All posts by Jon Haver

The Downside of a Single Focus in Your Entrepreneurial Journey No One Talks About

Like most of us with an entrepreneurial leaning I enjoy listening to a lot of audiobooks and podcasts related to business and self-improvement.

There is one recurring message from wildly successful people and many success guru’s… FOCUS!

In this post I am going to argue why I don’t think the focus on a single business is the optimal strategy for many. It may be the right strategy for some but based on my goals (and depending on yours) I don’t think it is the right strategy for everyone.  Continue reading

February 2017 Income Report

Although February was a short month it was a very busy one! We have a lot of projects on the go and have the feeling of momentum behind many of them.

Definitely sometimes struggling to ensure I give new projects enough of a push before I try and hand them off. I have a concept that I am still thinking through but essentially it takes a 10x increase in my effort to onboard/launch a new business vs maintain it so I only have a limited amount of energy I can invest in those growth projects. When I have too many in the critical phase it doesn’t go well… but the flip side is that once I correctly get on onboarded it takes limited effort. So, basically I need to limit the number of growth projects, give them 110% focus and then not move until it is above my imaginery “self-sustaining” line.

In February, I was also very appreciative of my key team members both in house and over-seas they have been able to continually take on more and more work but what is most impressive is how much they are continually invested in growing the business which is fun! Although the dream was to work from home initially working from an office with talented staff pushing in the same direction is fun!

This report covers the results of the business over the course of February.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. ContentRefined.com Customer Support – Maddie is going the extra mile including a few examples of getting a clients unique dog food sent to her so she could get photos with a dog
  2. BrandBuilders Deal – A deal was finalized in February that increased my % stake in BrandBuilders, provided a vehicle to look at bigger deals moving forward and setup the existing team to build the business even more.
  3. New Website Growth Strategy – Several of the sites I have been building have been having some great success out of the gate! I am looking to continue testing this out myself and then scaling and sharing it!
  4. FBA Deal – I am starting to purchase some small Amazon FBA deals and the first one is performing well. There are not very many outlets for people looking to sell Amazon FBA businesses making under $2k/month but they can be solid little businesses. I am working to setup systems to onboard these businesses efficiently. If you are interested in selling your FBA business let me know.

Key Failures

  1. Passive Income Portfolio – Both my time and a team members time I hired to help run the portfolio is getting pulled in other directions. The immediate payback is low but the long term payback is great so I need to figure out a way to put more effort in here. The solution I am looking at in March is a re-organization of my team to re-balance workload.
  2. FBA Brands – I still don’t quite feel like I have nailed the business model here, plenty of challenges with existing brands and lots of learnings again this month.

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Feb Update – The team is doing very well in the MortgageCrushingCompetition. Everyone struggles with the same issues of finding time to invest in this project but all sites are looking good!

  • Traffic = 1,199
  • Earnings = $2.64

2. Buy 1 Site Per Month

Feb Update – 1 larger site was purchased and a new business was spun up with a manager and investor. It is a unique dropshipping business that existed for 9 years and the deal had a substantial earnout component to it. So far it is performing on baseline for revenue with a lot of efficiencies already realized. We are looking at some nice growth opportunities moving forward.

  • GOAL = 1 New Website Purchased
  • ACTUAL = 1 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Feb Update – Some great progress here! Several sites have started to perform well that were brand new builds using a unique strategy. The goal of this strategy is to add $5k/month to the portfolio.

  • Traffic – 37,281 uniques per month
  • Earnings – $177.24

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Feb Update – With some  changes in how one site is being monetized I had a big drop in earnings but expect it to bounce back nicely next month. Overall the portfolio is performing well in terms of traffic but not getting the level of attention it deserves!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Feb Update – Some big posts were published in February including my post and tool about how to calculate your drop in amazon affiliate program earnings.

  • Plan = 4
  • Actual = 4

2. Systematic Promotion of my Content and Building of my List

Feb Update – No progress – need to develop system to systematically promote posts. With my Amazon Affiliate Program earnings calculation tool I did a bunch of outreach to let people know I had a tool for them to easily calculate the change in their earnings and as a result received a large number of links back.

3. Increased Intelligence with Email Automation

Feb Update – Progress moving all customers and contacts into one database with established tagging practises so we will be able to take the next step of applying some intelligent automation.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Feb Update – Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Feb Update – Continued focus point during my meetings with each business manager. As businesses are growing we are continually finding ourselves outgrowing our systems and needing to adapt quickly.

