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Cyber Monday – Services Sale!!

Today I have some special Cyber Monday deals on my productized services businesses.

At whatever stage you are at in your business I hope one of these deals below helps you progress in your business!

For the last few years we have found that creating teams and systems to deliver productized services to clients focusing on complex activities in the SEO / internet marketing space has been a good niche for our team.Continue reading

12 Frequently Asked Questions About Building and Using PBNs

Since 2013 I have been talking about, using and building PBN sites to help rank mine and other websites.

There are very few people that talk about PBNs in a balanced way. I hope this post helps answer some of the common questions people have.

If you have any questions feel free to drop them in the comments section and I will respond.

 

What is a PBN?

A Private Blog Network is a network of real, relevant and authoritative sites that are perceived to be independent from one another in the eyes of Google but you control and can link to your money site. These links being real and relevant drive ranking improvements within Google.

what-is-a-pbn

My Team Offers Two Services To Help:

Have My Team Build You a PBN
Use My PBN – Powerful Links

Frequently Asked Questions About PBNs…

 

ONE – Do PBNs Still Work to Rank Websites?

The short answer is that backlinks from relevant authoritative sites definitely still works! The question of how much does it work is answered in more detail below but I can say that it definitely does work on both my sites and clients.

Each week we receive emails like this one received last week…

improve-ranking-with-pbn

TWO – What is the Best PBN Hosting Options Now?

Hosting can be a massive pain! I now have 1 person who works full time to manage all my hosting accounts.

I now have two simple recommendations for people who are looking to host a PBN…

  • Best Option for Large Network or Agency – Use multiple popular shared hosting accounts like we do to ensure your referring IP profile is as natural as possible. This strategy ensures your PBN sites are not located in a “bad neighbourhood” of other PBN sites.
  • Best Option for IndividualsEasyBlogNetworks offers hosting that is essentially a dashboard for multiple cloud hosts.
Best PBN Host

(prices increase for this host Sep 1, 2016)

THREE – Do PBNs help all websites rank and how many backlinks do I need to rank on the first page?

The type of sites that seem to respond the best are those in “boring” niches that traditional white hat link building is the hardest in!  This usually involves an affiliate site or a business site.

The sites PBNs don’t make a lot of sense to use on are sites that have an easier time to build links. For example a “mom blog” would do better to allocate its money for SEO to guest post outreach and creation.

Sometimes the ones that don’t respond the best are either the crazy competitive local niches (unless a lot of links are sent at them) or the large magazine style site who need a monthly link velocity way higher than the package purchased.

To help people answer the question of “how many links do I need” I wrote this post and provided a free guide.

 

FOUR – What is the risk of using a PBN?

There is risk with every marketing strategy online. I have an issue with SEOs who don’t try and communicate the risk of using PBNs.

The right level of risk vs reward to accept is highly dependent on everyone’s personal situation.

What I can share to try and help quantify the risk is that our lifetime deindexation rate over the course of 3,000+ sites being built is…

  • Over 3,000 sites have been built
  • 8% for done for you niche relevant exclusive PBNs (done for you PBN service)
  • 23% for Use my PBN, exclusive but shared PBN service with most of those deindexations coming in 2014 (see what I wrote about it when it happened here)

What will happen if sites do get deindexed is that the rankings benefit of the use of those PBNs is lost.

I DO NOT RECOMMEND someone only use PBNs as their SEO strategy. It is critical that your sites footprint remains distributed and not easily identified as a site that exclusively uses PBNs.

 

FIVE – For the Use My PBN Service do links on my PBN stay live after someone cancels?

Yes, links on my use my PBN service stay live even if someone cancels.

The most common reason people have for cancelling is that their rankings have jumped up to where they want them and they no longer need the service. So a lot of people tend to use the service until they achieve the ranking goals for their site or clients site and then cancel the service.

 

SIX – Can I Add More Articles for the Done For You PBN Service?

In our done for you PBN building service we create 1 article per site every 5 months. There are times that people would like to add more.

When we build your PBN with our done for you service we provide you with admin access to the site and you can post as many articles as you would like.

Many SEO agencies use this access for when they add a new client. A lot of our clients have a network relevant to a specific industry or geography and then when they add a new client use that existing PBN to build relevant/authoritative links to that new website.

 

SEVEN – Does it Work for Reputation Management?

With the growth of the online reputation management industry we have seen an increase in the number of people using our service for Reputation Management.

The basic strategy for reputation management fits well with our services…

  1. Create positive pages about the individual
  2. Drive links to those positive pages/profiles (using Use My PBN or Done for You PBN Service) to push them in front of the negative posts

Similar to the agencies mentioned above a lot of reputation management consultant clients we work with like to use a combination of having their own PBN network managed by us and as they add new clients simply post new posts to that network.

 

EIGHT – Does it Work for Videos?

Although it works for videos and clients have seen substantial ranking improvements there are a lot of strategies that are higher risk/lower cost that seem to be able to rank videos more cost effectively.

The reason is that the domain strength of YouTube is strong enough that if you throw some crappy links at the video it usually doesn’t result in the post getting penalized.

However, I believe this will continue to move in the direction that higher quality links will have a bigger and bigger impact driving results for your site.

 

NINE – Can I Rank My Amazon Private Label Listings?

This is a fun one I have been experimenting with lately.

The answer is that YES you can influence which Amazon listing shows up in Google.

It is either Feast or Famine when it comes to rankings Amazon Listings. Since Google only shows a couple results in Google you need to be in the top 2 for Amazon listings for the given keyword or you get no benefit.

Here is the basic strategy I have tested with success…

  1. Identify keyword to rank for, target relevant, buyers intent keyword with low competition (KC score < 30)
  2. Analyze the Amazon competition currently showing up in Google to determine the number of backlinks they have using this strategy.
  3. Based on the number of links you need go ahead and build links to that Amazon listing. I like to use the powerful links from my Use My PBN network to boost my Amazon listings to show up in Google.

 

TEN – Should I Hide My Sites from Crawlers like Majestic, OpenSiteExplorer and AHRefs?

I go against the grain when it comes to my recommendation to NOT hide your PBN from crawlers.

The reason?

You are only asking the crawlers to not index the links from your site and it would be easy for Google to create a crawler that looks for the sites that request to not have the link networks track their links.

Now once they have a list of all the sites that have hidden themselves from Majestic, AHRefs and Moz what is the chance that they are all PBN sites or doing something sketchy…. I would theorize it would be pretty high!

For that reason a better approach is to build a PBN that is real/relevant and could stand up to a manual review if necessary.

 

Eleven – When is the right time to start building a PBN or Links?

People that are just starting out often wonder what the right approach is to the timing for building their PBN.

The short answer is that as soon as you know you are going to be going into a niche it is a good idea to start building out a niche relevant PBN but do not let that stop you from getting started.

