Showing you how I build profitable authority sites!


I will show you everything but my password! This site is dedicated to providing you USEFUL posts on how to build profitable authority sites. I share the systems I have setup to produce great content and properly use expired domains and private blog networks to rank quality sites.

The Easiest Keyword Research Strategy for New or Big Sites

We have all been there… needing to get more articles created for our sites and not having a clue where to turn. It can be frustrating trying to squeeze more juice out of a keyword research method you have already used extensively. Whether you are looking to create a sitemap for a site or find another unique keyword for a huge site typical keyword research strategies can struggle to have you come up with a MASSIVE list of keywords/content ideas!Continue reading

Business and Income Report April 2017

April was another very busy month.

Several businesses continue to perform extremely well and the increased team has definitely increased the amount of work we are able to get done.

Balancing tasks between immediate pay-off and long term growth is always tricky. Time will tell if we get that balance right!

My first 2 full time staff were a huge success and I am trying to grow my in house team rapidly adding 3 additional summer co-ops to determine the right size/makeup of my in house team.

This report covers the results of the business during April!

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. Content Refined Continued Success & Self-Reinforcing Competitive Advantage – ContentRefined.com continues to grow at a rapid rate with ever improving systems/procedures. I think it is becoming clear that there is a gap in the marketplace for a reasonably priced content writing service that focuses on the effectiveness of the content to drive results and not just $/word. As we continue to geek out on the data we are uniquely positioned to collect we will continue to drive a gap between our contents performance and competitors. This is a unique opportunity where our competitive advantage of being a systems/data driven marketing first content marketing service becomes self-reinforcing as we grow (since we get more and more data).

2. Money Sites – With a reorganization of my internal team Kelley has taken over the running of my portfolio of sites and is doing a great job here! Although we didn’t see the earnings jump we really want it was a solid month.

3. BrandBuilders Turnkey Sites – The turnkey sites continue to be in HIGH demand! We sold out in a matter of hours and are continuing to scale again… you can get on the early bird list here.

4. Traveled Drove & Flew With 3 Kids Aged 4 and Under! – For any parents of little ones out there that have pulled off any trip you can relate to this being a success! My wife and I traveled to Florida with our 4yr, 2yr and 4 week old… 8hr drive and 2hr flight… no crying or screaming on the plane (although I am sure I aged from the trip).

Key Failures

  1. Singular Focus? Every once in a while I get tempted to rethink if my diversified approach makes sense! I am not planning to make a change but wonder if I am leaving an opportunity under-realized due to my split focus.
  2. Vacation Productivity – I was able to keep things moving but was not as productive on my vacation as I had planned!
  3. 80/20 – Due to both my decreased hours (vacation / new baby) and increased demand on my time (3 new staff) I have slipped a little in my email response time and realizing I am likely not working in the sweet spot of the 80/20 principle.
  4. Amazon Stops Selling Product – One of the FBA business I was growing and was showing promise had all the products pulled by Amazon (all the products in the category, not just mine!).

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Apr Update – The site is doing well with a solid increase in traffic. I need to improve my earnings per visitor but happy with the start of the site. To get to the target of this site crushing any mortgage payments I have to stay on it!

  • Traffic = 6,233
  • Earnings = $31.27

2. Buy 1 Site Per Month

Apr Update – Some interesting sites came my way this month but I decided they were a little too unstable for me to purchase. Although I didn’t buy a couple I was able to get them into the hands of some others who did buy them (I am definitely not a broker but if I can connect someone I will).

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Apr Update – Although the graph looks rough! The results are still promising and we will be working hard to really increase the earnings per visitor. Overall I am impressed with the strategy and the majority of this trend is the result of one site taking a seasonal nose dive.

  • Traffic – 26,044
  • Earnings – $163.04

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Apr Update – Decent results for the portfolio, it fell a little short of the 10k target but still solid results!

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Apr Update – Second month in a row where I fell short on my weekly posting goal. Definitely going to beat myself up on this metric… need to push hard to deliver great posts. Last month I had one very interesting post published regarding a cool new tool that can constantly monitor your websites speed!

