Category Archives for Money Site Creation

2 Hacks to Improve Your Site Speed Substantially & Special (FREE) Offer to Monitor Your Websites Speed

We all know page speed is important but for the most part the best in class process for having a fast site is something like this…

  • Step 1 – Signup for a premium FAST Host (like WPEngine)
  • Step 2 – Setup your site optimizing for speed
  • Step 3 – Run a few tests and get a warm-fuzzy feeling everything is good
  • Step 4 – Never look at it again (even though you continue to make changes to your sites that could impact the sites speed)

Clearly although this is good and better then not thinking about site speed at all it leaves even your most important sites vulnerable to becoming slow.

So what is the solution?

What Gets Measured Gets Improved

Now for the first time you can measure and track your websites speed!

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

So as promised…

2 FAST Tip To Speed Up Your Website!

I’m about to show you how I found out I had a problem that brought my page speed down by 2 seconds, using a couple quick tips that you can implement yourself – in less time than it’ll take to read this post.

But first, why does site speed matter!

If I were to ask you if you’d prefer your website to be fast or slow, of course you’d choose fast. But I think many people underestimate how important speed is. Studies have shown that there is an undeniable correlation between load time and earnings on your website. Here’s why:

And that’s not even including the effect page speed has on your SEO – Google has admitted that slow sites rank lower. All of these reasons are why when Shane Labs told me he had a tracking tool that solved the problem of never going back and checking your sites speeds I cared.

I’m a firm believer in analytics (you can’t improve what you’re not measuring) so tracking page speed is important. And that’s where I had failed before. In the past I had run an ad-hoc speed test on my site using Pingdom, or Google Page Speed insights. I’d see a decent score, and call it a day.

But I’d neglect to measure again later. And after several versions of wordpress later, a few theme changes, and some third party plugins, my site was slow (I’m sorry for all of you that had to wait while AuthorityWebsiteIncome loaded – its still not amazing).

Shane set me up with a MachMetrics account to start periodically measuring site speed, just to see how bad it was. He said he’s seen worse, but I was pretty embarrassed:

(each line is a phase of the page load, the blue line is when it is completely loaded)

About an average of 5.5 seconds, yet sometimes as bad as 9 seconds! And why was it so inconsistent? I deferred to Shane’s expertise for some tips. He suggested a few best practices, I implemented, and look what happened:

See the difference? Me neither. I was frustrated, but also intrigued – had I not been measuring I would have just assumed all was fine.

Next my Superstar Server Admin / WP Developer took a stab at it. We sent him over access to our MachMetrics account and he was able to see some areas of improvement instantly. Take a look at how the results changed after our second attempt:

There we go! Averaging about 3 seconds now (for doc loaded), 2 seconds shaved off. Let’s take a look at what happened in more detail:

Can you spot the biggest change? Yup – the number of resources. Cut in half from 118 down to 55. But how did over 50 files get removed without changing the appearance of the site?

My Server Admin / WP Developer explained 2 biggest changes:

  1. He installed the Autoptimize wordpress plugin and customized it to work with CDN. This automatically combines and compresses all your CSS and JS files, along with minifying your HTML and
  2. He removed some old retargeting pixels we were no longer using. These are notorious for making tons of requests.

Take a look at a side by side comparison of how the site used to load, versus now:

And what’s even better is I know these changes are improving things for all visitors regardless of where they are located, including both desktop and mobile users:

But here’s a disclaimer – this may not work on your site. Why? Because every site is different, and with so many factors affecting page load times, speed optimization can be more of a trial and error approach than an exact science.

The ability to test and monitor is why I’m excited that I was able to work out a deal with Shane so that AuthorityWebsiteIncome readers get a special offer. Normally MachMetrics starts as a 30 day free trial before you have to upgrade, but he’s giving my readers something special: if you sign up through this link, within the next 3 days, he’ll keep your account active even after the trial ends. (FREE FOR LIFE!)

Yup – that’s special just for us. After your trial ends you’ll still be able to utilize 3 daily checks in your account. That’s your url checked every day across the US, Europe, and Japan. Or 3 different urls checked every 24 hours. Or both mobile and desktop versions of your homepage analyzed daily. Stop wondering how your site is performing and let an automated process do your homework for you.

He’s only offering this to us, for the next 3 days. Take advantage of it now: MachMetrics Special Signup

Another Example of These 2 Changes by My Server Admin / WP Developer…

I was lucky and some of the optimizations from this situation I was able to apply to another of my sites (ListingEagle – the project Shane was actually the developer for (not the WP site)). The results were even more dramatic here – check out this almost 40% improvement here:

 

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

12 Month Amazon Affiliate Site Case Study – Exact Steps Revealed

Interested in following this strategy? Pickup a pre-built turnkey Amazon Affiliate site HERE (limited quantity and often sold-out but you can get on the wait list!)

This case study is hopefully the most actionable 12 month affiliate site case study ever published. The goal is to break down what was done over 52 weeks to show you exactly how we grew a website to over 11,000 unique visitors per month (revealing all the numbers down to the # of posts and blog posts made!).

Monetization Comment – This business was started with the intent of creating an Amazon Affiliate site to then push the sales of a physical product we would source. With my Amazon Associate account getting suspended it hurt this sites earnings A LOT! So definitely the earnings are not very impressive but the traffic results are.