 

TWELVE – What is the PBN backlinking strategy I use now for new sites?

So, what do I do today to get a site moving up the rankings?

It of course depends on the competition and the number of links I suspect I will need to rank. Like I have mentioned above using PBNs exclusively is NOT the best strategy but using them strategically still makes a lot of sense for me.

What I really like about the strategy of using PBNs as the cornerstone of ranking a website is that it is scalable based on the results. Because of that here is the basic strategy I use with a new site…

  1. Build a 5-10 site relevant, niche specific PBN right away
  2. Once the site is created start dripping use my PBN links to it
  3. Measure the results of the ranking improvements and create a plan to scale up the links as needed.

 

Have My Team Build You a PBN
Use My PBN – Powerful Links

 

Are Private Blog Networks (PBNs) Effective in 2016? – $8 Million Dollar Case Study

This is a question always worth asking! In this post I will share why I believe using PBNs is right for my business and use data to show if PBNs are working in 2016 and their risk.

Why Do I Use PBNs?

I believe that those of us with limited time can systematically build useful websites that rank in Google and support the lives we want in less time than the average person watches TV in a day.

PBN's are one tool in my toolbox to help rank websites without me needing to invest a ton of my own limited time.

Jon Haver

Why share this? Well I know there is a stigma around using PBNs and I understand that but my view is that I need to either not be in the game of making websites or find a way to leverage my skills of systems/processes to help rank my websites.

If I had unlimited time than certainly a pure white-hat approach would be ideal. However, day job, family commitments and other online businesses force the reality that pure white hat techniques executed by me is not an option.

So PBNs for me is a way to systematically continue to build my passive income portfolio to the over $10k/month I now enjoy.

Have you used PBN links to rank a website?

The key question for a lot of you, like it is for me as well, is how well are they working now in 2016 and what is their risk?

Using data I will try and answer some key questions…

  1. How Well Do PBNs Work in 2016
  2. How Risky Are PBNs
  3. How to Build a PBN in 2016

How Well Do PBN Work in 2016 – An $8,000,000 Case Study – WHAT??

Getting data on how many successful sites are using PBNs is obviously not easy. However, one location for collecting amazing data on this topic is the EmpireFlippers Marketplace where $8,000,000 worth of sites are currently listed.

I have done this analysis before and by using that snapshot in time at the start of 2015 vs this one I can answer the following questions…

Questions to Be Answered:

  1. What % of people building and selling profitable websites at EmpireFlippers use PBNs to rank their sites?
  2. Has the % of people using PBNs changed from 2015 to 2016?
  3. Are PBN’s used only on small sites?
  4. How much does the use of a PBN drop the value of a site bye?

Big Pile of Data to Answer These Questions...

  • 48 Active Listings
  • $287,757.77 worth of monthly net earnings
  • $7,894,504.01 worth of sites included in the data

Method:

  • Collect all the data
  • Remove websites that don’t use organic traffic at all (some ecommerce, most FBA etc)
  • Compare to previous results and answer questions

Results:

  • Question 1 - What % of people building and selling profitable content websites at EmpireFlippers use PBNs to rank their sites now?
  • Answer 1 – 55% of content websites for sale (excluding FBA & ecommerce) use a PBN to help drive organic traffic to their website.
  • Question 2 - Has the % of people using PBNs changed from 2015 to 2016?
  • Answer 2 – Those of us using PBNs to help their content websites rank has increased from 42% in 2015 to 55% in 2016.
  • Question 3 - Are PBN’s used only on small sites?
  • Answer 3 – PBNs rightly or wrongly often get associated with lower quality sites and not associated with the larger earnings sites. This turns to not the case with PBN sites earnings only a little less than sites that don’t use PBNs showing PBNs are used on larger sites as well. The graph below shows the average income for a site using a PBN vs the average income for a site not using a PBN.
  • Question 4 - How much does the use of a PBN drop the value of the site?
  • Answer 4 – No questions on this one a site that uses a PBN to get its rankings does sell for a discount. The average listing multiple for sites with a PBN was 25.8 vs 27.5 for sites with no PBN.

Conclusion:

Based on this data there are a few clean conclusions…

  1. Use of PBNs in 2016 is widespread (over 50%) and increasing!
  2. PBNs are not typically used on the largest of sites and when they are used the site sells for a small discount compared to a site built without a PBN to help it rank.

Risk of a PBN

No discussion of using a PBN to help you rank your website is complete without an honest discussion around the risks with using a PBN.

Let me stress that my belief is that for those of us with limited time that want to rank a useful website building a niche relevant high quality PBN is a systematic method we can use help us achieve our goals if used correctly.

However, a PBN should not be the only strategy deployed!

De-Indexation Risk By the Data

My team has built close to 3,000 niche relevant PBNs with less than a 10% de-indexation rate. This is very low and the key is for each site to be a “real” site capable of standing on its own.

PBN Risk Priced By the Marketplace

Marketplaces, when efficient, price in the risk of businesses. Based on the EmpireFlippers marketplace and the 6% discount sites using a PBN are listed at we can interprupt that right now the "marketplace" prices in that risk at 6% of the value of the site.

If you have a site that is making a lot of money but has never used a PBN be aware that as soon as it is labelled as using a PBN you should assume you will lose 6% of its value. However, if the ranking improvement outweighs the 6% than it still may make sense.

I hope this discussion is fair/balanced, not everyone should use a PBN and this post was meant to help show people when/why I make the choice to use them. Like everything online there are risks with the decision to use (or not use) a PBN, this data I hope will help you make the decision that makes sense for you and your business.​

How to Use a PBN in 2016 to Rank

If the risk/reward for using a PBN as apart of your SEO strategy makes sense to you here are 3 options for using a PBN in 2016…

Build Your Own PBN Right Way

(100% Free EPIC Guide!)

Save Time - Use My PBN!

(Extremely Powerful & Exclusive PBN)

Done For You PBN Service

(Want my team to build you a relevant PBN?)

Cyber Monday PBN Service Sale

For the first time ever my two most popular services are going on SALE for Cyber Monday.

If you are looking for a great deal on Hosting along with a bonus checkout my Black Friday and Cyber Monday Hosting Bonus.

These $100 promotions are LIMITED and ONLY AVAILABLE MONDAY (starting at midnight on Sunday EST)

Promotion 1 – Done For You PBN Service – Save $110 on a 5 Site PBN!

With this service I have helped over 400 customers build over 2,000 websites of which over 90% are still indexed and helping them rank their websites!

Today I am offering you a $100 DISCOUNT on my most popular service!

COUPON CODES ARE NOW LIVE!

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If you are looking for a safe way to rank a website in a niche that is difficult to get links than a relevant done for you PBN is the way to go.

Control your links and use them to drive your site up the SERPs!

Promotion 2 – Use My PBN – Save Over $100 on 15 Links!

