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August Income Report – Record Revenue and Exploding Expenses

August was a great month on a lot of fronts with record numbers (revenue and costs!). However, a few of the risks I had identified with full-time entrepreneurship are starting to be realized.

The schedule flexibility of full-time online entrepreneurship is fantastic and I have been able to adjust my schedule when needed to enjoy the summer with my family.

Many exciting growth projects for Q4 I will discuss here.

In this income post I will try to share what I have learned and failed at over the last month and the performance of the businesses!

My Business Focus Points:

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  4. Amazon FBA Business
    • Brand #1
    • Brand #2
    • Brand #3
    • New Web App Project

Key Successes

  1. Growing Team with a Great Hire – A new project manager will be starting with the growing team in house in a week and I am certainly expecting it to be a great fit!
  2. Small Website Acquisitions – After talking last month about how to sell your website fast there were a few quality deals I was able to make for some smaller websites.
  3. Growth of New Sites/Projects – Seeing the tangible growth numbers of a couple new projects is very promising!
    1. listingeagle.com = 30% month over month growth for 3 straight months
    2. Affiliate Site to Drive FBA Business = 100% month over month growth for 5 straight months

1 - 100 percent month over month traffic growthContinue reading

July Income Report

July was my first full month as a full time online entrepreneur! It was a lot of fun!

I am not sure if it will ever wear off but the lifestyle change has certainly had me smiling/pinching myself a few times in July…

  • Taking my 3 year old son “camping” in the backyard mid-week
  • Biking home from work to jump in the pool with the family (and a cold beer) mid-afternoon mid-week
  • Having some of my biggest revenue number days while on a canoe trip

In this income post I will try to share what I have learned and failed at over the month and the performance of the businesses!

My Business Focus Points:

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  4. Amazon FBA Business
    • Brand #1
    • Brand #2
    • Brand #3
    • New Web App Project

Key Successes

  1. FBA Brand #1 – After June where the FBA business I sold but still own one third of struggled due to the associate account getting suspended it was great to see a very solid bounce back for the business.
  2. Partnerships – With the added time I have had there have been several interesting partnership opportunities that have come up while I have been in discussions with people. The challenge is to ensure I do not take on more than I can handle and continue to build my teams capacity at handling projects.
  3. Backlink Analysis & Discussions with Clients – After talking to over 50 readers of AuthorityWebsiteIncome last month it became clear there was a need for a couple things one of which was more help to answer the question of “how many backlinks do I need to rank on the first page”. Because of those discussions and how my team already does this analysis I created a very simple little offer that provides a lot of value to people with a website.
  1. Training – While I had the day job one of the areas that I was definitely not spending enough time on was education and training. My information “diet” had been very very lean and I read very few websites/took no training. With the added time I have scheduled some time each week to spend time completing high quality training and focusing on deliberate training/practise. Here are a few of the great training programs I am taking right now (in addition to listening to about 1 book/week while I bike to/from work)…
    1. 1 authority machineAuthorityMachine + Internship – The training created by Hayden and Spencer is great and I have heard awesome feedback about the internship from some individuals who have gone through it. Highly recommended!
    2. 2 udemyInvesting in Website (Free Udemy Course) – This course is for people looking at how to invest in websites. It is created by Eric from DigiStrats who I have worked with and also take some of his training before. Great information + right now the course is free!
    3. 3 amz aff bootcampAMZ Affiliate Bootcamp – This course is created by Tung Tran and provides a lot of information on how to make money with Amazon Affiliate sites. Lots of great information for a beginner wanting to make money with an Amazon Affiliate site.
    4. New LinkBuilding Strategy – More to come on this but as we test out different strategies we are finding a lot of success with one particular strategy to get the worlds best links.

Key Failures

    1. Productivity Increase Not 1:1 With Increased Hours – With the added hours my productivity has not increased 1:1. I don’t find this too surprising and will continue to work on being more effective and productive. Listening to a great book right now bye a fellow Canadian Chris Bailey The Productivity Project and I am liking how actionable it is!

  1. Realizing Several Teams are Not Setup for Success! – After I did an analysis on a few of my businesses I realized that several of my teams are not setup for success. The main reason is that I have deviated from my favourite business book (E-Myth Revisited) and don’t have the Entrepreneur / Manager / Technician clearly defined. I wrote more details about this failure here.