Why drop a case study as ONE big post… one of the issues with case studies is that sometimes keeping the pace moving on the case study is difficult by keeping this quiet until I was ready to publish an entire years worth of updates with data it should be a useful complete read.

The story of this site is summed up in the one graph below… great traffic growth but with the Amazon Associate account getting suspended it was hard to repeat the $/visitor we did with Amazon.

4 Main Methods Used on the Site

During the process of building out the site, we focused on 4 particular methods that helped to steer the site in the right direction. The idea with this case study was to do something a little different and stick to only a handful of tactics and document every single little step then only reveal the results once I was ready to publish a BIG case study post like this!

Great Keyword Research, Niche Research, and Solid Initial Site

Starting out with a great site was very important. Both the sitemap, initial content and site creation is important for our strategy.

Blog Commenting

Each week we try to do 5+ blog comments. This is simply going to articles that are relevant to the niche/topic and leaving a comment on their site. The key is, when you leave a good useful comment, you also leave your URL which will be linked to your name once published. Although these are nofollow links, we still believe they hold some value. If you are interested in learning more about blog commenting you should read this article.

Article Posting

Each week I try to keep the site fresh by adding an article. Each article I create follows the ContentRefined process to ensure quality. If you are interested in learning more about the ContentRefined process you can go here.

Use My PBN Links

At the start of building the site I worked on getting 1-2 links per week for our Use My PBN service, but after a few months I wanted to dial it down a bit and do 1 every other week. Use My PBN is a service I created where I built up a large network of PBN sites that have on average DA25 and PA30.  I have seen good improvements with our sites as well as our clients sites when using these links. If you are interested in learning more about this service you can do so here.

Editorial Links

Before starting this site, we had not used the editorial link building root, so we decided we wanted to try it out a few times. This is the process of getting backlinks from sites such as lifehack.org, huffingtonpost.com (now nofollow links), engadget.com etc. These links hold a lot of power as they come from some of the best sites on the internet, and when you have a link from it to your money site, Google really likes it. If you are interested in learning more about our editorial links you can find out more here.

  • Resource – Buy links on major editorial sites here

 

Month by Month Update – In the section below I will a month by month update showing eactly what we did to built the site.

March  2016

Last March, my project manager came up to me and asked if we could build a site around a niche that she had been doing keyword research around. After taking a look at the niche, the competition and the keywords I decided it would be a worthwhile venture to take on with the intent of growing the affiliate site and then turning it into an Amazon FBA business. During this month we dug into keyword research more and found a handle of keywords that were low competition. We then took a few of those keywords and created 20 articles around them. We knew that the niche was going to involve a few silos so we planned to get 5 articles created per silo.

3/20/2016
Blog comments0
Article posted0
Use My PBN0
Editorial0
Total Keywords0
Keywords under 200
Keywords under 350
Organic Traffic0
Monetization$0.00

April 2016

In April, we started to plan out how we were going to build and structure the site. We picked out a theme (Luxe – from Thrive Themes) and worked on getting it up and running. We then added the 20 articles (5 articles per each silo) to the side and gave it the proper category tag. For the menu, we added each category tag as its own. For the homepage, we added a monster post on the main keyword we wanted to rank for with internal links to the main pages for each silo.

After 2 weeks of the site being up, we started to do some off page as well as adding more content. For off page we were able to get 37 blog comments made.

During the last week 2 weeks of the month we started ranking and getting organic traffic to the site. By the end of the month we were able to get 42 organic searches to the site while ranking for 15 keywords.

4/17/20164/24/20165/1/2016
Blog comments71515
Article posted2050
Use My PBN000
Editorial000
Total Keywords5815
Keywords under 20000
Keywords under 35012
Organic Traffic61521
Monetization$0.00$0.00$0.00

May 2016

In May, we wanted to continue on April’s upwards momentum so we did more content, backlinks and blog commenting. During this month we saw a great increase in the amount of keywords we were ranking for. We went from 42 organic traffic last month to a total of 171 this month. This month we added in an editorial link and 4 links from the Use My PBN service which had a great impact on our keywords and their rankings. We also were able to work on the internal linking structure of the site as we didn’t have to many in place during the previous months.

5/8/20165/15/20165/23/20165/30/2016
Blog comments1010139
Article posted0420
Use My PBN0022
Editorial0100
Total Keywords56116225350
Keywords under 200000
Keywords under 3512284570
Organic Traffic29564434
Monetization$0.00$0.00$0.00$0.00

June 2016

This month we had some great breakthroughs with our keywords and having some of them jumping to the top 20. One of the main keywords we are trying to rank went from 28th to 11th this month. Near the tail end of the month we started making our first few dollars with the site. This month we also were able to reach 356 organic searches which is just about double of last month.

6/5/20166/12/20166/19/20166/26/2016
Blog comments129109
Article posted2222
Use My PBN1111
Editorial1000
Total Keywords495702776905
Keywords under 200203541
Keywords under 35112164176228
Organic Traffic445399105
Monetization$0.00$0.00$0.00$32.80

July 2016

This month we had a few down weeks put near the end of the month it started picking back up and improving again. This month we saw that a lot of our traffic was landing on a particular article and was getting click throughs to amazon on a specific product so we decided to think about getting our own similar product created. Again this month we saw a doubling of organic searches from last month, going from 356 to 725. Another one of our keywords had a good ranking increase over the month going from 32nd to 15th position.