This service has demonstrated its value time and time again. I have built up an awesomely powerful PBN with some pretty incredible domains.

This network I have built to the highest of standards and use it to really push sites up the search results FAST!

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How to Build a PBN in 2016 – Ultimate Private Blog Network Guide

In 2013 I created the ultimate guide to expired domains and since then have built over 2,000 PBN sites the right way!

This new and improved guide has everything you need to  build a Private Blog Network in 2016 the right way!

This MASSIVE 9,000+ word guide provides you with everything you need to build a powerful PBN the right way easily and surprisingly cheaply! 

This free guide is the result of years of experience, weeks of work, 2,000+ PBNs built, hundreds of customers, 230 comments on my last guide and dozens of people contributing questions.

​Thank You to everyone who has helped make this guide the MONSTER it is!

I truly hope you enjoy and find a lot of value in this guide!

You will learn how to...

  • ​Find premium expired domains that are powerful, relevant and free of SPAM
  • Build an effective PBN with no footprint
  • Use a PBN the "right way" to improve your rankings
  • Use an exact repeatable process (with my procedures)
  • Build a quality PBN at a remarkably low cost!

This guide has everything you need to build a powerful PBN by yourself but if you are tight on time and want to simply pay my team to build you your PBN right visit my service...

Jon Haver
AuthorityWebsiteIncome.com & LightningRank.com 

This Guide Works - Less than 10% of the 2,000+ PBN sites my team have created have ever been de-indexed!

90 %
% Sites Still Indexed

I have kept my original Ultimate Guide to Expired Domains post up to date but it covered a lot of different topics not just focused on building a PBN. This post is meant to be for the action orientated among you who want to build your own PBN!

Included in this post is all the newest tools you can leverage to build a PBN by yourself for less money than ever before!

This post will NOT show you ALL (some advanced/complex strategies I use are not shared) the different strategies I use in my done for you services but will provide you with everything you need to build a HIGHLY effective PBN for yourself as economically as possible!

Want My Team to Build You A PBN?

Although I provide everything you need to build your own PBN in this detailed guide I know some of you will be looking for a more efficient use of your time!

  • 100% Done For You
  • Indexation Guaranteed!
  • Access to Better Domains & Hosting
  • Remarkably cost competitive (often less expensive) compared to building it yourself
  • 75% of Customers see a 40% ranking improvement in month 1!

Everything You Need to Build Your Own Effective PBN As Easily and Cheaply as Possible!

This guide is free of fluff and as a result may gloss over some of the nuances. As a result there is a glossary and questions section at the bottom to try and fill in any gaps.

Finally... Enjoy & Good Luck Building!​

How is This Ultimate Guide Organized?

BUY HERE Option 1 - Done For You - Expired Domain Finding Service

If you are looking to purchase expired domains to use for your PBN my team has the following service 

BUY HERE - Option 2 - PBNHQ Marketplace

For a great marketplace that offers Expired Domains at reasonable prices and domains that have been manually SPAM reviewed (very rare) I recommend checking out this marketplace...

Do It Yourself

To find domains yourself the best tool I have come across is PBN Lab developed by Scott Moran

Recommended Option – PBN Lab

Step 1 – Go to PBN Lab

I worked with Scott to come up with an exclusive offer just for this guide! For the 1st month you will get a 45day subscription! 45days following this guide should be enough time to find all the domains you would possibly need!

Step 2 – Sign Up for Tera account (majestic metrics required) (I personally pay for the EXA account)

Step 3 – Find Quality Expired Domains Using PBNLab

Original review and tutorial on how to find expired domains in 2015 posted here

Search Setup

Once you enter your login details, you will be brought to your dashboard. Here you can quickly check the different jobs you have going and view the domains in each job. In order to start a new job, you will need to go to the side panel and click on Add Job Wizard.

You will now be brought to the screen where all the magic happens. You will want to name your job. I usually name my job using the same keywords I am basing my search on, so for this search I will use basement renovation tips. What PBN Lab will do is for your keyword that you use, it will take the top 50 sites in Google for that specific keyword(s) and check its backlinks to see if any of those domains are available. If you choose Crawl Depth 2, it will even check those sites backlinks to see if any of those domains are available. There are a 2 cons with going 2 deep; takes longer to run (as there is many more sites to go through) and the domains become less relevant to your keyword(s) you are aiming for.

Next, you will be brought to the Crawl Source page. On this page, the first thing you have to do is choose where you want the domain crawler to crawl. You have 3 different options to choose from; search by keyword, manual list of seed URLs or parse google serps results. I would suggest sticking with searching by keyword as this will bring up more domains and will be more targeted to your niche, however if you have specific sites you want the bot to crawl through, you can input them using the manual list of seed URL option.

What I really like about this tool, is the fact that you can choose which country you would like the search results from. This is really handy if you are looking to target certain countries. This tool will bring up domains that are relative to the country you are searching in. For this search I will stick with United States.

Next you will input your keyword(s) you are hoping to search for as well as how far back in age you would like to go. If you are looking for newer domains, you can change this year, however I keep it at 1998 as it brings up the most domains for you to sort through.

On the next page, you will find a summary of the details of your search. This page will also show you the sites it will crawl to find your domains. If you do not like what you see, you can always go back a page and edit the information. Once you have all the details correct, you can go ahead and click finish.

Viewing Results

Depending on the amount of sites PBN Lab has to crawl and the depth of crawling, it could take anywhere from 5 mins to 2 hour. If you click on Dashboard on the left hand side, it will bring you back to the main page. Here it will show you if you have any jobs being crawled. If you do have jobs being crawled, it will tell you how many domains it’s gone through, how many domains left to crawl as well as the amount of time until the job is completed.

The main screen will also let you know how many jobs are running, queued, waiting or completed. Depending on what type of plan you have, you can either have 1 job running at a time or 2 jobs running. If you bought the plan that has 2 jobs running, it will be quicker at getting through the jobs then if you were to have the 1 job running at a time.

Once a job that you are waiting for is completed, you can click on Completed. This will then bring you to a page that has all of your completed jobs. This page will also tell you how many domains turned up in the search at a quick glance. For my search, 25 domains are available. On this page, you can also redo the search, re-fetch the metrics or delete the job easily. This is helpful if you have done a search a while ago and you would like to redo the same search to see if any new domains or new metrics have become available.

Sorting Through The Domains

If you click on the number of domains for the job you are looking at, it will bring up all of the domains available. For my job, it brings up 25 domains. Once you click on the number of domains, it will take you to a page where you can view all of the domains the bot found for you. You can now go ahead and sort the domains in ascending or descending order by any metric you would like. If you have a specific TLD your looking for you can also set the filter to show only those domains as well.

