Dissolving a Partnership and Changes at LightningRank.com

Today I am happy to announce a few changes to LightningRank.com (an extremely powerful PBN I have built with only the best domains PA40+ DA30+ etc)

NOTE – LightningRank is currently closed during a transition phase but will open with the best domains and best prices yet soon…Click Here to be notified when it opens again!

Oversharing as my tagline goes(sharing everything but my password) has been something I have always tried to do and today will be no different.

So What is Changing at LightningRank.com

For reasons I will get into below I have essentially taken over both the front end and backend of LightningRank.

So for all current and future customers all communication will flow through me and my team.

Why the Change?

There was 1 MAIN reason and then 2 less significant reasons…

MAIN Reason – Unlock value!

John Shea and I have worked well together and continue to have another project on the go which shows promise. However, for LightningRank.com the biggest concern from people was the price. Due to the cost of these extremely powerful sites and the restrictions’ I have placed on the network in terms of size to keep it safe the business was not producing enough to make it worthwhile to continue building sites.

John Shea and I have and continue to work well together. The change has nothing to do with the quality of work he did which as current customers can attest was top notch. Me and my team manager have big shoes to fill.

Based on the results a lot of people including myself were getting I knew there must be a way to make it all work.

Looking in more detail at the costs it was clear there were way to reduce the costs and ultimately pass those savings onto current and new customers.

1-OriginalIncomeSplit 2-NewIncomeSplit

 

Cutting out JVZoo, using a portion of my articles team and assigning a Team Manager all have led to substantial savings.

Second Reason – High % of AuthorityWebsiteIncome Customers

The vast majority (90%+) of the sales were coming from my site and I did not have enough control over the fulfillment of a service people were buying because of what they read on this site.

If the % had been lower or if the service was growing from new traffic sources it would not have been as big a deal but essentially they were all customers who had come from AuthorityWebsiteIncome.

Third Reason – Sales

Although the sales graph below is good, the detailed data certainly showed that there would be a sales plateau.

By bringing it 100% into my court I am able to go offer promotions to existing customers and make other arrangements more quickly than with a partner involved. Steady sales growth not exponential is the goal and I know I can achieve that.

3-NetLossforLightningRank

I Consider LightningRank a Success to Date

Even though the image above shows a net loss I consider the last few months of LightningRank a huge success for a few reasons…

  1. Minimum Viable Product – Through the partnership I was able to invest money and limited time to test out if there was a viable business model with LightningRank
  2. Ranking Success – The results of many clients (see testimonials) s
  3. Built a Powerful Asset – Many of the domains on the network are monsters! They are extremely powerful and squeaky clean

 

True Test of a Partnership – Dissolving It

Nothing tests a partnership like dissolving it.

I was unsure how it would go but it was clear to me a change had to happen.

John Shea true to form was very understanding, reasonable and a tough negotiator.

After we settled on a fair payout (although higher than I wanted J ) the transfer has gone smooth with no customer orders being unfulfilled.

The success we have had to date with the move is likely due to how the partnership was structured with essentially mutually ensured destruction being available to each other. I owned the network and he owned LightningRank.com and the sales funnel. We could not function without each other.

 

Currently Closed – Priority is Current Customers & Testing Out New Systems

All existing customers have been emailed with the new discounted link, all orders are being fulfilled without a hiccup.

New Business Manager…Kelley Jones

Kelley is a recent business school grad who has been working with me for the last few months, she will be responsible for order fulfillment.

So far she has put in a few long days over the weekend to make sure the transition goes as smoothly as possible.

 

If you have any questions contact – KelleyJonesLR (at) Gmail (dot) com

kelleyjones

Once we are confident all bugs are worked out of the system we will be re-opening.

Click Here to Get Notified When We Open LightningRank

 

Comments

  1. Huge steps, Jon – glad to hear things worked out smoothly. These partnerships can often become a tough cookie to chew the day when things need to go into a different direction.

    I had to go through a similar experience about 2 years ago, a web development partnership. Unfortunately each of us brought specific skills and expertise to the table, and as I was at it full time by then already, when we split up I had to learn a few skills from scratch and basically start the company from ground up again. Some tough months followed but hey, those skills come in very handy in my niche site building business today :)

    All the best – I know you can make it work out just fine!

    • Jon Haver says:

      Hi Ruan, sounds like a time when the split was a challenge. So far so good on our end and glad it all worked out for you in the end.