7/3/20167/10/20167/17/20167/24/20167/31/2016
Blog comments152010517
Article posted22222
Use My PBN11011
Editorial00000
Total Keywords9419459691,1111,531
Keywords under 203738384181
Keywords under 35251256256281426
Organic Traffic1247399238253
Monetization$1.50$8.90$1.01$2.01$2.27

August 2016

In the month of August we had a few positives to touch on. We had good growth with monetization from Amazon. Our rankings also had a positive uptick by increasing the number of keywords we are ranking by over 200.

We also started to look at outsourcing our product and looked on Alibaba. When looking at the best way to go about getting a company and your product created, we followed Scott Voelker’s and his article on how to find and source private label products. If you haven’t read it and are looking at getting  into the FBA business it would be a great resource.

8/7/20168/14/20168/21/20168/28/2016
Blog comments13101210
Article posted2220
Use My PBN1101
Editorial0100
Total Keywords1,6091,6131,6191,947
Keywords under 20879092101
Keywords under 35445450450501
Organic Traffic278310446494
Monetization$6.65$5.88$18.77$34.09

6 Month Update (March 2016 – August 2016)

Total over last 6 months
Blog comments231
Article posted55
Use My PBN14
Editorial3
Total Keywords1,619
Keywords under 20101
Keywords under 35501
Organic Traffic2,821
Monetization$113.91

September 2016

This month had a few negatives and a few positives. This month we made progress with our product outsourcing. We got 4 quotes back from suppliers and we created a weighted matrix chart to decide which ones we wanted to get samples from. We even got two samples, however one was a no right away.

We saw good growth this month in terms of monetization, however by the last week of the month our Amazon account got banned and so we lost a good source of revenue that we were hoping to have.

This month we also did a bit of design change on the site. The homepage, which once was a monster blog post is now laid out with videos, images and small descriptions on each of the silos our site talks about. We also added a call to action button that takes people to the monster post.

9/4/20169/11/20169/18/20169/25/2016
Blog comments119108
Article posted2221
Use My PBN0000
Editorial0001
Total Keywords1,9472,0442,5562,002
Keywords under 20147159247184
Keywords under 35605651914681
Organic Traffic582633661812
Monetization$35.83$25.45$24.76$9.53

October 2016

This month I was able to get an average 156 organic visitors per day. When looking at the metrics for the site, I found that we had made some good progress, Page Authority 36 Domain Authority 25 Citation Flow 26 and Trust Flow 23.

We were having a LOT of issues with sizing for our product, we are still working with the one company to come up with a solution to solve this problem.

10/2/201610/9/201610/16/201610/23/201610/30/2016
Blog comments796810
Article posted11122
Use My PBN01001
Editorial00000
Total Keywords2,2332,4522,9193,0323,153
Keywords under 20210248350362380
Keywords under 357807801,0691,1151,127
Organic Traffic9761,1141,1211,0931,099
Monetization$22.96$23.38$45.70$27.48$41.28

One of our main keywords went from 8th to 3rd this month.

November 2016

Monetization for the month also hit a new high at $164.04 (despite loosing Amazon Associates account!). This month we found a solution to the sizing issues on our outsourced product. I also hired a graphic designer to create the packaging design for the product.

11/6/201611/13/201611/20/201611/27/2016
Blog comments6575
Article posted1111
Use My PBN0101
Editorial0000
Total Keywords3,2203,3543,3993,594
Keywords under 20400434461515
Keywords under 351,2501,1871,2221,313
Organic Traffic1,2501,1591,3521,694
Monetization$42.18$38.00$44.17$39.69

December 2016

Almost increased the keywords I was ranking for by 1,000 in one week. As expected from a December month the monetization had some good weeks.

I also order 600 units of the product FINALLY! The product will take about a month to complete. We also incorporated the new business and signed up on Amazon Seller. In order to get the barcodes for the product I had to buy GTINS from GS1. The product is being shipped to a third party company in the US where they will be labelled with their barcodes and sent to Amazon.

12/4/201612/11/201612/18/201612/26/2016
Blog comments6565
Article posted1111
Use My PBN0100
Editorial0100
Total Keywords3,6833,7144,6915,345
Keywords under 20540552664767
Keywords under 351,3641,3771,6861,896
Organic Traffic1,8281,8151,9341,743
Monetization$35.03$66.34$98.33$67.98

January 2017

Every day this month the site had received over 250 organic visitors. The site now reached over 6,000 keywords that it is ranking for, 845 of which are below 20.

The site has not been collecting any email addresses so for next month I decided to make that a priority, especially with our product being released soon.

Our product landed in USA and we asked for 3 units to be sent to us so that I can get pictures done and the listing created. I also got the shipping labels created and mailed to the company so that they can send the boxes with the units to Amazon.

1/1/20171/9/20171/15/20161/22/20161/29/2017
Blog comments57565
Article posted21211
Use My PBN01010
Editorial00000
Total Keywords5,5255,5255,7215,9866,001
Keywords under 20786786792822845
Keywords under 351,9361,9361,9482,0122,041
Organic Traffic2,2832,5582,5002,6092,785
Monetization$59.93$0.00$0.00$0.00$15.09

February 2017

This month we were focusing on Amazon and getting everything setup. We ran into some issues with the shipping labels not being correct as the product was over the weight limit that the shipping label said.