  • Plan = 4
  • Actual = 3

2. Systematic Promotion of my Content and Building of my List

Apr Update – No Progress  – One of the team members joining will have it on her plate to help develop and execute and improved strategy here by the end of the summer

3. Increased Intelligence with Email Automation

Apr Update – No Progress – Need to carve out a dedicated workday to go through this!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Apr Update – 13,175… Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Apr Update – Each business had new procedures created for them!

  1. com – Quality and Efficiency Improvements

Apr Update – Work has begun on a complete new backend system for LightningRank management and are testing out new systems we will be ready to offer to existing clients soon.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Apr Update – Maddie is doing an exceptional job delivering fantastic customer support and articles! We (and a new summer intern) are working hard to setup the data tracking to keep pushing the science of content marketing forward. See the post at the start of May here… rank content in Google with certainty.

  • Planned MRR = $16,000
  • Actual MRR = $25,432

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Apr Update – Achieved – expect a very interesting case study soon! The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Apr Update – Running lean and profitable. The business is still being driven by an affiliate site that drives a lot of traffic (100k/month)!

  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Apr Update – Continuing to run lean and profitable
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Apr Update – Turned around a little last month… still not a great business!
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • Apr Update – This was our first full month back on Amazon, it started to grow again and getting some decent organic sales now.
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Apr Update – We are now selling! Consistent but small organic sales!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Apr Update – The first test shipment is going to arrive in May and the goal is to make our first sale in May!
  • com – Hijack and Listing Suppression Monitoring Service
    • Apr Update – Staying flat, churn = new customers right now. Great service I still use to be notified when my listing gets suppressed so I can go in and fix it right away!

Part 5 – Put Outside Capital to Work Efficiently

Apr Update – Expect a BIG case study on this

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,925
  • Actual Net Income = $49,617.53
  • 2017 Average Net Income = $46,593.96

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

April was a very solid month. Just based on the timing of a few things there are some structural challenges to keeping this pace up for May. I am going to try and keep pushing the business forward while taking care to keep laying a strong foundation of procedures and team members.

April the in-house team doubled with summer students and I am excited to see how I can leverage their brains and enthusiasm to help out the business and this audience!

Rank In Google With Certainty – 2 Metrics Reveal That You Will Definitely Rank Well in Google!

Over the last few months we have published a LOT of GREAT content for customers in all industries at ContentRefined.com

Wouldn’t it be amazing if we could say with statistically significant confidence what metrics an article needed to hit in order to perform well on Google?

See Inside Our Content Marketing Continuous Improvement Process!Continue reading

2 Hacks to Improve Your Site Speed Substantially & Special (FREE) Offer to Monitor Your Websites Speed

We all know page speed is important but for the most part the best in class process for having a fast site is something like this…

  • Step 1 – Signup for a premium FAST Host (like WPEngine)
  • Step 2 – Setup your site optimizing for speed
  • Step 3 – Run a few tests and get a warm-fuzzy feeling everything is good
  • Step 4 – Never look at it again (even though you continue to make changes to your sites that could impact the sites speed)

Clearly although this is good and better then not thinking about site speed at all it leaves even your most important sites vulnerable to becoming slow.

So what is the solution?

What Gets Measured Gets Improved

Now for the first time you can measure and track your websites speed!

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

So as promised…

2 FAST Tip To Speed Up Your Website!

I’m about to show you how I found out I had a problem that brought my page speed down by 2 seconds, using a couple quick tips that you can implement yourself – in less time than it’ll take to read this post.

But first, why does site speed matter!

If I were to ask you if you’d prefer your website to be fast or slow, of course you’d choose fast. But I think many people underestimate how important speed is. Studies have shown that there is an undeniable correlation between load time and earnings on your website. Here’s why:

And that’s not even including the effect page speed has on your SEO – Google has admitted that slow sites rank lower. All of these reasons are why when Shane Labs told me he had a tracking tool that solved the problem of never going back and checking your sites speeds I cared.

I’m a firm believer in analytics (you can’t improve what you’re not measuring) so tracking page speed is important. And that’s where I had failed before. In the past I had run an ad-hoc speed test on my site using Pingdom, or Google Page Speed insights. I’d see a decent score, and call it a day.