  1. LightningRank.com – Quality and Efficiency Improvements

Feb Update – The tests are part of the new systematic money site creation strategy that resulted in 37k visitors within a couple months after starting a series of sites. The results we are seeing are fantastic and are looking forward to continuing to explore these strategies with more tests.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Feb Update – Another great month for this new and promising business. With happy customers, VERY low churn numbers we achieved the target growth rate. To hit our end of year goal it is clear we need to develop additional sales channels and branch into new markets. We expect some learning curves branching into additional markets but are looking forward to it! Maddie as mentioned above is doing a great job at taking care of all customers and growing the business.

  • Planned MRR = $12,000
  • Actual MRR = $12,989

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Feb Update – This goal I can now call complete for 2017! It is structurally well setup, new office for this business has been established and the team is growing. The TurnKey affiliate sites ready in 24hrs are fantastic and feedback has been great.

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Feb Update – Running lean (don’t have the numbers for this business so not included in the income report)
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Feb Update – First loan repayments have been sent and the business is operating efficiently and ahead of baseline. Unfortunately for me as manager with a big hole to dig out of before I get any upside consideration it isn’t adding a lot to the monthly profit yet.
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Feb Update – This business might be on its way to be my first FBA flob… the product is great but the price point is simply too high to compete with the much cheaper competitors. We have a few more tricks up our sleeve to pull out to see the results.
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Feb Update – Still having issues with Amazon and needing to get our listing live again. Great product which had been doing great sales! We have $30k worth of inventory waiting to start selling again!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Feb Update – Had a few bumps in the road with the labels for the products. It took a while to get that sorted out now and Amazon will have the products in March.
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Feb Update – The investment needed for this project has started to make it look less attractive but coming up with some other strategies to validate the idea before launching.
  • ListingEagle.com – Hijack Monitoring Service
    • Feb Update – Continued slow growth.

Part 5 – Put Outside Capital to Work Efficiently

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • (very old) Target Net Income = $10,575
  • Actual Net Income = $52,155
  • 2017 Average Net Income = $38,346.34

 

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

 

Feb was a short month but definitely one where a lot of great progress was made. My disappointing performance with FBA is still a pain and I have some ways I am looking to solve it moving forward. In addition some great progress on setting up unique opportunities looking longer term, excited to keep the momentum going in March!

Hope your year is starting well!

 

12 Month Amazon Affiliate Site Case Study – Exact Steps Revealed

Interested in following this strategy? Pickup a pre-built turnkey Amazon Affiliate site HERE (limited quantity and often sold-out but you can get on the wait list!)

This case study is hopefully the most actionable 12 month affiliate site case study ever published. The goal is to break down what was done over 52 weeks to show you exactly how we grew a website to over 11,000 unique visitors per month (revealing all the numbers down to the # of posts and blog posts made!).

Monetization Comment – This business was started with the intent of creating an Amazon Affiliate site to then push the sales of a physical product we would source. With my Amazon Associate account getting suspended it hurt this sites earnings A LOT! So definitely the earnings are not very impressive but the traffic results are.

Why drop a case study as ONE big post… one of the issues with case studies is that sometimes keeping the pace moving on the case study is difficult by keeping this quiet until I was ready to publish an entire years worth of updates with data it should be a useful complete read.

The story of this site is summed up in the one graph below… great traffic growth but with the Amazon Associate account getting suspended it was hard to repeat the $/visitor we did with Amazon.

4 Main Methods Used on the Site

During the process of building out the site, we focused on 4 particular methods that helped to steer the site in the right direction. The idea with this case study was to do something a little different and stick to only a handful of tactics and document every single little step then only reveal the results once I was ready to publish a BIG case study post like this!

Great Keyword Research, Niche Research, and Solid Initial Site

Starting out with a great site was very important. Both the sitemap, initial content and site creation is important for our strategy.

Blog Commenting

Each week we try to do 5+ blog comments. This is simply going to articles that are relevant to the niche/topic and leaving a comment on their site. The key is, when you leave a good useful comment, you also leave your URL which will be linked to your name once published. Although these are nofollow links, we still believe they hold some value. If you are interested in learning more about blog commenting you should read this article.

Article Posting

Each week I try to keep the site fresh by adding an article. Each article I create follows the ContentRefined process to ensure quality. If you are interested in learning more about the ContentRefined process you can go here.