The email list has been going well, the site now has an email list of 145 people. Later down the road we will be doing a free giveaway promotion with the audience and the email list.

2/5/20172/12/20172/19/20172/26/2017
Blog comments0260
Article posted1211
Use My PBN0101
Editorial0000
Total Keywords6,2496,4026,5126,884
Keywords under 20882907907964
Keywords under 352,1122,1382,1672,222
Organic Traffic2,5432,5222,4662,809
Monetization$14.19$10.57$21.00$18.96

12 Month Update

Overall in the last 12 months the site has been doing well. Not so much in terms of monetization as the site took a hit when my account was banned from Amazon.

However the traffic is growing and the amount of keywords the site is ranking for grows each week. Hopefully once the product goes live on Amazon there will be some traction and a few sales.

Total over last 6 months
Blog comments390
Article posted89
Use My PBN23
Editorial5
Total Keywords6,884
Keywords under 20964
Keywords under 352,222
Organic Traffic123,753
Monetization$941.71

Traffic over the last 12 months:

Conclusion

We will do more updates in the future on this site and how the FBA part of it is going. This site should continue to grow with the continued weekly effort of editorial links, Use My PBN links, blog commenting and content plan by following the ContentRefined structure.

If you have any questions on anything in this case study please let me know!

Amazon Affiliate Program – How Much Money Will Your Site Make Now?

Want to know the EXACT impact the changes to the Amazon Associate Commissions will have on your site?

With the new changes how much money are you going to lose or more are you going to make moving forward?

With the help of some geniuses I have put together a tool that will show you quickly and easily the exact impact on your account!

What Would Have Been The Impact For Me?

For Nov & Dec Only I Would Have Had a 24% Drop in Earnings!

Amazon Affiliate Program Change Earnings Impact

Find out how much your earnings will be impacted by, it takes under 5 minutes and you can stop guessing at the impact!

CLICK HERE – DOWNLOAD FREE SPREADSHEET

  1. Download Spreadsheet
  2. Download Earnings Report From Amazon
  3. Upload Earnings Report to Spreadsheet
  4. Let the Spreadsheet Do Its Thing & Immediatly See How Much Your Sites Earnings Will Drop OR Grow By!

I like to say it is pointless discussing a hypothetical impact when the data is available to know. The data above is from my account in Nov and Dec 2015. This post and tool will show you the exact impact these changes will have for you and your site and hope will add some data to the discussions which are occuring online now!

 

Amazon Affiliate Program Change:

On Feb 23rd Amazon announced a very big change to the Amazon Associate program. Moving forward instead of having a tiered commission structure people now will have a flat structure defined by category and not related to the volume they drive.

Before:

From – https://affiliate-program.amazon.com/help/operating/policies#Associates Program Fee Statement

Variable Standard Program Fee Rates

Amazon Associate Commissions Old

With a very limited segment of categories at a lower commission…

Amazon Associate Category Commissions

Amazon Associate Commissions as of March 1st 2017

Amazon Affiliate Commissions New March 1 2017

https://affiliate-program.amazon.com/help/operating/compare

So the bottom line is that many products will now get a flat 4% vs what might have been 8.50% if you were doing substantial volume.

 

So How Will this Affect You and Each of Your Sites?

Fee Change Calculator Tutorial:

Now that you know what the change is… the potentially million dollar question (if your site is big enough) is what will be the change to your earnings?

This tool will allow you to upload your data from your Amazon Associates account and determine what your earnings would be under the old vs new commission structures.

You will see if this policy was in place for whatever time period you select what your earnings would have been.

DOWNLOAD THE FREE SPREADSHEET

 

  • Step 3 – Select Download Reports

  • Step 4 – Select Timeline You Want to Analyze (suggest picking trailing 12 months)

  • Step 5 – Wait For It To Download & Download It

  • Step 6 – Open The Free Tool I Sent To You (click here to get it)

download-tool

(Important – Enable Editing and Enable Content)

  • Step 7 – Open The Downloaded Report

  • Step 8 – Copy the entire “Fee-Earnings” tab

Copy the Fee Earnings From the Report

  • Step 9 – Paste the entire “Fee-Earnings” tab into the tab specified on the tool

  • Step 10 – Go Back to The Instructions Tab Hit The “SHOW ME THE IMPACT” button

  • Step 11 – See Your Results & Analzye!

Amazon Affiliate Program Change Earnings Impact

 

Who Will This Change Help?

  • This will help the little guy starting out in some niches since now from day 1 you have the same earning potential as much larger sellers.
  • Hopefully this will help everyone by having another player become more competitive in terms of a true Amazon Affiliate Alternative (jet/walmart?)
  • Affiliates in Arkansas (random but Arkansas residents can now participate)

 

Who Will This Change Hurt?

  • Any seller heavily focused on a specific niche… toys or PC Components
  • Buyers/Sellers who just either bought or sold a winner or a loser with this shakeup will be impacted
  • From the math it looks like most large Amazon Affiliate site owners will take a hit.

 

How Will This Impact Website Valuations?

Who knows, we will have a month where this gets talked about and the sale of site will likely slow then a process for establishing fair value (hopefully this tool will help that) and things will be back to normal soon I predict.