But I’d neglect to measure again later. And after several versions of wordpress later, a few theme changes, and some third party plugins, my site was slow (I’m sorry for all of you that had to wait while AuthorityWebsiteIncome loaded – its still not amazing).

Shane set me up with a MachMetrics account to start periodically measuring site speed, just to see how bad it was. He said he’s seen worse, but I was pretty embarrassed:

(each line is a phase of the page load, the blue line is when it is completely loaded)

About an average of 5.5 seconds, yet sometimes as bad as 9 seconds! And why was it so inconsistent? I deferred to Shane’s expertise for some tips. He suggested a few best practices, I implemented, and look what happened:

See the difference? Me neither. I was frustrated, but also intrigued – had I not been measuring I would have just assumed all was fine.

Next my Superstar Server Admin / WP Developer took a stab at it. We sent him over access to our MachMetrics account and he was able to see some areas of improvement instantly. Take a look at how the results changed after our second attempt:

There we go! Averaging about 3 seconds now (for doc loaded), 2 seconds shaved off. Let’s take a look at what happened in more detail:

Can you spot the biggest change? Yup – the number of resources. Cut in half from 118 down to 55. But how did over 50 files get removed without changing the appearance of the site?

My Server Admin / WP Developer explained 2 biggest changes:

  1. He installed the Autoptimize wordpress plugin and customized it to work with CDN. This automatically combines and compresses all your CSS and JS files, along with minifying your HTML and
  2. He removed some old retargeting pixels we were no longer using. These are notorious for making tons of requests.

Take a look at a side by side comparison of how the site used to load, versus now:

And what’s even better is I know these changes are improving things for all visitors regardless of where they are located, including both desktop and mobile users:

But here’s a disclaimer – this may not work on your site. Why? Because every site is different, and with so many factors affecting page load times, speed optimization can be more of a trial and error approach than an exact science.

The ability to test and monitor is why I’m excited that I was able to work out a deal with Shane so that AuthorityWebsiteIncome readers get a special offer. Normally MachMetrics starts as a 30 day free trial before you have to upgrade, but he’s giving my readers something special: if you sign up through this link, within the next 3 days, he’ll keep your account active even after the trial ends. (FREE FOR LIFE!)

Yup – that’s special just for us. After your trial ends you’ll still be able to utilize 3 daily checks in your account. That’s your url checked every day across the US, Europe, and Japan. Or 3 different urls checked every 24 hours. Or both mobile and desktop versions of your homepage analyzed daily. Stop wondering how your site is performing and let an automated process do your homework for you.

He’s only offering this to us, for the next 3 days. Take advantage of it now: MachMetrics Special Signup

Another Example of These 2 Changes by My Server Admin / WP Developer…

I was lucky and some of the optimizations from this situation I was able to apply to another of my sites (ListingEagle – the project Shane was actually the developer for (not the WP site)). The results were even more dramatic here – check out this almost 40% improvement here:

 

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

March Income – New Baby and New Records

New month, new baby and a new income record! March was a busy month for the business with many new projects on the go.

Between the hiring of 2 additional staff in house and a BIG new project that is all about putting more capital to work in this space I am excited. Expect a very interesting case study soon about the new project and in particular the BrandBuilders.io deal structure.

It is still a challenge to ensure I am giving all projects the amount of attention they deserve especially with the arrival of my 3rd child and spending more time at home.

This report covers the results of the business during March!

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. ContentRefined.com Growth (10% compounding per week!) – Content Refined has continued to grow at 10% per week for 4 months now! Maddie is handling all orders extremely well and we are getting fantastic feedback on both the service and the support!

2. BrandBuilders Deal – The launch of the turnkey sites was CRAZY… they sold out in a matter of hours and we are quickly scaling to be able to handle additional volume! You can sign up for the early bird list here.

3. FBA Businesses – After a few months of struggles with the FBA businesses we have had the start of success on a few fronts with these brands and look

4. Quality of Applicants & New Hires – I posted a job to hire a summer intern and ended up with an incredible number of quality applicants! I am excited about the 3 people I will be adding to my in-house team and their potential contributions to the company and this website/audience.

