Authority Website Income
Shares

How to Come Up With 1,000+ Content Ideas in One Evening

Coming up with content ideas is not an easy job! It is also a task I have had a hard time systematizing and outsourcing. Well what is shared below is a way to solve that problem!

As the 10 person mastermind continues to work through the journey to build six figure websites in 2015 each week a special post will be shared with a tip or progress on their journey. You can join by joining the private Google+ group of members working to do the same thing in 2015!

Below is the first of these posts from Dev a succesful ecommerce site owner looking to build out a content based authority site in 2015.

In the article below he shares a great hack for coming up with 1000 content ideas in 1 evening!

Thanks for the great article Dev! Take it away…

While I have worked on a few web projects in the past, Jon Haver’s Six Figure Challenge was by far the largest scale project I had ever initiated.

The biggest reason for this was the aggressive 7 days a week posting schedule.

Extrapolating out, that meant the team I built needed to come up with 365 posts a year or 1,000 posts over 3 years.

The first thought that came across my mind when doing the math was (a) what am I getting myself into, closely followed by (b) how the heck am I going to come up with 1,000 post ideas about my niche (personal finance for parents).

Here’s where I started:

site postsche dule - feb 2015

 

That said, I’m happy to say, a few weeks into the challenge, I’ve converted post idea creation from a big glaring pain point to a core competency with a well mapped out process and list of resources that I will be able to use for this project and others.

Here, I’ll be sharing two of the main strategies and processes I used to come up with a bit over a thousand post ideas in one evening.

 

The Strategies

The 2 strategies I used to come up with post ideas were:

  1. Tangential (Related) Site Content
  1. Table of Contents and indexes from books and ebooks

Before I get started, I want to point out one thing.  I’m not in any way advocating copying content here.  What I do with these strategies is focus on publicly available inspiration and analytics and use that data to come up with my own post ideas that I then get created by myself and a team of writers.

 

Tangential Site Content

The main concept here is to use content ideas that have already been published on sites that are related (but not exactly the same) as yours.

Example, if you’re building a website about decorating offices, you may want to find websites about home décor or interior design and leverage the most popular headlines or articles from those.

It’s pretty easy to convert a headline like

“10 Cheap Ways to Make Your Kitchen Look Expensive”

to

“10 Cheap Ways to Make Your Office Look Expensive”

 

Now that you get the idea, here’s the specific process I used to do this (you can get a virtual assistant to do this as well, but I suggest you give it a try once just so you get an idea of the how to train someone to do this)

 

1. Come up with a list of categories and niches that are similar to yours.

If you’re doing a office design site, you’ll obviously want to check out other office design sites, but also list categories like kitchen design, office design, you could even reach a bit and list categories like architecture or landscaping.

 

2. Scrape site directories to come up with a set of seed sites.

Search Google for the following search terms

  1. best [category from above] blog
  2. best [category from above] sites

What you’ll find is a list of blog directories that will give you a list of dozens (often hundreds) of sites in your target category.

top 10 interior design blog

3. Download the site links into a spreadsheet

I use a chrome plugin called linkclump that will let me hold shift while I scroll my mouse over all the links to copy the entire list as a set of urls I can then paste into a spreadsheet.

interior design blogs

4. Use Buzzsumo to find the most popular pieces of content on each of those sites

You can easily start with a list of 200+ blogs with very little effort using this strategy.

I would highly recommend using a virtual assistant for this part (as it can get a bit tedious).

The next step is to find the most popular pieces of content on each site, a task that software like buzzsumo makes ridiculously easy.

Buzzsumo is a content research and analysis tool you can use to find the most shared pieces of content from any given website.

Once you get your list, go to and sign up for a trial (or full) membership.

Then, login and enter each domain on the list into buzzsumo’s search bar and hit enter.

You’ll get a list of content sorted by the number of total shares it has gotten across various social networks (Facebook, Linkedin, Twitter, Pinterest, Google+).

You can export the entire list into a spreadsheet by clicking the export button, and it will give you up to 10,000 results.  Plenty to get your gears spinning on content ideas


buzzumo export - apartmenttherapy

 

5. Use some wordsmithing and creativity to create your own content topics

Create your cutoff point for share count (for my project I only leveraged headlines that had 5,000+ total shares) but it completely depends on your niche and the amount of sites/content out there.