Another way you can filter through the domains is by expanding the filter settings. I usually set the filters to:

  • PA > 20
  • DA > 10
  • CF > 10
  • TF > 10 (if I filtered on only one metric it would be TF as very low TF usually means the domain has been abused with SPAM)

By filtering the domains, it narrows down your search even further. This narrowed down my search from 25 domains to 4 domains. This allows me to spend more time looking at domains with quality metrics rather than sorting through a bunch of domains with weak metrics.

Once you find a domain you are interested in, you can click on the domain and it will give you a brief overview of the domain. If you want to further analyze the domain, you can click on Action and it will drop down a variety of different tools for you to use such as Moz OSE, Ahrefs, MajesticSEO, Archive.org, Screenshots.com, NameCheap and Hostnine.

Metrics to Target

What metrics should we be targeting?

Here is the table I like to use for reference. Finding a clean good domain is difficult…finding a clean Amazing domain is incredibly hard!!

Metric

Good

Premium

Epic

CF (Citation Flow)

15

20

25

TF (Trust Flow)

15

20

25

PA (Page Authority

20

30

40

DA (Domain Authority)

15

20

30

NOTE - Good domains seem to provide the highest ROI. Meaning building out more relevant domains that have Good metrics is the most efficient way to improve your sites rankings. I target a site that hits 3/4 metrics to put it in each group. EPIC/Amazing domains are very rare and can cost thousands!

Importance of Relevancy

What should you emphasize more? Relevance or Authority? My preference is to consider both and get a natural mix. But having a relevant domain provides a few benefits…

  • Relevancy is considered by Google (meaning a relevant but less powerful link improves your rankings as much as a more powerful but less relevant domain
  • It is easier to appear natural. When you have a site MinnesotaHomeShow.com pointing to InkJetRefills.com or something similarly unrelated it screams of PBN. However if you had MinnesotaPaperPrintShow.com linking to InkJetRefills.com it would make a lot more sense. (all sites in this example are 100% made up)
  • Creating content to be relevant is easier if the site is reasonably relevant. Natural content can be done in almost any combination but it is easier if the sites are relevant. I had a client in the Adult Diaper niche and we were able to generate links from sites in a bee keeping niche.

How to Check Expired Domains for SPAM

​Checking a site to make sure it has a clean backlink profile is VERY hard and the step that most people screw up!

Originally this section of the article was posted at How to Analyze Backlinks

I use MajesticSEO(not an affiliate link) to analyze backlinks because of the graphic representation of the link profile which makes it incredibly easy to quickly see the quality of the backlink profile.

Anchor Text

Anchor Text manipulation is pretty easy to spot in Majestic SEO. Using the Anchor Text section there are 2 key things to look for..

  • First unnatural anchor text density
  • Secondly obvious SPAM in anchor text keywords (porn/poker/pharmaceutical or completely un-relevant keywords)
    • Unnatural Anchor Text Density
      • bedandbreakfastparksville.ca – Not as obvious an example but with the large number of links and only 3 different anchor texts this site shows clear signs of manipulation.
      • naturesgoldspecialties.ca – This one is very obvious, 95% all with the same keyword – avoid!
    • Obvious SPAM in Anchor Text
      • classic-purse.com – This example is subtle! Often the spam is far more obvious with Porn/Pharmaceutical/Poker or other highly SPAMMED niches like PayDay loan anchor text. Whenever there are obvious signs of anchor text manipulation avoid it! In cases like the one below we need to ask ourselves if the anchor text could naturally occur in the way that it is being shown?

Link Metrics

  • Large difference Trust Flow to Citation Flow – Links build naturally should be balanced between citation flow and trust flow (or for MOZ PA/DA should not show a large (~3x or more) difference between them)
    • bushybride.ca – Here there is an obvious mis-match with Trust Flow = 2 and Citation Flow = 15. Ideally we want that ratio to be close to 1:1 but anywhere up to 1:3 can naturally occur but be cautious whenever you get below 1:2 Trust:Citation.
  • Root to URL completely different – This one is often miss-understood. When there are good metrics for one domain and then none for another it often means that links were intentionally built to one URL and then none to another. This represents link manipulation!
    • goteamintraining.com – Here the metrics on the Root Domain are ok but then the metrics at URL are non-existent!

VS…

  • Concentration of Links on the TF vs CF Map – This is one of the reasons why Majestic is so great. A quick look at the TF vs CF graph can tell a lot about the backlink profile. The ideal graph is a series of domains spread along the line moving 1:1 from the origin. Two indications of a SPAMMY backlink profile is when there is an unreasonable concentration of links all in one location or when all the links are low trust. On the graph each dot represents a single link and the Trust and Citation score of that link.
    • whoswhere.ca – In this example shown below there are 2 concentration and another grouping along the bottom representing Trust Flow on each of those links of ZERO. Typically what occurs is when a link building service is purchased a lot of the links will come from similar sites with the same CF/TF which results in concentrations on the TF vs CF graph.
    • bedandbreakfastparksville.ca – Here there is one single high density concentration of links, there is a chance with this link profile that it could occur naturally but this is a warning flag. Whenever there is a single concentration of links on the TF vs CF graph there is a reasonable expectation that the links are artificially created.

Type of Links

  • Non-Relevant Link Pages/Directories/Blog Network Pages
    • legal-professionals.net (non-relevant links) – Non-relevant backlinks like the ones to this site provide no value.
    • trendier-diaper-bags.com (directory) – Here is an example of a site that only uses directory links. Relevant human-reviewed directories are good but having only non-relevant free directories are bad!
    • nadafhospitality.com (directory) – Here is another example of too many low value link/directory pages.
    • howtotreatkidneystones.net (PBN & Hacked Sites) – Sometimes most metrics can look good but when you visit the pages linking to it it becomes obvious the links are all blog network links or sites that have been hacked.
    • kitchenexhaust.info (SPAM sites) – When the sites linking to the URL are only SPAM sites then it is obvious the site provides no value and should be avoided.
    • theweddingdiamonds.info (non-relevant directories) – Again relevant directories and link pages can be natural however, low value directories as shown by these links are bad.
    • whoswhere.ca (Blog Network) – There is the famous quote from Judge Potter Stewartstating in regards to Porn vs art “I know it when I see it” and this applies to most of us who look at websites and can quickly determine if the site is built only for links or not. When the majority of the links pointing to a domain was clearly built for the purposes of providing a link, like in this example, we should avoid it.
  • Blog Comment or Forum SPAM
    • allhandbags.info (Forum) – Blog comments and forum SPAM are old low value black-hat tactics that still many domains have links from. In these cases it is important to look at the comment and forum post and just think if it is reasonable. Blog comments and forum links that are real are fine, blog comments and forum links that are only left for the purpose of the link are bad! Another fast way to tell is to see if there are A LOT of useless comments on the post…if that is the case then the site likely has auto-approve comments on and has been hammered by low-value black hat SEOs.
  • Foreign Language Links
    • fantastic-bags.com – Here is an example of english links on foreign language websites. This is almost always a sign of link manipulation and if spotted should be avoided.

