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April was a great month for website income case studies(Spencer Haws ranks #1 and Tung ranks #1 in Google) and mine had record traffic and record income! This month now brings my monthly income average for the last 3 months to over $1,000!
Finding Time To Work – As I mentioned a few times my Son was born March 5th and I have been enjoying every minute with him but on top of my busy day job it has been a challenge to find time to work.
However, within the last few weeks I have settled into a routine of putting in a few hrs late each night.
Defining My Business Strategy Moving Forward – As I talked about in my recent post here I felt it was time to re-asses my strategy to get me to my goal…
Make $15k/month online by the age of 35
I have decided after some help from a lot of smart people in the comments section and some input from some people further along this journey than me in my mastermind group what my strategy should be.
Thanks to everyone that provided some valuable input!
HedgeHog Concept from the book Good to Great:
My Hedgehog Concept:
What Do I Enjoy – Strategy – any kind of computer strategy game gets me addicted – I have had to go cold turkey with these games because I can play them for hours and hours. Any kind of strategy game board game etc keeps me fully engaged and entertained. My online efforts are similar! Working on a marketing strategy or new business model strategy is extremely fun and rewarding.
What Can I Be The Best At? With my analytical approach, niche website experience, large dollar project management background, experience with outsourcing, small business size and my passion for all things SEO I believe I can work to be the best at setting up and managing processes for creating and marketing websites in competitive niches at very low cost.
What is My Profit Engine? The metric I am going to focus on to drive my strategy and business in the right direction is Profit/Website. I chose this over profit/visitor or profit/capital employed since it will drive me to create valuable more authoritative sites that will be more resistant to fluctuations in Google’s algorithms.
So what’s my strategy going to be?
Replicate the success of PayMyStudentLoans.com by focusing on my strengths (strategy and systematizing the process) while monitoring the key metric of profit/website until I reach $15k/month profit.
Promotion of CTR Widget
My plugin CTR Widget which has resulted in increasing my click through rate by over 50% has not been promoted at all even though I know it will help out a lot of people!
Based on my decision this month to focus on replicating authority sites I do not plan to pursue this project but in another month the expense of creating the plugin will have paid for itself.
Diversifying My Affiliate Offers
I guess this is a good problem but my audience is so focused on student loan consolidations that any of my affiliate offers talking about other products don’t seem to do very well at all.
Authority Website Stats for April
Income = $1127.12
- CPA #1 (loan consolidation) – $513.00
- CPA #2 (load consolidation) – $545.12
- CPA #3 (credit check) = $69.00
CPA Offer #1 = $513
Although this affiliate is not main focus the conversions are great and I really like the ability to quickly judge the quality of traffic through the daily conversion reports here.
CPA Offer #2 = $545.12
The number of leads continues to grow due in part to my CTR Widget plugin which got a lot of clicks in April!
- February = 54 Leads
- March = 98 Leads
- April = 151 Leads
CPA Offer #3 = $69
Of the several other products I have tried offering this is the only one that generated any revenue and it’s a credit check and recovery service.
Costs = $237.16
Having been taking so much time off for my day job and the birth of my son the article inventory for my website was starting to run dry. So because I am looking to expand into a new niche I wanted to build up a large inventory of quality articles to be scheduled out over the next 3-4 months.
In April I followed the process I outlined to get “cheap” articles created and in the end I have almost 60 articles created of which 40 were good enough to go on my website or after a little editing a guest post.
I was able to re-hire a great VA who had taken a year off for school, he is back and working out very well as I knew he would! The VA’s do a lot of things for me such as research post material, identify potential guest posting opportunities, publish content, modify graphics, upload and syndicate videos I make and other assignments as they come up.
All my team members are hired through ODesk
- VA #1 – Content Publisher = $15 @ (posting/scheduling of created articles per my content calendar)
- VA # 2 – Backlink/General = $25 (web 2.0 creation, Link Authority, blog carnival submission, Friday post creation)
- VA #3 – Website Manager = $10 (he takes care of security/speed on all my sites – no work this month)
- VA #4 – Social Media Manager = $0 (I need to get her working again!)
- VA #5 – Outreach – $22 (blog commenting and guest post outreach)
- Content Creation (60 articles this month!) = $158.00
- Hosting = $7.16 @ HostGator
Running Net Income/Loss
Its playoff time and so here is a little hockey stick graph for you…
Traffic = 9,022 Unique Visitors
A very good month that almost doubled my traffic from last month!
Traffic From Day 1 to Now (8 months later)
Email Opt Ins – Still a failure!
Total sign up = 17! (5 in the month of April with 9k+ visitors!)
Even though I no longer focus on sign up I will keep reporting this to show full transparency of both my successes and failures.
Content, Promotion and Backlinks
In this section I will show exactly what I have done over the last month to get to 300 visitors a day.
On Page Content = 17 Posts
A lot more great posts were published following my editorial calendar.
Outreach – Blog Commenting & Social Media (2hrs only)
Blog commenting via a VA started back up again but my social media profiles have been inactive for the last month since a VA left that was doing a great job but we just weren’t seeing any results from it.
Guest Posts = 0 Posts on Quality Sites
There were no guest posts published in the month of April! This is not good since its one of my main methods of building authority in my niche. However, I have attacked guest posting with some serious effort at the very end of the month and 3 days into May have 5 posts published!
All of these guest posts were achieved using the method I talk about here.
I use majestic SEO (free) to track my link profile and help estimate how my link building efforts are being viewed by Google.
- Referring Domains = 143 (-2)
- Backlinks = 7,034 (+831)
- Citation Flow 36 (no change)
- Trust Flow 20 (+1)
I got help confirming that my site was not attacked by a negative SEO campaign but was just getting widget links from a relevant site indexed at a rapid rate.
Image From – MajesticSEO.com
Last Month’s Goals
- Restart Guest Posting – (guest post on 5 high quality sites) – Partial Fail (restarted well but did so late)
- Outreach Effort – 1 Epic Post That Generates High Quality Backlinks and a Traffic Spike – Success
- Continue Content Creation at 16 posts/month – Success
- Monetize –Earn over $1,000 per month – Success
Next Month’s Goals
- Pursue Guest Posting – (guest post on 10 high quality sites)
- Blog Commenting – Restart blog commenting via VA
- Continue Content Creation at 16 posts/month
- Monetize –Earn over $1,000 per month
2013 Website Goal Progress:
My website case study PayMyStudentLoans.com will earn more per month than Pat Flynn’s case study site SecurityGuardTrainingHQ.com for at least 3 months of the year
- So far in 2013 I am 0 for 3
- January (-$2,796.18)
- $452.13 for PayMyStudentLoans.com
- $3248.31 for SecurityGuardHQ.com – Report
- February (-$1,675.35)
- $1126.55 for PayMyStudentLoans.com
- $2,801.90 for SecurityGuardTrainingHQ.com – Report
- March (-$2,076.94)
- 759.63 for PayMyStudentLoans.com
- $2,836.57 for SecurityGuardTrainingHQ.com – Report
- April (?)
- $1,127.1 for PayMyStudentLoans.com
- $? for SecurityGuardTrainingHQ.com – Report