 

2016 Business Goals

Below is my businesses main goals for 2016

4 goals

Download This Easy to Edit and Printable Goals Template – FREE

(Note – FBA Brand #2 Has Been Replaced With my SAAS Business)

Part 1 – Passive Authority & Niche Website Income Profit/Loss

5 passive income goals

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

July Update – I have plans in motion to grow my team and this one may come down to the wire but will have a new project manager to help me with managing my passive income portfolio.

  1. Buy 1 Site Per Month

July Update – A great website purchase was made in July. It was a good deal for both the seller and myself, with only a couple months of earnings history it would have been tough for him to sell anywhere else while we were able to combine a purchase price, earnout and services from LightningRank.com to come up with a deal that has everyone happy.

  • GOAL = 1 Website
  • ACTUAL = 1 Great Website Purchased

6 websites purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • High quality sites making over $500/month often make sense to sell via other channels (EmpireFlippers or FEInternational are great places)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Understand that the benefits of the bullet points above means the sales multiple will be lower

If you have a website you are looking to sell fast please let me know

 

  1. Sell Websites Strategically for $100k Total

July Update – The website sale is still on track with the group that has taken over the site still doing a great job.

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH

7 passive income portfolio

July Update – The ongoing issue with the partnerships associate account at Amazon is still holding this number down lower than I would like.

 

Part 2 – Authority Website Income Blog Profit/Loss

8 awi goals

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

July Update – Now that I am working full time I should have no excuses to not hit this goal. There are plenty of topics I want to talk about that I believe would add value so it is good to see me back to hitting my target numbers with my first full month working online.

  • Plan = 4
  • Actual = 4

9 number of posts published

  1. 10x my Outreach

July Update – Continued success on this front with a lot of effort spent performing podcasts in July. The story/strategy of turning an Amazon Affiliate site into an FBA business and then selling it continues to be a story/business model that resonates with people as it connects a lot of dots in the online business space.

  1. Site Redesign – Completed!

July Update – Already Completed

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

July Update – 16,364 uniques’ which represents a +66% year over year increase. I believe if I can achieve my weekly posting plus my 10x outreach I can achieve this goal by the end of the year!

10 traffic to awi

Part 3 – Services Business Profit/Loss

11 services goals

  1. Systems Overhaul/Refresh

July Update – Kelley the project manager for the services business has joined me full time in the office and we will be undertaking this large review over the coming months.

  1. Improve email marking and sales automation

July Update – I am continuing to do some small tests to collect data before a larger overhaul. I need to get this done soon.

  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

July Update – Continues to be a clear winner when it comes to product/market fit with steady demand for the services offered.

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

 

Part 4 – Amazon FBA Business

12 fba goals

  1. Sell FBA Business for 30x with 3+ Solid Months

July Update – SUCCESS

  1. Launch Brand #2 – Personal

July Update – After additional due diligence it turns out the business model for this affiliate site to FBA migration would not work with only $12 profit margin on a $120 product. In addition there are some interesting partnership opportunities I am exploring and will be moving quickly on.

  1. Launch Brand #3 – Investors

July Update – Sold out of most sizes of our initial order (no profit on initial order as all units were flown in) and now the first sea shipment has arrived in the US.

  1. ListingEagle.com – Hijack Monitoring Service

July Update – Similar update for June with GREAT metrics and user feedback but our ability to accelerate our customer acquisition has been tricky!

13 listingeagle setup

Overall Income Update

 

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $9,350
  • Actual net Income = $31,869.24
  • 2016 Average Monthly Net Income = $30,296 (stretch goal is 30k average for the year)

14 tracking net income

Gross revenue is a vanity number for my business and I do not share it.

15 net income by division

(note Amazon FBA Income May Be Off By A Little Here – FBA Affiliate Site Income Counted in Passive Income Portfolio – Total FBA Business Income ~$10k)

 

Final Comments

July was a good month to see that my increased effort on all fronts have resulted in growth on all fronts. Having sold off 2/3rd of my FBA business which had first helped push my business over the $30k threshold and to have now bounced back to it in what is often one of the slower seasons for online business it is great to see.

