Category Archives for Income Reports

February 2017 Income Report

Although February was a short month it was a very busy one! We have a lot of projects on the go and have the feeling of momentum behind many of them.

Definitely sometimes struggling to ensure I give new projects enough of a push before I try and hand them off. I have a concept that I am still thinking through but essentially it takes a 10x increase in my effort to onboard/launch a new business vs maintain it so I only have a limited amount of energy I can invest in those growth projects. When I have too many in the critical phase it doesn’t go well… but the flip side is that once I correctly get on onboarded it takes limited effort. So, basically I need to limit the number of growth projects, give them 110% focus and then not move until it is above my imaginery “self-sustaining” line.

In February, I was also very appreciative of my key team members both in house and over-seas they have been able to continually take on more and more work but what is most impressive is how much they are continually invested in growing the business which is fun! Although the dream was to work from home initially working from an office with talented staff pushing in the same direction is fun!

This report covers the results of the business over the course of February.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. ContentRefined.com Customer Support – Maddie is going the extra mile including a few examples of getting a clients unique dog food sent to her so she could get photos with a dog
  2. BrandBuilders Deal – A deal was finalized in February that increased my % stake in BrandBuilders, provided a vehicle to look at bigger deals moving forward and setup the existing team to build the business even more.
  3. New Website Growth Strategy – Several of the sites I have been building have been having some great success out of the gate! I am looking to continue testing this out myself and then scaling and sharing it!
  4. FBA Deal – I am starting to purchase some small Amazon FBA deals and the first one is performing well. There are not very many outlets for people looking to sell Amazon FBA businesses making under $2k/month but they can be solid little businesses. I am working to setup systems to onboard these businesses efficiently. If you are interested in selling your FBA business let me know.

Key Failures

  1. Passive Income Portfolio – Both my time and a team members time I hired to help run the portfolio is getting pulled in other directions. The immediate payback is low but the long term payback is great so I need to figure out a way to put more effort in here. The solution I am looking at in March is a re-organization of my team to re-balance workload.
  2. FBA Brands – I still don’t quite feel like I have nailed the business model here, plenty of challenges with existing brands and lots of learnings again this month.

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Feb Update – The team is doing very well in the MortgageCrushingCompetition. Everyone struggles with the same issues of finding time to invest in this project but all sites are looking good!

  • Traffic = 1,199
  • Earnings = $2.64

2. Buy 1 Site Per Month

Feb Update – 1 larger site was purchased and a new business was spun up with a manager and investor. It is a unique dropshipping business that existed for 9 years and the deal had a substantial earnout component to it. So far it is performing on baseline for revenue with a lot of efficiencies already realized. We are looking at some nice growth opportunities moving forward.

  • GOAL = 1 New Website Purchased
  • ACTUAL = 1 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Feb Update – Some great progress here! Several sites have started to perform well that were brand new builds using a unique strategy. The goal of this strategy is to add $5k/month to the portfolio.

  • Traffic – 37,281 uniques per month
  • Earnings – $177.24

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Feb Update – With some  changes in how one site is being monetized I had a big drop in earnings but expect it to bounce back nicely next month. Overall the portfolio is performing well in terms of traffic but not getting the level of attention it deserves!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Feb Update – Some big posts were published in February including my post and tool about how to calculate your drop in amazon affiliate program earnings.

  • Plan = 4
  • Actual = 4

2. Systematic Promotion of my Content and Building of my List

Feb Update – No progress – need to develop system to systematically promote posts. With my Amazon Affiliate Program earnings calculation tool I did a bunch of outreach to let people know I had a tool for them to easily calculate the change in their earnings and as a result received a large number of links back.

3. Increased Intelligence with Email Automation

Feb Update – Progress moving all customers and contacts into one database with established tagging practises so we will be able to take the next step of applying some intelligent automation.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Feb Update – Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Feb Update – Continued focus point during my meetings with each business manager. As businesses are growing we are continually finding ourselves outgrowing our systems and needing to adapt quickly.

  1. LightningRank.com – Quality and Efficiency Improvements

Feb Update – The tests are part of the new systematic money site creation strategy that resulted in 37k visitors within a couple months after starting a series of sites. The results we are seeing are fantastic and are looking forward to continuing to explore these strategies with more tests.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Feb Update – Another great month for this new and promising business. With happy customers, VERY low churn numbers we achieved the target growth rate. To hit our end of year goal it is clear we need to develop additional sales channels and branch into new markets. We expect some learning curves branching into additional markets but are looking forward to it! Maddie as mentioned above is doing a great job at taking care of all customers and growing the business.

