Authority Website Income

All posts by Jon Haver

Amazon Affiliate Program – How Much Money Will Your Site Make Now?

Want to know the EXACT impact the changes to the Amazon Associate Commissions will have on your site?

With the new changes how much money are you going to lose or more are you going to make moving forward?

With the help of some geniuses I have put together a tool that will show you quickly and easily the exact impact on your account!

What Would Have Been The Impact For Me?

For Nov & Dec Only I Would Have Had a 24% Drop in Earnings!

Amazon Affiliate Program Change Earnings Impact

Find out how much your earnings will be impacted by, it takes under 5 minutes and you can stop guessing at the impact!


  1. Download Spreadsheet
  2. Download Earnings Report From Amazon
  3. Upload Earnings Report to Spreadsheet
  4. Let the Spreadsheet Do Its Thing & Immediatly See How Much Your Sites Earnings Will Drop OR Grow By!

I like to say it is pointless discussing a hypothetical impact when the data is available to know. The data above is from my account in Nov and Dec 2015. This post and tool will show you the exact impact these changes will have for you and your site and hope will add some data to the discussions which are occuring online now!


Amazon Affiliate Program Change:

On Feb 23rd Amazon announced a very big change to the Amazon Associate program. Moving forward instead of having a tiered commission structure people now will have a flat structure defined by category and not related to the volume they drive.


From – Program Fee Statement

Variable Standard Program Fee Rates

Amazon Associate Commissions Old

With a very limited segment of categories at a lower commission…

Amazon Associate Category Commissions

Amazon Associate Commissions as of March 1st 2017

Amazon Affiliate Commissions New March 1 2017

So the bottom line is that many products will now get a flat 4% vs what might have been 8.50% if you were doing substantial volume.


So How Will this Affect You and Each of Your Sites?

Fee Change Calculator Tutorial:

Now that you know what the change is… the potentially million dollar question (if your site is big enough) is what will be the change to your earnings?

This tool will allow you to upload your data from your Amazon Associates account and determine what your earnings would be under the old vs new commission structures.

You will see if this policy was in place for whatever time period you select what your earnings would have been.



  • Step 3 – Select Download Reports

  • Step 4 – Select Timeline You Want to Analyze (suggest picking trailing 12 months)

  • Step 5 – Wait For It To Download & Download It

  • Step 6 – Open The Free Tool I Sent To You (click here to get it)


(Important – Enable Editing and Enable Content)

  • Step 7 – Open The Downloaded Report

  • Step 8 – Copy the entire “Fee-Earnings” tab

Copy the Fee Earnings From the Report

  • Step 9 – Paste the entire “Fee-Earnings” tab into the tab specified on the tool

  • Step 10 – Go Back to The Instructions Tab Hit The “SHOW ME THE IMPACT” button

  • Step 11 – See Your Results & Analzye!

Amazon Affiliate Program Change Earnings Impact


Who Will This Change Help?

  • This will help the little guy starting out in some niches since now from day 1 you have the same earning potential as much larger sellers.
  • Hopefully this will help everyone by having another player become more competitive in terms of a true Amazon Affiliate Alternative (jet/walmart?)
  • Affiliates in Arkansas (random but Arkansas residents can now participate)


Who Will This Change Hurt?

  • Any seller heavily focused on a specific niche… toys or PC Components
  • Buyers/Sellers who just either bought or sold a winner or a loser with this shakeup will be impacted
  • From the math it looks like most large Amazon Affiliate site owners will take a hit.


How Will This Impact Website Valuations?

Who knows, we will have a month where this gets talked about and the sale of site will likely slow then a process for establishing fair value (hopefully this tool will help that) and things will be back to normal soon I predict.

I predict many of the brokerages will have content coming out soon commenting on how they will handle this change (EmpireFlippers, QuietLight, FEInternational etc).


5 Clever Ways to Benefit From This Change:

First, don’t over-react. Things will be back to normal soon and even though I believe this will ultimately take money out of affiliates pockets and into Amazons the change is not substantial enough that there will be a mass exit from Amazon Associate Sites.

Additionally whenever there are changes it provides a unique opportunity. Here are 6 clever ways you can benefit from this change…