In this case, I found 135 content headlines from just one website that met my criteria.

Read through the headlines and change around words, topics, or phrases to come up with your own content ideas.

There you go. One easy strategy for content ideas.

 

6. Strategy Two – Browsing Books On Your Topic

Another tactic I used to come up with content ideas centers around the structured data found in books – especially those found in indexes and tables of contents.

My main resource here is a neat new service from Amazon.com called Kindle Unlimited which offers you the ability to read (and more importantly browse) 700,000 books for just $10/mo.

Process:

  1. Find books in your niche or the tangential categories you created above
  2. Go straight to the table of contents, and find items that could make a good content topics.

A good table of contents (for your purposes) will have a lot of detail like this one.

If the table of contents in your book looks more like the one below, you can still use it for inspiration, but you will be better off quickly paging through each chapter to come up with ideas based on section headings, capitalized phrases, etc.

table of contents

The right process you should use here fully depends on the way the book is structured.

With the interior design example above, your best bet is to go through each chapter and find the capitalized section dividers.

adding some pizzas to your home

With this specific strategy, I usually can come up with 40-50 content ideas by quickly skimming through a book – which takes me 5-10 minutes.

 

BONUS STRATEGY

  • Use keyword suggestion tools like Soovle or Ubersuggest or paid tools like Scrapebox of Freshkey to search for content ideas. Some good seed phrases you can use include:
    • Best [Niche Name]
    • How do I find [Something in Niche]
    • Free [Niche Name]
    • [Niche Name] + letters (a-z)

Well, that’s it for now.

Hope this was helpful and gives you a few strategies on how to come up with content topics.

See you next time:

Dev

List of Resources

About the Author Authority

Leave a Comment:

15 comments
Steve says January 22, 2015

Really interesting post, I like the buzz sumo idea – will be getting that one out for myself for sure!

Publishing so many articles is interesting, given each article has to be really top notch nowadays, I guess you have to be careful to not produce poor imitations of popular posts otherwise I guess you’ll just be wasting money

Reply
    Jon Haver says January 23, 2015

    Steve, you bring up a good point. I think the idea in most cases for me is to identify the popular post and go a little bigger in one aspect…longer list, extra tool, better formatting etc. My plan is to make my “knock-off” post better in at least 1 aspect which I hope will help my post be separated from the rest.

    Reply
Philip Kleudgen says January 22, 2015

Hey Jon,

Nice tutorial on finding content ideas. I prefer to automate the headline part by using headline generators like I listed in my recent article.

Feel free to share the tools here for your readers if you like them 🙂

Reply
Bryan says January 22, 2015

Excellent post! Thanks Jon, found some awesome nuggets that I would have never have thought of. That linkclump resource is awesome as well.

Reply
    Jon Haver says January 23, 2015

    Yah Dev dug up some pretty amazing stuff on this post!

    Reply
Carlo says January 22, 2015

Thank you very much for sharing this Jon. I’m going to use this for my website. I got stagnated because I ran out of ideas to pour into my website until now. Very helpful.

Reply
    Jon Haver says January 23, 2015

    If you come up with 1,000 ideas now it will take awhile to get stagnant again!

    Reply
Michael says January 23, 2015

Nice post! Jon. I have saw your authority site challenge. that is a great idea and it gave me encouragement. I decide that I am going to build my own authority site in 2015. Come on, Jon

Reply
Nate Tsang says January 24, 2015

Great post Jon, lots of creative ideas to generate content ideas using proven concepts.

Just a quick heads up for those SEOs that might not have a Buzzsumo account, Ahrefs recently setup a “Top Content” section which lets you see the most shared content on a site as well – though I don’t think their social index updates as quickly as Buzzsumo.

And of course, their “top pages” section can be another source of content ideas that have proven linkworthiness.

Reply
Harris Andrea says January 25, 2015

I have used the Buzz sumo website to find the most popular content on my own blog but the results were not correct. Anyway, for other websites maybe it will work better.
Nice article by the way.
Harris

Reply
bassey jimmy says January 21, 2016

Your site is awesome with useful information. All I need to setup a profitable website is here.

Reply
Add Your Reply