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January Income Post – Goals for 2017

In this income post I layout the goals for 2017 for my business and what parts of my business will be getting my focus and energy!

January was by the numbers not the start to the year I was looking for but as we were still getting a lot of the orders from a massive November wrapped up it is understandable.

Many new tests are looking like they are winners while several cash cows of my businesses seemed to stumble a bit in January.Continue reading

December Income Report 2016

After a record month in November I knew it was going to be hard to top!

Although the numbers were not as impressive as the previous record income report and a few of the numbers show reason for concern it was another solid month with a couple projects paying off nicely!

Overall this is the final income report in a year that saw the business double in total income over the previous year!

The plan is to keep pushing hard in 2017!

Here is how my business is broken down…

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  1. Amazon FBA Business
    • Brand #1 – Sold 2/3
    • Brand #2 – Investors and purchase affiliate site
    • Brand #3 – Product First Brand
    • Brand #4 – Product First Brand
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring

 

Key Successes

  1. Content Refined – Great feedback so far. Only a couple clients where we were not the right fit for and we failed on one delivery but other than that we have had nothing but positive comments. Maddie has done a great job taking the initial process and procedures and building it out.
  2. One Website Purchase – One website I purchased in October in a bit of trendy product absolutely killed it! Generating over $10k in affiliate earnings! Although due to the unique deal I didn’t keep every dollar of it.
  3. FBA Sales – All brands except one are selling on Amazon and doing reasonably well. Inventory issues plagued a couple brands stunting sales but lots of promise for these brands in 2017!

 

Key Failures

  1. Amazon Associate Account – This will be the last time I mention it but not having my Amazon associate account really hurts the monetization of my portfolio especially in Dec!
  2. Not Working Through the Holidays Enough – I will likely take some flak for saying this one but I am fortunate that working on my business is fun and when I manage my energy level it doesn’t feel like work. However, through the holidays mostly due to eating crappy food and cutting on sleep I didn’t suck it up and get enough work done.

 

2016 Business Goals

Below is my businesses main goals for 2016…

Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Dec Update – This one I can happily say was achieved in 2016 by hiring a manager to help with the running of these sites and then building systems to manage the process.

  1. Buy 1 Site Per Month

Dec Update – No new sites were purchased in Dec but I achieved my goals in 2016 of buying 1 site per month.

  • GOAL = 1 Website
  • ACTUAL = 0

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

  1. Sell Websites Strategically for $100k Total

Dec Update – The unique deal was a win-win for both parties in 2016

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH

 

Dec Update – Not having my Amazon account definitely resulted in this month not being as awesome as I would have liked but I am happy with a couple of the sites really generating a LOT of earnings! In addition several new tests I will write about soon seem to be doing well also.

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Dec Update – Although I pushed hard in 2016 to get 1 post out per week I did not achieve this goal. It was close and I am happy especially in the second half of the year with the quality posts that were getting published!

  • Plan = 4
  • Actual = 3

  1. 10x my Outreach

Dec Update – Not achieved for 2016

  1. Site Redesign – Completed!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Dec Update – 15,164 users up 15% over the previous year. Overall the traffic for the year grew by 63% but I did not achieve the 30k/month goal.

Part 3 – Services Business Profit/Loss

  1. Systems Overhaul/Refresh

Dec Update  – Achieved this goal for 2016 with a lot of work done by the team leads Kelley and Maddie.

 

  1. Improve email marking and sales automation

Dec Update – This is one of the failed goals that I wish I

 

  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

Dec Update – A great year for BrandBuilders! Andrew did a fantastic job and we have BIG plans for 2017!

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

Part 4 – Amazon FBA Business

  • Brand #1 – Sell FBA Business for 30x with 3+ Solid Months
    • Dec Update – Great progress in Dec testing out this site using a combination of both Shopify and Amazon for order processing. An evolution of the Affiliate Site to FBA theory right now is to use the affiliate site to drive traffic to Amazon for 1 week a month to push up the sales rank and then shift the traffic to Shopify where the earnings per visitor is higher (no Amazon fees). We are still testing this but it seems like it could be promising.
  • Launch Brand #2 – Investors – Affiliate Site Focused (External Traffic Focused)
    • Dec Update – Unfortunately we were out of stock for 2 critical weeks! I had screwed up… I timed the inventory well but cut it close and the freight forwarder missed the delivery date by 1 day with Amazon resulting in the delivery to Amazon being pushed back 2 weeks and those were the two weeks we were out of stock.
  • Launch Brand #3 – Partner – Product First Focused (Brand Vision Focus)
    • Dec Update – This brand has been the slowest to grow. It is also the one with what I think is the best brand vision and the product is clearly the best in its market. Although the growth hasn’t been crazy our hope is that with some more aggressive initial promotions we can push our way into a