I predict many of the brokerages will have content coming out soon commenting on how they will handle this change (EmpireFlippers, QuietLight, FEInternational etc).

 

5 Clever Ways to Benefit From This Change:

First, don’t over-react. Things will be back to normal soon and even though I believe this will ultimately take money out of affiliates pockets and into Amazons the change is not substantial enough that there will be a mass exit from Amazon Associate Sites.

Additionally whenever there are changes it provides a unique opportunity. Here are 6 clever ways you can benefit from this change…

  1. Focus your websites content on products related to your site that get a higher commission. If you run a video game review website that makes money via Amazon start focusing content around digital video games and make 10X more for each dollar spent! (great time to signup to a content service that does this keyword research for you!)
  2. If you are an FBA seller than position your product into a category with a higher commission so it will be easier to recruit affiliates. For example a toy makeup kit could (maybe?) be luxury beauty product (depending on being a gated category) changing the attractiveness of an affiliate promoting it from 2% to 10%! (obviously do at your own risk since I am sure Amazon will crack down on people abusing this). This example is a little extreme but look at the example below regarding standing desks attachments being furniture vs PC Components.
  3. Using the tool I have provided here spot an arbitrage opportunity with a website for sale that will perform better moving forward. For example if there is a home / lawn & garden niche site that was only at the 6.5% commission level it would likely now have most products at the 8% level. If you can identify those sites that are selling at a discount relative to expected future earnings you can scoop a deal at an 18% discount.
  4. Buying sites where you know there is a good alternative monetization method. For example if you have a PC component website and have a method of monetizing the site that outperformed Amazon then there will likely be Amazon Affiliate site owners who would be happy to sell at a discount. For example if you run an ecommerce shop in the IPhone/PC Cable space you can likely buy some websites that will drive traffic to your store at a substantial discount to what you could have 1 week ago. This applies for people in the FBA space wanting to pick up an affiliate site to drive sales to their physical product, those websites may have just gotten cheaper for the same traffic depending on the niche.
  5. If you are building a new site (or getting an Amazon Affiliate Site built for you) focus on niches that have products that get a higher commission. This will be a temporary opening as others will do the same thing driving up competition for the keywords in the higher commission categories of Amazon.
  6. For most people this is one action they should do! Review all your most important pages to see if the product you are promoting is in a low commission category vs a high commission category. For example you will be 4X better off promoting a standing desk converter in the furniture category then a standing desk in the PC components category. For example look at the 2 products below they look similar but on one you will earn a 2% (or 4%) commission and on the other you will earn an 8% commission on (Furniture).

How Will This Impact Your Site?

Please use the tool and comment below/take the survey on how this will impact your site! Do you have any ideas on how to benefit from this change?

Content Marketing Plan – Quick Start Action Plan

  • Need to find keywords for your website to attract your target audience?
  • Looking for low competition gems that can quickly/relatively easily get you traffic?
  • At a loss for additional article titles for your content strategy?
  • Don’t have the tools needed to do quality keyword research and develop a content marketing campaign?

If you want help with advanced keyword research Maddie at ContentRefined is providing a keyword research service and niche selection service at discounted launch pricing here.

You need a content marketing plan! This little post is going to show you exactly how to do this yourself or get my team to help produce a HIGHLY actionable content marketing plan to get your started with content creation! PLUS I will reveal one of my sites and the exact plan I created for it.

This short tutorial on creating a content marketing plan if followed will provide you with the foundation for a successful site. What this post doesn't cover in detail is the next parts of your content marketing strategy including social media, editorial calendar and setting up an email opt-in with follwo up email.

Included will be the exact Google Document Template we use and one of my money sites revealed including the new blog posts I will be getting created as a result of this effort!

If you follow this process (or get us to help you) you will end up with a great ​content strategy!

Tools/Services Used - $8,760/yr Cost For Tools!

By leveraging world class tools my team can dig in and develop a quick start action guide that digs DEEP into the industry!

If you don’t want to buy these tools you can either have my team execute this plan for a fraction of the cost or complete the majority of these steps using the free but limited SEMRush account. If you are just starting out then the SEMRush solution may be enough!

Content Marketing Plan Case Study

Here is a live example of what I recommend someone do to create a quick start content marketing plan!

Here I will be revealing one of my sites and applying the exact process I recommend to it.

As always you can follow along and do this yourself or if interested have me, Maddie and her team execute this. ​

  • My URL = IceChills.com
  • Keyword = Best Portable Ice Maker
  • Current Ranking = 2

Step 1 - Look at Site in SEM Rush & Identify What it is Already Ranking For

Step 2 - Review Site and Its Content & Compare to Competitors

In this step we want to see what kind of content the top competitors have on their site that is driving traffic to their site and see if we have it covered on our site as well.

First use SEMRush to see the competitors​.

Then check each in SEMRush on their own to see what pages/keywords are driving most of the traffic.

  • Advanced Tip - Export the data from a competitor into Excel and then use a Pivot Table with URL as row and a Column of Traffic % (summed) to show which pages account for what % of your competitors traffic.

Finally compare what keywords/posts are driving the traffic for your competitors and see if you have covered that topic.

Step 3 - Enter Potential Keywords into SECockpit

Based on the analysis of the main competitors and your own site enter some potential keywords into SECockpit to identify keywords to go after.