Right now I have reason to be excited about the next phase of the business with lots of growth projects on the go, a growing/awesome team, more hours for me to devote to the business and plenty of room for improvement for the steady divisions of the business I am excited for Q4! Even with all the good news there is still plenty of projects which are not yet on the trajectory I want them on!

I hope these income reports provide an insight into how I organize my various projects and include actionable details for others…most importantly I hope the historical nature of these reports show to people at the stage I was at a few years ago that it is possible to build up an online business that can fund your desired life.

June Income Report

June was one of the most eventful months in my online businesses history.

It is the month where I worked my last day at my day job and have now moved back to my hometown to pursue online entrepreneurship full time!

Lots happening in my life and online business in June… some good some less than ideal (see ankle/move story below) but all part of the adventure!

My Business Focus Points:

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  4. Amazon FBA Business
    • Brand #1
    • Brand #2
    • Brand #3
    • New Web App Project
Key Successes
  1. Email Opt In Sequence – (100 signups per day for FBA Business) –I have recently changed the sequence of driving people to Amazon to first send them through a squeeze page where they receive a marginal discount (5-15%) in exchange for their email. This has increased my opt in rate for that business to 100 per day!
  2. FBA Business #2 Now Live and Selling – Finally some promising progress on this partnership after several months of challenges and set backs we are now moving forward with the site holding solid with traffic and driving sales of our product on Amazon.
  3. SEO Consulting – Although I will continue to do this on a very limited scope I have enjoyed working
  4. Quit Job, Moved Houses and Setup in New Office With No Loss in Work – Lots of moving parts in June along with the usual Summer family/friend social commitments but we pulled off the move successfully and I am now setup in my new office crushing work.

My New Office Setup...

clever-office-new-office

My office is located in a co-working space in Collingwood Ontario called TheCleverOffice with some great waterfront views, fast internet, complimentary coffee/tea and a co-working community with tons of support it has made the migration to being setup and productive extremely efficient!

If you are ever happen to be in the area or want to work in proximity to me and my growing team feel free to find out more about the co-working space here.

Key Failures
  1. Tearing My Ankle Apart – Not exactly business related but still worth mentioning… the night before the moving truck came with several things left for me to move around I was playing baseball and tore my ankle up good! Definitely added a little complexity/pain to the move but it is what it is.

    WARNING CLICK TO REVEAL – Gross Picture for those weirdo’s (like me) that like seeing pictures of nasty bruises…

  2. Amazon Affiliate Challenges – The partnership Amazon Associate accounts I am apart of have had substantial problems with getting closed down by Amazon. This has hurt the performance of both partnerships. What is odd is that my personal account continues to not have problems. These challenges has me rethinking what had been my original plan to double down on the business model of investing in affiliate sites and turning into FBA businesses.
  3. My Email Marketing Sucks – My email marketing is terrible! This is nothing new but with the number of subscribers I am now getting across all my businesses my automation and follow up sequence is embarrassingly bad! Time to improve!

2016 Business Goals

Below is my businesses main goals for 2016
Picture1Download This Easy to Edit and Printable Goals Template – FREE
(Note - FBA Brand #2 Has Been Replaced With my SAAS Business)

Part 1 - Passive Authority & Niche Website Income Profit/Loss

Picture2 3 Goals in 2016 for my Website Portfolio Business
  1. Systematize Top 20 Sites in Portfolio
June Update – Top 20 sites is likely too many with my teams current setup. I have made good progress on the content side but need to tie it all together into a more coherent overall strategy.
  1. Buy 1 Site Per Month
June Update – I have continued to add 1 site to my portfolio a month but always looking for more sites that seem to be in my sweet spot… ~$100/month sites with someone looking for a quick sale.
  • GOAL = 1 Website
  • ACTUAL = 1 Decent Website Purchased
Picture3 If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here I have found the right sellers are those…
  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • Sites are medium-questionable quality (questionable SEO, non-native English articles are OK)
  • High quality sites making over $500/month often make sense to sell via other channels (EmpireFlippers is a great marketplace)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower

If you have a site you are looking to sell fast please let me know

 
  1. Sell Websites Strategically for $100k Total
June Update – Still on track with good performance from group that took over the site.   PRIMARY GOAL - OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH Picture4 June Update – The loss of the Amazon affiliate accounts for the partnership businesses have hurt this months amazon associate income!

