Today I am happy to announce a few changes to LightningRank.com (an extremely powerful PBN I have built with only the best domains PA40+ DA30+ etc)
NOTE – LightningRank is currently closed during a transition phase but will open with the best domains and best prices yet soon…Click Here to be notified when it opens again!
Oversharing as my tagline goes(sharing everything but my password) has been something I have always tried to do and today will be no different.
So What is Changing at LightningRank.com
For reasons I will get into below I have essentially taken over both the front end and backend of LightningRank.
Why the Change?
There was 1 MAIN reason and then 2 less significant reasons…
MAIN Reason – Unlock value!
John Shea and I have worked well together and continue to have another project on the go which shows promise. However, for LightningRank.com the biggest concern from people was the price. Due to the cost of these extremely powerful sites and the restrictions’ I have placed on the network in terms of size to keep it safe the business was not producing enough to make it worthwhile to continue building sites.
John Shea and I have and continue to work well together. The change has nothing to do with the quality of work he did which as current customers can attest was top notch. Me and my team manager have big shoes to fill.
Based on the results a lot of people including myself were getting I knew there must be a way to make it all work.
Looking in more detail at the costs it was clear there were way to reduce the costs and ultimately pass those savings onto current and new customers.
Cutting out JVZoo, using a portion of my articles team and assigning a Team Manager all have led to substantial savings.
Second Reason – High % of AuthorityWebsiteIncome Customers
The vast majority (90%+) of the sales were coming from my site and I did not have enough control over the fulfillment of a service people were buying because of what they read on this site.
If the % had been lower or if the service was growing from new traffic sources it would not have been as big a deal but essentially they were all customers who had come from AuthorityWebsiteIncome.
Third Reason – Sales
Although the sales graph below is good, the detailed data certainly showed that there would be a sales plateau.
By bringing it 100% into my court I am able to go offer promotions to existing customers and make other arrangements more quickly than with a partner involved. Steady sales growth not exponential is the goal and I know I can achieve that.
I Consider LightningRank a Success to Date
Even though the image above shows a net loss I consider the last few months of LightningRank a huge success for a few reasons…
- Minimum Viable Product – Through the partnership I was able to invest money and limited time to test out if there was a viable business model with LightningRank
- Ranking Success – The results of many clients (see testimonials) s
- Built a Powerful Asset – Many of the domains on the network are monsters! They are extremely powerful and squeaky clean
True Test of a Partnership – Dissolving It
Nothing tests a partnership like dissolving it.
I was unsure how it would go but it was clear to me a change had to happen.
John Shea true to form was very understanding, reasonable and a tough negotiator.
After we settled on a fair payout (although higher than I wanted J ) the transfer has gone smooth with no customer orders being unfulfilled.
The success we have had to date with the move is likely due to how the partnership was structured with essentially mutually ensured destruction being available to each other. I owned the network and he owned LightningRank.com and the sales funnel. We could not function without each other.
Currently Closed – Priority is Current Customers & Testing Out New Systems
All existing customers have been emailed with the new discounted link, all orders are being fulfilled without a hiccup.
New Business Manager…Kelley Jones
Kelley is a recent business school grad who has been working with me for the last few months, she will be responsible for order fulfillment.
So far she has put in a few long days over the weekend to make sure the transition goes as smoothly as possible.
If you have any questions contact – KelleyJonesLR (at) Gmail (dot) com
Once we are confident all bugs are worked out of the system we will be re-opening.