 

  • Launch Brand #4 – Partner – Product First Focused (Unique Product Focused)
    • Dec Update – We ordered 1,250 units to start this product and after a VERY fast launch $25k revenue in month 1 we were concerned we would be selling out so started increasing price to slow sales before our next shipment arrived. In addition a small bug in how the product works was revealed and has been fixed for our next shipment which will arrive early February.
  • ListingEagle – Hijack Monitoring Service
    • Dec Update – The listing monitoring (hijack and suppression monitoring) tool is continuing to be appreciated by many who use it and will continue to be a profitable but not explosive growth SAAS product.

 

Overall Income Update

 

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,225
  • Actual net Income = $36,240
  • 2016 Average Monthly Net Income = $32,505.50 (stretch goal is 30k average for the year)

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

December was a very solid month with a couple BIG successes but there were a couple concerning parts of the business I need to focus on. The growth on a few parts of my services business was slower than I would like and my inability to find a solid alternative to Amazon Associates really hurt my portfolio’s performance in Dec!

Nov Income Report – Record Numbers

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It has been awhile since I really had a huge breakthrough of a month.

This month it turns out a few things lined up to really deliver a GREAT month and was able to blow through a barrier!

Despite a few parts of the business not working out as I would like (ListingEagle and my Amazon Associates Account) the overall business performed well.

On a personal note it has been a great month for validation of my decision to leave the day job…I finally moved into our new house at the very end of the month, projects I would not have been able to start had a great month and I have been able to get out on the ski hill with my kids!Continue reading

October Income Report 2016

In October the numbers are starting to feel a little different…what I mean is that as I have transitioned out of the day job and added additional staff the business is starting to continue to become more formalized. The added costs and effort we have been putting forward since leaving my day job seem to be starting to show results and there are plenty of growth projects which have taken a lot of time and money but have not added a dollar of revenue (yet) 🙂

The business has been very fun to operate lately with a lot of focus on taking care of the base systems by digging into every little failure and systematically improving the systems while at the same time putting a LOT of effort into new projects which I will be sure to share more about. Continue reading

September Income Report 2016

September was a fun month with a lot of work on growth projects, plenty of challenges and adapting to the impact of the loss of my Amazon associates account.

The loss of the associate account in Sep was largely offset by my sites in the education niche but I do expect there to be a more obvious impact in my money site portfolio performance next month.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  4. Amazon FBA Business
    • Brand #1 – Sold 2/3
    • Brand #2 – Purchased Website
    • Brand #3 – Product First Focus
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring

 

Key Successes

  1. Continued Definition of Focus – My why had been crystal clear for a long time with the obsessive focus on building up the business and exiting the day job. I have been doing some work over the last 2 months and I am starting to crystalize my businesses mission/vision/values etc that will all lead into an annual planning process.
  2. Improving Systems – It was a good month on making progress towards having all parts of my money site management system fully systematized! The newest addition to my in-house team is working out well and helping to centralize the fragmented systems I currently have.

 

Key Failures

  1. Amazon Associate Account Suspension – Just awesome! Here is the story, we are adapting and moving forward! But obviously hurts the bottom line when a profit center goes to zero while the expenses associated with that profit center stay the same. Part of the business and the reason for diversification. The irony is that we had just finished a very detailed process for completing Amazon Associate Compliance Audits.
  2. Clear Impact with Spread-Out Focus – Many of my money sites do not get the attention they deserve! Sometimes it is pretty embarrassing to look at them… When I did a thorough review of all the money sites I saw a couple of my very weak performers with the title “Best product name 2014” yup I had 2 sites like that were stuck over 2 years ago when I reviewed my top 40 sites.