What you are looking for are keywords that have search volume of greater then 500/month and competition under 30% with confirmation that similar sites to your own are ranking on the first page.​

Start adding the potential keywords to a Google Document for tracking purposes.

Here is an example of the spreadsheet we like to use...

Free Template - Do It Yourself...

Done For You - Keyword Research Service

Step 4 - Enter Each Target Keyword Into MarketMuse

The goal of this step is to assess both the competition of the keywords as well as the quality of that competitions content. We don't want to go up against all top 10 results that have 4,000 word posts that deeply cover the topic. We want low competition both in terms of the SECockpit scoring as well as low competition when it comes to content quality.

In this example it shows that if we are wanting to go after the keyword "Ice Crusher" which has a great competition score in SECockpit we are going up against some quality articles according to MarketMuse. So although this still looks beatable we should be prepared to create an article with over 3,000 words and make sure it covers the topic better then the 2 main competitors that are similar to us.

Additionally at this step we want to arm up the writer with the related topic keywords that MarketMuse (which is intended to act a little like Googles search algorithm Hummingbird) thinks a good article covering "ice crushers" would be covering.

We copy these keywords into either a spreadsheet or document to help the writer. See the example in the template below...

Free Template - Do It Yourself...

Done For You - Keyword Research Service

Step 5 - Create an Engaging Keyword Title With the Target Keyword

Again using the spreadsheet template shared above you can create an engaging Title...

  • How To ...
  • Best ....
  • Top # ....
  • # ....

Step 5 - Review the Final Content Plan Including All Metrics

We now want to review the overall plan to see that we have a reasonable split of very low competition, higher traffic potential, review and informational articles.

As Ewen from an earlier post on the topic of keywords specified it is important to also ensure we have some buyer intent keywords into our article titles.

Additional Steps and Resources for a Complete Content Marketing Plan

It is a good idea depending on your business goal for your marketing campaign to not just have high-quality content but also come up with additional plans for your content marketing plan. If your plan is to be a content marketer who attracts your ideal customer through great content it is a good idea to think about this marketing effort more holistically and include additional promotion steps in your content marketing program.

The plan outlines above gets you some GREAT keywords which you can use to create long-form content / blog posts and attract search engine traffic. But, you need to consider more in your successful content marketing strategy. Not just content creation but also content promotion through social media marketing, what your editorial calendar/content calendar will be, what is your overall marketing goals, are you going to use an email opt-in with follow-up emails, who your target audience is,

Other great resources for creating a content marketing plan include HubSpot Blog and ​the Content Marketing Institute and help definte your marketing goal and marketing objective.

Summary

Starting with good keyword research is foundational to the success of any content.

Keyword research now needs to go beyond simply a “keyword” and dig deeper into covering both the related content to feed Googles Humminbird algorithm and deeper into the competition analyzing how well they are covering the topic. The strategy above with the use of advanced (and expensive) tools achieves this.

Whether you are looking to create your plan yourself or get some expert help with it I hope this post has provided a lot of value! If you have any questions please let me know!

Now go... create content! ​

Free Template - Do It Yourself...

Done For You - Keyword Research Service

Advanced Keyword Research Guide Including SECockpit SEMRush and MarketMuse Reviews

Keyword Research is incredibly important for the creation of a profitable website. It is a fundamental skill that the better you are at it the more success you will have. 

To that end I have pulled on every resource/connection I have to create the best guide on Advanced Keyword Research.​

What You Will Learn in This Post:

  1. ​The exact 13 step procedure used by the content marketing service ContentRefined for KW research
  2. The 3 tools that are critical for advanced keyword research
  3. A free KW research option
  4. See how a DEEP expert Ewen does it in a over the shoulder video

​Learn more from Ewen by signing up for his list here!

One Big Takeaway Not Talked About Before - Keyword Competition / Keyword Difficulty is still measured by metrics such as Keyword in Title/URL and Backlink Metrics but now with tools such as MarketMuse you can analytically measure competition by the competitions content score! (I will review this in more detail below)

Ewen is the source of a LOT of the information in this post and is an absolute expert when it comes to keyword research for content sites and his Q4 earnings reflect that!

This post allows you to go beyond the Google keyword planner and dig deep to find the long-tail keyword that will help you find your target audience and win in the search engines

The SEO chat with Ewen also helps reveal how to use the best keyword research tool to develop your SEO strategy.​

Mortgage Crushing Module Learning Outcome

If you are following along on the Mortgage Crushing Competition to learn How to Make a  Website that makes money in 2017 then by the end of this module you should...

Take the top 1-3 ideas you identified using the Blue Ocean strategy in Module 1 and complete keyword research on them to validate if there are keywords that meet the metrics listed in this section​

Keyword Research Procedure:

Save Time & Money Using ContentRefined for KW Research and Content Creation

Below is the keyword process and procedure used for the content marketing service ContentRefined.com. As always you can do the exact same process yourself and I share EVERYTHING but if you want to save time/money and not buy the expensive tools you can have Content Refined create content for your site following these keyword research guidelines. 

Solid and concise Keyword research is likely the most important and crucial process for Content Refined. It’s the second point of contact that we have with our clients, and if we don’t nail it, the whole Content Refined order can feel like an uphill battle.