Part 2 - Authority Website Income Blog Profit/Loss

Picture5 3 Goals in 2015 for AuthorityWebsiteIncome.com
  1. Post Once Per Week
June Update – Posting 1 great post per week is continuing to be a challenge but with increased time I hope to be able to achieve/surpass this over the coming months!
  • Plan = 4
  • Actual = 3 Picture6
  1. 10x my Outreach
June Update – Success! Although most of the people I spoke to this month do not directly have a site to promote me I did connect with over 30 readers of AuthorityWebsiteIncome on Skype or Google Chat to discuss SEO or what improvements could be made to their site. This took a lot of work but really helped me understand more about the great readers of AuthorityWebsiteIncome.com. Everytime I survey this audience I am blown away by the calibre of the people that follow this site!
  1. Site Redesign – Completed!
June Update – Continuing to tweak but I can call this one complete! PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH June Update – 19,182 uniques’ which represents a +124% year over year increase. I believe if I can achieve my weekly posting plus my 10x outreach I can achieve this goal bye the end of the year! Picture7

Part 3 - Services Business Profit/Loss

Picture8
  1. Systems Overhaul/Refresh
June Update - Big plans in August!  
  1. Improve email marking and sales automation
June Update - Big plans in June!  
  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites
June Update - Lots of exciting progress with this business. Many growing pains are resolved and the growth rate is keeping pace with the teams growth rate. PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016  

Part 4 – Amazon FBA Business

Picture9
  1. Sell FBA Business for 30x with 3+ Solid Months
June Update - Money is in the bank, progress with the transition is going well with some setbacks (such as the amazon associate account getting hit).
  1. Launch Brand #2
June Update – One affiliate site is doing very well right now and could be a great fit but this project has been put on the backburner until I turn around Brand #3 with investors.
  1. Launch Brand #3
June Update – First sale in Amazon has occurred. This was about 3 weeks behind the original schedule and the loss of the affiliate site hurts but overall the business now has momentum going into the summer.
  1. ListingEagle.com– Hijack Monitoring Service
June Update – We crossed over the 100 user threshold and have been getting some great feedback with most other metrics remaining healthy! What I am most happy about this project is the team setup. With highly skilled developer, manager and advisers this business although not yet profitable is working well with all key metrics for a SAAS business strong… lifetime value, acquisition cost, churn, engagement etc… now we just need to grow faster! Picture10

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)
  • Target Net Income = $9,175
  • Actual net Income = $25,304.01
2016 Average Monthly Net Income = $30,034 (stretch goal is 30k average for the year) Picture11 Gross revenue is a vanity number for my business and I do not share it. Picture12

(note Amazon FBA Income May Be Off By A Little Here – FBA Affiliate Site Income Counted in Passive Income Portfolio – Total FBA Business Income ~$10k)

Final Comments

May Income Report 2016

Better late than never!

In this months income post I will share the results of my business for the last full month of day job I had! As of June 10th I am now working on my online business full time!

May had a big change to the business with my first substantial sale of 66% of my FBA and affiliate site business.

The result has been a drop in income due to the sale of the business but my plan is to try and hold to my stretch goal of $30k/month in 2016 even though I have sold off 66% of a big part of my business.

My Business Projects:

  1. Passive Income Website Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  4. Amazon FBA Business

Key Successes

  1. Sale of FBA Business Finalized – It took awhile but the sale of the FBA business was finalized in May.
  2. ListingEagle.comThe team has been working very well on this business and it is quickly becoming the default tool for Amazon FBA sellers looking to monitor their listings.
  3. New Authority Site – I have partnered with my business team lead to do the leg work of building out a new authority site and so far it is performing well.

Key Failures

  1. 2nd FBA Business – The second FBA business has had a slower start than I would have liked. Multiple challenges have popped up and I am continuing to grind away at them until we have success.

2016 Business Goals

Below is my businesses main goals for 2016

Picture1Download This Easy to Edit and Printable Goals Template – FREE

(Note – FBA Brand #2 Has Been Replaced With my SAAS Business)

 

Part 1 – Passive Authority & Niche Website Income Profit/Loss

Picture2

3 Goals in 2016 for my Website Portfolio Business

 

  1. Systematize Top 20 Sites in Portfolio

May Update – The framework for the changes I will be making to better systematize the management of these sites beyond simply adding content is taking shape. The foundation for the changes will be the work that is being done to build up our latest authority site!