  2. Ah, man! Today I decided to finally try Lightning Rank and went there to see the “Sold Out” message. Sighed, signed up to be notified when new places appear and then I saw this article in my feed reader. This makes it clear for me: when you want something, go for it and do it, otherwise it might not be available when you finally decide to try it out.
    I hope that all this will work out just fine and you’ll start welcoming new members soon :)

    • Jon Haver says:

      Hi C…I will be sure to let you know when it re-opens…but to be sure make sure to sign up to be notified when it reopens here…

      http://www.lightningrank.com/soldout

      Everything is structurally great with LightningRank just want to give Kelley and myself enough time to get the systems down to ensure our level of support stay VERY high!

  3. Hey Jon,

    I’m very happy to have worked with you on this project as it allowed me to really see what’s possible with online income. I don’t like to look at this as a dissolved partnership since we will be working on another project together. To think it all started as a basic writing project, it turned into quite a bit more then I imagined.

    I’m hoping the model continues to work for you and you can bring in more customers through out the year. It’s been quite a learning experience for me, it has really motivated me to continue to grow my online income and to keep building relationships with folks such as yourself :)

    Matt Allen has actually already approached me on another project we can tackle together with our niche sites, I’m looking forward to it.

  4. Jon,

    Thanks for moving forward with LR and passing the savings along to us. I have had nothing but great experiences with John Shea working on my projects. I look forward to the improved LR and hope to see big things from you and Shea on your next project!

    Christopher

    • Jon Haver says:

      Thanks Christopher…glad you have had a good experience and we will be sure to do our best to keep that going!

  5. Damn both so grown up… Fight! Fight! Fight! Fight!

    John Shea? No ThunderRank.com competing service to keep Jon on his toes? Or maybe that was part of the deal :)

    Seriously it’s great that you are able to come to an agreement. Jon Haver, the onus is now 100% on you to make sure LightningRank delivers.

    Good luck to you both :)

  6. Thank you for the update and transparency.
    Regarding your decision. Tough decisions often bring to good results.
    Good luck!
    Roberto

    • Jon Haver says:

      Thanks Roberto…I have found the same thing…making the tough decisions often leads to the best results.

  7. Partnerships can be difficult to manage. I am glad that you were able to work out a positive solution and will be working together moving forward.

    1 + 1 has to equal 3 or more for a partnership to excel. My partnership with Mike Wilson at Niche Addictions works because I have limited IT experience and can get much more done with him than without him.

  8. I hope that the service will soon reopen. My site need it.

  9. I did a 5-post Lightning Rank package and John was great to deal with from a customer service point of view — he replied to me e-mails right away.

    The quality of the sites was excellent, but I have to agree with the overall sentiment that it is a bit over-priced, which is why I didn’t re-new for another month; it was simply too expensive.

    I’m interested in seeing the new pricing structure; one idea may be to add a bigger package option, say a 10-post subscription, and if you “buy in bulk”, you get a better value.

    Spencer’s service is priced at $300 for 10 posts, but the average PA is 35 and you have to write your own content. That might be a good starting point from a pricing model.

    • Jon Haver says:

      Hi Mike

      I agree on the pricing and that is the challange keep the quality and service as high as it currently is while structuring it to turn a profit. As you can see from above the expenses have outpaced the revenue so far for me. The biggest restriction that makes LightningRank less profitable but more resistant to detection is the low saturation rate, only high quality articles and a low posting frequency on the sites.

      With the new set up I will be running the numbers to drive to a fair price point that will be lower then the $300/month for 5 posts.

      • That’s a great news! I started link building on my niche site (base backlinks) and will soon purchase my initial high pr 5 post package. Looking forward to the reopening of the service!

  10. Hi Jon!

    It’s good to see that a dissolution of a working project partnership won’t be a dissolution of a working partnership altogether. While these deconstructions can be disheartening, tiresome and often financially displeasing to one side or the other, it seems like you two have found piece on both sides during this for this project.

    Also, it’s good to see that this business model works, and can go through administrative changes this extreme (it actually shows the overall success will be even more than what you are experiencing now).

    Here’s wishing all the best for you and your team!
    Jim

    • Jon Haver says:

      Wise words James, even though the business is at a net loss for me it is clear there is value in the model and it just needs to be more efficiently un-locked.

  11. Hi Jon,

    Thank you for another great post.

    I have emailed some details about the result I got with Lightning Rank last week. Did you have a chance to look at my email?

    Thank you!

    Sibo

  12. When are you planning to open your new service then?

    • Jon Haver says:

      I will be opening it up once the process is smoothed out which I hope will be before the end of the month.

Speak Your Mind

*

Read previous post:
6 monthly income
May Income Report – Record Income Achieved – Milestone Crushed

Well it has happened! In this months report I get to share the great news that record earnings have pushed...

Close