This is why we’ve spent a lot of time and resources trying to execute the best procedure possible to ensure that we equip our client’s with the best keywords out there for the content they’ve hired us to write for their sites. Although we are always seeking to improve this keyword research process is delivering a lot of high ranking content. Keep reading for details on how to do this yourself using our Content Refined Process!

SEcockpit

Thanks to Ewan, we started using a great tool called SECockpit.

There are quite few things that make SEcockpit different (and in my opinion better) than competing tools.

The core of what I like is that because of the ability to slice into one keyword theme deeper it provides the ability to complete deeper market research and doesn't simply focus on finding 1 great keyword. ​

  • It moves away from the “Seed Keyword” model as you can select appending and prepending words in your search criteria
  • It give you the opportunity to go after Keywords in different search engines such as Amazon and Youtube, which can be super advantageous depending on your niche
  • It provides a comprehensive keyword analysis for every keyword which will give you insight on a ton of different metrics such as
    • Top 10 URLs ranking for that keyword
    • Competition based on page-level metrics like Title/URL
    • Competition based on backlink metrics such as PA/DA/# of links etc

How SEcockpit fits into our Content Refined Procedure

To get into the nitty gritty of how Secockpit works, and how we’ve used it to systematize our keyword research, check out step by step procedure how SEcockpit works

Step 1:

Login to SEcockpit and go to the dashboard and click on the Key symbol to search for your first keyword.

Step 2:

This is where it gets interesting. Type in a Keyword of your choice and look at your options.

I instruct my team to select the Google Adwords ideas that are closely related and to select Append Prepend, and Add Words in Between. This increases our chances of coming across a great related keyword

Step 3:

Then, you’ll want to figure out who your audience is. Is your client or audience based in North America? We have quite a few clients in the UK and in Europe who aren’t looking for North American Keywords because they aren’t relevant the their market. It’s really important to select the right location that will be relevant for their rankings.

Step 4:

Then we have a couple of more search options that we generally don’t use too much unless we’re looking for a keyword to rank in Youtube which hasn’t happened yet for Content Refined

Step 5:

Make sure you’ve inputted your keyword and that you’ve selected your search criteria and then click on Save and Close for the search to begin!

Step 6:

This is where my team sort of customizes things. Our metrics are pretty specific and they are based off of experience. We go after keywords that have 1000+ Monthly Searches and that are under 30% competition. SEcockpit is great for this because they have a filtering tool that will eliminate anything that doesn’t meet our metric.

This metric is simply used because we’ve seen the most success with keywords that fit within these parameters. If client’s prefer to use their own metrics, we will of course abide by that.

Monthly Search Volume Filter: > 1000

Competition Score: < 30%

Then, as you can see here below, we have our comprehensive list of keywords that meet our metrics:

Step 7:

So this is where you need to do some more digging. With this view, it looks like all of these keywords are great, but you need to click on the keyword to view a full keyword analysis which will give you more information to help you determine if it’s a viable keyword for your article.

Let’s look at the Keyword “Charcoal Pills” which has 40,500 monthly searches and only 17.25% competition score. This generally looks like a pretty golden keyword and at first glance it looks like a no-brainer to go after it.

With this comprehensive Keyword Analysis, the top 2 things that we look at is the DA ( Domain Authority and the Top 10 websites. As you can see below, the DA is really high, which means that the competing websites are ranking very well and getting a ton of traffic according to google.

If our client’s site or your site you are building is not already an authority site in it’s space (which in general, most are not ), then it would be a bad idea to go after this keyword for them because their domain will not be able to compete with the authority domain in that space. For example in this case WebMD and other very well known sites in the space

We don't know the secret sauce in the Algorithm that SECockpit uses but I believe they under-value DA and you need to do a manual check on the competition to see that a site like yours can compete in the top 10 (more on that in the next step). 

Step 8:

What we do is take a look at the two lower DA’s and have a look at their site to see if we can outrank them for this keyword.

To do this we generally use the tool MarketMuse to analyze the content score of the URL and top 10 pages we want to beat to see if its a soft market. 

In general we would like to see a keyword with...

  • SECockpit score of under 30
  • Identify several similar sites in the top 10 (usually most easily identified with low DA)
  • Market Muse score under 20​ for sites we think we can beat (in this example there are many low content scores but for sites Google is not going to rank us in front of for this type of search term). 

Based on this analysis there are only 2 URLs in the top 10 with DA scores below 70 and they are both reasonably high at approximately 50. In addition the Market Muse content quality score is definitely beatable but isn't wide open. 

Step 9:

Let’s try another keyword on the list, here I’ve chosen a Keyword that was provided to us by the tool based off of the “closely related words” function of the search criteria.

Keyword: Activated Carbon Filter- which has 5400 Monthly Searches and has a competition score of 27.39

When we click on it for the Analysis, we can see right away that this will be a more viable option to go after than the last keyword as the DA for the competing sites are lower in general.

Here, I have checked a couple of the Domains and I have determined that I can definitely compete with a few of these sites as their DA is low and ContentScore according to MarketMuse is below 20. This isn’t to say that they won’t be hard to beat, but they are not out of our reach and they are a similar site as the one we have. I’m confident that with the use of SEcockpit, I’m able to find the best keyword using its rankings, but also it’s analysis on who/how other’s are using this keyword in their niche.