Use My PBN Links

At the start of building the site I worked on getting 1-2 links per week for our Use My PBN service, but after a few months I wanted to dial it down a bit and do 1 every other week. Use My PBN is a service I created where I built up a large network of PBN sites that have on average DA25 and PA30.  I have seen good improvements with our sites as well as our clients sites when using these links. If you are interested in learning more about this service you can do so here.

Editorial Links

Before starting this site, we had not used the editorial link building root, so we decided we wanted to try it out a few times. This is the process of getting backlinks from sites such as lifehack.org, huffingtonpost.com (now nofollow links), engadget.com etc. These links hold a lot of power as they come from some of the best sites on the internet, and when you have a link from it to your money site, Google really likes it. If you are interested in learning more about our editorial links you can find out more here.

  • Resource – Buy links on major editorial sites here

 

Month by Month Update – In the section below I will a month by month update showing eactly what we did to built the site.

March  2016

Last March, my project manager came up to me and asked if we could build a site around a niche that she had been doing keyword research around. After taking a look at the niche, the competition and the keywords I decided it would be a worthwhile venture to take on with the intent of growing the affiliate site and then turning it into an Amazon FBA business. During this month we dug into keyword research more and found a handle of keywords that were low competition. We then took a few of those keywords and created 20 articles around them. We knew that the niche was going to involve a few silos so we planned to get 5 articles created per silo.

3/20/2016
Blog comments0
Article posted0
Use My PBN0
Editorial0
Total Keywords0
Keywords under 200
Keywords under 350
Organic Traffic0
Monetization$0.00

April 2016

In April, we started to plan out how we were going to build and structure the site. We picked out a theme (Luxe – from Thrive Themes) and worked on getting it up and running. We then added the 20 articles (5 articles per each silo) to the side and gave it the proper category tag. For the menu, we added each category tag as its own. For the homepage, we added a monster post on the main keyword we wanted to rank for with internal links to the main pages for each silo.

After 2 weeks of the site being up, we started to do some off page as well as adding more content. For off page we were able to get 37 blog comments made.

During the last week 2 weeks of the month we started ranking and getting organic traffic to the site. By the end of the month we were able to get 42 organic searches to the site while ranking for 15 keywords.

4/17/20164/24/20165/1/2016
Blog comments71515
Article posted2050
Use My PBN000
Editorial000
Total Keywords5815
Keywords under 20000
Keywords under 35012
Organic Traffic61521
Monetization$0.00$0.00$0.00

May 2016

In May, we wanted to continue on April’s upwards momentum so we did more content, backlinks and blog commenting. During this month we saw a great increase in the amount of keywords we were ranking for. We went from 42 organic traffic last month to a total of 171 this month. This month we added in an editorial link and 4 links from the Use My PBN service which had a great impact on our keywords and their rankings. We also were able to work on the internal linking structure of the site as we didn’t have to many in place during the previous months.

5/8/20165/15/20165/23/20165/30/2016
Blog comments1010139
Article posted0420
Use My PBN0022
Editorial0100
Total Keywords56116225350
Keywords under 200000
Keywords under 3512284570
Organic Traffic29564434
Monetization$0.00$0.00$0.00$0.00

June 2016

This month we had some great breakthroughs with our keywords and having some of them jumping to the top 20. One of the main keywords we are trying to rank went from 28th to 11th this month. Near the tail end of the month we started making our first few dollars with the site. This month we also were able to reach 356 organic searches which is just about double of last month.

6/5/20166/12/20166/19/20166/26/2016
Blog comments129109
Article posted2222
Use My PBN1111
Editorial1000
Total Keywords495702776905
Keywords under 200203541
Keywords under 35112164176228
Organic Traffic445399105
Monetization$0.00$0.00$0.00$32.80

July 2016

This month we had a few down weeks put near the end of the month it started picking back up and improving again. This month we saw that a lot of our traffic was landing on a particular article and was getting click throughs to amazon on a specific product so we decided to think about getting our own similar product created. Again this month we saw a doubling of organic searches from last month, going from 356 to 725. Another one of our keywords had a good ranking increase over the month going from 32nd to 15th position.

7/3/20167/10/20167/17/20167/24/20167/31/2016
Blog comments152010517
Article posted22222
Use My PBN11011
Editorial00000
Total Keywords9419459691,1111,531
Keywords under 203738384181
Keywords under 35251256256281426
Organic Traffic1247399238253
Monetization$1.50$8.90$1.01$2.01$2.27

August 2016

In the month of August we had a few positives to touch on. We had good growth with monetization from Amazon. Our rankings also had a positive uptick by increasing the number of keywords we are ranking by over 200.

