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When my site was exactly 2 months old on Oct 8 a Google Page Rank(PR) update occurred and my the PR became a PR2 – Is this good, bad or does it even matter? PR used to be a key metric that websmasters talked about but most people have now come to realize that PR on its own means nothing. But what about my site, it’s 2 months old and is already a PR 2 – do I care?
The simple answer- yes I care what my Page Rank is and here is why…
To me PR for a new site is a reasonable indication that the backlinking being done to the site is being viewed positively in Google’s eyes. If I had been using a lower quality backlinking strategy like creating spun articles and sending them out to thousands of low quality blog network sites I would not have a Page Rank of 2.
Google wants to present relevant authoritative content to searchers and typically the higher the PR the more authoritative a site is in Googles eyes.
But it unfortunately is not that simple. Page Rank is correlated with website success but it does not cause website success. Difference between correlation and causation.
PR is a correlate for Website success but does not cause it!
Now there will be many people reading this and saying its BS “PR doesnt matter at all” but the truth is the average PR for the top 100,000 Alexa ranked sites is greater than the 100,000 to 200,000 ranked sites. I would take income, traffic, opt ins, quality links, comments, social shares (in that order) over having a high page rank.
Are there other metrics that are a better measure of authority?
PR is just one metric that can be used to measure a sites authority. In addition you can consider some alternatives to get a rough idea of your sites authority…
How Do You Improve Authority In Search Engines Eyes?
There is very little debate about this answer. Get links from authoritative websites. There are a few ways to do this but the way I have focused my efforts on is Guest Posting.