13 Point Pre Purchase Checklist

Originally published here (Done for you PBN Service)

Relevance

  • Highly or moderately relevant. Is it conceivable that this website would naturally link to your money site? If you think it would conceivably naturally link to your site than it is moderately relevant. If there is no way it would link to your site unless completely randomly I do not consider it relevant.

Metrics

  • Page Authority (from OpenSiteExplorer.com I use DomainSpoon or my custom tool to check) 20+
  • Domain Authority (from OpenSiteExplorer.com I use DomainSpoon or my custom tool to check) 15+
  • Trust Flow (from MajesticSEO.com) 15+
  • Citation Flow (from MajesticSEO.com) 15+
  • Page Rank (higher is better) 0-3 typically n/a until update

Spam Check

  • Check anchor text for Porn, Pharmaceuticals, Poker or foreign language anchor text in Majestic SEO – If any signs of this kind of anchor text do not buy!
  • Natural Profile (no SEO) – Check backlinks for signs of blog network links, comment spam or directory spam – Use your discretion but if it looks like someone was doing low value SEO on the domain do not buy it!
  • Does the exact match anchor text look natural? Below 15% at least – If no Do Not Buy
  • Review website in Archive.org and see if the domain had content not related to the domain name – If the content does not make sense with the domain name it means it was already used as an expired domain (poorly used) – Do not buy it!

Redirection/Duplicate Check

  • Check if the site was last redirected to a new site by checking the most recent page in Archive.org to see if it was being redirected to a new site. If it was redirected before expiring then most of the juice seems to stay with the redirection. Do not buy.
  • Also check if all the old content has been moved to a new site – this may mean even though the redirection did not show up in Archive.org they did a 301 redirect on the old URL and Google has passed all the link juice to the new site. Usecopyscape.com or this free alternative for this.

Registrar History

  • Check the registrar history if it has been registered and dropped multiple times you need to be confident it was not abused by checking it in Archive.org. You can check the number of times a site has been registered by visiting –http://whois.domaintools.com

Register Domain

Registering the domain is a relatively easy process but there are a few critical things you need to do to make sure you don’t either lose your domains or expose your network…

7 Steps To Successfully Buying and Registering a PBN Domain

  • Use FakeWhois ideally or PrivacyProtection if you prefer
  • Use a “Real” email – buying 10 phone verified emails for Hotmail, Yahoo or Gmail on Market.Source-Wave.com is an efficient option and be sure to verify each domain by emaila. Gmail – 10 phone verified accounts for $5b. Yahoo – 10 phone verified accounts for $5
  • Don’t register all your domains at one registrar (GoDaddy, Name.com & NameCheap are all very popular)
  • Don’t registrar all your domains at the same time (spread out over a couple days)
  • Mix up the TLDs don’t use all .info, .org, .com, .net, .co, .ca etc
  • Create one master email to forward all your free emails too so that you can keep track of the confirmation
  • BONUS TIP - For additional benefit us the same Alias information on the WhoIs data on the About/Contact page

We register domains at different registrars, This guide will go through GoDaddy and NameCheap registration for example. other registrars have some differences.

How to Get Fake WhoIs Data

  • 1. Buy an inventory of Phone Verified free email accounts
  • 2. Forward those emails to a central email for managing your PBN domains
  • 3. Generate Fake WhoIs namea. http://www.fakenamegenerator.com/
  • 4. Correct the Address to ensure it shows up as a real address
    • a. To find a correct address and other contact information we use search from any American or Canadian fast food locator website for examplehttp://www.fastfoodmaps.com
    • b. Advanced Option - There is another method using Google map
      • i. go to google maps and search for any city. It will usually take you to what it considers the city center. There look for a 3 way intersection. Since it's a 3 way intersection, one road will end in dead end. Click on the beginning of road and see what address does google display.
      • ii. It could be something like 200 blahblah street. As you keep moving up the street, it most likely will increase like 240 blahblah, 260 blahblah. You get the point. Then you enter 180 blahblah street in search box. Even though it doesn't exist, google will most likely still show this address.
    • c. BONUS – Reflect the WhoIs alias on the About/Contact and even homepage
    • d. BONUS – If this is for local SEO use an alias/address from the local area you are looking to rank for

How to Buy and Register a PBN Domain Correctly

GoDaddy

  • login to the registrar account.
  • find the search box and enter the domain name. click search
  • When you get the domain available, click “continue to cart”
  • Leave “Keep my personal info public” selected and click “proceed to checkout”
  • Click “Use alternate domain registrant contact information”
  • 6. You will have this popup, fill it as you can see at the second section in this guide. Important! Make sure that you checked “Apply this contact information to all 4 contact tabs for all domains.” down of the form. and remove all existing information.

NameCheap

  • After login to the account and chose the new domain, you should change auto-renew option to on and delete WhoisGaurd. Then Click to “Confirm Order”
  • Click to “Review domain configuration”
  • Select “Add New Contact” from Registrant Contact dropbox

Hosting PBN sites is not easy but this section will help you cut through the crap and provide you with a very practical solution!

5 Requirements to Host Your PBN Sites:

  • Each site must be on a unique or shared class A IP with a lot of other “real” sites.
  • The servers must be geographically spread out. All PBN sites hosted in the same data-center would be an easy footprint for Google to spot.
  • The host must not send me a “to much bandwidth” email after 10 visitors and try to force me to upgrade to a more expensive package. This can be very frustrating when my team has set up sites only to have to move them because the hosting company tries to force me to upgrade even though I know my sites are not pulling much bandwidth.
  • The uptime and speed of the host must be acceptable. I don’t expect extremely high numbers here but to expect average up time. Several hosts (fatCow in particular) I have had problems with uptime.
  • Ease of use of the host must be such that my VA can easily build the PBN site (sorry IXWebHosting but you take too much work to set up WordPress!)

Done for You Option

As you will find out properly hosting PBN sites can be a massive pain! Even with quality shared hosts there is a lot of effort that needs to go into keeping sites up and running.

My team can take care of this headache with our Done For You PBN Creation and Management.

Want My Team to Build You A PBN?

Although I provide everything you need to build your own PBN in this detailed guide I know some of you will be looking for a more efficient use of your time!

  • 100% Done For You
  • Indexation Guaranteed!
  • Access to Better Domains & Hosting
  • Remarkably cost competitive compared to building it yourself
  • 75% of Customers see a 40% ranking improvement in month 1!

Easiest Option - New Generation of Class A Diversity Hosting

Although this isn’t the best PBN hosting option (multiple shared hosts is the best PBN hosting option) for the purposes of this post it is the best option for someone looking to build and manage a PBN on their own efficiently.

EBN – Currently the best push button PBN hosting option!

EBN takes the concept of of a centralized dashboard connecting multiple popular hosting accounts and connects them seamlessly!