We also started to look at outsourcing our product and looked on Alibaba. When looking at the best way to go about getting a company and your product created, we followed Scott Voelker’s and his article on how to find and source private label products. If you haven’t read it and are looking at getting  into the FBA business it would be a great resource.

8/7/20168/14/20168/21/20168/28/2016
Blog comments13101210
Article posted2220
Use My PBN1101
Editorial0100
Total Keywords1,6091,6131,6191,947
Keywords under 20879092101
Keywords under 35445450450501
Organic Traffic278310446494
Monetization$6.65$5.88$18.77$34.09

6 Month Update (March 2016 – August 2016)

Total over last 6 months
Blog comments231
Article posted55
Use My PBN14
Editorial3
Total Keywords1,619
Keywords under 20101
Keywords under 35501
Organic Traffic2,821
Monetization$113.91

September 2016

This month had a few negatives and a few positives. This month we made progress with our product outsourcing. We got 4 quotes back from suppliers and we created a weighted matrix chart to decide which ones we wanted to get samples from. We even got two samples, however one was a no right away.

We saw good growth this month in terms of monetization, however by the last week of the month our Amazon account got banned and so we lost a good source of revenue that we were hoping to have.

This month we also did a bit of design change on the site. The homepage, which once was a monster blog post is now laid out with videos, images and small descriptions on each of the silos our site talks about. We also added a call to action button that takes people to the monster post.

9/4/20169/11/20169/18/20169/25/2016
Blog comments119108
Article posted2221
Use My PBN0000
Editorial0001
Total Keywords1,9472,0442,5562,002
Keywords under 20147159247184
Keywords under 35605651914681
Organic Traffic582633661812
Monetization$35.83$25.45$24.76$9.53

October 2016

This month I was able to get an average 156 organic visitors per day. When looking at the metrics for the site, I found that we had made some good progress, Page Authority 36 Domain Authority 25 Citation Flow 26 and Trust Flow 23.

We were having a LOT of issues with sizing for our product, we are still working with the one company to come up with a solution to solve this problem.

10/2/201610/9/201610/16/201610/23/201610/30/2016
Blog comments796810
Article posted11122
Use My PBN01001
Editorial00000
Total Keywords2,2332,4522,9193,0323,153
Keywords under 20210248350362380
Keywords under 357807801,0691,1151,127
Organic Traffic9761,1141,1211,0931,099
Monetization$22.96$23.38$45.70$27.48$41.28

One of our main keywords went from 8th to 3rd this month.

November 2016

Monetization for the month also hit a new high at $164.04 (despite loosing Amazon Associates account!). This month we found a solution to the sizing issues on our outsourced product. I also hired a graphic designer to create the packaging design for the product.

11/6/201611/13/201611/20/201611/27/2016
Blog comments6575
Article posted1111
Use My PBN0101
Editorial0000
Total Keywords3,2203,3543,3993,594
Keywords under 20400434461515
Keywords under 351,2501,1871,2221,313
Organic Traffic1,2501,1591,3521,694
Monetization$42.18$38.00$44.17$39.69

December 2016

Almost increased the keywords I was ranking for by 1,000 in one week. As expected from a December month the monetization had some good weeks.

I also order 600 units of the product FINALLY! The product will take about a month to complete. We also incorporated the new business and signed up on Amazon Seller. In order to get the barcodes for the product I had to buy GTINS from GS1. The product is being shipped to a third party company in the US where they will be labelled with their barcodes and sent to Amazon.

12/4/201612/11/201612/18/201612/26/2016
Blog comments6565
Article posted1111
Use My PBN0100
Editorial0100
Total Keywords3,6833,7144,6915,345
Keywords under 20540552664767
Keywords under 351,3641,3771,6861,896
Organic Traffic1,8281,8151,9341,743
Monetization$35.03$66.34$98.33$67.98

January 2017

Every day this month the site had received over 250 organic visitors. The site now reached over 6,000 keywords that it is ranking for, 845 of which are below 20.

The site has not been collecting any email addresses so for next month I decided to make that a priority, especially with our product being released soon.

Our product landed in USA and we asked for 3 units to be sent to us so that I can get pictures done and the listing created. I also got the shipping labels created and mailed to the company so that they can send the boxes with the units to Amazon.