 

  1. Buy 1 Site Per Month

May Update – No websites purchased in May.

  • GOAL = 1 Website
  • ACTUAL = 0

Picture3

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • Sites are medium-questionable quality (questionable SEO, non-native English articles are OK)
  • High quality sites making over $500/month often make sense to sell via other channels (EmpireFlippers is a great marketplace)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower


If you have an Amazon Affiliate site you are looking to sell fast please let me know – Looking to buy fast at market value!!

 

  1. Sell Websites Strategically for $100k Total

May Update – This goal was achieved in Feb with the sale of a six figure option (see details here – creative structure here). Right now the deal continues to be going well but the option has not been exercised.

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH

Picture4

May Update – Although the graph above doesn’t show it this is a great month since I sold off a decent sized portion of my portfolio but the income remained solid!

Part 2 – Authority Website Income Blog Profit/Loss

Picture5

3 Goals in 2015 for AuthorityWebsiteIncome.com

 

  1. Post Once Per Week

May Update – Still struggling to publish consistently!

  • Plan = 5
  • Actual = 3

Picture6

  1. 10x my Outreach

May Update – With the transition out of the day job I hope to be able to recover this over the coming months. So far my outreach and networking in this space has been weak!

  1. Site Redesign – Completed!

May Update – Continuing to tweak but I can call this one complete!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

May Update – +79.3% year over year increase. I believe if I can achieve my weekly posting plus my 10x outreach I can achieve the goal of 30k per month! What is also interesting to note is that last year in May I was extremely busy with my day job and did not get many posts out. The graph below shows the benefit of me publishing regularly.

Picture8

Part 3 – Services Business Profit/Loss

Picture9

  1. Systems Overhaul/Refresh– This one hasn’t started yet but I have a plan for it mapped out and I am looking forward to July/Aug to be able to focus on this effort.
  2. Improve email marking and sales automation– In January I started down this road moving all contacts over to ActiveCampaign but have not fully fleshed out the sales automation yet (this is at the top of my list for my effort in July/Aug)
  3. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites – Awesome results for customers to date! We are growing in staff now as well to meet demand.

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

 

Part 4 – Amazon FBA Business

Picture10

  1. Sell FBA Business for 30x with 3+ Solid Months – Success – closed the FBA business sale in May!
  2. Launch Brand #2 – With my other projects on the go this one has slipped off the priority list. I am re-establishing my expectations for this business as I prioritize it below a few other projects still in development. I will potentially launch this effort in Aug (but to be determined)
  3. Launch Brand #3 – This project with investors has gone slower than I would like. We have run into issues I certainly plan to share on this site for its learning’s. I will be putting more focus on it over the coming months to ensure it is successful!

 

Part 5 – Web App Business – ListingEagle.com

May Update – Product was launched on TheAmazingSeller podcast on May 10th. Although we had some extremely lofty goals we did not hit in the first month I am very happy with the project & teams performance. For the sake of this income post I am not including income numbers for at least a couple months.

 

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $9,000
  • Actual Net Income = $26,910
  • 2016 Average Monthly Net Income = $30,980 (stretch goal is 30k average for the year)

Picture11

Gross revenue is a vanity number for my business and I do not share it.

Picture12NOTES:

  • FBA Business sold in May so only 1/3rd of the businesses earnings are counted
  • Revenue/Costs associated with ListingEagle.com are not counted here (yet)

Final Comments

May and the start of June was certainly a huge time for my business with…

The overall income took an obvious dip with the sale of the FBA business and that income no longer being counted.

Overall I am happy with the direction of most of the projects I have on the go with a couple that need to be fixed badly!

I am also very excited that I am now full time working on my online business moving into my new office today and ready to grind away at the backlog of work I have to do to push my businesses forward!

With this added time I am very much looking forward to connecting with more of you and producing the type of content we all get the most from!

April Income Report – Record Numbers and New Projects Revealed

April was an exciting month where several bigger projects have all been picking up momentum at the same time.

The results have been great! Growth of several existing business projects and a couple new ones are moving very close to launching.

Every month has its ups and downs and April was no different.

In this post I will share both the good and the bad!Continue reading

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