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5 Step Content and SEO Strategy – Case Study Results and Penguin 4 Thoughts

In this post I am going to share some recent results we have had with our off page strategy outlined below and also share my thoughts on Penguin 4.0.

Basic Strategy We Have Been Having Success With:

  1. Identify what the site is already ranking for
  2. Complete additional keyword research
  3. Content Creation (this step can be skipped if the sites content is already awesome)
    1. Build the best content for the given query. Google wants to rank the best #1 so be the best!
  4. Competitor Backlink Analysis
    1. Determine the number of links we need to beat our competition
  5. Build a mix of links to the site to close the gap with the competition
    1. Blog Commenting + Guest Posting
    2. Use My PBN Links
    3. Done For You PBN Links
    4. Editorial Links – Contact me for details on how to get these
    5. Outreach links (anything Brian Dean at Backlinko talks about)

Case Study Results:

Case Study #1 – Local Criminal Lawyer Serving 1 million person population City/surrounding area

Step 1: We first found out what the site was already ranking for by using SEMrush.com

Step 2: We then looked to see which keywords were most fitting to the site and were ones worth ranking for. If they are on the 2nd-3rd page that is even better. We Found out which page we're already ranking for those keywords (which was the homepage) and got 5 Use My PBN links pointed to them. The results from getting these links created resulted in substantial ranking improvements.

Step 3: We wanted to find other keywords related to this niche so we took some of the keywords the site was ranking for as well as a few other relevant keywords and inputted them into LongTailPro. This will help us find a lot more relevant keywords as well as check the competition for each. We try to look for keyword competition under 30 as they are easier to rank for.

Step 4: We sent the keywords that we thought were relevant to the customer to get articles created around them (we usually create the articles but due to the niche it was better for the client to create them). Once they are completed they will send them to us and we will get more Use my PBN links pointed towards them to help boost their rankings.

Conclusion:

A little up front analysis identified some great opportunities for easy wins. This has resulted in the client looking like a hero to her client!

Want Me & My Team to Help Execute This Plan for You?

If you are looking for help to execute this plan we have a couple options...

You can either do the majority of the analysis yourself and use my teams services to get links built... or if you are looking for a complete analysis, strategy creation plus execution we offer some higher touch SEO consulting/strategy execution as well.

  • Done For You Offering: (follow this strategy yourself and use my team to help with links)
    • Use My PBN (get links from my personal PBN)
    • Done For You PBN Creation (let my team build you an exclusive PBN)
  • Full Support: Want a full-service solution with my team doing the analysis, content creation and backlink creation? Fill out the form here

Case Study #2 – 7 Figure Affiliate Marketer Very Happy With Results in a Competitive Niche

This case study is a summary of what we did for one of our bigger clients who is having A LOT of success online generating millions of dollars a year through organic traffic and affiliate sites.

Step 1: We first found out what the site was already ranking for by using SEMrush.com

Step 2: We looked at the keywords the site was ranking for and also talked with the client to see which keywords they are most interested in ranking for so that we can concentrate on getting them to rank better. We then got…

  • 10 Use My PBN links and split them up amongst those keywords to give them some ‘juice’ along with a
  • 3 editorial links (Huffington post etc) – Contact me for more info about how to get these links

Step 3: We also did some keyword research using LongTailPro and sent suggested article titles to the client and asked if they were okay. Once we got the go ahead we got the articles completed and the client posted them to their site. Next month we will be able to target these URLs to help push them up in the rankings.

Penguin 4.0 Thoughts – Overhyped?

Penguin 4.0 has rolled out live and I have received a few emails about what the impact has been for me and my clients sites.

Like most updates from Google I believe there is usually a hype fuelled hysteria followed by a more rationale approach. Penguin 4.0 is no different.

Changes to Consider:

  • Backlink cleanup should be able to be measured faster
  • Penalties are applied to a specific page vs the entire domain (the implications of this are interesting!)

So I think the bottom line is that we will see changes to rankings occurring faster when sketchy links are being built and when they have been removed sites should recover faster.

Although Sep according to Moz had the most fluctuations since they started tracking SERP position movement we have seen very little

From - https://moz.com/blog/penguin-4-was-it-worth-the-wait

Impact on Mine & Client Sites

Despite all the movement we have seen no sites penalized and across the board there has been a solid increase for a hand full of sites. What is interesting is most of those ranking movements occurred at the start of Sep and not as a result of Penguin 4.0.

It will continue to be interesting to watch and I, as a fan of being able to test things, will certainly like the faster feedback on link cleanup efforts and when a site has crossed the threshold with Google into the un-natural link profile territory it will be apparent faster and easier to limit the damage.

Overall I am happy to see no negative movement and some positive movement while at the same time I think these changes are definitely a move in the right direction.

Unfortunately, Penguin has not been so kind to everyone, I received this email yesterday and I know how much losing your hard earned efforts overnight can hurt! So if you have been affected I certainly feel for you!

PBN Guide being referred to above is here

Have you experienced much negative movement with your site in Sep? If so I would love the opportunity to have a quick review of your site to both learn and ideally provide some insights.

Want Me & My Team to Help Execute This Plan for You?

If you are looking for help to execute this plan we have a couple options...

You can either do the majority of the analysis yourself and use my teams services to get links built... or if you are looking for a complete analysis, strategy creation plus execution we offer some higher touch SEO consulting/strategy execution as well.

  • Done For You Offering: (follow this strategy yourself and use my team to help with links)
    • Use My PBN (get links from my personal PBN)
    • Done For You PBN Creation (let my team build you an exclusive PBN)
  • Full Support: Want a full-service solution with my team doing the analysis, content creation and backlink creation? Fill out the form here

About the Author Jon Haver

I am a 31 year old husband, father of 2, engineer and a huge fan of developing systems to build useful and profitable websites. The reason I build online businesses is to provide financial independence for my family and yours. I am not a GURU but just a regular guy who is grinding out 12+hr days to build a life for my family on terms.
Jon Haver, Online Entrepreneur

Leave a Comment:

2 comments
Terry says September 28, 2016

Interesting results john. Did these results come prior to the penguin 4.0 roll out or do you think peguin 4.0 helped with some sites losing rankings.

Reply
    Jon Haver says October 4, 2016

    Always tough to isolate for exactly what the impact was… but I would say the movement seen for the sites where I executed this strategy was substantially higher than any of the other sites so this strategy definitely contributed to the success over that isolated time period.

    Reply
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