1/1/20171/9/20171/15/20161/22/20161/29/2017
Blog comments57565
Article posted21211
Use My PBN01010
Editorial00000
Total Keywords5,5255,5255,7215,9866,001
Keywords under 20786786792822845
Keywords under 351,9361,9361,9482,0122,041
Organic Traffic2,2832,5582,5002,6092,785
Monetization$59.93$0.00$0.00$0.00$15.09

February 2017

This month we were focusing on Amazon and getting everything setup. We ran into some issues with the shipping labels not being correct as the product was over the weight limit that the shipping label said.

The email list has been going well, the site now has an email list of 145 people. Later down the road we will be doing a free giveaway promotion with the audience and the email list.

2/5/20172/12/20172/19/20172/26/2017
Blog comments0260
Article posted1211
Use My PBN0101
Editorial0000
Total Keywords6,2496,4026,5126,884
Keywords under 20882907907964
Keywords under 352,1122,1382,1672,222
Organic Traffic2,5432,5222,4662,809
Monetization$14.19$10.57$21.00$18.96

12 Month Update

Overall in the last 12 months the site has been doing well. Not so much in terms of monetization as the site took a hit when my account was banned from Amazon.

However the traffic is growing and the amount of keywords the site is ranking for grows each week. Hopefully once the product goes live on Amazon there will be some traction and a few sales.

Total over last 6 months
Blog comments390
Article posted89
Use My PBN23
Editorial5
Total Keywords6,884
Keywords under 20964
Keywords under 352,222
Organic Traffic123,753
Monetization$941.71

Traffic over the last 12 months:

Conclusion

We will do more updates in the future on this site and how the FBA part of it is going. This site should continue to grow with the continued weekly effort of editorial links, Use My PBN links, blog commenting and content plan by following the ContentRefined structure.

If you have any questions on anything in this case study please let me know!

Amazon Affiliate Program – How Much Money Will Your Site Make Now?

Want to know the EXACT impact the changes to the Amazon Associate Commissions will have on your site?

With the new changes how much money are you going to lose or more are you going to make moving forward?

With the help of some geniuses I have put together a tool that will show you quickly and easily the exact impact on your account!

What Would Have Been The Impact For Me?

For Nov & Dec Only I Would Have Had a 24% Drop in Earnings!

Amazon Affiliate Program Change Earnings Impact

Find out how much your earnings will be impacted by, it takes under 5 minutes and you can stop guessing at the impact!

CLICK HERE – DOWNLOAD FREE SPREADSHEET

  1. Download Spreadsheet
  2. Download Earnings Report From Amazon
  3. Upload Earnings Report to Spreadsheet
  4. Let the Spreadsheet Do Its Thing & Immediatly See How Much Your Sites Earnings Will Drop OR Grow By!

I like to say it is pointless discussing a hypothetical impact when the data is available to know. The data above is from my account in Nov and Dec 2015. This post and tool will show you the exact impact these changes will have for you and your site and hope will add some data to the discussions which are occuring online now!

 

Amazon Affiliate Program Change:

On Feb 23rd Amazon announced a very big change to the Amazon Associate program. Moving forward instead of having a tiered commission structure people now will have a flat structure defined by category and not related to the volume they drive.

Before:

From – https://affiliate-program.amazon.com/help/operating/policies#Associates Program Fee Statement

Variable Standard Program Fee Rates

Amazon Associate Commissions Old

With a very limited segment of categories at a lower commission…

Amazon Associate Category Commissions

Amazon Associate Commissions as of March 1st 2017

Amazon Affiliate Commissions New March 1 2017

https://affiliate-program.amazon.com/help/operating/compare

So the bottom line is that many products will now get a flat 4% vs what might have been 8.50% if you were doing substantial volume.

 

So How Will this Affect You and Each of Your Sites?

Fee Change Calculator Tutorial:

Now that you know what the change is… the potentially million dollar question (if your site is big enough) is what will be the change to your earnings?

This tool will allow you to upload your data from your Amazon Associates account and determine what your earnings would be under the old vs new commission structures.

You will see if this policy was in place for whatever time period you select what your earnings would have been.