Benefits of EasyBlogNetworks Hosting

  • Popular hosting providers used (rackspace, Amazon Web Services, Media Temple, Digital Ocean etc)
  • One click wordpress setup
  • Automatic updates
  • Uptime monitoring
  • Network organizing for larger PBNs
  • Ongoing Indexation Check
  • Ongoing Metric Checks

All in one dashboard…

Easy Blog Networks Tutorial

  • Signup at EBN – Here
  • Click “New” and enter blog details
  • Go to your registrar and change your DNS as instructed.
  • Login directly with one click from your dashboard and complete the customization of your site. This hosting option is not quite as good as having your own shared hosting accounts to spread your sites across but it is a very close second!

Done for You Service

Again my team produces some pretty incredible sites and would be happy to produce sites for you.

If you are interested in a complete done for you solution from start to finish for a PBN then have a look at my offer here.

Want My Team to Build You A PBN?

Although I provide everything you need to build your own PBN in this detailed guide I know some of you will be looking for a more efficient use of your time!

  • 100% Done For You
  • Indexation Guaranteed!
  • Access to Better Domains & Hosting
  • Remarkably cost competitive compared to building it yourself
  • 75% of Customers see a 40% ranking improvement in month 1!

Create Decent Quality Content Inexpensively

One of the most difficult parts about building a PBN site is getting quality articles created inexpensively.

This process is NOT easy and as you scale it is one of the most difficult things to do at scale.

Right not my business can be producing as many as 700 articles! Continuing to deliver quality at this scale is very difficult.

We refuse to use spun articles and try to strike a balance between quality, cost and quantity.

Here is the strategy I first shared in my Quality Cheap Articles post that still remains valid.

This strategy hadnever been shared before and I had reservations about revealing this part of my process for getting articles written since I know it will likely be copied. But, I made a commitment with this site that I would be 100% transparent so in the name of that here is my step by step process for creating quality articles.

I use UpWork for almost all my hiring needs. The benefit of UpWork that I love is that you can easily assign a team manager to take care of hiring/firing/supervising tasks. I simply set up a process, teach a team manager it and then let them run with it while I monitor.

Over the last 8 years me and my team managers have paid for over 66,000 hours of work and worked with 1,404 contractors!

Every time I check these numbers scare me! Huge!

Only $50k (I Wish!)

In UpWork I have a team created called my “Content Creation” team and it is managed by one of my project managers.

The system works like this…

Identify Articles to Be Created

I have a few different simple Google Document spreadsheets for my various projects with a typical list of…

  • Website
  • Title(target keyword)
  • Type of content (500, 750 or 1,000 word blog posts)
  • Link to eventual Google document of the article (for when the article is created)
  • Link to published URL (either on my site or another page online)

These details are all added directly into my  

Post a Job on ODesk

The job on ODesk doesn’t have to be anything special. The key to hiring good writers is understanding what they are looking for and providing it. My ideal writer is looking for an opportunity to get 5* feedback and steady work. I am looking for someone who is…

  • A Native English Speaker (USA, Canada, Great Britain, Australia)
  • Has writing experience
  • College educated
  • Newer to UPWork and looking for experience/exposure•
  • Returning to the workforce and hungry to prove themselves

These qualities typically reflect themselves in a stay at home mom returning to the workforce or recent college graduates who is looking to get experience.

Here is my article writing job posting I like to use…

I have a quick 10 article writing job if you are interested in getting some 5* feedback on your ODesk profile and potential long term work.

I will provide you with the article titles and would like you to research them and then write 500 word articles

Required:
– Native English
– Interested in completing this job quickly for the fixed bid amount and receiving 5* feedback
– interested in potential longer term writing assignment after the successful completion of this job
– Bid at or below the $30 for 10 articles

Hire 2 Writers for Each Group of Keywords

No need to interview since there is very little you can learn to better inform your decision. By not interviewing you take on 2 risks…

  • Writer is not serious and does not complete the work – However, I don’t believe interviewing would reduce this risk and the consequence of not getting your articles is minor since you are hiring 2 writers for each group of keywords.
  • You receive of sub-par quality content – Again, this risk is minor since you have 2 writers working for each group of articles and if the content is decent(which it almost always is)

Many people will disagree with me on this but hiring them right away without an interview saves me and my team a lot of time!

My 2 Reasons for Hiring 2 Writers for Each Group of Keywords:

  • Timing – Some percentage (around 25%) of writers will not follow through on the contract so by having 2 writers I will have a high chance that articles will be ready for the site when I am ready for them.
  • Quality – Sometimes even when I hire my ideal candidate the quality of content is lower than I want on my main site. So by having 2 writers I have 2 articles to choose from on what to post.

Since my PBNs I am creating are relevant PBNs if I end up with too many articles I can easily use the articles on another site with an adjusted title.

Send Them a Message with Instructions

Here are the instructions I send via UPWorkas soon as my team manager hires them, this email is nothing special but lays out what deliverables are expected and when they are expected. A great podcast if you are interested in running an efficient team is Manager Tools who teach the basic principle of project management is defining “who is doing what by when”.

One change I made to this template that improved the number of writers that completed their articles was asking for a small action right away “email me confirming you have received and understand these instructions”.

Welcome to the team. I really look forward to working with you!

My name is _____ and I am the team lead here, please email at _______ to confirm you have received this email right away.

If you ever have any questions or concerns you can get in touch with Jon the owner at _______

Here are the 10 articles each article needs to be 500+ words and 100% unique…

Title 1

Title 2

Title 10


Following the general instructions provided at the link below (specifically section 4)

http://authoritywebsiteincome.com/quality-article-writing-using-a-template/

Please send all articles in individual .doc form to the emails above.

Hopefully you can complete all 10 in 1 week, 5* feedback and more work will follow.

If you have any questions please contact me.

Thanks and I look forward to speaking with you more.

_______ (Team Lead)

Receive, Review & Upload Articles

Once the articles have been received they should be checked for the following…

  • Quality – Review the article to see if it is good enough to go onto the PBN. A tool that can quickly help improve the quality of an article is Grammarly.

My Content Creation Manager then uploads each article once it has been improved with Grammarly to a dropbox folder for my website creation team to pick up and publish.

In addition to uploading to the dropbox folder my Content Creation Manager updates the .

How many Articles? This question has no perfect answer but my belief is that a site with less than 5 articles looks suspicious. For that reason and with unfortunately very little data to back it up I have decided that each site will have around 4-7 articles and we vary this for each client with our Done For You Service.

Build a Great Looking PBN Site That Can Pass a Manual Review!

Question 1 – Do I use WordPress for all my PBN sites? My golden rule is whenever faced with a question ask myself if I believe this setup would be naturally occurring in Google and therefore nothing statistically significant sticking out. Based on asking this question do I think it is reasonable that another 5, 10 or 20 sites all running wordpress could link to the target Money Site? My believe is that yes as long as there is some other form of promotion occurring than having all the PBN sites be running wordpress is very low risk.