1-goals

Download This Easy to Edit and Printable Goals Template – FREE

(Note – FBA Brand #2 Has Been Replaced With my SAAS Business)

Part 1 – Passive Authority & Niche Website Income Profit/Loss

2-money-site

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Sep Update – Ongoing effort on this front and I am looking forward to continue to share parts of the process as they get locked down (such as the Amazon Associate Compliance Audit – which didn’t get finished in time for me to benefit from).

  1. Buy 1 Site Per Month

Sep Update – With my how to sell a website post there were 2 decent deals that came from that effort.

  • GOAL = 1 Website
  • ACTUAL = 2 Okay smaller websites purchased

3-purchases

 

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • High quality sites making over $500-1,000/month often make sense to sell via other channels (EmpireFlippers or FEInternational are great places)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower

If you have a website you are looking to sell fast please let me know

  1. Sell Websites Strategically for $100k Total

Aug Update – The unique website lease/sale deal is still on track.

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH

4-portfolio

Sep Update – Definitely a loss to the portfolio with the Amazon Associate account suspension. Sep should have been a great month otherwise due to some of my sites in the education space.

Part 2 – Authority Website Income Blog Profit/Loss

5-awi

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Sep Update – Achieved the target of once per week publishing but did not start catching up yet.

  • Plan = 4
  • Actual = 4

total-number-of-posts-published

2. 10x my Outreach

Sep Update – Only one podcast interview in Sep.

3. Site Redesign – Completed!

Sep Update – Already Completed

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Sep Update – 17,434 users which represents a 71% year over year increase. I believe if I can achieve my weekly posting plus my 10x outreach I can achieve this goal by the end of the year!

7-awi-traffic

Part 3 – Services Business Profit/Loss

8-services

  1. Systems Overhaul/Refresh

Sep Update – What can be measured can be improved… this is certainly showing to be the case with our COGS being much better defined now after our change from Aug/Sep. What we are now able to do is determine the costs for each part of our services and hold a team leader responsible for that teams quality, volume and cost.

  1. Improve email marking and sales automation

Sep Update – I need to just carve out some time and make this happen… I am sick of making excuses on this monthly report that it is not done!

  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

Sep Update – Great opportunities with Brand Builders continues.

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

Part 4 – Amazon FBA Business

9-fba

  • Sell FBA Business for 30x with 3+ Solid Months
    • Sep Update – SUCCESS
  • Launch Brand #2 – Partner – Product First Focused (Brand Vision Focus)
    • Sep Update – As I continue to explore how to best tackle Amazon FBA and build a business that has serious equity value this Brand has a defined mission and the product although in a small market will clearly be the worlds best!
  • Launch Brand #3 – Investors – Affiliate Site Focused (External Traffic Focused)
    • Sep Update – Finally some success! We have successfully turned this business around after it went to 20% of baseline immediately after purchase! With inventory being received and validating the product gets good non-incentivized reviews we made decent sales and have placed a larger more aggressive order which should arrive end of Oct.

10-sep-sales-fba

  • Launch Brand #4 – Partner – Product First Focused (Unique Product Focused)
    • Sep Update – 1,300 units will be shipping mid-late October and we will be attempting to do a retail test with this product. With the issues

 

  • ListingEagle.com – Hijack and Listing Suppression Monitoring Service
    • Sep Update – SAAS can certainly be a tricky nut to crack! I was expecting great things in September for ListingEagle with the addition of the very very helpful Suppression Monitoring. However, our ability to get the word out about the solution to the pain point has been tricky. ListingEagle.com
      • What is a suppressed listing? Amazon will suppress a listing, meaning you make no sales while it is suppressed, and you will not be notified by them. People usually only notice when they notice a couple of days of down sales and then login to see what happened. ListingEagle will alert sellers via text and email as soon as your listing is suppressed!

11-fba-business-setup

Overall Income Update

 

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $9,525
  • Actual net Income = $27,046.88
  • 2016 Average Monthly Net Income = $29,635 (stretch goal is 30k average for the year)

12-net-income-running

Gross revenue is a vanity number for my business and I do not share it.

13-income-split-by-division

Final Comments

Sep was definitely a month full of challenges and I am very happy with the progress we made and the perseverance the team showed to still drive in the results that we did for clients.

With the substantial ranking jumps clients are seeing through LightningRank PBN services October will be another month of working to fulfill all customers expectations.

1-goals

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