DOWNLOAD THE FREE SPREADSHEET

 

  • Step 3 – Select Download Reports

  • Step 4 – Select Timeline You Want to Analyze (suggest picking trailing 12 months)

  • Step 5 – Wait For It To Download & Download It

  • Step 6 – Open The Free Tool I Sent To You (click here to get it)

download-tool

(Important – Enable Editing and Enable Content)

  • Step 7 – Open The Downloaded Report

  • Step 8 – Copy the entire “Fee-Earnings” tab

Copy the Fee Earnings From the Report

  • Step 9 – Paste the entire “Fee-Earnings” tab into the tab specified on the tool

  • Step 10 – Go Back to The Instructions Tab Hit The “SHOW ME THE IMPACT” button

  • Step 11 – See Your Results & Analzye!

Amazon Affiliate Program Change Earnings Impact

 

Who Will This Change Help?

  • This will help the little guy starting out in some niches since now from day 1 you have the same earning potential as much larger sellers.
  • Hopefully this will help everyone by having another player become more competitive in terms of a true Amazon Affiliate Alternative (jet/walmart?)
  • Affiliates in Arkansas (random but Arkansas residents can now participate)

 

Who Will This Change Hurt?

  • Any seller heavily focused on a specific niche… toys or PC Components
  • Buyers/Sellers who just either bought or sold a winner or a loser with this shakeup will be impacted
  • From the math it looks like most large Amazon Affiliate site owners will take a hit.

 

How Will This Impact Website Valuations?

Who knows, we will have a month where this gets talked about and the sale of site will likely slow then a process for establishing fair value (hopefully this tool will help that) and things will be back to normal soon I predict.

I predict many of the brokerages will have content coming out soon commenting on how they will handle this change (EmpireFlippers, QuietLight, FEInternational etc).

 

5 Clever Ways to Benefit From This Change:

First, don’t over-react. Things will be back to normal soon and even though I believe this will ultimately take money out of affiliates pockets and into Amazons the change is not substantial enough that there will be a mass exit from Amazon Associate Sites.

Additionally whenever there are changes it provides a unique opportunity. Here are 6 clever ways you can benefit from this change…

  1. Focus your websites content on products related to your site that get a higher commission. If you run a video game review website that makes money via Amazon start focusing content around digital video games and make 10X more for each dollar spent! (great time to signup to a content service that does this keyword research for you!)
  2. If you are an FBA seller than position your product into a category with a higher commission so it will be easier to recruit affiliates. For example a toy makeup kit could (maybe?) be luxury beauty product (depending on being a gated category) changing the attractiveness of an affiliate promoting it from 2% to 10%! (obviously do at your own risk since I am sure Amazon will crack down on people abusing this). This example is a little extreme but look at the example below regarding standing desks attachments being furniture vs PC Components.
  3. Using the tool I have provided here spot an arbitrage opportunity with a website for sale that will perform better moving forward. For example if there is a home / lawn & garden niche site that was only at the 6.5% commission level it would likely now have most products at the 8% level. If you can identify those sites that are selling at a discount relative to expected future earnings you can scoop a deal at an 18% discount.
  4. Buying sites where you know there is a good alternative monetization method. For example if you have a PC component website and have a method of monetizing the site that outperformed Amazon then there will likely be Amazon Affiliate site owners who would be happy to sell at a discount. For example if you run an ecommerce shop in the IPhone/PC Cable space you can likely buy some websites that will drive traffic to your store at a substantial discount to what you could have 1 week ago. This applies for people in the FBA space wanting to pick up an affiliate site to drive sales to their physical product, those websites may have just gotten cheaper for the same traffic depending on the niche.
  5. If you are building a new site (or getting an Amazon Affiliate Site built for you) focus on niches that have products that get a higher commission. This will be a temporary opening as others will do the same thing driving up competition for the keywords in the higher commission categories of Amazon.
  6. For most people this is one action they should do! Review all your most important pages to see if the product you are promoting is in a low commission category vs a high commission category. For example you will be 4X better off promoting a standing desk converter in the furniture category then a standing desk in the PC components category. For example look at the 2 products below they look similar but on one you will earn a 2% (or 4%) commission and on the other you will earn an 8% commission on (Furniture).

How Will This Impact Your Site?

Please use the tool and comment below/take the survey on how this will impact your site! Do you have any ideas on how to benefit from this change?

Are PBNs Working in 2017 – Case Study and Test Results

So the big question…. ARE PBNs STILL WORKING IN 2017???

See the case study process and results below and how I generated 800 organic visitors in a day!

This post is a case study aimed at identifying the potential power of expired domains with actual traffic data and link metrics revealed.

Some of the results are pretty surprising…

PBNs have been a very controversial subject to talk about but have also been the most systematic way of ranking a website I have found.Continue reading

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