Question 2 – Do I block backlink Spiders to hide the PBN? I strongly disagree with a lot of people online about this one! My argument is simple, lets run through a simple mental experiment…

  • Q - What type of sites install lines of code that tell Backlink Crawlers(Like Moz, AHrefs, Majestic) to not index their sites and their links?
  • A – PBN sites or other shadier sites that all have something to hide from someone including Google.
  • Q – Is the code that was entered to tell the crawlers not to index the links visible to Google?
  • A – Yes
  • Q – Given that only shady sites enter a few specific lines of code visible to Google does it make sense that Google could look for this code as an initial indication of a potentially suspicious site?
  • A – Absolutely! And the reason I recommend against it in 95% of the situations.

There are a few exceptions… when the risk of being detected by competitors is higher than the risk of being detected by Google it makes sense to use these plugins.

To keep it simple if you believe there is a higher than 10% chance that one of your competitors is cut-throat enough they will be reverse engineering your link profile and reporting you than you should consider hiding your network.

SetupWordPress

This entire setup process is made easier with EasyBlogNetworks but has remained very similar over the years and proven itself with my de-indexation rate of under 10% ever!

Some of these plugins are now defunct but there are many similar options.

Change general settings

  • Title, tagline and description similar to old site but should not be the exact same (we dont want to be mistaken as the same as the old website (archive.org) (WayBack Machine Alternative)

Change Permalinks

  • Vary which setting you choose and sometimes use the custom structure /%postname%/ or other variation you choose. NEVER use the default

Discussion

  • Unselect the email me when someone leaves a comment option

Install Theme

  • Install a different free good looking theme everytime and make changes to them options as required. Pick a theme that doesn’t require a lot of modifications.

AntiSpam Plugin

  • Vary which plugin is installed on each site, use one of the following

Install a Sitemap Plugin

SEO Plugin

Link Checker

No Follow No Index

Create Email & Forward to _____@gmail.com

  • Vary – Info, admin, administrator, webmaster @domainname.com
  • Following the Domain Registration process above you can use the same email as the WhoIs for a perfect setup.

Create a Contact Form (no follow & no index it)

Privacy Policy Page (no follow & no index it)

Install a related post plugin

Install a Social Share Button/Bar etc

Install one social sharing button plugin

Interlinking

Speed Up Website

Redirects

404 to 301 redirects

Remove Old Content

  • Remove hello world and sample page

Add Content

  • From follow the link to the created content in the dropbox folder
  • Publish 5 articles immediately
  • Confirm title is relevant
  • Include the more tag around ~75% of the time
  • Include an image (~25%-~75% of the time)
  • Include a video from YouTube (~25%-~75% of the time)
  • Ensure there are subheadings
  • Ensure there are bullet points
  • Ensure tags are used – vary the number
  • Select 1 category
  • Complete SEO plugin settings
  • Link to 1 or more posts on the site
  • Link to 1 or more relevant authority sites
  • Do not link to money site in the first articles Schedule the remaining articles at 1 month intervals
  • Follow the above checklist
  • Link to the money site on the specified articles based on the – include the link above the more tag ~50% of the time

Finish the Layout

Modify Graphics

  • Make sure any graphics on the page (slider) etc are relevant
  • Include a custom logo on the sites

Widget Area – HomePage Description

  • Ensure somewhere in the sidebar there is text with a description of the site that is similar (BUT NOT THE SAME) as the original site

Mirror the original layout

  • If the original layout had a left or right sidebar match it

Widget Area (vary the layout with each site)

  • Links widget to relevant authority sites (not the money site)!
  • Video Widget – relevant video
  • News RSS widget
  • Custom Menu
  • Blogroll – link to other similar blogs if applicable
  • Ad – include the image of a relevant Ad and link to the home site – do not monetize with my affiliate links

Final Review – Does the site look/feel “real”? – If Yes done

Here is the exact training I originally created to train my team on how to make the most of the PBNs for our clients!

How do you get the most out of a Private Blog Network while at the same time minimizing your risk of Google penalizing you?

This section outlines the strategies I recommend when using your own PBN.

First let me share my general philosophy:

I would rather have a simple to follow safe strategy then a perfectly optimized strategy”

Jon Haver

With that in mind here are the guidelines my team follows when building PBNs for me or clients and how I recommend people use their own PBN.

This is not the only way but it is what I have found is the right balance of easy to understand and effective!

Overview of Part 4 – How to Most Effectively use a PBN

Here is a super short summary of the guidelines in this section of the guide.

  • All Links Must Be As Natural As Possible!
  • Articles
  • Frequency – 1 article per week is ideal, 1 per month per site is great and 1 per site every 5 months is the minimum to keep your site fresh
  • Quality – Articles must be of reasonable quality (can’t be spun and I recommend native English writers)
  • Length – Article length should vary from 500 words to 1000 words
  • Relevancy – Articles should be relevant to both the PBN site and the money site
  • Rich Media in Articles – Include both images and video in posts in varying quantities
  • System I use to get inexpensive high quality articles created – here (and shared above in this Ultimate Guide to Building a PBN)
  • Number and Location of Links
  • Number of Links – 10 links max per site if the PBN site IS relevant and 1-2 links max if the site IS NOT relevant
  • Location of Links – Links should be in the body of the article with the best location being in the first couple of paragraphs (but don’t have it in the same spot on all articles)
  • Number of Money Site Links per PBN Post – Only 1 link to a money site from one PBN post is what I recommend
  • Other Authority Links – 1-3 links to authoritative non-competing pages such as news stories relevant to the article.
  • Anchor Text and Destination
  • Anchor Text
    • 1/3 – General or Name
    • 1/3 – URL Only
    • 1/3 – Phrase Match or Title of Site
  • Don’t use exact match at all! (play it safe)
  • Destination of Links
  • 50% homepage
  • 50% to a sub-page or post
  • All Links Must Be As Natural As Possible!

Articles

The first step of building links to your money site from your PBN is to get articles created.

NOTE – For customers of my done for you service I build 1 article per month per 5 site network but more articles can be added as customers see fit.

Frequency – In an ideal world each PBN site would get 1 new article per week but that isn’t practical so I suggest 1 per month or as a minimum 1 new article every 5 months to keep the site fresh in Googles eyes.

Quality – The articles must be of good quality as Google continues to get better at determining quality this will continue to be more and more important. Spun articles are not recommended and I am yet to hire a non native English speaker who can produce articles that meet my quality standard.