  1. Focus your websites content on products related to your site that get a higher commission. If you run a video game review website that makes money via Amazon start focusing content around digital video games and make 10X more for each dollar spent! (great time to signup to a content service that does this keyword research for you!)
  2. If you are an FBA seller than position your product into a category with a higher commission so it will be easier to recruit affiliates. For example a toy makeup kit could (maybe?) be luxury beauty product (depending on being a gated category) changing the attractiveness of an affiliate promoting it from 2% to 10%! (obviously do at your own risk since I am sure Amazon will crack down on people abusing this). This example is a little extreme but look at the example below regarding standing desks attachments being furniture vs PC Components.
  3. Using the tool I have provided here spot an arbitrage opportunity with a website for sale that will perform better moving forward. For example if there is a home / lawn & garden niche site that was only at the 6.5% commission level it would likely now have most products at the 8% level. If you can identify those sites that are selling at a discount relative to expected future earnings you can scoop a deal at an 18% discount.
  4. Buying sites where you know there is a good alternative monetization method. For example if you have a PC component website and have a method of monetizing the site that outperformed Amazon then there will likely be Amazon Affiliate site owners who would be happy to sell at a discount. For example if you run an ecommerce shop in the IPhone/PC Cable space you can likely buy some websites that will drive traffic to your store at a substantial discount to what you could have 1 week ago. This applies for people in the FBA space wanting to pick up an affiliate site to drive sales to their physical product, those websites may have just gotten cheaper for the same traffic depending on the niche.
  5. If you are building a new site (or getting an Amazon Affiliate Site built for you) focus on niches that have products that get a higher commission. This will be a temporary opening as others will do the same thing driving up competition for the keywords in the higher commission categories of Amazon.
  6. For most people this is one action they should do! Review all your most important pages to see if the product you are promoting is in a low commission category vs a high commission category. For example you will be 4X better off promoting a standing desk converter in the furniture category then a standing desk in the PC components category. For example look at the 2 products below they look similar but on one you will earn a 2% (or 4%) commission and on the other you will earn an 8% commission on (Furniture).

How Will This Impact Your Site?

Please use the tool and comment below/take the survey on how this will impact your site! Do you have any ideas on how to benefit from this change?

Are PBNs Working in 2017 – Case Study and Test Results

So the big question…. ARE PBNs STILL WORKING IN 2017???

See the case study process and results below and how I generated 800 organic visitors in a day!

This post is a case study aimed at identifying the potential power of expired domains with actual traffic data and link metrics revealed.

Some of the results are pretty surprising…

PBNs have been a very controversial subject to talk about but have also been the most systematic way of ranking a website I have found.Continue reading

January Income Post – Goals for 2017

In this income post I layout the goals for 2017 for my business and what parts of my business will be getting my focus and energy!

January was by the numbers not the start to the year I was looking for but as we were still getting a lot of the orders from a massive November wrapped up it is understandable.

Many new tests are looking like they are winners while several cash cows of my businesses seemed to stumble a bit in January.Continue reading

The Day I Forgot My Sons Name – Work Life Balance and My New Schedule

The day I forgot my sons name was a wakeup call that my work/life balance, or whatever you want to call it, was seriously out of whack!

It was a few years ago and during one of my VERY busy times at my previous day job  (80+hrs/week for 2 months) my wife was 3 weeks from her due date with our first child and I was hoping to be done the project that had me busy before she popped.

We were woken up very early that it was go-time and baby was not waiting for 3 weeks and was on its way now.

It was an incredibly exciting day having our first child born! Even during that day there was still time I put into the day job with calls from work needed to keep the project moving in the field.

Doing a little work in the delivery room wasn’t the embarrassing part (although it should have been) the embarrassing moment/wake up call came the next day…

Everyone was doing well and I was heading back in to work with the intent of getting some critical information handed over to the team, grabbing my computer and heading back home to spend a couple days with my wife and son.

My plan was to slip into work quickly get done what was needed and get out.

However, as I rounded a corner several of the ladies on my floor swarmed asking questions, I got most of them…


“yes everyone is doing well”

“7lbs 6oz”


What is his name….

(oh crap – I draw a blank!)

So feebly I say…

“we haven’t named him yet”

A blatant lie, maybe it was the lack of sleep, maybe it was my wife convincing me she thought we were having a girl or maybe my mind being focused on the 10 critical things I wanted to get done quickly before getting home. But regardless of my weak excuses the fact is that in the first 24hrs of parenthood I had a serious parenting fail!

Reflecting on it shortly after it was clear that for me to be the parent I wanted to be devoting as much mental energy as I was to my day job would always leave me with less capacity then I wanted/needed for my family!

It is tough to say when the idea of working for myself running an online business became more than an idea and turned into an obsession but I think this point is likely as good any!

So ~3 years later I quit and am now running my online business full time. (full story here)

It didn’t happen overnight and took many years of working the schedule outlined below but the goal was achieved…

Day Job vs Full Time Online Entrepreneur Schedule:

Below is a side by side comparison of my schedule when I had my day job and now when I am working online full time.

I still work a lot of hrs but I am able to shift a good chunk of hours to spending time with my family in the afternoon to do fun activities!


Breaking down the hours by activity this is the result…

I don’t intend to say that my current schedule is better than my previous one for everyone or even that my current schedule is ideal for people. Many people would still think I work too much and don’t have enough fun/socialize time in there but for me the ability to have the freedom to design the schedule that is best for my family and me is a very clear improvement in quality of life!

If you are working towards a similar goal hopefully this post shows the level of effort that needs to be sustained and for how long to give you an idea that it won’t be easy but it is possible!

December Income Report 2016

After a record month in November I knew it was going to be hard to top!

Although the numbers were not as impressive as the previous record income report and a few of the numbers show reason for concern it was another solid month with a couple projects paying off nicely!

Overall this is the final income report in a year that saw the business double in total income over the previous year!

The plan is to keep pushing hard in 2017!

