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Monetizing a site is something I have gotten a little crazy about over the last year. For a while I would just throw AdSense up or whatever was easy and never went back to test.
However there is a huge opportunity to take the traffic you are already getting and increase conversions to make a lot more!
In this post I will show you…
- The super simple formula for making money from a website
- The 5 FREE plugins I use to maximize the money I make from my websites
- Showing exactly how I use them and how effective they are for me!
- 2 final income earning tips you can make more money from your site with
The Formula For Making Money Is Always The Same…
No matter what form of monetization you are doing the formula for making money from a website is always the same. You take the amount of traffic you get, multiply it by the income you earn from the average visitor, subtract your costs for running the site and there you have it.
This is obviously a very simplified example but the point is to make more money with a website you can increase the traffic or increase the revenue from each visitor. The complexity gets added in with the fact that aggresive attempts to increase your revenue per visitor results in a worse user experience and ultimately less traffic.
The Income and Traffic Sweet Spot
Another super simplified concept I like to think about when making money from a website is to balance alienating/pissing off an audience while at the same time increasing income per visitor.
Finding the right balance between user experience and monetization is important.
The graph above can be boiled down to…
Offer the user a valuable/informative/enjoyable experience and present them offers that they would find additional value in and that you can earn income from!
5 FREE Plugins That Will Make You More Money and Not Piss Off Your Audience!
This list has the 5 plugins I use to monetize my website.
There is no easier way to manage in content ads then this plugin. Although its name has AdSense in the name you can use it for anything or a combination of offers as I have done with my student loan site.
The image below shows that I had both an AdSense block along with a CPA offer and the CPA offer outperformed AdSense. This was from my month 2 income report.
Pretty Link Lite
Having multiple monetization strategies on your site is great but if you are like me I have ended up not having a clue what offer was making me money and didn’t find out about broken affiliate links until weeks or months later.
- Benefit 1 – Easily change out affiliate program and update links when affiliate offers inevitably change
- Benefit 2 – Know which visitors are clicking on which links and on what pages by combining with Google Analytics
PrettyLinkLite solves these problems. By combining PrettyLinkLite with WordPress SEO by Yoast as I show here you will know exactly which visitors are clicking on which affiliate links.
This is self-serving one but it is a plugin I developed for internal use which has been doing incredibly well! This same strategy resulted in Neil Patel of QuickSprout.com getting 218% more clicks.
This strategy and the plugin has performing very well for me as well.
The way I like to use it is present a CPA offer in the scroll box. Another favorite method is what Neil Patel does and places a scrolling ad which leads to an opt in page.
This was the first plugin I had created and uou can read the 10 steps I followed to get this plugin created for $150 here.
Viper Bar created by Glen from ViperChill.com adds a banner along the top of your site that can scroll down as the reader moves down the page. The plugin can piss me off and I am sure others when it looks bad on the site and is linking directly to an affiliate link.
However, when the Viper Bar matches the colors of the site and is linking to a page on the site I find it a useful aid to my user experience.
The way I like to use Viper Bar is to…
- Design it to match my sites look
- Link to one of my most profitable pages
By using this approach I believe I am providing a good user experience and ultimately driving more traffic to a more profitable page then they are currently on.
There is another probably more popular option called Hello Bar which I use but I prefer the 100% free version of Viper Bar over the limited free version of Hello Bar. So since this is a free plugin list I included the ViperBar.
This is probably my current favorite monetization strategy! The lead gen product from Lead Pages is the best conversion tool I have used.
Welcome Gate creates a page that the visitor sees first when they come to the site that asks for the opt in.
Using WelcomeGate on my AuthorityWebsiteIncome.com site has really helped grow my list!
Generating around 10 email opt ins from the welcome gate plus many more from on page squeeze page like my free software download squeeze page (55% conversion!).
Resulting in a conversion rate of new visitors of 9.3%
Although this isn’t ground breaking conversions it does result in a really steady list growth.
If you are wanting to step it up then I can’t recommend LeadPages enough, it makes the creation of high converting squeeze pages easy!
Plus it provides the opportunity to create split tests and provides the analysis I had to do manually above right in its dashboard.
With WelcomeGate I have been generating 9% conversions however, with LeadPages on other pages I have been able to generate a 50+% conversion…
If you are serious about monetizing through your email list then I definitely recommend checking out welcome gate to start with and then upgrading to LeadPages once you see the results!
2 Fast Monetization Tips
First - Present an offer of value that is compliments your site. An example is on my student loan site about paying off student loans/reducing your monthly payments I link to a student loan consolidation offer. The more directly relevant your CPA offer is to your audience the higher your conversions will be. Another example of this is on my ultimate expired domain post I show how to find expired domains, what to do with them when you have them and then link to the hosting account I like to use (aff link).
Second – I have seen few affiliate links within posts on a few sites recently, specifically a site I just purchased(more on that later). Linking to relevant affiliate/CPA offers from within a post provides a great opportunity to direct people to value added offers. If you are looking to do more of this I recommend going into your analytics and identify your most popular pages and then manually adding links to those most popular pages.
Do you have any plugins you see great monetization results with? Please leave them in the comments below!