Key Failures

  1. # of Projects and Unrealized Opportunity – With the number of projects I have it is clear that a few have some pretty amazing potential but I am spending time on projects that even if they hit their targets won’t deliver the type of results a small incredible increase in the other projects would yield. This is an ongoing struggle but allocating my time to balance both diversification of risk and optimizing my return on time. My hope is that with the increased staff my capacity will continue to be increased and I will be able to give increased attention to the projects that are morst deserving of it!

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Mar Update – The team is doing very well in the MortgageCrushingCompetition. Everyone struggles with the same issues of finding time to invest in this project but all sites are looking good!

  • Traffic = 4,175 Unique Users
  • Earnings = $12.72

2. Buy 1 Site Per Month

Mar Update – This was the first month in a long time where I did not actually add a content site into my portfolio! I did buy an Amazon FBA business and through an entity I will talk more about later we made another productized service acquisition but for me personally, I did not buy any content site!

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

 

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Mar Update – This project is going well with a LOT of traffic rolling into these sites. The earnings are behind where I want them to be but I made some organization changes that have put Kelley who is a wiz with this stuff in charge of my portfolio with a CO-OP student to help part time.

  • Traffic – 40,089 Uniques per month
  • Earnings – $351.72 (lots of opportunity for improving! currently behing plan!)

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Mar Update – The graph looks awesome! Except there is a one-time earnings event in here that will not be repeated. Definitely, have a lot of work to do to drive up the earnings for my sites. Many sites with great traffic but not earning enough from them, many tests are now underway.

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Mar Update – March was not my best month for the site! The posts were not as in depth as I would like and were more mind-set then tactical. I am working to fix that this month! My excuse… baby… but it is a weak excuse since we had ~9months to prepare for me not working much for a few days.

  • Plan = 4
  • Actual = 3

2. Systematic Promotion of my Content and Building of my List

Mar Update – No Progress  – One of the team members joining will have it on her plate to help develop and execute and improved strategy here.

3. Increased Intelligence with Email Automation

Mar Update – Good progress last month with proper tagging, now it is up to me to better define the process.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Mar Update – 17,257… Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Mar Update – Great continued focus from the manager of the services.

  1. ListingEagle.com – Quality and Efficiency Improvements

Mar Update – The ranking improvements we saw from the tests we ran are continuing this month!

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Mar Update – We have had an average compounding growth rate of 10.76%(PER WEEK) for 13weeks! Customers are thrilled and we are blowing through our targets. Many long hours are being put in by the team led by Maddie but we are very excited for what options we have for this business!

  • Planned MRR = $14,000
  • Actual MRR = $22,187

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Mar Update – Achieved – expect a very interesting case study soon! The TurnKey affiliate sites ready in 24hrs are fantastic and feedback has been great (selling out in under 24hrs again)!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Mar Update – Running lean (don’t have the numbers for this business so not included in the income report)
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Mar Update – Continuing to run lean and profitable
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Mar Update – This business may be the first one we need to kill… unfortunate and we will test a couple more ideas but our landed cost is simply too high for this product to be really profitable.
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Mar Update – GREAT NEWS – we are back on Amazon and selling!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Mar Update – We are now selling! With 2 websites pushing sales we are looking forward to seeing how we are able to compete in this space.
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Mar Update – Products are on the boat for the first very small validation order!
  • com – Hijack Monitoring Service
    • Mar Update – Continuing to run very lean with little effort on growth. Great solution for people who want to be notified ASAP if their listing goes down.

Part 5 – Put Outside Capital to Work Efficiently

Mar Update – I will have some big news on this front soon!

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,750
  • Actual Net Income = $60,065.61
  • 2017 Average Net Income = $45,586.10

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

March was a month where I definitely felt I started to be more active working on my business and not in it. The next phase of growth for the business I believe is clear and that is continuing to get better at managing my team, pushing out more value to my audience at AuthorityWebsiteIncome and focusing on my largest opportunities within my portfolio/investments.

There will be what I hope is a very interesting case study coming soon about how adding a 3rd option (not just sell/don’t sell) for world class operators who aren’t necessarily looking to sell but want to take some risk off the table. If this might apply to you please reach out to me and I can let you know more details.

1 2 3 42