

* what do you think is more important: net worth or income?

July was surprisingly strong for FS, perhaps due to a couple larger media mentions. I really enjoy focusing on one site and affiliate where appropriate so I’m looking forward to learning more from you since we have different business models.

Thx,

Sam

Reply
    Jon Haver says August 11, 2014

    Hi Sam

    Thanks for the detailed questions…

    1. I enjoy anything that involves me building and improving systems…PBN’s and my other services are great fits. There are definitely risks with PBNs but there is risk with not building any links as well.

    2. Money in the bank represents the amount required to build an investment property and help put a “flag in the ground” with regards to the location we are hoping to eventually move to. I haven’t revealed the actual $ value…not sure why I feel uncomfortable about that when I share everything else so openly.

    3. At this stage it is net income for the sole reason that it is the easiest to make decisions off of…what I mean is that if my Net Income goes up 4% in a month I would have a harder time determining what I did that month that resulted in that increase where as if my net income goes up I can more easily repeat more of that activity the next month(simplified way of looking at it and not perfect but my opinion). But for a “pissing contest” net worth is more meaningful and even more so is someones net worth – income ratio.

    Congrats on the success with FS!

    Reply
Priyank says August 11, 2014

Hi Jon,

It’s great to see your business is moving in right direction. 15K a month is dream for all IM guys.

Some of the methods ranking sites work great and my recent tests are saying same.

Thanks for the inspiration bro.

Regards,
Priyank.

Reply
    Jon Haver says August 11, 2014

    No problem Priyank, glad to hear similar strategies are working for you as well!

    Jon

    Reply
Brandon says August 11, 2014

Jon,
Congrats on your success! Great job man! I’d love to discuss some PBN stuff with you and even get some services possibly. I’ll contact you via email. Again, awesome job. I love the transparency you provide and love seeing the success of others and their goals being met. With regards to report the Net versus gross I agree 100%. What’s portait is the bottom line and for that matter you could even factor in a tax rate to report the net net.

Reply
    Jon Haver says August 11, 2014

    Hi Brandon, glad to chat about services. Yah I agree I don’t count tax or the salary my wife is pulling out…both are significant “expenses” and could be documented…but it would add some complexity to these reports.

    Reply
Jeff says August 11, 2014

Nice work Jon –
Looking good with the service income there. Your numbers are great and I hope to get up into that range sometime soon – it has been awesome following your journey! Keep up the good work – I look forward to your ultimate guide coming this year.

As for the smaller sites, where have you been getting those?

Reply
    Jon Haver says August 11, 2014

    Hi Jeff

    Thanks, for the smaller sites people have reached out to me looking to sell quickly and avoid the hassle and expenses of Flippa or a Broker.

    Best of luck hitting your numbers!

    Reply
oloyede jamiu says August 11, 2014

Hi Jon,
This is another successful business and income report. I can see that you added a new site in June to your website portfolio. That was good move.
I am aware that you are still interested in buying more websites in the future in order to fulfil your 2014 goals.
If i may ask, what the price range of the websites you have bought in the past and how quality are they?
I think these websites can pay you more better just like the paymystudentsloan authority website if you can add more contents to them.
Regards,
-Oloyede Jamiu.

Reply
    Jon Haver says August 11, 2014

    Hi Oloyede, I have been paying anywhere from 7x to 14x for sites and typically around $150/month sites when I can. Only a handful have closed and some have been huge busts while some have been successful.

    My strategy is typically to clean up the links, add quality links and add more content along with an aim to improve monetization.

    Reply
Josh Escusa says August 11, 2014

I’m always impressed by how much you’re able to do while maintaining a full time job and a family. Another great month!

Reply
    Jon Haver says August 11, 2014

    Hi Josh, some months I am as well when I look back over the month…July however was not one of those months…I wish I had been able to get more completed.

    Reply
Nathan says August 11, 2014

Nice month! I agree with John, I’m super impressed that you are doing all this and a full time job with a family. I just have 4 sites and find that I wish there were more hours in a day, lol

Reply
    Jon Haver says August 11, 2014

    haha, it takes time to build up the systems to be able to get it all done.

    Reply
Michael says August 12, 2014

Hi, Jon

Great income! Congratulations
I have a question, do you register 200 expired domains via one or several accounts of domain name registration.
Or use a mass of accounts? Google is not associated with these domains?

Thanks Jon
Best Regards

Reply
    Jon Haver says August 13, 2014

    Several accounts are used for the domains.

    Reply
      Michael says August 14, 2014

      Thanks Jon.

      Reply
Calin says August 13, 2014

More an more people are complaining that it’s more difficult now to really rank new websites and that it takes longer than ever, even with the right link building strategy. There might be a “wait time” involved simply to slow down those who don’t have the patience to work on their websites… I usually see sudden growth of traffic after 4-6 months on websites that only had links built at the beginning. Things are constantly changing.

Either way, great income this month! Keep up the good work!

Reply
    Jon Haver says August 13, 2014

    Thanks for sharing your findings.

    Reply
Michael says August 13, 2014

Hey Jon,

I would be really interested if you did a post on your accounting methods – the spreadsheets you use to track your various projects, and how you keep on top of everything, how you monitor costs that are shared across multiple projects etc

I hate the accounting side of things, however I too run side project websites alongside a full time job and a post like that would be really interesting, and it might be of interest to more of your readers?

Just a thought mate, great work with the site and all your success so far.

Cheers!

Reply
    Jon Haver says August 13, 2014

    Hi Michael, I don’t have any awesome method but I will try and share those details in a future post.

    Reply
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