Step 10:

Now that we have our Keyword (Activated Carbon Filter), we want to make sure that we create great content that is rich with other related keywords and Content Depth. The higher we can rank for related keywords and the more relevant topics we cover, the better our article is going to rank on google.

For this, we’ve invested in a tool called Marketmuse. What I like to do before I assign my content to my writers is do a Marketmuse Analysis on the Keyword and Topic.

Here, I’ve created an Article title using my Keyword - How an Activated Carbon Filter Works

Step 11:

Next, I’m going to take my Post Title and I’m going to plug it into Marketmuse like this

  1. I’m going to plug in Post Title 
  2. I’m going to Plug in my Keyword at the Top as the Focus Topic 
  3. And then I’m going to click the button beside the focus topic box ( It will be an Analyze button before you click it- don’t click stop unless you’ve noticed that you’ve inputted an error)

Step 12:

Now we have our full analysis which will give us a good indication of what the “Market Value” of this keyword is in terms of online content. See below for the breakdown

In the screenshot:

Step 1: If you look at the circled section, these are some key indicators of what your content should be scoring. Personally, I find the “Best Content Score Target” Is pretty inaccurate because I feel as though the “Best Content” is often manipulated. This is why we try and aim above average. In this case, we want to be above 18 ( so generally between 20-25) for our content score with this article.

Step 2: Average word count target is a good indication of how long an article should be.

There are times that I will get back to a Content Refined client who has ordered 8 articles ( who by rule of thumb are 1000 words each article) and I’ve asked if they would rather make their articles longer and fewer ( for example 2 articles at 2000 words and then 4 articles at 1000 words). This is for this exact purpose - to optimize their marketmuse score so that their articles are more valuable in the eyes of google. The longer the article is, the better your article’s market value is going to be on the internet.

Step 3: Marketmuse give us a list of related topics and Keywords which will really help when it comes to assigning articles to a writer. What I do, is just click on the copy button and you can paste the related keywords into the article brief you send to your writer. I generally like to instruct my writers to use as many of the related keywords and topics as possible.

This not only increases it’s chances of getting high scores, but it also makes the article more interesting and broad. With this keyword topic for example, the writer might choose to talk about adsorption capacity as a topic in their article, which they might not have thought of by themselves. It’s just a really good way to make sure the topic is being fully covered in the article to make it a useful article.

Step 13:

That’s pretty much it! You’re done!

Now this wouldn’t be a good blog post without mentioning some of the downsides to our tools:

SEcockpit:

PROSCONS
Provides niche validationI can't copy/paste from the interface... very minor but drives me nuts! 
Appending, prepending and in between words SearchIt seems to be down for maintenance quite a bit
Amazon and Youtube searchIt’s relatively expensive ( This tool costs us about 80 dollars a month to use)
Comprehensive keyword analysis
Insight on competition factors

Marketmuse:

PROSCONS
Identifies low quality content opportunitiesIt’s REALLY expensive ( costs up to $495/MONTH and you have to sign up for 6 months)
Identifies High Quality content in a quantifiable way
Provides relevant keywords and topics to help guide your writers
Provides insight on how to improve existing content
Helps standardize quality
Helps you rank based on relevancy which is compatible with google’s Hummingbird algorithms

In conclusion, with the help of these tools, we’ve essentially been able to create a process that allows us to find the Best Keywords to go after, understand who our competition is, and equip our writers with an analysis of their topic that will allow them to create and submit useful, top quality content better then the page 1 competition.

Hopefully you feel like you understand the process and have access to the same tools that we have to crush out amazing content for your site. If the price tag of these tools looks a little scary to you, you can always save money/time with testing out our Content Refined Service!

For a very reasonable cost/article ratio while reaping the benefits of the tools we use, you won’t be losing! Check out our page here for more details or reach out to maddie@contentrefined for additional information.

Free Keyword Research Tool

If the price point of the previously mentioned tools or ContentRefined makes this process a little out of reach there is an alternative that is free! 

SEMRush's "SEO Keyword Magic" tool can be used with a free account and produces some solid results!

The challenge is SEMRush will only generate closely related keywords with the main keyword in it. However, with the filtering options available for Search Volume and KD (keyword difficulty) it can produce some great results.

Other quality tools include Long Tail Pro, Market Samurai (not recommended) and Keyword Snatcher, both can be great but I find SECockpit is the best advanced tool. 

See the 2 step process below to get some solid keywords. ​

Summary

Here are the key takeaways from this training...

  • KW research should go beyond just identifying a single keyword but validate their is a demand for your idea
  • Checking the top 10 manually to see that competitors similar to you are already ranking is still critical
  • SECockpit underestimates DA in its competition analysis
  • Looking at both content and backlink competitiveness is important (MarketMuse helps with this)
  • Advanced tools are expensive but decent free alternatives are also available

Tools mentioned (not all are affiliate links)...

  1. Keyword Research = SECockpit
  2. Keyword Research = SEMRush (decent free option as an alternative)
  3. Content Analysis = MarketMuse
  4. Done for you content marketing service with included keyword research service ContentRefined.com

Special thanks to Ewen for both his help and taking the time to share his expertise in the video above. You can learn more from him by signing up to his list here.

If we have a TON of interest and questions asked in the comments below we will setup a free webinar to answer the questions live. ​

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