Length – Article length should vary from 500 words to 1000 words

Relevancy – My theory from the start with PBNs is that relevancy can not only overcome weaker metrics but also provides a safer link in terms of exposure to a Google penalty. Getting a link to an appliance repair website in Tulsa from the former website of a church in Alaska is tough to pull off. However, it is definitely possible I like to use the image below to picture what the title of an article should be…

The articles should be relevant to the website you are posting on, it should be relevant to the target domain and target niche. Let me show you what I mean with an example using “appliance repair in Tulsa” at “jimsappliance.com” (not a real site) being linked to from an Alaskan church website within a PBN…

The title should be relevant to the website it is being posted on, it should be relevant to the target niche and also the target domain…

How to Keep Your Congregation Warm in Winter – Expert Jim Shares His Heating Tips

Where to Get Articles – Getting quality articles created from native English speakers is a challenge! The best way I have found is using the system I outline here and hiring a content manager to manage the whole process including title creation.

Rich Media in Articles – Including images and video in varying quantities is easy to do and really helps make a webpage look natural. One image after the second paragraph in every post is NOT what we are after. We want a nice spread of both embedded, relevant YouTube videos and from 0-3 relevant images.

Number and Location of Links

Number of Links – The maximum number of links back to your main money site from one private blog network site is often asked. Lots of people believe that 1 link per site is best…I take a different approach to this question.

If the PBN site is relevant to the money site than as a rule of thumb I say no more than 10 links. People may think 10 links per site is crazy but here is my logic…if there is an authoritative site in a given niche it only makes sense that you link to it from your site in that same niche several times.

For example from this website (authoritywebsiteincome.com) I link to a few sites regularly including SEOMoz.com and NichePursuits.com. Both of which I have probably linked to more than 10 times over the last year from this site naturally.

So if your PBN site is relevant to your money site then I would suggest thinking about using a limit of 10 links from it to one of your money sites.

Now there is a diminishing rate of return with links from sites…everything else being equal it is better to have a link from a different URL/IP then another from a site you already have a link from.

If the site isn’t relevant then I would suggest sticking with only 1-2 links from the PBN site to your money site.

Location of Links – The best location for a link is in the first couple of paragraphs of an article and naturally inserted into the middle of the text to be as natural as possible.

However, every link should not show up in the exact same location…they should vary from the top of the article to the bottom.

One place I DO NOT recommend the link going is at the very bottom of the article. The reason for this is that it could easily be mistaken for a lower value guest post which Google is cracking down on.

Contextual links higher up the article is the best place for a link.

Number of Money Site Links per Post – Limit to 1 link from an article to your money site, again people may disagree with this but it is the safest approach.

Other Authority Links – Nothing screams a PBN post like one link to one site, what I recommend is 1-3 other natural links to relevant authoritative sites. Wikipedia is the often recommended link destination but my preference is relevant news stories from any media outlet. HuffingtonPost or similar news outlets are great. Other great authoritative links are any niche organization. Try and avoid linking to competitors!

Anchor Text & Destination

Anchor text is where I believe most people go wrong and is the question I get the most.

After looking at literally THOUSANDS of expired domains on MajesticSEO.com I have both data and an intuition for what a natural backlink profile looks like.

Here are the guidelines I recommend to follow to keep your backlink profile looking clean while at the same time making sure to communicate to Google what your website should be ranking for.

Anchor text ratios I recommend…

  • 1/3 – General or Name
  • General are keywords such as (source, website, link, click here, visit us) a quick google search will provide you with lots of lists of generic keywords to use
  • Another great anchor text to use that I group into the general 1/3 is name based anchor text such as (Jim, Jim Smith, Jim @ website name). I recommend if your money site has a name/alias attached to it to use it in your anchor text as well.
  • 1/3 – URL Only
  • This is simple but 1/3 of all your anchor text should be only the URL
  • Tip – Don’t just link to the www or just the non www version. Make sure to link to both, one of the easiest ways to spot artificially built links is if the www has lots of links and the non www has zero links.
  • 1/3 – Phrase Match or Title of Site
  • Here is where people over do it all the time. Keep this group of keywords to 1/3 of all links to your money site.
  • The keywords in this group should be related to your target keyword but not an exact match of your target KW.
  • In this 1/3 of the links I also recommend using the exact title of your website

Note – if your title is your exact match I would still play it safe and modify the title slightly in the anchor text.

TIP – Play it Safe – Don’t use exact match.

The general consensus right now is to keep exact match anchor text to below 5% to avoid an off page over optimization penalty. In my mind it is simply safer and the results are still working if you simply don’t use your exact match anchor text at all. This keeps tracking easy and I never worry “oh crap will this push me to 5.5% exact match” which I think is a waste of time to have to think about.

Destination of Links – Where should your links be pointing? Well like everything I will take simplicity and safety over perfect optimization so my guidelines are simple…

  • 50% Homepage
  • 50% to different sub-pages or posts

With this case study I will build a HVAC $ Website and use both my 301 building block (Part 1&Part 2) strategy and a 5 site PBN to demonstrate how it works.

I obviously expect that this site will be reported and will be de-indexed eventually but I accept that and will use it simply as a demonstration PBN.

    Final Result – PBN Example

    This PBN example would be perfect for a HVAC small business or Amazon Affiliate Site promoting HVAC or Furnace Products. 

    How Much Did This Cost?

    ​Building a quality PBN is not easy! However following this guide will result in a quality PBN being built.

    $ 532.95 Initial Cost to Build a 5 Site PBN
    $ 37.75 Monthly Cost of a 5 Site PBN
    cost-to-build-a-pbn

    Want My Team to Build You A PBN?

    Although I provide everything you need to build your own PBN in this detailed guide I know some of you will be looking for a more efficient use of your time!

    • 100% Done For You
    • Indexation Guaranteed!
    • Access to Better Domains & Hosting
    • Remarkably cost competitive compared to building it yourself
    • 75% of Customers see a 40% ranking improvement in month 1!

    Glossary

    • Page Authority (PA)
    • Domain Authority (DA)
    • Citation Flow (CF)
    • Trust Flow (TF)
    • Linking Root Domains (LRD)
    • Page Rank (PR)
    • MozRank
    • Private Blog Network (PBN)
    • Expired Domains
    • TLD
    • 301 Redirect
    • Class A vs B vs C IP Address
    • Outbound Links (OBL)
    • Network Saturation

    PBN Questions

    How Many Outbound Links Should a Site Have and How Many Money Sites Can I Link To?

    Does Directly 301 Redirecting an Expired Domain to your Money Site Work?

    Will a PBN Help Rank an Amazon FBA Product Page?

    What are the other hosting options?

    Where to Find and Buy Domains for a PBN?

    http vs https for PBN

    Should we add Social Signals to a PBN?

    Do I need to do anything for an expired domain that is deindexed when purchased to get it reindexed?

    Should we build links to a PBN site?

    Do I need different A B C or D class IPs for my PBN?

    What is the #1 Metric You Look For in PBN Domains?

    How big a PBN do I need to rank #1?

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