Here is how my business is broken down…

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  1. Amazon FBA Business
    • Brand #1 – Sold 2/3
    • Brand #2 – Investors and purchase affiliate site
    • Brand #3 – Product First Brand
    • Brand #4 – Product First Brand
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring


Key Successes

  1. Content Refined – Great feedback so far. Only a couple clients where we were not the right fit for and we failed on one delivery but other than that we have had nothing but positive comments. Maddie has done a great job taking the initial process and procedures and building it out.
  2. One Website Purchase – One website I purchased in October in a bit of trendy product absolutely killed it! Generating over $10k in affiliate earnings! Although due to the unique deal I didn’t keep every dollar of it.
  3. FBA Sales – All brands except one are selling on Amazon and doing reasonably well. Inventory issues plagued a couple brands stunting sales but lots of promise for these brands in 2017!


Key Failures

  1. Amazon Associate Account – This will be the last time I mention it but not having my Amazon associate account really hurts the monetization of my portfolio especially in Dec!
  2. Not Working Through the Holidays Enough – I will likely take some flak for saying this one but I am fortunate that working on my business is fun and when I manage my energy level it doesn’t feel like work. However, through the holidays mostly due to eating crappy food and cutting on sleep I didn’t suck it up and get enough work done.


2016 Business Goals

Below is my businesses main goals for 2016…

Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Dec Update – This one I can happily say was achieved in 2016 by hiring a manager to help with the running of these sites and then building systems to manage the process.

  1. Buy 1 Site Per Month

Dec Update – No new sites were purchased in Dec but I achieved my goals in 2016 of buying 1 site per month.

  • GOAL = 1 Website
  • ACTUAL = 0

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

  1. Sell Websites Strategically for $100k Total

Dec Update – The unique deal was a win-win for both parties in 2016




Dec Update – Not having my Amazon account definitely resulted in this month not being as awesome as I would have liked but I am happy with a couple of the sites really generating a LOT of earnings! In addition several new tests I will write about soon seem to be doing well also.


Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for

  1. Post Once Per Week

Dec Update – Although I pushed hard in 2016 to get 1 post out per week I did not achieve this goal. It was close and I am happy especially in the second half of the year with the quality posts that were getting published!

  • Plan = 4
  • Actual = 3

  1. 10x my Outreach

Dec Update – Not achieved for 2016

  1. Site Redesign – Completed!


Dec Update – 15,164 users up 15% over the previous year. Overall the traffic for the year grew by 63% but I did not achieve the 30k/month goal.

Part 3 – Services Business Profit/Loss

  1. Systems Overhaul/Refresh

Dec Update  – Achieved this goal for 2016 with a lot of work done by the team leads Kelley and Maddie.


  1. Improve email marking and sales automation

Dec Update – This is one of the failed goals that I wish I


  1. Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

Dec Update – A great year for BrandBuilders! Andrew did a fantastic job and we have BIG plans for 2017!


Part 4 – Amazon FBA Business

  • Brand #1 – Sell FBA Business for 30x with 3+ Solid Months
    • Dec Update – Great progress in Dec testing out this site using a combination of both Shopify and Amazon for order processing. An evolution of the Affiliate Site to FBA theory right now is to use the affiliate site to drive traffic to Amazon for 1 week a month to push up the sales rank and then shift the traffic to Shopify where the earnings per visitor is higher (no Amazon fees). We are still testing this but it seems like it could be promising.
  • Launch Brand #2 – Investors – Affiliate Site Focused (External Traffic Focused)
    • Dec Update – Unfortunately we were out of stock for 2 critical weeks! I had screwed up… I timed the inventory well but cut it close and the freight forwarder missed the delivery date by 1 day with Amazon resulting in the delivery to Amazon being pushed back 2 weeks and those were the two weeks we were out of stock.
  • Launch Brand #3 – Partner – Product First Focused (Brand Vision Focus)
    • Dec Update – This brand has been the slowest to grow. It is also the one with what I think is the best brand vision and the product is clearly the best in its market. Although the growth hasn’t been crazy our hope is that with some more aggressive initial promotions we can push our way into a


  • Launch Brand #4 – Partner – Product First Focused (Unique Product Focused)
    • Dec Update – We ordered 1,250 units to start this product and after a VERY fast launch $25k revenue in month 1 we were concerned we would be selling out so started increasing price to slow sales before our next shipment arrived. In addition a small bug in how the product works was revealed and has been fixed for our next shipment which will arrive early February.
  • ListingEagle – Hijack Monitoring Service
    • Dec Update – The listing monitoring (hijack and suppression monitoring) tool is continuing to be appreciated by many who use it and will continue to be a profitable but not explosive growth SAAS product.


Overall Income Update


Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,225
  • Actual net Income = $36,240
  • 2016 Average Monthly Net Income = $32,505.50 (stretch goal is 30k average for the year)

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

December was a very solid month with a couple BIG successes but there were a couple concerning parts of the business I need to focus on. The growth on a few parts of my services business was slower than I would like and my inability to find a solid alternative to Amazon Associates really hurt my portfolio’s performance in Dec!

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