  • Planned MRR = $12,000
  • Actual MRR = $12,989

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Feb Update – This goal I can now call complete for 2017! It is structurally well setup, new office for this business has been established and the team is growing. The TurnKey affiliate sites ready in 24hrs are fantastic and feedback has been great.

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Feb Update – Running lean (don’t have the numbers for this business so not included in the income report)
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Feb Update – First loan repayments have been sent and the business is operating efficiently and ahead of baseline. Unfortunately for me as manager with a big hole to dig out of before I get any upside consideration it isn’t adding a lot to the monthly profit yet.
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Feb Update – This business might be on its way to be my first FBA flob… the product is great but the price point is simply too high to compete with the much cheaper competitors. We have a few more tricks up our sleeve to pull out to see the results.
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Feb Update – Still having issues with Amazon and needing to get our listing live again. Great product which had been doing great sales! We have $30k worth of inventory waiting to start selling again!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Feb Update – Had a few bumps in the road with the labels for the products. It took a while to get that sorted out now and Amazon will have the products in March.
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Feb Update – The investment needed for this project has started to make it look less attractive but coming up with some other strategies to validate the idea before launching.
  • ListingEagle.com – Hijack Monitoring Service
    • Feb Update – Continued slow growth.

Part 5 – Put Outside Capital to Work Efficiently

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • (very old) Target Net Income = $10,575
  • Actual Net Income = $52,155
  • 2017 Average Net Income = $38,346.34

 

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

 

Feb was a short month but definitely one where a lot of great progress was made. My disappointing performance with FBA is still a pain and I have some ways I am looking to solve it moving forward. In addition some great progress on setting up unique opportunities looking longer term, excited to keep the momentum going in March!

Hope your year is starting well!

 

January Income Post – Goals for 2017

In this income post I layout the goals for 2017 for my business and what parts of my business will be getting my focus and energy!

January was by the numbers not the start to the year I was looking for but as we were still getting a lot of the orders from a massive November wrapped up it is understandable.

Many new tests are looking like they are winners while several cash cows of my businesses seemed to stumble a bit in January.Continue reading

December Income Report 2016

After a record month in November I knew it was going to be hard to top!

Although the numbers were not as impressive as the previous record income report and a few of the numbers show reason for concern it was another solid month with a couple projects paying off nicely!

Overall this is the final income report in a year that saw the business double in total income over the previous year!

The plan is to keep pushing hard in 2017!

Here is how my business is broken down…

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  1. Amazon FBA Business
    • Brand #1 – Sold 2/3
    • Brand #2 – Investors and purchase affiliate site
    • Brand #3 – Product First Brand
    • Brand #4 – Product First Brand
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring

 

Key Successes

  1. Content Refined – Great feedback so far. Only a couple clients where we were not the right fit for and we failed on one delivery but other than that we have had nothing but positive comments. Maddie has done a great job taking the initial process and procedures and building it out.
  2. One Website Purchase – One website I purchased in October in a bit of trendy product absolutely killed it! Generating over $10k in affiliate earnings! Although due to the unique deal I didn’t keep every dollar of it.
  3. FBA Sales – All brands except one are selling on Amazon and doing reasonably well. Inventory issues plagued a couple brands stunting sales but lots of promise for these brands in 2017!

 

Key Failures

  1. Amazon Associate Account – This will be the last time I mention it but not having my Amazon associate account really hurts the monetization of my portfolio especially in Dec!
  2. Not Working Through the Holidays Enough – I will likely take some flak for saying this one but I am fortunate that working on my business is fun and when I manage my energy level it doesn’t feel like work. However, through the holidays mostly due to eating crappy food and cutting on sleep I didn’t suck it up and get enough work done.

 

2016 Business Goals

Below is my businesses main goals for 2016…

Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Dec Update – This one I can happily say was achieved in 2016 by hiring a manager to help with the running of these sites and then building systems to manage the process.

  1. Buy 1 Site Per Month

Dec Update – No new sites were purchased in Dec but I achieved my goals in 2016 of buying 1 site per month.

  • GOAL = 1 Website
  • ACTUAL = 0

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

  1. Sell Websites Strategically for $100k Total

Dec Update – The unique deal was a win-win for both parties in 2016

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH

 

Dec Update – Not having my Amazon account definitely resulted in this month not being as awesome as I would have liked but I am happy with a couple of the sites really generating a LOT of earnings! In addition several new tests I will write about soon seem to be doing well also.

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Dec Update – Although I pushed hard in 2016 to get 1 post out per week I did not achieve this goal. It was close and I am happy especially in the second half of the year with the quality posts that were getting published!

  • Plan = 4
  • Actual = 3

  1. 10x my Outreach

Dec Update – Not achieved for 2016

  1. Site Redesign – Completed!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Dec Update – 15,164 users up 15% over the previous year. Overall the traffic for the year grew by 63% but I did not achieve the 30k/month goal.

Part 3 – Services Business Profit/Loss

  1. Systems Overhaul/Refresh

Dec Update  – Achieved this goal for 2016 with a lot of work done by the team leads Kelley and Maddie.

 

  1. Improve email marking and sales automation

Dec Update – This is one of the failed goals that I wish I

 

  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

Dec Update – A great year for BrandBuilders! Andrew did a fantastic job and we have BIG plans for 2017!

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

Part 4 – Amazon FBA Business

  • Brand #1 – Sell FBA Business for 30x with 3+ Solid Months
    • Dec Update – Great progress in Dec testing out this site using a combination of both Shopify and Amazon for order processing. An evolution of the Affiliate Site to FBA theory right now is to use the affiliate site to drive traffic to Amazon for 1 week a month to push up the sales rank and then shift the traffic to Shopify where the earnings per visitor is higher (no Amazon fees). We are still testing this but it seems like it could be promising.
  • Launch Brand #2 – Investors – Affiliate Site Focused (External Traffic Focused)
    • Dec Update – Unfortunately we were out of stock for 2 critical weeks! I had screwed up… I timed the inventory well but cut it close and the freight forwarder missed the delivery date by 1 day with Amazon resulting in the delivery to Amazon being pushed back 2 weeks and those were the two weeks we were out of stock.
  • Launch Brand #3 – Partner – Product First Focused (Brand Vision Focus)
    • Dec Update – This brand has been the slowest to grow. It is also the one with what I think is the best brand vision and the product is clearly the best in its market. Although the growth hasn’t been crazy our hope is that with some more aggressive initial promotions we can push our way into a

 

  • Launch Brand #4 – Partner – Product First Focused (Unique Product Focused)
    • Dec Update – We ordered 1,250 units to start this product and after a VERY fast launch $25k revenue in month 1 we were concerned we would be selling out so started increasing price to slow sales before our next shipment arrived. In addition a small bug in how the product works was revealed and has been fixed for our next shipment which will arrive early February.
  • ListingEagle – Hijack Monitoring Service
    • Dec Update – The listing monitoring (hijack and suppression monitoring) tool is continuing to be appreciated by many who use it and will continue to be a profitable but not explosive growth SAAS product.

 

Overall Income Update

 

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,225
  • Actual net Income = $36,240
  • 2016 Average Monthly Net Income = $32,505.50 (stretch goal is 30k average for the year)

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

December was a very solid month with a couple BIG successes but there were a couple concerning parts of the business I need to focus on. The growth on a few parts of my services business was slower than I would like and my inability to find a solid alternative to Amazon Associates really hurt my portfolio’s performance in Dec!

Nov Income Report – Record Numbers

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It has been awhile since I really had a huge breakthrough of a month.

This month it turns out a few things lined up to really deliver a GREAT month and was able to blow through a barrier!

Despite a few parts of the business not working out as I would like (ListingEagle and my Amazon Associates Account) the overall business performed well.

On a personal note it has been a great month for validation of my decision to leave the day job…I finally moved into our new house at the very end of the month, projects I would not have been able to start had a great month and I have been able to get out on the ski hill with my kids!Continue reading

October Income Report 2016

In October the numbers are starting to feel a little different…what I mean is that as I have transitioned out of the day job and added additional staff the business is starting to continue to become more formalized. The added costs and effort we have been putting forward since leaving my day job seem to be starting to show results and there are plenty of growth projects which have taken a lot of time and money but have not added a dollar of revenue (yet) 🙂

The business has been very fun to operate lately with a lot of focus on taking care of the base systems by digging into every little failure and systematically improving the systems while at the same time putting a LOT of effort into new projects which I will be sure to share more about. Continue reading

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